00:00What if you brought soap to medieval Europe?
00:02Day 1
00:03You arrive in 14th century London
00:05The streets smell like dirt and piss
00:0780,000 people and zero plumbing
00:09A knight walks past
00:10He hasn't bathed in three months
00:12He's proud of it
00:13Day 2
00:14You lather soap in a bucket
00:16A crowd gathers
00:17You wash a stranger's hands
00:19He watches brown water drip off his fingers
00:22He didn't know his hands were that color underneath
00:24He thought that was his skin color
00:26Day 3
00:27A nobleman shows up covered in perfume
00:29He smells like roses and death at the same time
00:32You hand him a bar
00:33He sniffs it and buys your entire stock
00:36Day 4
00:36Socrates shows up
00:38Wrong century, wrong continent
00:40He picks up the soap, sniffs it, takes a bite
00:42You grab it out of his mouth
00:44He asks
00:45If it cleans the outside, what cleans the inside?
00:48You ship him back to Greece on the next merchant boat
00:51He smells better than everyone on board
00:53Week 1
00:54A priest calls your soap witchcraft
00:56Shows up at midnight to buy 6 bars
00:58You don't even react anymore
01:00Month 1
01:00Half of London buys soap
01:02The other half still thinks you're a witch
01:04You brought the one product where the customer has to admit they stink before they buy it
01:09Babay 5
01:09Did you find the formulation, that happens
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