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00:02Gap is partnering with Google's Gemini to allow shoppers to check out directly within the AI platform,
00:08marking a move into agent e-commerce as shoppers shift toward AI-driven product discovery, according to CNBC.
00:14The feature lets users purchase Gap products within Gemini using retailer-provided data
00:19rather than scraped website content, with checkout handled through Google Pay and fulfillment managed by Gap.
00:24As shoppers shift from traditional search to AI platforms for product discovery,
00:29retailers are rethinking marketing strategies to remain competitive and capture demand.
00:34CTO Sven Gergetz told CNBC that shopping has shifted from keyword search to conversational queries,
00:40requiring the company to align its products with context-driven customer needs like events or occasions.
00:46For all things money, visit Benzinga.com.
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