00:17This recognition means a lot to us. It is somewhat a validation that Animax FYB
00:24Studio's quality and also workflow has been recognized internationally especially by the
00:32anime community. If I say anime community I'm talking about some of the world-leading
00:39animation studios based in Japan like Bandai Namco, Toye and the rest. They were all in the
00:49room whilst we were there and we got awards from some of the top institutions too from Japan.
00:59So this goes a long way for us and we've used all these years in our establishment to build
01:07this type of reputation and also pipeline for us to get to a stage like this.
01:20Animax FYB Studios is aggressively positioning itself to be a lead player in the African continent
01:30for animation. This particular initiative which is the title and also the work that came with it
01:38shows how ready we are as a company and as a studio to play in the international leagues.
01:45So apart from the fact that we are producing, we are also very interested in training. We are
01:51constantly training new talent and also looking for new talents to train them to come into the ecosystem.
02:03In regards to the storytelling, it was quite open for us. We were allowed to just express ourselves
02:13creatively, which was very open and it wasn't so much about us trying to look and feel like Japanese,
02:22but rather it is more about the pipeline and also the technical and behind the scenes type of things.
02:39It can be sometimes difficult for people who are not Africans to consume African content because perhaps
02:47when we are producing we are critically thinking about what we are very much related to or what is very
02:56much
02:56relatable to us. But with the title initiative, it allowed us to see how we can place subtle things within
03:05character development, character ideation, conceptualization of the stories and also the world building to
03:13make it appealing to anyone in the world, not just people that we are seeking to our prime audience, which
03:21is the Africans.
03:27The talent is not a challenge. We do have a lot of talented youth and talented people on the continent,
03:34but then most of them are not trained. They are not going through the mill where they can all come
03:43together to produce something which is unison. But then with training like COLICO program that we have, we are
03:52constantly shaping up this particular challenge. We also don't have proper infrastructures like animation school.
04:00For example, in the whole of West Africa, we do not have a properly set up animation school that is
04:06training
04:07talent that will come and also produce world-class content that will go into the market to compete with
04:14the big studios out there.
04:20We need investment that goes into building animation studios, animation schools,
04:28schools, and also building curriculums that will enable us to be a par with some of the international
04:37schools that is abroad. We do need some investment in content creation. When I say content creation,
04:45I'm talking about IP generation and also management. And with these things, once we get the proper and the
04:53right investment for them, we'll be able to play ball.
05:04We need to also really read more about our history and also pay attention to the stories that happens
05:11around us. Because as a people, before we start telling stories from abroad or from anywhere, it needs to
05:18start with us. So we need to start looking into the Ghanaian mythologies, the folklore, and even our daily
05:29social lives has a lot of stories that we can tell. So through this, we will be able to be
05:35very authentic
05:35and produce work that the world hasn't seen before. And I believe this is what audiences are looking for.
05:54Charlie.
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