00:00What if you opened a sneaker store in the Roman Empire?
00:03Day 1.
00:03You set up near the Coliseum.
00:05Jordans, air forces, dunks on the wall.
00:07A gladiator walks in barefoot.
00:09You hand him Jordan 1s.
00:10He looks down like he just discovered fire.
00:12Day 2.
00:13A senator walks in wearing crusty sandals.
00:15You put him in all white air forces.
00:17He walks through the forum and three senators ask where he got them.
00:20He doesn't tell.
00:21Gatekeeping existed in every century.
00:23Day 3.
00:24A centurion wants something for marching.
00:26You give him Air Max 90s.
00:27This man has marched through mud, gravel and blood for 15 years.
00:31He says his feet feel like clouds.
00:33He almost cries.
00:34Day 4.
00:35You introduce drops.
00:36Limited pairs.
00:37There's a riot by dawn.
00:39Day 5.
00:40Socrates walks in.
00:41Nobody knows why he's in Rome.
00:42He sees the gladiator lacing up and asks if these sneakers are your power, what are you
00:47without them?
00:47Gladiator takes them off.
00:49Stares at his bare feet.
00:50Hasn't fought since.
00:51You ban Socrates from the store permanently.
00:54Day 6.
00:54The emperor sends for a pair.
00:56You bring your best.
00:57He puts them on, looks in the mirror, doesn't speak.
01:00Just nods.
01:00You're given a villa.
01:01Sneakers conquer Rome.
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