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It's not a pilot, but it's probably an ad or info episode telling the audience what the series will be about.

NO COPYRIGHT INFRINGEMENT IS INTENDED!!! ALL RIGHTS GO TO SESAME WORKSHOP!!!

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00:10Recognition of the letters of the alphabet, numbers, basic reasoning skills, and a better
00:15awareness of themselves and the world around them.
00:18When the workshop goes on the air, the puppets you'll see in the film will be joined by real
00:23people who will set each segment into the proper learning context.
00:27The techniques we're using at the workshop are quite deliberately drawn from approaches
00:33which have proven effective on commercial television.
00:36Fast action, humor, and animation have become established means of attracting children's
00:41attention to television.
00:43And we're using these same techniques to motivate children to absorb the curriculum content of
00:49our series.
00:50You'll note in one or two of the animated cartoon sequences in this film, which are among the
00:56very first that we've commissioned, that the short, simple, 60-second form used by TV advertisers
01:03in commercials to sell products is used here to teach numbers and letters.
01:08As teachers and parents know, young children learn through repetition.
01:12And so, as with television ads, this material will be repeated many times during the 130
01:18hours of original programming in our first season.
01:22We want to emphasize that the children's television workshop is an experiment.
01:27Research is woven into the total fabric of the show.
01:31Every segment is being tested and evaluated by the toughest critics of all, the children themselves.
01:38I think it's fair to say that by the time our program goes on the air, it will be the
01:43most thoroughly
01:43researched show in the history of the medium.
01:46Now let's see the film.
02:04You know what this is, Kermit?
02:05A really bad triangle?
02:07Oh, come on, Kermit.
02:09It's a circle.
02:10Okay, so it's a circle.
02:11So?
02:12Well, you know that, but a lot of little kids don't.
02:15You want to see a groovy way to teach them what that is?
02:18Oh, you know it.
02:19Okay, the idea is to look for circles in the things you might see every day.
02:24I'm hip.
02:48He's a little portfolios.
02:50I'm high.
02:58He will highlight you.
02:58Let's see who's baby.
02:59He has he過 on the middle.
02:59Why don't you78?
03:09Jo треть.
03:11Here we go,
05:57Nobody's talked to me about it.
05:59Why would anybody talk to you about it?
06:02I'm a Muppet, that's why.
06:04Well, so are a lot of other people Muppets.
06:06And they're all going to do the show, right, fellas?
06:08Yeah!
06:09Yeah!
06:10Yeah!
06:11Well, if I'm going to get involved, I want to know a little more about it.
06:15It's like, uh, what are those guys doing?
06:17Well, you see, we haven't settled on a title for the show yet, so the guys are working on it.
06:22Well, how's it coming, fellas?
06:24Oh, sweet.
06:25Okay.
06:26All right, all right, then, all right.
06:28How about this for a title?
06:30The two and two are five show.
06:33That's not right.
06:34Are you crazy?
06:35Now, this is supposed to be an educational show.
06:38Two plus two don't make five.
06:40They don't.
06:41No, you meatball.
06:43Then how about the two and two eight five show?
06:48Oh, that's dumb.
06:49That's dumb.
06:50Dumb, dumb, dumb.
06:51Dumb, dumb.
06:52You're dumb.
06:53I have an idea for it.
06:54Oh, it sounds like it's going to be a real smash.
06:57What's the idea of this show?
06:59Well, the idea is to teach little preschool kids some stuff that'll be useful to them in school,
07:04like numbers and letters and like that.
07:07And your idea is that the kids are going to race in from baseball
07:09and turn on the educational TV channel to be taught letters and numbers, hmm?
07:14But they will, Kermit,
07:15because all the teaching stuff is mixed in with stories and cartoons
07:19and us Muppets and real people and like that.
07:22And we're going to spend lots of time and money and make sure they know all about it.
07:26Oh, that doesn't sound cheap.
07:28Well, it's not.
07:29How much money have they got to do it?
07:31Oh, upwards of several million dollars.
07:34Yes.
07:38Want to see some of the little films that'll be in the show, Kermit?
07:42Yeah.
07:43Okay, here's one to teach the alphabet.
07:48Go ahead.
07:49Now?
07:50Now.
07:51A, B, C, D, E, F, G.
07:55Don't dance.
07:57H, I, J, K, L, M, N, O, P.
08:00Slower.
08:01L, M, what?
08:03I said slower.
08:04Well, L, M, N, O, P.
08:08Not that slow.
08:10Q, R, S, G, U, V.
08:14That's nice.
08:15W, X, Y, and Z.
08:19Yes.
08:20Now I know my ABCs.
08:24Next time won't you sing with me.
08:28There won't be any next time.
08:31We're going to keep repeating them, Kermit, just like commercials on regular TV.
08:35Again and again until they sink in, you know?
08:37Oh, that's kind of a groovy idea, Ralph.
08:40Commercials for the alphabet.
08:42They must have some people who know what they're doing at the children's television workshop.
08:45They got an advisory board of the best people in the country.
08:48And a research department who are studying kids and testing material and...
08:52Any frogs on this advisory board?
08:54Of course not.
08:55Study any frogs in this research department?
08:58No, I told you, Kermit, this show is for kids.
09:01Now here, watch this.
09:02To make little kids start thinking about how their bodies work, like hands and feet and like that, watch this.
09:36To make little kids start thinking about how their bodies work, like hands and feet and like that, watch this.
09:39Oh, my God.
10:03Oh, my God.
10:54What's the matter?
10:56I'm broken.
11:19Listen, this is a show for kids, right?
11:21Yeah, that's right.
11:22Yeah, for kids.
11:23Well, how's about we call it, the little kitty show?
11:27Well, I don't know.
11:28Sounds all right.
11:29I like it.
11:29I like it.
11:30But we ought to say something about the show, telling it like it is.
11:34Maybe the nitty-gritty little kitty show.
11:37Yeah, that's not bad.
11:39I like that, you know.
11:41But little kitty can mean any child up to the age of seven or eight.
11:46Now, I think we should aim this show right at the preschooler.
11:49Well, then, how about the itty-bitty, nitty-gritty little kitty show?
11:55Yes.
11:57Like that?
11:58Like that?
11:59Well, I like that.
12:01Why don't we take that?
12:04You really think you're going to get this show on the air?
12:07Oh, never mind them, Kermit.
12:08Now, watch.
12:09Now, this is a countdown to a rocket launch, to help kids recognize the numbers.
12:15Ten, nine, eight, seven, six, five, four, three, two, one.
12:28I hope your show works better than that rocket.
12:31Well, that was only his first try.
12:33He'll get it.
12:34Ten, nine, eight, seven, six, five, four, three, two, one.
12:52An accident.
12:54It could happen to anybody.
12:55He'll get it next time.
12:58Ten, nine, eight, seven, six, five, four, three, two, one.
13:10Arrivederci.
13:11You know, Ralph, you've not only got a crummy rocket there,
13:14you're going to have a whole generation of kids counting backwards.
13:17Oh, we're going to count forwards, too, Kermit.
13:19Watch.
13:23One, two, raise your shoe.
13:25One, two, three, four, remove the door.
13:28Five, six, rub out the bricks.
13:32Seven, eight, sit down and wait.
13:34Nine, ten, in trouble again.
13:37One, two, three, four, five, six, seven, eight, nine, ten.
13:44Somebody remember it, though.
13:46No, not a chance.
13:47Yeah, that's okay.
13:48That's okay.
13:48But we shouldn't aim at either just the city kids or the country kids,
13:53so we call it the itty-bitty farm and city witty-ditty-nitty-gritty-dog-and-kitty-pretty-little-kitty
13:59show.
14:00That's the worst time I've ever heard.
14:02It's impossible.
14:03Hey, what's he doing over there?
14:04Don't ever know what that is.
14:04He's a table.
14:06Hey.
14:06Now, listen.
14:06That's terrible.
14:07Hey.
14:08Who invited him, anyhow?
14:10It's impossible.
14:10Let's...
14:11What's the way we're talking about?
14:12Hey!
14:13Hey, Watson!
14:14Hey!
14:14What are you saying?
14:15No, no, no, no.
14:16Does anybody at the children's TV workshop know what he's doing,
14:19or are you just doing the whole thing with your little doggy brain?
14:23If you just pay attention, Kermit, I'm trying to tell you.
14:26Easy, boy, easy.
14:27You need a booster for your distemper shot there.
14:30Oh, wait a minute.
14:31Hey, Jerry, you got a minute?
14:34Sure.
14:35Here's Jerry Lesser.
14:36He's the chairman of the advisory board to the workshop.
14:39Hey, Jerry.
14:40Kermit, this is Dr. Lesser of the Harvard University School of Education.
14:44Hello.
14:44How do you do, sir?
14:45Jerry, could you help us by explaining to Kermit here how they're putting this program together?
14:49Oh, I think so.
14:51Let's see.
14:52First of all, back in the summer of 1968, we held a series of seminars with the workshop staff
14:58and all kinds of teachers and sociologists, child psychologists,
15:02literally hundreds of people who know and care about teaching preschool children.
15:07Hmm.
15:08Those seminars kind of tune the TV people into the education world.
15:12Is that it?
15:13Exactly.
15:14Then those TV people went home and started thinking about the program.
15:18Now, say they get an idea for a little cartoon to teach the letter J.
15:23Okay?
15:24Okay.
15:26Well, they kick it around until it sounds good to them, maybe write a script for it,
15:30and then they take the idea to an animation house.
15:33That's the cartoon people, Kermit.
15:35Right.
15:36And the animators go to work making up a storyboard.
15:40That's a kind of comic strip that shows how the cartoon will look.
15:46And then the workshop people call in some of their advisors
15:49and go over the storyboards right down to the last detail.
15:53With the letter J.
15:54And the two boys are sitting there talking in kind of casually one voice.
15:57What's happening, man?
15:58This is Dave Connell, head of production for the show.
16:02Between them, it comes closer to camera.
16:04One boy says, what's that?
16:05The other boy says, I don't know.
16:06It looks like a fish hook.
16:08And at that point, we will animate the J into a fish hook.
16:10There's Dr. Edward Palmer, our research director,
16:13and Bob Davidson, assistant director of the project.
16:20And Dr. Marion Blank, one of our advisors.
16:23She's a child psychologist.
16:26Joan Cooney, executive director of the project.
16:29And there's Edwina Myers.
16:31She's a teacher who's taught hundreds of four- and five-year-olds,
16:35and she was asked to advise us on this particular film
16:39because she's a curriculum specialist.
16:41You know, extraneous sort of material that leads into it.
16:44The words here are very difficult.
16:47You know, most...
16:48Yes.
16:48The, uh...
16:49Jive and dump and Junebug and...
16:53Jane O'Connor is a teacher who's on the workshop staff full-time.
16:56I'm not arguing for a more didactic approach.
16:59So much as saying that this is a difficult entertainment.
17:02Yeah, right.
17:02Many of them are terms which the children are hearing
17:05or may be hearing now a great deal,
17:07such as jogging, you know, which is the big thing.
17:09And the judge, you know, to see the judge
17:11is sort of an additional kind of learning.
17:13We're going to have to consider to some extent,
17:16you know, what they're able to see,
17:17although they may be caught by it.
17:20If it moves very quickly,
17:23then it may end up being just pure entertainment,
17:27if really that,
17:28for children who don't get the fun in the words.
17:32If it moves slowly,
17:34or if it's repeated often enough,
17:37then you may get some of that.
17:39I'm not too sure about the movement.
17:42The movement of it bothers me.
17:44Well, we're calling these things commercials
17:46for our own shorthand,
17:47and we're planning to treat them
17:50essentially the same way a commercial enterprise
17:52would create a campaign.
17:54But we're trying to sell the alphabet
17:56to preschool children.
17:59So they check out every idea
18:01with as many experts as possible
18:02before going ahead with it.
18:04Isn't that crazy?
18:05Well, what if the experts tell them it's a bomb?
18:07Well, they throw it out and start again.
18:09But if they're on the right track,
18:11they incorporate the advisor's suggestions
18:13and go to work making the film.
18:15You're just a couple of guys sitting there talking,
18:17and then kind of let some things happen around you.
18:21Let's go back to the top.
18:22They record the soundtrack
18:23and decide on the final details.
18:25And don't be quite so speedy.
18:30Okay.
18:30I think that other yes was better.
18:32That was an enthusiastic one.
18:34Okay?
18:35You got that?
18:35Let's try it one more time.
18:37Go.
18:38Ready?
18:38All right, now.
18:39What's happening, man?
18:41I don't know.
18:42What's that?
18:43I don't know.
18:44Looks like a fishhook.
18:45It's not a fishhook.
18:46It's a J.
18:47A what?
18:48The letter J.
18:51Like to hear the story about the letter J, boys?
18:53Yes.
18:56Then the artists go to work
18:57making the hundreds of drawings
18:59they'll need for the animation.
19:03That's exactly how every little detail
19:05of the children's television workshop
19:07comes to life, Kermit.
19:08It's a collaboration between production,
19:11researchers, and educational advisors.
19:14So what did they come up with after all that?
19:16Oh, sorry.
19:17Watch.
19:20What's happening, man?
19:22I don't know.
19:23What's that?
19:24I don't know.
19:25Looks like a fishhook.
19:27It's not a fishhook.
19:28It's a J.
19:30A what?
19:31The letter J.
19:33Like to hear a story about the letter J, boys?
19:36Yes.
19:39Once upon a time, a guy named Joe
19:42noticed a June bug on his toe,
19:45put it in a jar and started to go,
19:47but here come the judge and said,
19:49no, no, no.
19:50So Joe said why and started to jump
19:53and dance a jig on an old tree stump
19:55and jogged along to the city dump
19:58where he jammed the June bug in a tire pump.
20:01Then the judge caught up and started to wail
20:04and said to Joe, justice will prevail.
20:06Then the jury met and set the bail
20:09and Joe got an hour in the city jail.
20:12So that's the letter J.
20:14It still looks like a fishhook.
20:16You know what else we learned?
20:17Yeah.
20:18Don't drive a judge by jamming a June bug.
20:22Groovy.
20:23Yeah, but that's not all.
20:24Even now, before it goes into the program,
20:27the film is tested on a sample audience.
20:29Well, how's it tested?
20:31Well, I'll show you.
20:32There.
20:33I don't know.
20:34Looks like a fishhook.
20:36It's not a fishhook.
20:38It's a J.
20:39And what?
20:40The letter J.
20:42I've heard a story about the letter J, boys.
20:45Yeah.
20:47In this case, they showed the J film
20:49to three pairs of children.
20:51Two of the children saw it six times in a TV program.
20:55Two of them saw it three times.
20:57And two saw it only once.
21:08And then they were tested to see what they learned.
21:11We saw a story on television about one of these.
21:14Can you find the one we saw a story about?
21:16Mm-hmm.
21:17Look, which one do you think we saw a story about?
21:19You pick it up and give it to me.
21:21Which one do you think we saw a story about?
21:24That's good.
21:25What is it?
21:26A J.
21:26A J, right.
21:28I want to show you something else, okay?
21:30We saw things that started with J.
21:32We saw a judge.
21:33We saw a jar.
21:35Now we're going to look at some pictures.
21:37And I want you to find even one that started with J.
21:41I'll tell you their names.
21:42Here's a dog, a jacket, a table, and an airplane.
21:48Can you find the one with J?
21:50Which one do you think it is?
21:53Okay.
21:55This is Barbara Frengell of the Workshop Research Department
21:58reporting the test results to Dave Connell and Ed Palmer.
22:02What happened first?
22:03That explain things, Ralph?
22:05That's terrific.
22:06Thanks, Jerry.
22:07Glad I could help.
22:08What do you think, Kermit?
22:10Well, just one question.
22:11Are you really depending on that bunch to come up with a title?
22:14You never can tell, Kermit.
22:15They just might think of the right one.
22:22Hey.
22:24These kids can't read or write, can they?
22:28No.
22:29Then how's about we call the show, Hey Stupid?
22:35Hey Stupid?
22:37Okay, that does it.
22:39Out, you guys.
22:40I'll think of a title without you.
22:42Out!
22:43Get out!
22:45Come on, come on.
22:46Now get out, you fellas.
22:48Hey Stupid.
22:50Can you believe that?
22:53Come on, out.
22:55All the way out.
22:56Go on.
23:01Smartest move you ever made, Ralph.
23:03Oh, sure.
23:04Me and my big mouth.
23:06Who's going to find us a title now?
23:09Well, what sort of a title are you looking for?
23:12Oh, something that says we're going to open up new worlds for these little kids.
23:16You know, but not too cute.
23:18Oh, what am I going to do, Kermit?
23:21Well, uh, where's this show going to take place?
23:25Oh, on a street, on the front steps of a house.
23:28That'll be the main place.
23:29What are we going to do for a title?
23:31Well, opening up new worlds, uh, street, uh, hey, Ralph?
23:36Hmm?
23:38Why don't you call your show Sesame Street?
23:41My entire career as a TV educator, nipped in, uh, what was that?
23:49Sesame Street.
23:50You know, like open sesame?
23:52It kind of gives the idea of a street where neat stuff happens.
23:55Kermit.
23:56Why, you're a genius.
23:58Mwah.
23:59Yuck.
24:00Sesame Street.
24:01I love it.
24:02The kids will love it.
24:03I can see it.
24:04Up there in lights, the Children's Television Workshop presents Sesame Street.
24:09Oh, that's a great title, Kermit.
24:12Now, you're going to stay with us and help us put on the show, aren't you?
24:15Well, I don't know, Ralph.
24:17But you gotta do it, Kermit, because it's going to be a terrific show.
24:20You know, it's fast and funny and educational, and we're going to have a ball doing it.
24:25Now, what do you say, little green buddy?
24:27We need you, we want you, we love you, and it wouldn't be the same without you.
24:32For the old Children's Television Workshop, are you with us, fella?
24:37Uh, I don't think so.
24:40Ah!
24:48Shall I tell him I was kidding?
24:50Eh, I'll tell him tomorrow.
24:59I hope Ralph and Kermit and Jerry Lesser have given you a better idea of what the Children's Television Workshop
25:06is all about.
25:07When we go on the air next fall, we'll be seen throughout the country, Monday through Friday, for 26 weeks.
25:14We're urging that the show be aired in the mid-morning, specifically at 10 a.m. in the East and
25:20West, and at 9 in the Midwest.
25:22That's when the preschooler's in control of the set.
25:25Older brothers and sisters have gone off to school, mothers are doing housework, and there's very little on television to
25:32compete for the preschool child's interest during those hours.
25:35We anticipate that many stations which air the program in the morning will be able to broadcast it again in
25:42the late afternoon.
25:43We hope you'll plan on participating in this important experiment in education beginning next fall.

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