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The Apprentice UK Season 20 Episode 7
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FunTranscript
00:00The next 12 weeks will be the toughest of your life.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:11Battling for his backing, some of Britain's brightest prospects.
00:15Come on, boys. Look at that. Your life depends on it.
00:19And then hit him.
00:20It's a deal worth fighting for.
00:22I can sense a bit of friction, actually.
00:24Daniel, was that on you?
00:25So, no.
00:25I'm talking then.
00:2720 candidates.
00:28I've never been kicked in the balls by a goat, to be honest with you.
00:3212 tough tasks.
00:34This is a complete and utter joke.
00:37Just jump straight in.
00:39One life-changing opportunity.
00:41You're fired. You're fired.
00:43You completely messed it up.
00:45You're fired.
00:54Previously on The Apprentice.
00:56Welcome to Egypt.
00:57Wow.
00:58Priyash's desert dinner...
01:00It's very spicy!
01:02It's on fire.
01:03...left a bitter taste.
01:04The rice is completely under-cooked.
01:06Oh, I've got a spogging bum already.
01:09For Megan's team...
01:10It's nice to be on the water, isn't it?
01:11No, I hate it.
01:13...a sinking feeling.
01:14It was vile.
01:15I just wasn't prepared for this.
01:16And in the boardroom...
01:18One of the worst performances in the history of this process.
01:22A bloodbath.
01:23So, all three of you are fired.
01:25No way!
01:27Triple firing!
01:28I think he's clearly getting rid of the dead weight now.
01:38Five a.m.
01:43Morning.
01:44Good morning.
01:45Lord Sugar would like to meet you at Mars Volume.
01:47The cars will be outside in 20 minutes.
01:50Lovely seeing you there.
01:53Let's go, Mars!
01:57Let's go!
01:58We're going to Mars Volume.
02:00What?
02:01In 20 minutes.
02:02Well, I think the boys are going to be fighting for the spot of PM today.
02:06I think definitely there's a turn in the tide, so...
02:09I'm excited.
02:10Karishma, would you be putting yourself up today?
02:12For PM?
02:13Yeah.
02:13I reckon I'd give some people a chance to catch up.
02:15Well, now it's PM.
02:16I won by a mile.
02:17I almost won the show.
02:18That's not true.
02:27Halfway, mate.
02:28Not a bad start.
02:29I think it's starting to feel even more real.
02:32You get one mistake here, and I think you're gone.
02:36In north-west London,
02:38state-of-the-art studio, Mars Volume.
02:44Offering a virtual backdrop
02:46and a world of possibility.
02:54Welcome to Amsfit, the future of fitness.
02:58Oh, insane.
03:01Oh, insane.
03:03Run!
03:05London has been stormed by aliens.
03:09Oh, this is fun!
03:11To make it to safety,
03:13you'll have to reach the boardroom.
03:17Whoa!
03:18That's so cool.
03:20Jump!
03:20That's sick!
03:22Strike!
03:22Go on, hit him!
03:24Hit him!
03:26Bow!
03:27Stop it!
03:30Oh, my God.
03:31It's the movie.
03:35Ah, you made it.
03:37Just in time.
03:38I see your heart rates are up.
03:40The digital fitness market
03:43is worth 1.7 billion to the UK economy.
03:47And a growing part of that
03:49is what's known as gamified fitness.
03:53Using these revolutionary VR treadmills,
03:56you'll need to brand your game,
03:59create an avatar,
04:00and an introductory video.
04:02You're going to present your concept
04:04to a panel of investors.
04:06The team that secures the most investment
04:09will win.
04:10And on the losing team,
04:12at least one of you will be fired.
04:16Good morning.
04:17Lord Sugar would like to mix the teams up.
04:20So would Pasha, Lawrence, and Levi
04:22please swap with Kieran and Harry?
04:32All clear?
04:33All clear.
04:34Off you go.
04:37Teams have two days
04:38to build and brand
04:39a virtual fitness game.
04:41Does it feel strenuous?
04:43I think, yeah,
04:44it definitely gets tiring, for sure.
04:45Before pitching to industry experts.
04:48Do I look legit?
04:49Go on, Levi.
04:50You know what?
04:51I could go on gladiators after this.
04:53First for both teams.
04:55So, guys,
04:56Fitness VR.
04:57Pick a player one.
04:59Who's up for project manager?
05:01Oh, I would like to put myself
05:02over this PM.
05:04I do indulgent fitness,
05:05and graphics and stuff is my thing.
05:07Editing and all of that kind of stuff.
05:09Have you done virtual reality before?
05:10I have done virtual reality before,
05:12and I do dabble in gaming and coding.
05:15I think you're the best fit,
05:16as you have experience.
05:17I mean, I think, Harry,
05:19you've not been project manager yet,
05:21so it could be your time to shine.
05:22Yeah, I was about to say,
05:24like, fitness has changed my life.
05:25I love fitness.
05:26I run a lot.
05:27I don't know anything about VR.
05:29I'm not going to lie,
05:29I've never done it.
05:30It was the first time I ever used it.
05:31But, yeah,
05:32fitness is something
05:32that is a big part of my life.
05:34We have to vote on it, I suppose.
05:35Who votes for Krishna?
05:37All in favour of Harry?
05:39Cool.
05:40Right, done.
05:42I vote for Krishna as project manager.
05:44She's a gamer.
05:45She knows VR.
05:47She knows branding.
05:48It's, like, the perfect ask for her.
05:50But people vote for Harry,
05:51who goes for runs.
05:53Yeah, well, it's a pleasure, guys.
05:54Thank you very much.
05:56So I think we've got a really strong team.
05:59Backstage...
06:00I worked on a gamified launch
06:02for a product a few years back.
06:04Already at the controls.
06:06I obviously do like gaming.
06:08PR man Lawrence.
06:10So my idea for the game
06:12was for aerobics.
06:13Within that idea as well,
06:15you know how different apps
06:16have rewards for logging in each day?
06:18I want people to be rewarded
06:19as they grow with the programme.
06:21I really like the idea
06:22of actually people being able
06:24to get reduced life insurance.
06:26Realistic rewards.
06:27So if you're doing your aerobics every day,
06:29you get reduced life insurance
06:30because you're looking after yourself.
06:32So, Lawrence,
06:32what is the actual concept of the game
06:34so I can write it down?
06:35What we're trying to develop
06:36is something that can really
06:37get people into fitness
06:38and meet people where they're at.
06:39I've given you the framework
06:40to work within
06:41because I want you to use your creativity.
06:43I don't want to just sit there
06:44and dictate things all day.
06:45Is there anything from that
06:47that's unclear?
06:49Lawrence has put himself forward
06:50as project manager,
06:51but I haven't heard him
06:52give his team any direction
06:53about what they should really be delivering.
06:55Apart from Lawrence's
06:56very broad and vague framework
06:58about a game filled with incentives,
07:01including life insurance.
07:03Lawrence, can I really just quickly mention,
07:05do you think we know enough
07:06about how you want this game
07:07to be developed?
07:08Because personally,
07:08I don't think we know anything
07:10as to how this is going to be put.
07:13On the other team,
07:15so my initial idea was running,
07:17and I think it is the most accessible,
07:19all on the same level.
07:21From a gaming perspective,
07:22I think futuristic,
07:25robotics,
07:26like things that are out there
07:26in the future.
07:27Cyber world,
07:28or that dystopian environment.
07:29Yeah, yeah.
07:30That's quite cool.
07:31Harry's team.
07:33We have a track,
07:34and you're running
07:35your meeting obstacles,
07:37and then at the end
07:38you discover a final boss.
07:40Yeah.
07:40Getting to this is the goal.
07:42Defeating this is the win.
07:43Yeah.
07:44Well, what do you guys think?
07:45I would play that.
07:46I mean, to be honest,
07:47Christian's got the experience
07:47in gaming,
07:48so I think that makes a lot of sense.
07:49I think it's good.
07:52Harry has been democratic,
07:53and he's listened to his entire team.
07:54I think if Harry can keep
07:56a thorough plan
07:57the whole way through this task,
07:58I do have faith
07:59that Harry will carry us
08:00through to victory.
08:01Have you given any thought
08:02to how you want the PT to look,
08:04or anything like that?
08:05Next door.
08:06If we go for aerobics,
08:07I don't mind stepping in
08:09to be the PT for that one.
08:10Yeah.
08:11Personal trainer picked.
08:12So, to be clear,
08:14Levi's quite comfortable
08:15being the PT,
08:16and that's something
08:16that I think is quite important.
08:17Project manager Lawrence
08:19puts people in their place.
08:22Is there anyone
08:23that wants to put themselves
08:24on the game development team?
08:25I wouldn't even know
08:26where to start
08:26even developing a game,
08:28to be honest.
08:28The only experience I have
08:30is home workouts.
08:31I don't have the experience in VR.
08:34All right.
08:35I'm going to put myself
08:36on the branding team,
08:36and I was going to take Levi with me.
08:39The game development
08:40is the essential part of this, right?
08:43With it being your idea,
08:44you being on the game development
08:45is make or break
08:46for how you want it to be.
08:47Can I just add to that?
08:49And the game development team
08:50will be creating the fitness game,
08:52which is what we will be showing to you.
08:53I do understand.
08:55But you are trusting on us
08:56when we're still a little bit unsure.
08:58This is your idea.
08:59I mean, both of you
08:59have an idea of what gaming looks like.
09:01This isn't my idea.
09:04I think I've put the right people
09:05in the right place.
09:06I think regardless
09:07who was on the sub team,
09:08no one has experience
09:09in building a game.
09:10So whoever's there,
09:12we just need the sub team
09:13to step up
09:13and take some ownership.
09:16We've got Krishma
09:16as sub team leader.
09:18Kieran and Connor
09:19on the game development side.
09:21So let's do it.
09:22Come on, guys.
09:23Let's go.
09:2511 a.m.
09:27While half of each team
09:28gets a workout on branding.
09:30I'm excited to be project manager.
09:31I think, you know,
09:32it's been a long time coming,
09:33but I think we've got this.
09:34Let's do this.
09:35Bish bash bosh.
09:37The rest will build
09:38a demo of their game.
09:41I am quite frustrated, guys.
09:43I don't know if you can tell.
09:44I just, honestly,
09:45I just feel like
09:46it was a bit of a car crash in there.
09:48Yep.
09:48This is his thing.
09:49Literally, he's done it before.
09:50Do you know what?
09:50Like, if this is such
09:51a strong vision for yourself,
09:52why don't you develop it?
09:55Hoban Studios.
09:57Hello, hello.
09:57How's it going, mate?
09:58Lawrence, nice to meet you.
10:00Nice to meet you.
10:00Sunny, happy personality.
10:02Yeah, ready to go, man.
10:03Base for both branding teams.
10:06What's really important
10:07with a name
10:07is it's got to say
10:08exactly what it does on the tin.
10:10Yeah.
10:11First mission for Lawrence and Levi.
10:13I was thinking
10:14Aerobics Live VR.
10:16Power up a winning name.
10:18The couple of names I've got
10:20is like,
10:21Go Get It.
10:22Okay.
10:22Or Go Get Fit.
10:24Yeah, I really like that.
10:26I really do.
10:27My only concern with that is
10:29I really want it to say
10:30exactly what it does.
10:31What it says on tin.
10:32Yeah, or could go on that
10:33like just house fit
10:35or fit house.
10:36My only problem with that,
10:38I completely understand
10:39what you're saying,
10:40but that could be
10:40anything within that.
10:42Erm,
10:43what about just
10:44Aerobics VR?
10:45Yeah.
10:46I think that's too bland.
10:49Erm,
10:50so,
10:51should we get it on the screen?
10:52We're going to go with
10:53Aerobics Live VR.
10:54I want Aerobics Live
10:56in black.
10:58No, I would have said red.
10:59I'm keen on the red, actually.
11:00I think that will pop.
11:02Can we stick a box around it
11:03just whilst we're here?
11:04Get rid of the box.
11:06Yeah.
11:07I think the box
11:09makes it clear
11:09that it's a logo.
11:12Lawrence has got an idea
11:13of what he wants,
11:14so I've just got to support him
11:15as much as I can.
11:16Hopefully I'm just not being
11:17brought along for the ride.
11:18I don't want to participate
11:19and put some input into this,
11:21but we'll just have to see
11:21how the day goes.
11:22I think we've worked
11:23really well together there.
11:24Yeah.
11:24I'm loving the synergy already.
11:26This is exactly
11:26what I was hoping for.
11:29Across the hall.
11:31I got raised to the top.
11:33Is that all right
11:34with you guys?
11:35Yeah.
11:35For project manager Harry.
11:37So next is our logo.
11:40A chance to take the lead.
11:43I was thinking we could have
11:45raised to the top
11:46underneath.
11:47Like this?
11:47Raised to the top.
11:49Oh, I like that.
11:50So we're happy with the logo
11:51design.
11:51We need to choose colours.
11:52I think when you think of cyber,
11:53you think of green.
11:54So green could be an option.
11:55I mean, mate,
11:56I was going to go
11:58for bluer maybe.
11:59Great.
11:59So I know you've both
12:00made your suggestions
12:01and I think they're great.
12:03I personally,
12:03I like the green.
12:04I think it's a sign of health,
12:05it's a sign of go
12:06and I know you like
12:07the blue, Dan.
12:08I think they could be
12:08worked quite well together.
12:10Do you think blue and green
12:11we could go with?
12:11Yeah.
12:12Do we agree on that?
12:13I agree.
12:14I think that's fine.
12:14Dan, I like you.
12:15Yeah.
12:15You happy with that, Dan?
12:16Yeah.
12:17Okay.
12:17Yeah, can we try that, please?
12:20Harry makes a better team player
12:22than he does a project manager.
12:24He is not managing anything.
12:27He's doing everything by consensus.
12:29Well, a happy camp is good,
12:30but a winning camp is better.
12:32We've done well.
12:33I think it's a real team effort.
12:34Yeah.
12:34We've got something
12:35that looks good enough, I think.
12:40Parachute Studios.
12:42There's no theme.
12:43We don't have, like, a storyline.
12:45Hoping to hit start
12:46on their game design.
12:47I know that he wanted
12:48this reward scheme
12:50to be in place.
12:51But it just threw us off,
12:51to be honest.
12:52That, I feel like,
12:52will lose the people
12:54playing the game.
12:54I feel like that's boring.
12:56Yeah.
12:56Rothner, Pasha and Rajan.
12:59I feel like there needs
13:00to be an overall purpose in this.
13:02We knew in the morning demo
13:03that we saw
13:04that she was fighting
13:05to get to the boardroom.
13:07She was peeling off baddies.
13:08Yeah, there was an end point.
13:08There was an end.
13:09The idea of running away
13:10from a baddie,
13:10in itself, promotes fitness.
13:12Yeah.
13:13OK, this is just a wild idea.
13:14Please do disagree with it.
13:15Why can't it be, um,
13:17like, weird animals?
13:19Because it makes it
13:19more, like, exciting.
13:21There was a weird,
13:22like, alien, um,
13:24water creature.
13:24Yes.
13:25And it's like,
13:25we're going to get raided
13:26by this alien weird creature.
13:29Like, frog monsters
13:29have just landed.
13:31And then suddenly,
13:32from the bush ears,
13:33if you could get the frogs
13:34starting to come out.
13:35You're running for your life.
13:36Yeah.
13:36These frogs are coming at you.
13:37So why not just start it off
13:39with a bang?
13:40I think we're just trying
13:41to make the best
13:42of a bad situation
13:43at the moment.
13:44We left this morning's brief
13:45with absolutely no storyboard.
13:47So I think we're just
13:48really trying hard
13:49to think on the spot.
13:50But then hang on,
13:51is this getting away
13:53from aerobics?
13:54It feels a bit adventurous.
13:56Do you know what I mean?
13:59on the other team?
14:00So, guys,
14:02this is what I've kind of
14:02got in my head, right?
14:04Gaming fan, Karishma.
14:05Earth is extinct.
14:07Essentially,
14:07there's, like,
14:08humans surviving.
14:09It's an apocalypse.
14:10It's a robot apocalypse.
14:11Absolutely.
14:11Races ahead.
14:13We're going to start off
14:14with flying cars,
14:15collapsing buildings.
14:17We're going to have...
14:18Who's driving the flying cars
14:19if it's a soap in the world?
14:20I don't know.
14:21It's the future.
14:22They fly themselves
14:23like Tesla's.
14:24Scene two,
14:25we're going to insert
14:26our first obstacle.
14:27So he now encounters
14:29a falling building
14:29that's going to destroy his path.
14:31He has no choice
14:32but to jump.
14:33Scene three,
14:33he finds more
14:34robotic spider creature thingies.
14:37They're on pendulums.
14:38They're coming in.
14:39We're going to make it
14:40as, like,
14:41visually interactive as possible.
14:42And that will lead us
14:44into the final boss
14:45who will be defeated
14:46by one powerful punch.
14:49It's clear to me
14:50that Karishma
14:50is a keen gamer
14:51because she knows
14:52a lot about the elements
14:53of different games
14:54that make them engaging.
14:56She's storyboarded the idea,
14:5899% of which
14:59the ideas are hers.
15:01I mean, really,
15:02Kieran and Connor
15:03should just wait in the car.
15:07Mid-afternoon.
15:08So our game name is...
15:10Race to the Top.
15:12That's actually
15:12really great for us.
15:13What does the character look like?
15:15So we're about to start
15:16making the character.
15:17Just remember,
15:17this isn't a game for kids.
15:19This is definitely, like,
15:1915 plus.
15:20So try to make this
15:21a mature character.
15:22Do not make it childish
15:23whatsoever.
15:25Hi, guys.
15:26Also at a checkpoint.
15:28How are you guys?
15:29Lawrence's team.
15:31Stress.
15:32A little bit stress.
15:33This is really stressful.
15:33This is very difficult.
15:35None of us have really
15:35designed a game before,
15:36but we're trying.
15:37Just to summarise,
15:38what we've done is...
15:39I know it sounds really silly.
15:40Frogs that are coming
15:41to chase you.
15:43Is there any sort of
15:44incorporation of...
15:45The reward structure,
15:46or is that just not possible?
15:47I know it doesn't sound like it
15:48with these frog elements,
15:49but the rewards
15:51is like, obviously,
15:52you're saving an endangered area.
15:54I mean, we've tried
15:55to incorporate
15:56a really fun game.
15:57I know that in the brief,
15:59there wasn't much mention.
16:00In terms of the game element,
16:02we really struggled
16:02to come up with something
16:03that was going to make
16:04the aerobics fun.
16:06Okay.
16:06All right.
16:07All right.
16:08For that.
16:09Listen,
16:09I hate to pick out negatives.
16:10It's just the constant
16:12deflecting of, you know,
16:14you said in the morning
16:15this, and it's just...
16:17Just leave that out.
16:18Let's just crack on with it.
16:22Central London.
16:23We need to have a think
16:24about now who our PT's
16:25going to be.
16:26Stepping through
16:27a personal trainer
16:28to front their racing game.
16:29We can literally create
16:31whatever we want,
16:32because nothing's right,
16:33nothing's wrong.
16:34Harry's branding boys.
16:37Dan, what do you think?
16:38I would go down
16:39the creature routes
16:40and make it look
16:41very action-like.
16:42Gordon, can we just
16:43start with that,
16:44if that's okay?
16:44Yeah, of course.
16:46Oh, no.
16:47Get rid of this.
16:47At the moment,
16:47it looks like
16:48it's about to kill someone.
16:50Obviously, we want
16:50the creature to look happy.
16:52Yeah, it needs to be
16:53a friendly creature.
16:54Yeah.
16:55I think something like this.
16:56Yeah, an AI robot
16:57with hair.
16:59Nice.
17:00I quite like that.
17:01Actually, that's okay.
17:02Do we want to put
17:02a smartwatch on there?
17:04I think that'll look
17:04quite cool.
17:06Purple hair
17:07and a headband
17:08to show that
17:08it's doing sports.
17:09Are they going to have
17:10that top on?
17:11Yeah, maybe.
17:11I mean...
17:12I think that could work.
17:13Yeah.
17:14I think, okay,
17:14that's done.
17:17I think we should
17:17reduce the, you know,
17:18the breast bit
17:19just to make it
17:19a bit more flat
17:20because at the moment
17:21it's a bit, you know,
17:22out there.
17:28On the other team...
17:30So what I'm thinking
17:30is a t-shirt
17:31with our logo
17:32in the centre of it
17:33on our white background.
17:34Oh, mate.
17:35Yeah?
17:36When Lord Sugar
17:36asks you what you've
17:37done this week,
17:37you're going to have
17:38a long list to give him.
17:39I love it, yeah.
17:40Lined up for the part
17:42of personal trainer...
17:43Brilliant.
17:44Yeah, let's just
17:44crack straight into the script.
17:46Military man, Levi.
17:48Hi, I'm Petey,
17:50the personal trainer.
17:51Great to meet you.
17:52I'm here to help you
17:53reach your goals
17:54to give you more flexibility,
17:55more rewards
17:56and more life.
17:58So, in terms of the delivery,
18:00are you confident with it?
18:02Or do you...
18:03Do you...
18:04I'm really confident
18:05with this in terms of
18:06sort of just acting out
18:07and talking.
18:08I'm happy to go ahead with it.
18:11When it's coming to it now,
18:12I have got a little bit
18:13more experience.
18:14I think I've got
18:15quite a neutral accent.
18:16But the main reason
18:17I was here was for this bit.
18:19Naturally,
18:20I think you want to do it.
18:21Yeah.
18:23Would you be all right
18:24with me pushing ahead with it
18:25just because I'm sort of
18:26quite comfortable
18:27with the acting?
18:28I would be a bit annoyed with that.
18:30It is a bit like a...
18:31bit of a stab, really.
18:33I would be disappointed
18:34in your shoes.
18:35I would be disappointed.
18:36I am.
18:36I know.
18:38I feel honestly
18:39like I shot a puppy
18:40when I told Levi
18:42he wasn't going to be
18:42doing the acting.
18:43I think he would have
18:44done a good job.
18:44I just had to back myself
18:46in that moment
18:46because ultimately
18:47if you don't win,
18:48it's my head
18:49that's going to be
18:49first on the chopping block.
18:523pm.
18:53We want two coming in.
18:55Yeah.
18:55It's like...
18:56...while Harry's
18:57gaming crew...
18:58So right now
18:59we're ducking
18:59under the eagles
19:00and collecting
19:01our gold coins
19:02as we go along.
19:03Head for the finish line.
19:05We're going to work
19:05our way up
19:06the skyscraper
19:07and we are out
19:08to level two.
19:09Run, jump into
19:09the portal,
19:10level two.
19:11What if we just
19:12introduce the aliens
19:13straight away?
19:14On Team Aerobics...
19:15They've got to run
19:16to the first checkpoint
19:17with the aliens
19:18around them.
19:19And the checkpoint
19:20could be the place
19:21where they have to do
19:22the lunges
19:23or high knees
19:24or whatever it is.
19:25A glitch.
19:27Yeah.
19:28It's very adventurous,
19:29isn't it?
19:30So what would be
19:31your suggestion?
19:33Because think
19:33in the back of your mind,
19:34you're pitching it
19:35to investors.
19:36It has to be a fun...
19:37It's not just
19:37combining fitness,
19:38it's combining gaming.
19:39I don't know
19:39where this whole alien
19:40thing comes to be honest,
19:41but what I'm trying
19:42to say is...
19:43So Rajan,
19:44I'm going to basically
19:45just clarify.
19:46I personally feel like
19:47it sounds like
19:48you've got a little bit
19:49more gaming experience.
19:49I know it's not
19:50exactly this.
19:50I don't have a gaming
19:51experience.
19:52Just because I've
19:53played a game
19:53doesn't mean I'm a gamer.
19:55It's still a lot more
19:56than what I have done.
19:57You've baked a bread.
19:58I wouldn't call you
19:58Mr Kipling.
19:59Yeah, but Rajan,
20:00there's actually
20:00no need for that.
20:02I'm just not a gamer.
20:03Okay, look,
20:04I'm just going to say
20:04to you,
20:05I do feel like...
20:06I understand
20:07you're getting frustrated.
20:08All I'm asking is
20:09this isn't my area either,
20:10but we're all trying.
20:11Absolutely.
20:12We need your input.
20:15I feel a bit
20:16drained by that session,
20:18to be honest.
20:18I did find it
20:19quite frustrating
20:20that Rajan,
20:20he will give
20:21criticism without
20:22giving any alternatives.
20:24I don't feel like
20:25he did enough.
20:26Instead of lunges,
20:27should we do
20:28punches in the air?
20:29So, guys,
20:30I am here as well.
20:30You can ask me as well,
20:31Pash.
20:32Just saying.
20:33Rajan,
20:35if you want...
20:35You're talking directly
20:36to Rajan.
20:36No, I'm literally
20:37going two punches
20:38in the air like that.
20:38No, no,
20:39but you're talking
20:39directly to...
20:40It's probably because
20:40you see that I'm writing.
20:41Honestly, don't worry.
20:45Central London.
20:47Ow.
20:49With Levi demoted
20:50to director...
20:51Way out.
20:52Lawrence steps
20:53into the limelight.
20:54Right, go.
20:56Hi, I'm Petey,
20:57the personal trainer.
20:59Great to meet you.
21:01On Harry's team...
21:02Just make sure
21:03that you have
21:04quite a wide start.
21:05Okay, fine.
21:06So maybe have a bit more...
21:07Yeah.
21:07Playing a futuristic
21:08fitness instructor.
21:10Do you want to do
21:10a different voice today?
21:11I don't know
21:11if I should do that.
21:12It sounds more kiddish
21:13if I do like,
21:14KRIESH!
21:14Yeah, and they said
21:15they wanted not childish.
21:16KRIESH!
21:17Okay, so can we
21:18start recording?
21:19Hi, I'm your
21:21fitness cyber
21:22personal trainer.
21:24The fastest runner
21:25in cyber city.
21:27Along the journey
21:28we will cross
21:29many obstacles.
21:32And I will see you
21:33on the cyber track.
21:35Nice.
21:36Good energy, mate.
21:41I don't want to
21:42see how I look
21:42right now.
21:43P.T.'s perfected.
21:45Mate, what a day.
21:46It's a long day.
21:48I wouldn't have
21:48rather done it
21:49with anyone else
21:49even if you did
21:50want to take my head
21:51off.
21:51For the gaming
21:52teams, a first
21:53look at their logo.
21:55Oh, no.
21:56Why do they go
21:57full red and black?
21:58It's like a bumper
21:58sticker.
21:59It's not great,
22:00but let's put it
22:01into our game.
22:02Let's have a look
22:03at this logo.
22:04It looks like
22:05an old retro
22:06arcade game.
22:08I don't like
22:08the colours.
22:09I don't like
22:09the font.
22:10I don't like
22:10anything about it.
22:11I think it's
22:12absolutely useless.
22:13One of the worst
22:13logos I've ever seen.
22:15Tomorrow,
22:17pitch to investors.
22:268am for both teams.
22:28Hi, I'm P.T.,
22:30your personal trainer.
22:32A replay.
22:33Don't worry,
22:34I'll be here to guide you
22:35every step of the way.
22:37So, what are you
22:38waiting for?
22:39Let's go.
22:41So, Levi didn't do
22:42any exercises in that?
22:44My job yesterday
22:45was just support
22:45Lawrence and I will
22:47hold my hands up.
22:48One of the key reasons
22:49that Levi did come
22:50across initially was
22:51for the P.T. role,
22:52but then when it came
22:53to it, it was more
22:54of a pure play acting
22:55role.
22:56So, you know,
22:56who do I feel sort of
22:57would do the role best
22:59and I've got to make
22:59the decision.
23:00I've got to back
23:01myself.
23:01Levi was a phenomenal
23:03director.
23:06Across the hall.
23:07Hi, I'm your fitness
23:10cyborg personal trainer.
23:12Powering up there, P.T.
23:14Support your cyber boost.
23:16Harry's team.
23:17And I will see you
23:18on the cyber track.
23:22So, my only concern
23:24would be that the tone
23:25isn't a little bit younger.
23:27Like, did anyone think
23:27that was just me?
23:28You'd be a great
23:29children and say no,
23:30I think.
23:32What's...
23:32Is it male, female?
23:34It's unisex.
23:35It's unisex.
23:36That's what I'm going to do.
23:37Yes, it does look good.
23:39There's no right
23:40or wrong answer.
23:41No, correct.
23:42We've incorporated
23:42the smartwatch.
23:43We've incorporated
23:44the headband.
23:45So, it's like all
23:45the sports features
23:46trainers.
23:47What, is that a T-shirt?
23:48So, it's meant
23:48to be running kid.
23:49Oh, okay.
23:52For team aerobics.
23:54Start running.
23:54Start running.
23:55The first glimpse
23:56of their game.
23:57Yeah, they do.
23:58They do.
23:59Yeah, running.
24:01And a dose of reality.
24:03What are these?
24:04They're frogs.
24:05Right.
24:06Oh.
24:09And then two squats.
24:11Yep.
24:12Lovely.
24:12Brilliant.
24:15The only concerns
24:16I do have is the frogs.
24:18I think for us,
24:19the struggle was like
24:20the motive of the game.
24:22Like maybe if you had
24:23an idea or,
24:24you know.
24:24So, for me,
24:25I literally got out
24:26of the chair and I was like,
24:26listen, we need to make
24:27this fun and exciting.
24:28The whole idea of
24:29collecting rewards
24:29right now is super boring,
24:31but it just didn't seem
24:32imaginative.
24:32And for me,
24:34that someone doesn't game,
24:35it didn't even feel exciting.
24:36It would have been ideal
24:37for one of you
24:37to maybe have joined.
24:38However,
24:39we tried our best.
24:43You see these yellow coins?
24:45These are our collectibles.
24:46On the other team.
24:47So, you're going to do
24:4812 punches,
24:49one after the other.
24:50Oh, gamer Karishma.
24:52You're explaining
24:53this very well, Karishma.
24:54Don't be far.
24:55Final boss,
24:55knock him out.
24:56Oh, wow.
24:57Good, coins collected.
24:58Ten.
24:59Sets the pace.
25:01So, guys,
25:01I absolutely loved your work.
25:02I know you did an incredible job
25:04on the design team
25:05and I think you've
25:05absolutely nailed it.
25:06She did.
25:07I do kind of want
25:08to be on the pitch team.
25:10Karishma,
25:11would you mind swapping
25:12with me?
25:12And we'll go do the pitch.
25:13Me, Connor,
25:14and Kieran.
25:15Mm-hmm.
25:16I think you'll do an amazing job
25:17in consumer research
25:18because that is incredibly important.
25:19We need that.
25:20We've seen it in past tasks
25:21where it's not been listened to.
25:22Is everyone all right with that?
25:25I should be on the pitch team.
25:26I'm the only gamer
25:27in the whole team.
25:29I also feel like
25:29they don't know
25:30how to pitch certain things.
25:31Like, they're just going
25:32to start spinning things
25:33and they're not going to see it
25:34from a gamer perspective.
25:36We've got to win investors.
25:37That's the bottom line
25:38of this task.
25:39Also looking for
25:40virtual volunteers.
25:41Is there anyone
25:42that isn't confident pitching?
25:44Project manager, Lawrence.
25:46I think it is a good game,
25:47don't get me wrong,
25:48but for me,
25:49I feel like
25:50pitching this idea
25:52of our game
25:52wouldn't be massively
25:54strong for me.
25:56I do get that
25:57Rajan has immediately
25:58said that he's not confident.
26:00I feel like we all...
26:01I didn't say I was not confident.
26:02I said I wasn't
26:03massively familiar.
26:04You were part of it,
26:05you still?
26:05Yeah, absolutely.
26:06I'm not denying that.
26:07Can I just add
26:08myself and Pasha
26:09that we aren't 100%
26:10confident in the game either.
26:11I'm happy personally
26:12to still back it.
26:13Cool.
26:14Well, listen,
26:14that's what I want.
26:15I need energy,
26:16I need belief.
26:17Levi, you're going
26:18to be sub-team leader.
26:19Rajan, I need
26:21quantifiable data
26:21that we can take
26:22to the investors.
26:23Sure.
26:25Rajan didn't want to pitch.
26:26So today he is doing
26:28the consumer research,
26:29which in all honesty,
26:30anyone can do that.
26:31It's not rocket science.
26:32I think people are really
26:33trying to get the easiest
26:34draw in this process
26:35and if you don't
26:36challenge yourself,
26:37then what are you doing?
26:38We are going to take
26:39Aerobics Life VR
26:40and we're going to bring
26:42it to life.
26:42Let's do it.
26:43Come on, guys.
26:43Let's do it.
26:4510 a.m.
26:47While half of each team
26:48set out to test the market.
26:51Guys, I'm not going to lie.
26:52As the only game
26:53I probably should have been
26:54on the pitch team,
26:55like it makes zero sense
26:55for me to be on this team.
26:56Why would you not
26:57switch Kieran out?
27:01The rest target a top score
27:03by prepping the perfect pitch.
27:06Levi spoke up about
27:07the PT side.
27:09I really want to do that
27:09and I thought,
27:10Levi, this is your time
27:12to shine.
27:12I completely understand.
27:13I had to make a decision
27:14with the character
27:14to put myself forward
27:15after Levi.
27:16So I was excited to do it
27:17and that's tough.
27:18That's really tough to do.
27:19I had a reason for it.
27:20It's not for everyone
27:21to agree with it
27:22but what's important today
27:23is positivity, excitement
27:24and getting that pitch out there.
27:25Amazing.
27:28The O2, London.
27:30Base for both teams
27:32to road test their games.
27:34Hidden amongst the punters,
27:37three investors
27:37from the worlds
27:38of fitness and tech.
27:40Dodge the spiders.
27:41They're dangerous.
27:42Dodge the spiders.
27:44Representing race to the top.
27:46These robots here,
27:47you've got to just
27:47punch it in the face.
27:48There we go.
27:49Harry's gaming squad.
27:52Hi, I'm your fitness
27:54cyborg personal trainer.
27:56Did everyone like
27:57his character,
27:57his energy?
27:59I felt like he,
28:00it's someone that would appeal
28:01to like a 10 year old.
28:03He doesn't look
28:04like super healthy.
28:05He doesn't look that inspiring.
28:06It's pretty terrifying.
28:07So let's move on to the game.
28:09Who thought it looked
28:10really cool
28:11and like visually engaging?
28:13One, two, three, four.
28:15So, yeah, I've counted.
28:16So it's 10 out of 13.
28:17Okay, 10 out of 13.
28:18Amazing.
28:19From a gaming experience,
28:20it kind of works
28:21but from a workout perspective,
28:22I don't think it works.
28:24And would you play
28:25this game again?
28:26So we've got one,
28:27two, three, four,
28:28five, six, seven.
28:29So over half of you.
28:30The ones that kept
28:30your hands down,
28:31you're all gym goers.
28:32Yes.
28:33Yeah.
28:33Okay, that's good to know.
28:36On the other team.
28:39What the hell?
28:40I don't know if it was
28:41over the dungeon or fight.
28:42Giving their concept
28:43to work out.
28:44Oh, now I know
28:46it's out of the front.
28:46Okay.
28:47Levi and Roger.
28:50When you look at this logo,
28:52do you automatically
28:53think I'm about to do
28:54an aerobics game here?
28:56I think it's a bit boring
28:57to like look at.
28:58It's very like corporate.
29:00I think a bit aggressive.
29:01Feels just a bit too much.
29:03So you've all played the game.
29:05Give us a bit of feedback
29:05what you thought about it.
29:07Yeah, I think it was good
29:07in terms of
29:08you've got your challenges
29:09in there.
29:09You've got to say your squats.
29:11You've got to do your
29:11jab punching.
29:12When I first started,
29:13I was a bit confused
29:15why there were frogs.
29:16I didn't really know
29:17if I was supposed to
29:18punch them,
29:19run away from them.
29:20So the instructions
29:21weren't clear in the games?
29:22No, I mean,
29:23it's just frogs.
29:24So would you play
29:24this game again
29:25after playing it once?
29:28Probably not.
29:29Probably not.
29:32Mid-afternoon.
29:33It was very clear
29:34from the offset
29:35that the gamers
29:36loved the whole concept.
29:37Before pitches begin.
29:39The fitness people
29:40didn't really like it,
29:42to be honest.
29:42They didn't really think
29:43it was active enough.
29:44A chance to run
29:45through the research.
29:48Are you happy, Harry,
29:49with how the team
29:49spilled?
29:50Do you think
29:50it might be worth
29:51Karishma joining you
29:52guys in the pitch
29:54just to answer
29:54any of those questions?
29:56We've been prepping
29:56it all day.
29:57I think it's probably
29:58better to keep it
29:58as it is
29:59because we've got it
30:00sorted.
30:01Do you guys feel
30:01comfortable?
30:01Because I know
30:02you guys weren't
30:02on the game side of it.
30:04You were obviously,
30:04but you're in the demo.
30:05You know I was
30:06on the game team too.
30:07Yeah, yeah, yeah.
30:07No, no, no.
30:08Sorry, I forgot that.
30:13Also, working up a sweat.
30:15So, going on from the logo.
30:18Boring, corporate.
30:19Yeah.
30:19Aggressive.
30:20Yeah.
30:21Team aerobics.
30:22People didn't really
30:23understand what to do.
30:24So, as soon as they got
30:25into it, like,
30:25whoa, frogs,
30:26what do I do?
30:27We're going to take
30:27that on the chin,
30:28we're going to take it
30:29like adults,
30:29and we're going to make
30:30sure we smash this pitch
30:31out of the park.
30:31Very cool.
30:32All right, looking
30:32forward to it, guys.
30:35Pitching time.
30:37Oh, this thing.
30:37Let's do it.
30:39Waiting.
30:39With over half a million
30:41pounds of investment
30:42up for grabs.
30:43A panel of industry
30:45heavyweights,
30:46and a legend
30:47from the world of fitness.
30:49Let's go.
30:50First up.
30:51I'd love to welcome you
30:52to our proposal pitch
30:53for investment
30:54in our new game,
30:56Race to the Top.
30:58Harry's Tea.
30:59I want better way
31:00to do that.
31:00Oh, I know him.
31:01I was the one
31:02that was doing
31:02the demonstration.
31:03To our virtual PT.
31:05Hi, I'm your
31:06fitness cyborg pack.
31:08That's someone
31:08we met today as well.
31:09Oh, my God.
31:10Guys, I strapped him in today.
31:12He was there.
31:13He played the game.
31:15Connor, are you ready
31:16to race to the top?
31:18Let's go.
31:19Run.
31:20Let's go.
31:21Left, right,
31:22left, right.
31:23Keep going, Connor.
31:25The building's fell.
31:26Jump.
31:27Watch out for that eagle.
31:28But he's not really
31:29explaining what the game's about.
31:30He's not talking about
31:31the coin.
31:31Yeah.
31:32Jump again for me.
31:33Come on, you've got this.
31:34Don't stop now.
31:34I mean, talk about the coins.
31:36He's just walking right past them.
31:37Now, one big punch.
31:39Congratulations, Connie.
31:40You've just burnt 22 calories.
31:43I hope you're not
31:44too knackered after that.
31:46Now, our team went out
31:48to go do a bit
31:48of customer research earlier.
31:49And we knew we had a good idea,
31:52but we didn't know
31:53if gamers in particular
31:54would find it as eye-catching
31:55and as motivating as us.
31:57Luckily, through that research,
31:59they found they loved it.
32:00And if you do have any questions,
32:02we would absolutely
32:02love to answer them.
32:04My name's Miles Jacobson.
32:06I mean, they have no idea
32:07that we actually spoke
32:08with Miles today.
32:09He's tried this game.
32:10You spoke there
32:10about the game
32:11that's really enjoyed it.
32:12Uh-oh.
32:13I was at the focus testing
32:14as well.
32:15Sure.
32:16And the fitness people,
32:18they're saying that
32:19it didn't do the job
32:20at all.
32:21Right, so on to
32:22the next question.
32:23Yeah.
32:24Obviously, the game
32:25is set in a futuristic
32:26cyber city.
32:28But to me,
32:29when I look at that branding,
32:30I immediately think
32:31of a kind of 80s arcade game.
32:33Um, it will attract
32:35the older audience
32:36who know arcades
32:37from back in the day
32:38and maybe haven't even looked
32:39at getting into fitness
32:41via playing games.
32:44Hi, my name's Chris.
32:45I'm Christina Hurugu.
32:46I'm a GB athlete,
32:47400 metres.
32:48I'd wondered if you'd
32:49just explain to me
32:50how you would go on
32:52and advance
32:53the fitness components
32:55of your game.
32:56He has no idea.
32:58Look at his face.
32:59He has no idea
33:00what he's going to say.
33:01Thank you for your question.
33:02So, I think,
33:03you know,
33:03the first thing
33:04that we would do
33:05in terms to make,
33:07to make it difficult
33:08is, you know,
33:10longer tracks.
33:11The longer it is,
33:12the more the person
33:13has to run.
33:14Take the mic off him.
33:16Um,
33:17in terms that
33:19you're going?
33:20Yes.
33:20Um, yes.
33:21There's a variety
33:22of different elements
33:23that get more difficult
33:24and increasingly demanding
33:25the longer you go on.
33:27Are you making this up
33:28on the spot
33:28or is this an actual thing?
33:30Yes, he's making it up
33:31on the spot.
33:31Well, thank you so much,
33:32everyone, for your time.
33:33Thank you so much.
33:37It can definitely work.
33:39I noticed a lot
33:39of pivoting on stage.
33:41Yes.
33:41Is it not good, though,
33:42that they're thinking
33:43on their feet?
33:44Hi.
33:44Hello, boys.
33:45Hi, guys.
33:46You know what?
33:47It was difficult out there,
33:47I'm not going to lie.
33:48Yeah, we saw some of the questions.
33:50It was a tough crowd.
33:50It was a tough sell.
33:51I just hope, you know,
33:52we did think on our feet a bit.
33:55Hi, I'm Petey.
33:57Next to pitch.
33:59Great to meet you.
34:00Hoping for a high score.
34:02So, what are you waiting for?
34:04Let's go.
34:05Lawrence, Rothner and Pasha.
34:08Good afternoon
34:09and thank you so much
34:10for joining us
34:11for the launch
34:12of our brand new
34:13virtual reality game,
34:15Aerobics Live.
34:16I wanted to just start off
34:17by telling you a story
34:19and that story is about myself.
34:21When I was 19 years old,
34:23I got an injury playing football
34:25and that was the only sport
34:26I knew how to do.
34:28So, for the first time in my life,
34:30I decided I was going to do aerobics.
34:33I see a couple of people
34:34looking from across the gym
34:35and they're laughing.
34:36So, I get up,
34:37I leave the gym
34:38and I never do aerobics again
34:40to this day.
34:41You know what?
34:41I understand the angle
34:42of going down, like,
34:44the personal kind of stories
34:45and stuff.
34:46I agree.
34:46But I think it's just a bit much.
34:47I'm going to hand you over now
34:49to Pasha and Rothner
34:50who are going to go through the game
34:52and I know they're going to smash
34:53this out of the park.
35:02I don't know.
35:03Come on, Rothner.
35:07I need to talk.
35:09I need to talk.
35:10I need to say what's happening.
35:11Describe what she's doing.
35:13At each checkpoint,
35:14you're meant to do
35:14a different type of exercise.
35:16This is what you're meant to be saying.
35:19Oh, my God.
35:21We would be delighted
35:22to answer any questions
35:23to help us secure that investment.
35:25Um, my point really
35:27is just about the frogs.
35:29You said the focus is on aerobics
35:31and doing those exercises,
35:33but you're running from frogs.
35:37Who wanted frogs?
35:38Pasha and Rothner.
35:39Why the frogs?
35:40Ultimately,
35:41the frogs are a little bit out there.
35:43They are crazy,
35:43but, you know,
35:44some people might like it.
35:45I think if it's like Marmite,
35:46you either will love it
35:47or you will hate it.
35:49Don't say you like Marmite.
35:50I don't think that's a good thing to say.
35:52The whole purpose
35:53of this entire thing
35:54is for her to be constantly
35:55on her feet,
35:56constantly moving,
35:57basically being attacked
35:58by these unknown species
35:59that look like frogs.
36:02Thank you so much
36:03for the question.
36:03We look forward to working with you.
36:05Have a lovely rest of your day
36:06and thank you.
36:06Thank you so much, guys.
36:09What did you think?
36:11I spent the whole time
36:12making excuses for the frogs.
36:14Yeah, some frogs were really weird.
36:17Hey!
36:18Hello, guys.
36:20Guys, that was so bad.
36:22Very tough task.
36:24I still stand by what I said
36:25Lauren should have been
36:26on the making of the game,
36:27point blank.
36:28Yes, I fumbled a few words
36:30in the pitch then.
36:31I feel like the team's
36:33going to come for me.
36:34However, I'll be ready to fight.
36:38Tonight,
36:39investments totted up.
36:41Tomorrow,
36:42in the boardroom,
36:44the final boss.
36:549am.
36:56Oi.
36:56Good morning.
36:57Your team look a bit nervous.
36:59I was going to say the same
37:00about yours, fella.
37:01Yeah, well...
37:02And trust me,
37:03the big ones from you
37:04when you know you've won
37:05is very different to today.
37:07Christmas on you, mate.
37:08You're PM.
37:08May the best team win.
37:09May the best man win.
37:14I'm always nervous
37:15going to the boardroom.
37:16It's a very nerve-wracking place,
37:17but obviously being project manager
37:19adds a lot of heat onto you.
37:21I think as project manager on this task,
37:23I've had to make a lot of tough decisions
37:24against the grain of the team,
37:26but if there are any issues,
37:27I don't feel like they'll be the things
37:29that were under my control
37:30as a project manager.
37:34You can go through to the boardroom now.
37:49So, it's time to find out now
37:53who's made it to the next level.
37:56We'll start with Team Alpha.
37:59Harry.
38:00Yes, Lord Chigot?
38:01You became project manager, right?
38:04Absolutely.
38:04Super Harry-o.
38:07Yeah.
38:08Has a good ring to that.
38:10Yeah.
38:11So, you've got running.
38:12Why are you going for running?
38:14So, Harry is a very active runner.
38:16I see him running a lot in the house.
38:18Why is he running in the house?
38:21Away from Dan.
38:23The development team,
38:25I think you had a lot of input into it,
38:27Krishna, right?
38:28Yes, Lord Chigot.
38:28I know that there's like a premise
38:30with every game
38:31where you fight small level obstacles
38:33and then eventually reach a big boss.
38:36So, I wanted to replicate that for our game.
38:38You bossed it, though, I thought.
38:40I thought you were the big boss.
38:41Oh, thank you.
38:42OK.
38:43Then there's a branding team.
38:45Harry, Dan and Priesh, right?
38:48That's great, yes.
38:49So, that is your logo.
38:50So, this is the logo for our game.
38:52Race to the top.
38:54Exactly, yes.
38:55It looks like an Amstrad 4, 6-4 game.
38:57Yeah, it's like an old Amstrad game, yeah.
39:00Anyway, let me have a look at this promotional video.
39:04Hi, I'm your fitness cyborg personal trainer.
39:08So, put on your cyber boots
39:09and I will see you on the cyber track.
39:13All right.
39:14Looks like it's working in a gym in Chernobyl.
39:17Yeah.
39:19Like Kermit on steroids.
39:22We, um...
39:22Bionic bogey, that's what it looks like.
39:25What do you think about that creature?
39:27I think that was definitely our weakest point.
39:29Yeah.
39:30Scary, obnoxious, the experts say.
39:33Yeah.
39:33Yeah, that sounds like Piers Morgan's Tinder profile.
39:37Yeah.
39:38Anyway, can we see the game, then?
39:41So, the game starts off with running.
39:44The first obstacle is these flying eagles.
39:48What am I doing?
39:49I'm on a running machine.
39:51Yeah, so right now you'd essentially be going like this.
39:53Yeah.
39:54So that you're doing the exercise to climb up with it.
39:56Yeah.
39:56Then this is the finale.
39:57This needs to be one big hard punch to knock out.
40:00That's the big boss.
40:01I don't know what you needed him for.
40:03You've got one here.
40:04I do.
40:06Who did the pitch?
40:07So that was myself, Connor and Kieran.
40:10You didn't let Karishma do it, then?
40:12So I thought they'd be better.
40:13He was a bit upset about that, wasn't he?
40:15It would have been more logical to me to be on the pitch side, but they were equipped with all
40:20the information and did a good job.
40:23Yeah.
40:23All right.
40:24Anyway, so what did they think?
40:25Having read the room, I think half of them liked it, half of them didn't.
40:28Well, one of them was going to make quite a large investment, but decided to significantly reduce it because of
40:38the quality of the answers to some of the questions.
40:40Felt you waffled and made it up on the spot.
40:43That is disappointing.
40:45OK.
40:47So let's move on now to Eclipse.
40:50And Lawrence, you became the PM.
40:54That's correct, Lord Sugar.
40:55And you decided to go for aerobics.
40:57Is that right?
40:57That's correct, Lord Sugar.
40:59I think aerobics is growing in nature in the male market, and I wanted to be able to reach as
41:03many people as we could.
41:05OK.
41:05So the development team was Rothner, sub-team leaders, right?
41:10Yes, that's correct.
41:12Rajan and Pasho, yeah?
41:13Correct.
41:14Did your project manager give you a clear brief as what to get on with?
41:18We didn't have a storyline to go in, so we spent a lot of that time trying to come up
41:22with the storyline.
41:22If I may, Lord Sugar, the idea was if you kept up with your fitness, you got lower life insurance.
41:27But Lawrence, Lawrence, Lawrence.
41:30The task is to create a story.
41:33That's the key to the whole thing, right?
41:36I can't say anything but that I tried.
41:40Anyway, and then there's a branding team.
41:43So why are you on the branding team?
41:45So because my background with Copy and Tim, I've listened to you say on a podcast that Lord Sugar's greatest
41:51strength is putting people where they have their strengths.
41:54And I thought putting myself in an area where I didn't have strengths...
41:57Must be a long podcast, I'm telling you.
41:59You don't need a podcast.
42:00Lord Sugar's made it very clear in his boardroom.
42:02Put yourself in the right position based on what you know.
42:05Yeah.
42:05So that is your logo?
42:08That's the logo, correct, Lord Sugar.
42:09Looks like.
42:10Assigned to the gents?
42:11Yeah.
42:12I think it needed to be abundantly clear what the game was about and I think we delivered that with
42:17the logo.
42:18OK.
42:18Now, let's run the promotional video.
42:21Hi, I'm Petey, your personal trainer.
42:24I'm here to help you reach your goals to give you more flexibility and more life.
42:30Whose voice is that?
42:31That would be me, Lord Sugar.
42:33That's you?
42:34Yeah.
42:34So, you took over there.
42:37I was hardly expecting Levi to turn up in one of those adverts for neglected donkeys or something.
42:43You know?
42:44All right, let's run the game.
42:47Right, here's your logo.
42:50They're getting chased by these demonic frogs.
42:53Frogs?
42:54Yeah, the evil frogs, yeah.
42:56They're the evil frogs.
42:57They're human to run.
42:58So the whole point is you're constantly moving.
42:59OK.
43:00Right, OK.
43:02So, what did you think of the game when they showed it to you?
43:05Yeah, it wasn't brilliant and the frogs were odd.
43:09Lord Sugar, the one thing I do want to mention is I ask that people give 110% and almost
43:14exclusively I do feel like that was given.
43:16That's a horrible statement we hate in...
43:18If people try their best, no one's a game developer.
43:21110%.
43:21There's no such thing as that, you know?
43:24Yeah.
43:27Right, I think it's time to see who invested in these VR fitness games.
43:33Tim, how did your team get on?
43:35Well, the investors felt the logo was a bit too corporate looking and there was no real rationale behind certain
43:41aspects of the game.
43:42The frogs, you heard the questions that they posed to you and that the game lacked any real substance.
43:48So, three of the investors decided they wanted to invest Lord Sugar and they were willing to invest a total
43:54of £55,000 into your development.
43:57OK.
43:58OK.
43:59Right.
44:00Karen, could you tell me the same thing?
44:03What happened on your side?
44:05Well, unfortunately, Alan, they didn't like the logo.
44:09They were really not keen on the name and they absolutely hated the character.
44:16But they all did really like the game.
44:21So, all four invested and you got a total of £205,000 into further development.
44:29Wow.
44:30That's a lot.
44:31That's good.
44:32Yep.
44:32They got Karishma to thank.
44:33I must say, Karishma did smash the game this time.
44:36And Harry did a great job as Pierre.
44:37Yeah, I'll see you on the next task.
44:39Thank you very much.
44:47Well, they've got nearly four times more than you.
44:51I think that has a lot to do with the game.
44:54So, I'm afraid you're going to have to go away and talk amongst yourself in anticipation of at least one
45:00of you leaving the process today.
45:03OK?
45:14Well done, how's that?
45:15I can't believe it.
45:17I thought you did a fantastic job.
45:18Super Harry-o.
45:19Yes, super Harry-o.
45:22From the brief in the morning, I think we were left pretty shocked, just literally had nothing to go on.
45:28It is not solely on the project manager to tell you exactly what to do and every single thing within
45:33it.
45:34The most important part of the task was creating a game. Lawrence put himself forward as project manager, couldn't deliver.
45:41The excuses are coming out of him like they're on tap.
45:44Whose idea was the Frogs?
45:46It was a collective of me and Rothner.
45:47Yeah, it was a collective.
45:48OK.
45:48I did express my concerns.
45:50I kept asking him, so what do you think, Rajan? So what do you think? You just weren't coming back
45:53with anything.
45:54It was incredibly difficult to work with Rajan. I just don't feel like he contributed anything. If it hadn't been
46:00for me or Pasha, there'd be no game.
46:02Any kind of input I was putting in, it was just played off and I really struggled to actually conversate
46:07with the group. I mean, Pasha literally had her back completely turned to me and it was just Pasha bouncing
46:12ideas to Rothner.
46:13I'm going to be honest with you, I'm hearing conflict in the team and that is ultimately quite worrying. In
46:18my eyes, I think there's no smoke without fire and Rajan hid from the pitch and it sounds like he
46:23got in conflict and I think Rajan has really let the team down.
46:35Yes, Lord Sugar. Could you send the candidates in, please?
46:49Well, you're lost by £150,000, not a small loss. Now, right at the brainstorm in the beginning, no clear
46:58concept. Use your imagination.
47:01That's what you said to them. I'm not a game developer. I didn't believe that what I was going to
47:05do.
47:06Did you say something? Did you allude to having done a game or an app before?
47:11It was more along the lines of gamification itself. It was an app for fitness.
47:15It was very misleading, to be honest. We were under the impression that, you know, he's actually developed some form
47:20of a game and then...
47:21I don't think that's fair. I mean, my background is PR.
47:24Guys, am I...
47:25Listen, listen.
47:26No, we agree.
47:27I think a lack of imagination has left it really to two people to create something.
47:31You say lack of imagination, but with this, you were project manager and you had a vision...
47:36If you felt like you needed to be spoon-fed and given every part of the game...
47:39I didn't need to be spoon-fed.
47:39Well, clearly you did.
47:41I don't know why you're looking at me as if I've produced games. That's not the issue.
47:44You said you have creativity.
47:46I do have creativity, but without a structure, without anything to go on.
47:50But why does that only have to come from me?
47:51Because you're the project manager.
47:52No, but it's not only...
47:53If you feel that your project manager was in the wrong location, why didn't you say that?
47:59I did a number of times.
48:00Do you think he was on the right team still, Lawrence?
48:02The frogs element is ridiculous and I am disappointed and I wish I could have been there now I've seen
48:07what was created.
48:08Lawrence, it's a little bit unfair for you to say you are disappointed. Yes, I can delve into where we
48:12went wrong.
48:13You did the logo, didn't you?
48:14I did do the logo.
48:15The character to your PT, you could have played him, couldn't you?
48:19I could have played him Lord Sugar, that's correct.
48:21You became the PT and he became your PA.
48:24The reason why I come over to the branding side was to do that in particular.
48:28But Lawrence felt more comfortable doing that.
48:31Didn't you trust Levi to do it?
48:32I did, but when you're the project manager and it's your neck,
48:35I felt like I could deliver that really well from the script that I had written.
48:39So what did Levi get to do there?
48:40It's not about get to do, it's about trying to make sure the team wins.
48:44What did you do?
48:45I supported the project manager to get that vision of what he aimed down on there.
48:50Supported you in what way?
48:51What's the point of having a project manager if I'm going to be overruling the project manager's view?
48:55What have you done in the past seven weeks? You were kind of like a wallflower.
48:59Well, I've participated in teams winning.
49:02I can't pinpoint one by one on every task.
49:05Did he take over everything then?
49:07Can I beat PM?
49:09We collaborated well together.
49:11Next thing you get your P45.
49:13Anyway, Rajan, I was told you didn't want to do the pitch.
49:17Is that right?
49:18That's correct, Lord Sugar.
49:19And someone said it's because you didn't really believe in the game.
49:23That's correct, yeah.
49:24Did you help build the bloody game?
49:25Well, no, so the actual concept was actually constructed by Pasha and Rothner.
49:30I did ask the team, how can we make this a bit more exciting?
49:33I did ask Rajan at one point, you know, you play games.
49:37And he kind of snapped at me saying, I'm not a gaming expert.
49:39And I said, I'm not accusing you. I just need you to, you know, give me your input.
49:43And it felt really difficult.
49:44I just feel like they were a person down in that team because of Rajan's lack of contribution and conflict.
49:49Lawrence, you can't say that I was not contributing to the task.
49:52I found it very difficult. At one point, backs were completely turned to me.
49:56I had to remind the team that there are three people here.
49:59They won.
49:59It was incredibly difficult.
50:00Rajan, I really don't want to interrupt you, but you did constantly keep finding things to pick on.
50:05And I didn't understand that.
50:06I was picking on it because the concept was wrong.
50:09Rajan, you bit my head off. You went personal.
50:11I did go personal.
50:12You said, just because you bake a cake doesn't make you Mr Kipling.
50:14When I asked you, have you had gaming experience?
50:16Yeah, because...
50:16Well, that's rude.
50:17No, no, no.
50:18This is the kind of attitude.
50:20Anyway, look, Lawrence, we're wasting a lot of time now.
50:23I'm fed up listening to this.
50:24Who are you bringing back into this boardroom?
50:27So, the first person I'd like to bring back is Rajan, just for the lack of contributions,
50:31the hiding away from the pitch.
50:33And with respect, Lord Sugar, I think you have made it quite clear about your mind on Levi,
50:38so I'll need to bring back Levi as well.
50:43Right.
50:45Um, OK.
50:46You two ladies go back to the house then, yeah?
50:49Thank you, Lord Sugar.
50:50Thank you, Tim.
50:57Right, gentlemen.
50:58I'd like you to step outside.
51:00I'm going to talk to Baroness Brady and to Tim, and at least one of you will be leaving the
51:06process today.
51:07OK.
51:16What about this Lawrence fellow?
51:18He has the audacity to say, well, because of what you're saying, Lord Sugar, I'll bring Levi back.
51:24Listen, Lawrence is a smart guy, but the reality is that sometimes you have to say, do you know what?
51:28I made a mistake.
51:29And in this one, he was on the wrong team, and he made mistakes.
51:32And what about Levi?
51:34Being relegated to someone's bag carrier is not good at this stage of the process.
51:40I can't work out this Rajan.
51:42Rajan was given the opportunity to sell a concept.
51:45That's the heart of this task, and he stepped back from the opportunity.
51:48Right.
51:50Yes, Lord Sugar?
51:51Could you send the three of them in, please?
52:04You know, Lawrence, I find it a bit naughty saying you're bringing Levi back in here based upon some of
52:12the comments that I made about him.
52:14Yeah.
52:15But that's not the way this process is supposed to work.
52:18You're supposed to bring people back in who you think did not contribute to this task.
52:23I understand that, Lord Sugar, and potentially I've misspoken there.
52:27I really wanted one person back, to be honest with you.
52:30Rajan, for the lack of contribution.
52:31And I don't think there's time for coasters.
52:34When it came to...
52:35You're talking about coasting, but the PM didn't even go on the game development.
52:40I will take accountability, but if I didn't bring someone back from the branding team as well,
52:45it would only be me that was to take accountability for that.
52:47So you're bringing Levi back because you thought that you needed one from the branding and one from the other
52:52game.
52:52There was elements of it which were disliked.
52:54I don't think so.
52:55Your own words hung yourself.
52:57You said, I can tell by what you're saying, Lord Sugar, that you want me to bring Levi back.
53:04Those were your words.
53:05You know what?
53:06I regret saying that.
53:07I'm pretty annoyed with it, to be fair, Lord Sugar.
53:09It just shows the person that he is by bringing me back in all because of what you said.
53:14He isn't going off his own models with Lawrence.
53:16He's just going off what you're saying, Lord Sugar.
53:17With the greatest respect.
53:19The bits that were in my control did go well, but I can't see...
53:23You can't say all the bits you did, mate.
53:25What they were happy with.
53:27Listen, the video got great consumer feedback.
53:29Yeah, but I'm meant to be doing the video and you swapped me because...
53:31Listen to me.
53:32You swapped me because of me Yorkshire twang.
53:34No, I didn't.
53:34That's the reason why you swapped me not to be in that suit.
53:37You did, because you said you can talk more clearly and more...
53:40And they liked the video.
53:41I could have done the video, which was the original plan.
53:44Okay.
53:44I could have done that.
53:45But as per usual, listen to me, Lawrence.
53:46I'm talking.
53:47Right?
53:48From the start, it were your way or no way.
53:50You wanted to control the whole thing.
53:52You contributed to the day.
53:53I really, I don't want to focus on the branding too much because there is one person that I deem
53:58very responsible for the failure of this task, and that is Rajan.
54:01And you keep saying about me copping out of this pitch, right?
54:03This is a game development task.
54:05You've copped out on being on the game development team, and then you put yourself on...
54:08But did Harry cop out?
54:08Sorry, I'm talking.
54:09And then you put yourself on the branding team of which you specialise in, you know, you're this PR guru,
54:14and you went on the branding team and you messed that up as well.
54:16I don't know.
54:16What did you do?
54:17What did you do?
54:19Hospital sign.
54:20Yeah, so they didn't like the logo how it looked.
54:22I really should not be confused for contribution.
54:24And there was no contribution.
54:26The girls couldn't put anything to it that you contributed.
54:28How did I be called a disruptor if I didn't contribute?
54:31You're contradicting yourself.
54:32You find errors, but you don't find solutions.
54:34I just don't understand.
54:36Levi should be fired.
54:37Yeah, in all honesty, I think Lawrence should be fired, Lord Sugar.
54:41Who do you think should be fired?
54:42It has to be Lawrence.
54:43Lawrence, you're adamant it should be Rajan.
54:46I am, and I will say that throughout this process, I've never hidden.
54:49I've done my best.
54:50Lawrence, Lawrence, let me ask you a question.
54:51If Lord Sugar didn't say what he was saying, who would you have brought in instead of me?
54:55I still would have brought you back because once they spoke about the law...
54:58So why didn't you just speak off your own morals as they were saying?
55:01Because you made it clear, Lord.
55:02I'll tell you what, I'm going to make this easy now.
55:05I have accused you, Levi, of quite a few things in this particular boardroom.
55:11But I'm going to show you how fair I am by saying to you,
55:15you are going to be the project manager of the next task.
55:18Happy days.
55:19Thank you, Lord Sugar.
55:19Well, we'll see if it's happy days, right?
55:22I'll remember that.
55:23Happy days, you said, yeah?
55:24Remember that?
55:25I wrote it down.
55:26Did you see that?
55:26I'm writing it down.
55:27Okay.
55:28All right.
55:28And that just leaves you two here.
55:30Yeah.
55:31Yeah.
55:31And what I've got to say about you, Lawrence, is that you've done well up until now in the
55:39process.
55:42Lawrence, as far as I'm concerned.
55:46Rajan, I haven't seen that much of you.
55:48Not sure.
55:49Be consistent.
55:49No, no.
55:50Just be quiet now.
55:51I'm filled up with listening to you.
55:56So, Lawrence, that was a nasty move.
55:58It was.
55:59And I regret that for the rest of my life.
56:01I'm sorry.
56:01It was a nasty move, Lawrence.
56:03I don't like people that do things like that.
56:06And for that reason, Lawrence, you know, you've given me a big dilemma.
56:13But I'm also reflecting back on the last seven weeks.
56:19Yeah.
56:21Well, I've got a gut feeling here.
56:23It may not be fair.
56:25But, Rajan, you're fired.
56:29Thank you, Lawrence.
56:29Tim.
56:30Lawrence, ready?
56:31Good luck, Rajan.
56:38You were this close to getting out of here.
56:42Okay?
56:43Get out.
56:43Go on, the pair of you.
56:44Go back to the house.
56:49Thank you, Lord Sugar.
56:55I'm definitely gutted to be leaving.
56:57I feel like, you know, the wrong decision was made today, especially after that.
57:01Slimey, slimey call by Lawrence to bring Levi in.
57:05But, you know, Lord Sugar's, say, is final, so I do have to respect that.
57:11Guys, how many people are getting fired?
57:13Who's coming back?
57:14I think Lawrence is coming back.
57:15He's a fighter, you know?
57:17Here he is.
57:20Levi!
57:24Welcome back.
57:24Damn, tell us about it.
57:27I'm going to be honest with you guys, I'm beyond embarrassed with myself.
57:30And Lord Sugar kept coming for Levi.
57:32I just made a weak decision.
57:33Yeah, I think we were quite shocked.
57:35I will say, well, Sammy, I know I'm a kind person, I will help anyone out.
57:40But don't ever use me as a scapegoat in there, alright?
57:43Don't ever do that to me.
57:45But, one bonus, whoever's on my team, I'm your next project man.
57:54Now, ten candidates remain.
57:57The search for Lord Sugar's next business partner continues.
58:03Next time.
58:05When I sent you to Hong Kong, you totally messed it up.
58:09So I've decided to give you a chance to redeem yourself.
58:13That's the energy we need.
58:14Deals.
58:15Ten pounds.
58:16You can buy it, but you can't steal it.
58:18Squeals.
58:20Come on, let's go.
58:21And for one candidate.
58:23Where's your PM?
58:23Fate sealed.
58:25Can we shut the doors, please?
58:30Well, that black cab is heading over to BBC Two now.
58:33Angela Scanlon with The Apprentice.
58:35Unfinished business.
58:37This and everything across the BBC is made possible
58:40because we're funded by you.
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