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00:00I dip my hand into his jeans, then begin to stroke his thick length, and my breath hitches at the
00:08mere thought of what it's going to feel like inside me.
00:12It's very, like, beautifully written, isn't it? It's like Jane Austen.
00:16Oh my god!
00:18I'm Olivia Atwood.
00:19I'm back, bitches!
00:20Searching for who's striking it rich.
00:23The most recent one of the $65 million valuation.
00:25In a sex industry evolving faster than ever.
00:28There I am, look!
00:30From celebrities cashing in on their fame.
00:32I get my tits out on OnlyFans.
00:35Thank you!
00:36To sex stars pushing the boundaries.
00:38Oh my god, she's gone over the bar, yeah!
00:40Can't be arrested for a national treasure.
00:42And everything in between.
00:44Yes!
00:44I'm gonna smell.
00:45No, my god, you're joking!
00:47If we moulded Brad's dick for the gay community, I reckon I could make a fortune.
00:52In a business bursting with opportunity.
00:55Everybody's here to fuck.
00:56The stakes are higher than ever.
00:59I did get my boob grabbed.
01:00Grabbed?
01:02I just ticked over the million mark.
01:05That's insane.
01:06To getting filthy rich.
01:08Over, like, 800k.
01:09In one month?
01:10Yeah.
01:11It's in the millions.
01:12Wow.
01:13I don't know why you don't do any of this.
01:15You'd make a fortune.
01:23This time, I'm talking business.
01:26A very dirty business.
01:29I make millions, yes, but I don't want to spell it out.
01:32Did I not get that?
01:33It's estimated by 2029, the adult entertainment industry will be worth over $100 billion.
01:41By the end of this year, we'll be doing a million a month.
01:43What was once considered taboo has been normalised.
01:46This is a quite typical content day.
01:49Absolutely.
01:50Entrepreneurs, influencers and celebrities are jumping on the bandwagon.
01:55You want to stay ahead of the game?
01:56Looking for the next lucrative gap in the market.
01:59We couldn't find something that would solve our problems.
02:01We were like, fuck it, we'll make it.
02:03From cutting edge tech.
02:04Everything we'll show you is entirely AI generated.
02:07What the hell?
02:09It looks so real.
02:11To the latest in erotic products.
02:13I've been sitting on my own bra after the last 10 minutes.
02:16Bye, sweet child.
02:17You think of it and you can sell it.
02:19I'll see how innovators are finding new ways to strike gold in the ever-expanding sex industry.
02:26And that will be winging its way to you tomorrow.
02:28I'll be totally honest with you, when the lid came off it, that onion hit me hard.
02:32Very quickly now, the audio corners are really, really going.
02:35That's what I'm learning, that that's really taking off.
02:36We're going to make Filthy Rich look like pocket change.
02:43You look so well.
02:45Oh, thank you.
02:46And you probably need a foot massage, Norman, may I?
02:48Yeah, definitely.
02:49I mean, you was at Buckingham Palace the other day.
02:51I know.
02:52I'm now a member of the British...
02:53Is that it? British Embassy?
02:54It's mental.
02:56Something like that.
02:56How was it?
02:58It was just really nerve-wracking.
03:00I over-courtsied.
03:01Prince Will literally cracked up at me.
03:03How do you over-courtsy?
03:04So, normal people just sort of do that.
03:06It's like a little...
03:07But I done that.
03:08You done the full...
03:09I reckon after, like, someone went through a walkie-talkie, like, that's it.
03:11We're not having any more Love Islanders in the palace.
03:14We tried it.
03:15It didn't work.
03:15So, I'm doing research into people that are making money off the sex industry, but they're
03:21not necessarily, like, the performers.
03:23Okay.
03:24I feel like I would love to have a brand, like a sex toy brand or something, but I just
03:28feel
03:28like I haven't... I haven't got a good idea.
03:30You know I'm into eyelashes.
03:32I've got my own lashes in there.
03:33What if we told a client, right, you shave your pubes, you put them in a bag, you send
03:38them to me, I'll make them into eyelashes.
03:40Actually, the mad thing is, I think there's actually probably a market for that.
03:44I think it would work.
03:45It's so niche.
03:46Do you know what I think is the gays are obsessed with Brad.
03:49Like, if we moulded Brad's dick for the gay community, I reckon I could make a fucking
03:53fortune.
03:54Yeah, you could do, like, strap-ons and stuff.
03:55Yeah.
03:56If any girls bought it, I'd kill them.
03:58But all the men can have it.
04:11Oh, my God!
04:14This is the time bridge.
04:16I've travelled all the way to the North East to meet two girl bosses.
04:20There are 4.1 million creators on OnlyFans, yet the average only earns around $150 a month.
04:28So, Chloe and Sophie devised the business to assist the creators.
04:31Girls getting money.
04:33Their service aims to increase OnlyFans' creators' earnings by enhancing their content
04:38and boosting visibility.
04:41It does look like they are living quite a fun, aspirational lifestyle.
04:46It seems like quite a new business.
04:48It's not loads of posts.
04:49But, I mean, it looks like quite a fun club.
04:52It's clever marketing.
04:57Hi, girls!
04:59Hi!
05:00How are you?
05:01They're good.
05:01How are you?
05:02Working away.
05:0328-year-old Sophie and 26-year-old Chloe launched six months ago and already have 17 creators
05:10on their books.
05:12So, please tell me these are not all your photos.
05:14They are.
05:14They actually have a lot more.
05:16Why so many?
05:17So, these are for every girl.
05:18Each girl has their logins on each one, but then we'll make so many niches for the girls
05:22that they've all got about ten Instagrams.
05:24Right, let's take it right back.
05:28Girls getting money.
05:29How do you kind of summarise your role?
05:31So, think of a business.
05:33You need to market a business for it to do well.
05:35It's the same with our girls.
05:36Like, when we take a girl on, we'll kind of find out what they do, what they're comfortable
05:40with, kind of see what the men are kind of liking on their profiles.
05:45Yeah, we'll look at what does well and what's not, and we'll write them a marketing plan.
05:48And is that explicit content non-post?
05:51Whatever they want to do.
05:51You know, we have girls that don't do explicit on there and still make, you're looking at
05:5620 to 25 grand a month for non-explicit.
05:58Yeah, that's not even getting the chest out.
06:00No nips, no nothing.
06:01What kind of money are you guys earning from running girls getting money?
06:05In 90 days, we made over 600,000.
06:08Yeah.
06:09Is that your take or is that what the girls have earned?
06:11That's like what the company's bringing in.
06:13Wow.
06:13So, it's a lot.
06:15It is a lot when you realise.
06:16We had an aim, didn't we?
06:17What was the aim?
06:18A million.
06:18A million a month.
06:19A month by the end.
06:20So, now it's like, no, by the end of this year, we'll be doing a million a month.
06:23Wow.
06:23So, when a girl joins on and then she starts making money on OnlyFans, what do you take?
06:27How do you stagger that?
06:29So, when we sign a girl, depending on what they are, if they're over 20 grand, they're bringing
06:33in 20 grand.
06:34We normally start at about 35%.
06:36Okay.
06:36But if they're on any less than that, we'll take 50%.
06:39We cover trips.
06:40We do trips to Marbea, trips to anywhere.
06:42And you cover it all.
06:44We'll cover everything.
06:44So, either of you ever been on OnlyFans yourselves?
06:47Me?
06:48You've been on?
06:49Yeah.
06:49Okay.
06:49When I was 19, I started to count.
06:51When you were 19?
06:51Yeah.
06:52I knew the life I wanted and I was like, how do I make some money?
06:56And then why did you come off?
06:57So, I fell pregnant and I always planned on going back, but I never got around to doing
07:01it.
07:02Do you know, we were like looking at like what you would make if you did OnlyFans and we
07:06were like, if you did non-explicit, you'd probably be on about 200 grand a month.
07:14And if you went explicit, hold on, you want to hear this, about 500,000.
07:17What do you want to sign the contract?
07:19I love money.
07:20So, it's like I would never rule it out.
07:22Do you know what?
07:23It worries me.
07:23It's like, I feel like my view on OnlyFans is that at some point you have to go a bit
07:28further to keep the money up and then that's the decision you're making, aren't you?
07:33And I'm like, I think it's mad because when I think back to being a grid girl and a model,
07:37if OnlyFans had been around then.
07:39You'd have been honest.
07:40I would have been fucking all over.
07:42God, I was born too soon.
07:43I know.
07:44So, we have a photo shoot with the girls.
07:45We're going to do a girl on girl shoot and we would love you to come.
07:48Oh my God.
07:49I would love to.
07:53Sophie and Chloe book locations and produce content shoots to help each creator hit her
07:5760 posts a month target.
08:00So, this is the studio that we're shooting in today.
08:06Today, they're filming content with Donna and Shay who are regularly bringing in five figures
08:11each a month.
08:12We do like little vlog style videos for like our page so like people that are interested
08:17can kind of see what we do.
08:18Oh, that's cool.
08:20So, what we're going to do now is Sophie's going to direct some like real type content.
08:24Right, you ready Donna, go.
08:28Right, one.
08:30Perfect.
08:31The girls tell me that you were one of their first proper signings for the agency.
08:37This is a quite typical content day.
08:39Absolutely.
08:40Sophie and Chloe just make us so comfortable and then we've got a great friendship.
08:44What's like the best month you've had on the platform?
08:47So, 50k.
08:49Wow.
08:49And obviously, the girls, they take a cut.
08:51She said they start at about 50% sometimes.
08:54Yeah, yeah.
08:54How do you feel about that?
08:56Is it worth the investment?
08:58Absolutely.
08:59So, my social media, when I joined with them, was at 70k.
09:03Now, it's up at nearly 150.
09:05Wow.
09:06Within six months.
09:08We've got some candy nipple tassels to get on you.
09:12Liv, would you like to see and watch some candy nipple tassel eating?
09:15How can I say no to that?
09:16Would you like a pair?
09:18You put them on first and I'll see on it.
09:21Right, girls, get your kit off.
09:23Well, you can cut it.
09:24Nipple's out.
09:25God, what a mad job it is for me.
09:29Imagine experimenting with someone, my dear at work.
09:33The girls look so good.
09:34And it looks like they have fun doing the shoots as well,
09:37which is really nice to see.
09:39Right.
09:40One, two, three.
09:43Eat them.
09:44Crunch.
09:45I couldn't wait for it.
09:46Crunch.
09:47Don't snap a tooth.
09:49OK, we'll get one last clip.
09:51So, as I come forward, I'm going to get really up-crossed and personal.
09:54Jesus.
09:55Trick.
09:57Maybe, like, sex when I eat them.
10:00Like...
10:00Girls, I think it's going to be quite a good opportunity for me to dip out.
10:03It's so nice to meet you.
10:03Keep smashing it.
10:04It was lovely to meet you.
10:05Bye, girls.
10:06See you later.
10:07See you later.
10:12Chloe and Sophie's role in this is not necessarily an involvement in, like, the explicit material,
10:17but they are the marketing machine behind selling that content.
10:22What we saw today looks really fun, but they are working, you know, really hard.
10:27There's a hell of a lot of man hours that go into running those accounts.
10:30You know, the money is there to be made, and these girls are sweeping it up.
10:35Of course, I would love to prance around in my underwear for a living.
10:40I only look good in a bikini, like, certain days of the week, certain times.
10:45It's like witching hours.
10:46But, yeah, I mean, if 10 years ago, I probably would have been right there with them without a second
10:52thought.
11:01OnlyFans began around a kitchen table in Essex in 2016,
11:05and is now reportedly valued at around $8 billion.
11:08Now, two entrepreneurs hope to challenge them by harnessing the power of AI.
11:14Their new platform, Ochat, allows users to interact with digital characters, some based on celebrities.
11:21They hit the headlines after unveiling a digital twin of Katie Price's 90s alter ego, Jordan.
11:27When I met Katie Price recently, she told me that she was making a lot of money from Ochat.
11:32But there was a lot of gaps in my understanding of how it works that she couldn't answer for me.
11:36So that's really what I want out of today.
11:43Hi.
11:43Hey, Liv.
11:44Nice to meet you.
11:45Nice to meet you.
11:46Hi, Felix.
11:47Hi, Nick.
11:47I love the name Felix.
11:49Do you get a lot of compliments on that?
11:50Most people say that after Felix the cat face.
11:52Yeah, that was my first walk by phone.
11:54I'm going to say it because you probably get it all the time.
11:55Yeah, no, I'm used to it now, so...
11:5831-year-old Felix and 28-year-old Nick moved from PR to setting up Ochat in 2022, when they
12:05saw the potential of using AI to make adult content for creators.
12:10So who are the creators at the moment that I would know? So I would say, no, Katie, I met
12:14her.
12:14Katie, the first creator we brought on was Carmen Electra, and she's been an amazing kind of, like, face for
12:20the brand.
12:20What did it take to get that AI off the ground? How do you build it?
12:25So generally, we need, like, 30 to 50 images, about 30 minutes of voice recording, because we clone the voice
12:30as well.
12:31And generally, that's what we need to be able to create an AI digital twin.
12:35How X-rated can things get on this?
12:38Shall we show you?
12:38I mean, by all means. That's normally how we do things on this show, so...
12:42So everything we'll show you now is entirely AI generated.
12:46So no, like, video footage has been shot?
12:49No.
12:50What the hell?
12:53It looks so real.
12:56How many of your subscribers are buying this kind of content?
12:59The video model hasn't released yet, but this is the frontier.
13:02You're now in a position soon to be able to make full porn?
13:06Yeah.
13:06The thing which we think will be very popular is that you'd be able to actually combine multiple creators into
13:11a piece of content,
13:12and then you'd be able to put yourself into the content as well.
13:15That's crazy.
13:17Yeah.
13:17That's, I think, maybe six months away.
13:20Wow.
13:21Yeah.
13:22I mean, that's kind of burned my mind a little bit.
13:25Talk to me about the earnings and their structure and what you guys take.
13:30Yeah, so at the moment it's the same 80-20 split as something like OnlyFans, but obviously on our platform,
13:35the twin is doing all of the work.
13:36Yeah.
13:36So there's no kind of time requirement needed from the creators.
13:39In three to four months, some of these top creators will be making six-figure earnings, and they're not doing
13:44anything to be able to do that.
13:45What's the business valued at right now?
13:47The most recent one of the $65 million valuation.
13:49Wow.
13:50What are you guys taking?
13:52Not as much as the creators.
13:54The value for us will be substantial at the end if we get it right.
13:57Yeah.
13:57Like, there's no hiding that.
13:59Do you think you could overtake OnlyFans in kind of size and in worth value?
14:05Yes.
14:06Yes?
14:07Definitely.
14:08AI is moving and developing at such a rate, so yeah, I think it's only a matter of time, to
14:13be honest.
14:14So say I wanted to make a digital twin.
14:16Yeah.
14:16What do you think I could earn a month?
14:18I don't think it's far-fetched to think that you'd be able to earn, like, five figures a month on
14:22it.
14:22That's a lot of money to do nothing.
14:25Wow.
14:25Yeah.
14:26Something to think about.
14:28The idea that, so I give you all that imagery and you create this really sophisticated AI.
14:32What makes me uneasy is that person who's on your site could interact with a version of me that, you
14:39know, it's not real.
14:40It's like, I could be saying things or doing things that don't align with my values.
14:43That's where I get uneasy.
14:45Like, I think that's a really relevant concern.
14:46All our creators, like, we control that and moderate it really closely.
14:50Ownership's quite important, too.
14:52Like, I think one of the first questions we get from creators is, like, who owns the twin?
14:56Yeah.
14:56We're very clear that the twin is owned by the creator.
14:59The creator wants to leave the platform or stop using an AI digital twin.
15:04The ability to create content with that is completely removed.
15:06And the content we host on the platform of that creator is completely removed as well.
15:10I would love to speak to one of your content creators, like, Carmen Electra.
15:14We can set that up.
15:15Like, she's based in LA, so I don't know if you could get together with her in person.
15:18But I'd say she'd definitely jump on it.
15:20I would go there tomorrow, but I've blown the budget this series.
15:22She'd definitely jump on her FaceTime.
15:23Guys, I've really enjoyed this.
15:25And I don't even tell you, you know you've created something really exciting and impressive.
15:29Thank you so much.
15:32So nice to meet you.
15:33See you later.
15:37They said they forecasted I could have a five-figure turnover a month with a digital twin, as they call
15:44it.
15:45I don't know.
15:47I'm sceptical.
15:48The AI could not be as funny as me.
15:50It's not possible.
15:51She'd be all the things I wish I could be.
15:55Refined, dignified, intelligent.
15:57But I wouldn't rule it out.
16:00I never rule anything out that's got a pound note attached to it.
16:04Well, I hope Carmen calls.
16:15True to their word, Felix and Nick have set me up a video call with their first big signing,
16:21Baywatch legend Carmen Electra.
16:23So, obviously, I am super aware of Carmen Electra in Baywatch, and I have the image of her in the
16:30red swimsuit.
16:31Actress and model Carmen Electra rose to fame in the 90s, playing rookie lifeguard Lani on the wonderfully cheesy Baywatch,
16:39making her a pin-up for a generation of teenage boys.
16:42After turning 50, Carmen joined OnlyFans, sparking a career resurgence.
16:47Now, she hopes to be ahead of the curve by embracing AI.
16:52So, I was going to have a look at Carmen.
16:55There's one here.
16:56It's a Carmen digital twin, Ochat.
16:59And she's like, she's in Venice.
17:01But we know she's not.
17:03It's mad, isn't it?
17:05Oh!
17:06Hi.
17:07Hello.
17:08Hi.
17:09Can you see me?
17:10Sorry, I look crazy.
17:11I can't be able to speak into Carmen Electra in a dressing gown.
17:14Are you kidding?
17:15How are you?
17:16I just moved into my new home.
17:18But whatever, I'm good.
17:20You look beautiful, and the house looks gorgeous.
17:23I'm still waiting on some furniture and things are arriving, but it's really been fun.
17:29I sat down with the guys that founded Ochat the other day, and, you know, they told me that you
17:34were the first big celeb signing onto the platform.
17:38What made you take the leap of faith and go for it?
17:41Because I'm a little bit scared of AI, I have to say.
17:43I feel like AI is the future, and so many people are using it.
17:48You want to stay ahead of the game.
17:50What was your reaction when you first saw your digital twin?
17:53Was it surreal?
17:54I love it because this twin is a lot naughtier.
17:57I mean, I'm pretty damn naughty, but this twin is even naughtier, so...
18:02Well, I wanted to ask you, how naughty can this twin be?
18:05You know, I don't go too far with it.
18:09You know, I keep it classy, but I show just enough.
18:12And are you still active on OnlyFans?
18:14Do you still enjoy using the platform?
18:16I love it, yeah.
18:18Which one would you say is more lucrative?
18:20I feel like Ochat is a little bit newer, but it's growing.
18:24I mean, I know Katie Price is on Ochat as well.
18:30I also met with Katie, I spoke to Katie about Ochat, and she was saying that she gets to basically
18:35bring alive Jordan,
18:37who was like her persona back in her glamour days.
18:40Does your twin, does she wear the red swimsuit?
18:42I mean, I still wear the red swimsuit, so...
18:45I mean, I'm looking at you, I'm thinking, I bet you do.
18:49Amazing.
18:50Thank you so much for taking the time to speak to me.
18:52I really appreciate it.
18:57I just spoke to Carmen Electra, guys.
19:00That's pretty fucking major.
19:02There are a lot of celebrities that have hopped onto the sex industry to make money,
19:07but I'm wondering what else people are selling without actually selling the sex,
19:12where they could get rich.
19:13Let's have some fun, this beat is sick.
19:16I want to take a ride on your disco stick.
19:18Let's have some fun, this beat is sick.
19:21I want to take a ride on your disco stick.
19:23We're in Chelsea now.
19:25A stone's throw from where I was born, and then we're shipped off to the slums of Chiswick.
19:31God, who's going to play me in the movie?
19:33Now the sex industry has become less taboo, more celebrities want a piece of the action.
19:39From Gwyneth Paltrow's vagina-scented candle, to Harry Styles' double-ended vibrator.
19:44And of course, the supposedly used bathwater soap, as advertised by a mischievous-looking
19:50Sydney Sweeney.
19:51I'm meeting a celebrity who joined the trend with her lubricant and vibrator combo.
19:56I want to take a ride on your disco stick.
19:59Olivia Bentley, who is known from Made in Chelsea, has a little invite round to her house in Chelsea,
20:06and do you know what?
20:07I've snapped her hand off for it.
20:09Olivia joined the show in 2016, where true to Made in Chelsea form, her dating life took centre stage.
20:16Yeah, it's the sense of humour thing, though.
20:18It's like, they have to be funny.
20:19But also, you've got a certain sense of humour, though.
20:21Yeah, and I quite like people who are quite quick-witted, slightly dirty.
20:25Filthy.
20:25Filthy, and I think you can tell pretty quickly.
20:28But it was off-screen where she found her true calling when she launched her sexual wellness brand, JOMO.
20:35JOMO stands for joy of missing out.
20:38CBD arousal oil lubricant.
20:42I'm intrigued to know what that's meant to offer.
20:49Hey!
20:50Hi!
20:50How are you?
20:51Good, how are you?
20:52Good, thank you.
20:53Thanks for having me.
20:54Come on in.
20:56See all my lubes.
20:58I can't believe we've not actually properly met.
21:01I know.
21:01To Olivia's great name.
21:03Olivia co-founded the female pleasure brand with friend Bella Campbell five years ago.
21:09How did the idea for JOMO actually come about?
21:11So I said to a friend of mine, I said, is it weird that I fake orgasming?
21:15And she said, no, it's very common.
21:18And then she was like, but do you want to do that for the rest of your life?
21:20And I was like, no, probably not.
21:22And then I realised it was something that had come up a lot with different friends that I've spoken to.
21:26And so I was like, obviously, I'm not the only one.
21:28I remember when I first started having sex, I never had an orgasm in sex.
21:33And I never spoke about it, because I actually just didn't know if women were, this is so crazy, but
21:37like, we were meant to.
21:39No, I know.
21:39And then my friend just started thinking, are you lying?
21:41We couldn't find something that would solve our problems, so we were like, fuck it, we'll make it.
21:45And that's kind of how we started it.
21:47And then that's how we then eventually got into CBD lube.
21:50And did you launch with the lube?
21:53Are you sure I get it?
21:53Yes, let me see.
21:54I'd love to see one.
21:56So the CBD one, the one we started with, which is this one.
21:59I don't know much about CBD.
22:01It's a derivative of weed.
22:03Yeah.
22:03So is it legal?
22:04This is legal, because it's THC-free.
22:06The THC is what gets you high.
22:08So was the idea that the lube would, like, help?
22:11Yeah.
22:12One of the biggest, like, benefits of it when you put it in a lubricant is the CBD can encourage
22:17blood flow, which heightens sensation.
22:18So you have a much more intense orgasm.
22:20I mean, wow.
22:21And presumably you'd need to re-delay before you use it and speak to your GP.
22:26Yeah.
22:27You can't use oil-based lubricants with condoms or specific condoms.
22:31Because it can break them.
22:32And the same with sex toys.
22:33What do these retail for?
22:35So the lubes are £48 and then the vibrator is £100.
22:39They are expensively made.
22:42You don't want to have someone just, like, yeah, frying their clit off with some faulty vibrator.
22:48What would you say your best month's been?
22:49Probably Valentine's.
22:51I think one Valentine's we did about £30,000, which is pretty good for us.
22:55What's it like trying to promote this stuff on Insta?
22:58I struggle even using the word lube.
23:00Because the posts get taken down and even on our Jomo account.
23:03And the same with CBD.
23:05OK.
23:05It's a double whammy.
23:07Sex and CBD don't ever start a company like that.
23:10What did your family and friends think when you came up with the idea?
23:13I think my dad thinks it's hilarious.
23:16And he'll call me up and he said,
23:17I pulled it all over your mother and nothing happened.
23:19I was like, I don't think it works that way.
23:22But yeah.
23:23What would you say to people that wanted to start a business in the sex industry?
23:29I mean, it's really hard.
23:31Like, it's a lot harder than you think.
23:32And I think every five minutes, I think, oh, you know, it'll be smooth sailing now.
23:35And then something fucks up.
23:36Thank God me and my business partner work so well together.
23:39And there are certain areas that she's good at and then areas that I am good at.
23:43It was so much fun chatting with you.
23:45Well, don't you can have...
23:46Are you sure?
23:47Test it out.
23:47Yeah.
23:47I mean, I was hoping there would be a sample gallery.
23:49That's the best one.
23:50I'll let you know what I think.
23:52Thanks, darling.
23:53Thank you for having me.
23:54The big old microphone.
23:55I'll let you keep that one.
23:57Oh, I need it, actually.
23:57For all my content.
24:02Bye.
24:07It's interesting to get a take on starting a business around the sex industry.
24:12And actually, someone who has the tools to have an advantage of having the bigger platform,
24:18being known from telly, but actually how limiting trying to sell products around sex are.
24:24I'd like to meet, you know, some other business women.
24:27Some other women, like, bossing it in this sex world.
24:31But for now, I've got my CBD lube and I'm going home to try it out, basically.
24:36On my own.
24:38Bye.
24:51How have you done this thing all?
24:56Are you coming in or what?
25:00Audio porn.
25:02My little brain has been ticking over.
25:04I was thinking about my podcast and things I need to do for it.
25:08And then I thought, is there an adult world podcast hybrid?
25:13Does it, is it a market?
25:15So many women are listening to audio porn right now.
25:18And you may want to, too.
25:20Why do some women prefer audio porn over video?
25:24Because it better aligns with how they get off.
25:28If you're straight and you're watching straight porn, you don't have to look at men.
25:32I've sussed it.
25:33Right, I want to find out who the juggernauts in this game are.
25:48Well, this sounds like a very interesting area of the adult biz that I didn't know existed.
25:55The founder is a woman called Anna, and I feel like here she is, Anna Richards, a female founder of
26:04a porn company.
26:05She looks like a proper boss bitch.
26:06I'm wondering what kind of cash she's making.
26:09Who are her listeners?
26:28As audio erotica has grown in popularity among women, it's become one of Frolic Me's leading categories, alongside its female
26:35-friendly porn films.
26:39Anna has invited me to join her as she edits her latest release, Red Room.
26:49Hello.
26:50Oh, my goodness, hello.
26:51Oh, my gosh, I feel so bad to interrupt.
26:52How are you?
26:53So lovely you're here, Diane.
26:54Oh, thank you for having me.
26:56I'm so pleased you've come at just the right time.
26:58I can actually show you something very sexy.
27:01We do do some great kink.
27:03Oh, really?
27:03You would love the kink stuff.
27:05Do you think you overestimate me, how exciting I am in my personal life?
27:1055-year-old Anna worked in marketing before founding her platform Frolic Me in 2015, which now has around 200
27:18,000 subscribers across 86 countries.
27:22Oh, here we go.
27:25Get your hand down there.
27:28Now, we've always want to try and capture something that's as real as possible.
27:32Yeah.
27:33It's not about performative sex.
27:35Okay.
27:35So I want them to get into it for themselves.
27:39She's teased, she's tantalised.
27:41It's kind of a Fifty Shades vibe.
27:43It has that vibe.
27:44Yeah, for sure.
27:45And we take it much more intense now.
27:48Okay.
27:48She's seriously sort of fingered.
27:50Okay.
27:51And it's just that heightened pleasure.
27:56I mean, very impressed.
27:58Where did you get the ideas?
27:59How do you keep coming up with new ones?
28:00Oh, my God.
28:01I mean, look, I've obviously clearly got a dirty mind, but when I started, I really did reach out to
28:09girlfriends and I kind of said, give me your top 10 fantasies.
28:12And one of them on the list was having sex and a lift.
28:15And I admit it was on my list as well.
28:17See, I'm mental claustrophobic.
28:18That's my word.
28:19Oh, yeah.
28:20I don't like any lift.
28:21Not that one.
28:22Not that one.
28:23And what's the most popular?
28:24Very quickly now, the audio side.
28:26The audio porn is really, really going.
28:28Yeah, that's what I'm learning, that that's really taking off.
28:29It's really taking off.
28:31And in one month, a couple of months ago, I think we saw a jump of about 177% increase.
28:38Wow.
28:38What made you realise this is a market, I should be tapping into?
28:41Audio, certainly something that a lot of women are really, really enjoying.
28:47It's immersive.
28:48It's more discreet.
28:50It still has that same arousal aspect.
28:55And also, sometimes it's just not possible to watch something.
28:58Yeah.
28:58So, you know, you're on the go, you're sat on the tube, you've, you're, you're, maybe
29:04you just want to give yourself a bit of downtime from a screen.
29:07I'm going to ask you some money questions, so feel free to be as open as you like.
29:12I will be coy as to how, I make millions, yes, but I don't want to spell it out.
29:17Well, do you not get that?
29:18Your revenue, is that coming from subscribers, ad space, what's the...
29:23Subscribers.
29:24Subscribers.
29:24So, people subscribe and all the juicy stuff is behind a paywall.
29:30Got it.
29:30Is your consumer, is your subscriber, are they female?
29:33Predominantly.
29:34So, 60% is female, which is high.
29:38And then it's women and couples.
29:41And the popular one is an annual membership.
29:44What is that priced at?
29:45And that's, at the moment, it's only 60 quid.
29:47So, when they come to the site, they've got the membership and that gives them access.
29:53So, they get the films, publish weekly, we have audio porn, we have erotic stories, we
29:59have a gallery, we have an online magazine.
30:01So, it's really every way you can consume it is covered.
30:04I'm very aware that I've crashed your day here in the edit.
30:07What else have you got planned?
30:09Oh, well, actually, I've got some audio, so...
30:11Do you fancy having a go?
30:12Well, I mean, I'll see if I can read the big words and we'll see if we go from there.
30:16Yeah.
30:17Get your sexy thoughts going and I'll see you in the audio room.
30:20All right.
30:20OK.
30:24I'll just press something.
30:28Um, I...
30:30I've not got a good voice for anything.
30:34My voice is monotone, but luckily it's not my day job, so...
30:39Wait, hold on.
30:40It kind of is, actually, yeah.
30:42Yeah, Olivia, if you want to come on through.
30:44I think we're set up.
30:48Hi.
30:49Hi.
30:49Great, drag a chair up.
30:52What I'm looking for when I ask a voice artist to do our erotic work is I try and explain
30:58to them, imagine telling somebody, as if it's just one person, your dirty secret.
31:05OK.
31:06So, it is very intimate is the great word.
31:09So, I've got a little bit here.
31:11I dip my hand into his jeans, grab his cock, then begin to stroke his thick length.
31:20God, it feels good.
31:22It's hot and straining in my fist and my breath hitches at the mere thought of what it's going to
31:30feel like inside me.
31:32And I just know how the payoff is going to be all the better for it.
31:38It's very, like, beautifully written, isn't it?
31:40It's like...
31:41The proper erotic authors.
31:43Like Jane Austen.
31:44It's beautiful.
31:45Do you want to give it a go?
31:46Go on then.
31:47Now, the thing is, you can take it slow.
31:50Right.
31:52Let me put a sound a little bit.
31:54OK.
31:55I undo his jeans and release his cock.
31:58It stands proud, the trimmed hairs of his pubis, looking every bit as good as it feels.
32:05His jeans around his thighs land when I pleasure each other.
32:09We kiss and moan until he zeroes in on my clit through my knickers and goes for it.
32:16Waves of bliss crash...
32:18Fucking hell, so many adjectives.
32:20Waves of bliss crash powerfully over me and I'm glad I have this strong body to cling to
32:28as my legs tremble beneath me and it takes a considerable amount of willpower on my part
32:34to stop my knees from buckling.
32:37Well done.
32:38I mean, that's a first off and you've never read that before.
32:40Any tips for how I could improve...
32:42Practice.
32:43Practice in front of a mirror.
32:44In front of a mirror?
32:45Saying cock, fuck.
32:46I say fuck in front of a mirror every morning.
32:48You're halfway there.
32:49Well, thank you so much for having me visit you today.
32:52I've learnt so much.
32:52I think what you've created is so inspiring and, yeah, I will be looking forward to watching
32:57your world domination.
32:59It's been a delight.
33:00Thank you very much.
33:00Thank you so much, darling.
33:01It's been great fun.
33:02It's been great fun.
33:03Bye.
33:06Shall we start again from the top?
33:09It's so clever to harness a gap in the market like that and we know she's making bank.
33:16There's something about her reading it in her posh voice, it's just, it was just so brilliant.
33:23I'm visual.
33:24That's why I've got the fake tits.
33:25I haven't got the voice.
33:27Do you know what I mean?
33:35Not holding tickets?
33:37Yeah, guys, you've got to pay your show your tickets, your freeloaders.
33:39Sorry.
33:40One minute, you're starring in Love Island, the next minute you're going to the Knicker Brewery.
33:46In today's booming sex industry, you can make cash selling almost anything online, from
33:52sweaty socks to dirty underwear.
33:55Now one entrepreneur is taking the fetish one step further with his novel venture, Drink
34:01Me Spirits.
34:02I'm on my way to Exeter to go to a distillery where they are making drinks infused with people's
34:11knickers.
34:12This says, a world first and now we have the technology to distill absolutely anything
34:18without destroying the flavour.
34:22Items of clothing from our creators are distilled and put into a spirit that you can collect, drink
34:29and consume.
34:31The first stop is to go and meet a couple of the actual creators.
34:35And they basically are getting their dirty pants infused into alcohol to sell to their subscribers.
34:43Brad thinks everything that I do on a day-to-day basis is complete bullshit.
34:47So obviously, I'm going to have to bring him back a bottle or something because he will
34:51think that I've made this up.
34:56Hiya, nice to meet you.
34:57You must be Kaya.
34:58I am indeed.
34:59Nice to meet you.
35:00Hi.
35:00Nice to meet you.
35:01Nice to meet you.
35:02Nice to meet you, girls.
35:04All right?
35:04Yeah, I'm good.
35:0648-year-old Donna and 28-year-old Kaya are prolific sellers of worn items and supply knickers
35:12to the Drink Me distillery.
35:14And you two, you have been selling pants.
35:17I mean, be as graphic as you want.
35:20They want to know they've been worn when they get them.
35:22Yeah, they want them to have a smell to them.
35:25Right.
35:25They want them to be visually worn.
35:27As in like discharge?
35:28Discharge or something that...
35:30Skidders?
35:31If you do that, a lot of people will do like a no wipe option, which basically means they
35:36want to know that you've worn them.
35:38And the only way that's possible is with a little bit of discharge.
35:40To really wear it.
35:41Yeah, yeah.
35:41I would say my average is probably a week long.
35:43Shut.
35:44You see, you're putting the same knicks on.
35:47Think of the money!
35:48This will be my next question.
35:51How much are you selling a pair of knickers that you've worn for a week for?
35:54So you're probably looking between £70 and £150 for a pair of knickers that you've worn
35:59for a week.
35:59In terms of the selling things, the physical things that someone can have from you, what's
36:03the range?
36:04Literally socks, pants, bras.
36:08The used toothbrush and things like that.
36:09It's been in your mouth, you've used it, and now they want to use it too.
36:13Used razors.
36:15Makeup wipes, earbuds.
36:17Makeup wipes.
36:18Makeup wipes is a bit, yeah.
36:20God, I'd make a fortune.
36:21Bathroom bin.
36:22I sell my bathroom bin.
36:24Anything in the contents of the bathroom bin.
36:25Anything.
36:26You think of it, and you can sell it.
36:28You know what someone does with your used makeup wipes.
36:31Yeah.
36:31Most of the time it can be the fact that they are smelling it and masturbating, or they
36:36are eating it, like sucking it.
36:40I get a lot of chewed food requests, or they want to see me eat.
36:44Wait, so hold on.
36:44This food is chewed.
36:46Yeah.
36:46And then what?
36:47Scent?
36:48Yeah.
36:48Spatter.
36:49And they eat that.
36:50Do you have an idea of who your customer are?
36:52Are they male?
36:53Are they female?
36:54Mainly for me, it's males aged between, I'd say, 20 to anything from 60.
36:59They're normally younger, because they like the whole cougar thing, because I'm one of the
37:05older sellers on there.
37:07Can I ask, when you're sending the knickers, how do you know it doesn't lose all its scent?
37:11I vac seal mine, so I've got some here, which I've got to take to George for the distillery
37:16anyway.
37:17So that's a pair of thongs, that's a three-day wet.
37:20With this new distillery, with Drink Me, what do you think you guys could earn?
37:25So, like, one pair of panties can make 350 bottles, and then we get 15% of those taking,
37:33so it's, what is it, six and a half?
37:35Six and a half grand from one pair of panties.
37:38It's really classy as well, the way that he's done it, like, the whole presentation box,
37:42you know, the whole sort of, like, limited edition, the cards and stuff that he's done
37:46with it.
37:46It's a premium feel.
37:47It is, yeah.
37:48You could have it on the shelf in your office, and you wouldn't necessarily know that behind
37:54that was my pants.
37:57Before I meet the man who will turn Donna and Kaya's dirty knickers into a drink, I can't
38:02resist sticking around to catch Donna making some custom content.
38:05I'm excited and nervous to see this.
38:11Here is your pie, as requested.
38:13Let's take this top off, shall we?
38:15There we go.
38:17Look at it all.
38:19Some nice cheese and onion.
38:22Let's take that out for you.
38:24There we go.
38:25Now, as requested, your mistress will eat it.
38:31Mmm.
38:32Mmm.
38:37Just for you.
38:40Nice and chewed.
38:45Mmm, mmm, mmm.
38:51And that, my love, will be winging its way to you tomorrow.
38:56Eat that up like a good boy.
38:59I'll be totally honest with you, when the lid came off it, that onion hit me hard.
39:03Gagging.
39:04Like, literally.
39:06It's a bit claggy.
39:07Yeah.
39:08But I'm a professional.
39:09Well, I mean, that's that.
39:11And how much is that?
39:12That's £65.
39:14I mean...
39:15With that little clip.
39:16Amazing.
39:16I know.
39:17Do you have to post that today?
39:18This particular pie will be fine.
39:20I'll send it off tomorrow.
39:21Right, girls, I think it's time for me to head over and see the distillery.
39:25Nice to meet you.
39:34Hey, hey, welcome, welcome.
39:36Bar owner and distiller, 41-year-old George Nightingale, made flavoured spirits for Aldi,
39:42before switching to his own X-rated brand in 2025.
39:46George.
39:47I am indeed.
39:48You must be Olivia.
39:49Come on in.
39:49So, come on in to the distillery.
39:51Here's Bill.
39:52Oh, hi.
39:52Hello.
39:53Nice to meet you.
39:54How are you, Bill?
39:54Nice to meet you.
39:56Bill is the head distiller and has worked with George for six years.
40:00This reminds me of, like, science at school.
40:02It's exactly like science at school.
40:04How often do you break those glass balls?
40:07Oh, shit.
40:07Funny story.
40:08No, that's not funny, because they're 700 quid each, Bill.
40:11Did you break one?
40:12And I smashed two in a weekend.
40:13So, how did you get into the alcohol business?
40:16How long have you been doing this?
40:17So, I've been a publican most of my life.
40:19I just had a passion for spirits, and I set about creating my own gin.
40:23And I thought, how do I earn some proper money?
40:26Yeah.
40:26And I thought, who is earning a lot of money in the world at the moment?
40:29Porn in the street.
40:31So, I thought, how can we put the two of them together?
40:33And I thought, well, what about items of clothing?
40:36Because, actually, I had an ex-girlfriend who used to sell worn shoes
40:40and bits and pieces.
40:42So, you were already kind of educated on that...
40:45Sort of.
40:46I knew there was a market for it.
40:48Who do you imagine your customer's going to be, then?
40:51I'm now creating a product for creators who have already got a following.
40:56We don't want this to be niche and underground.
40:59This is a mainstream product.
41:00Yeah.
41:01It might start off with that guy that's, like, buying up the knickers on the internet,
41:04but it's going to expand to a wider fan market.
41:07Very much so, yeah.
41:08I think it will be a lot broader than most people initially think.
41:12What about, sort of, like, health and safety?
41:15So, we're soaking it in 60% alcohol,
41:18which is enough to kill almost anything on the planet.
41:22And then, when it's distilled, it then gets up to 80%, 90%.
41:25And what does it taste like?
41:26I mean, does it really vary?
41:28Well, we did a blind tasting.
41:29We did blind tasting, yeah.
41:30And we could tell the difference between each one.
41:33One creator's knickers tastes different to another?
41:36Yes.
41:37Yeah.
41:37And what's a retail price per bottle?
41:39Looking at £150.
41:41It's not cheap.
41:42It's not expensive, either.
41:43You are a salesman.
41:46So, what do you think I could earn if I was to commission a bottle?
41:51I think it's not unreasonable to suggest
41:53that we could return you a quarter of a million pounds for an item of clothing.
41:57Wow.
41:58This is rather uncomfortable,
42:00but I've been sitting on my own bra after the last ten minutes
42:02because I just whipped it off on the way over here
42:04because I was thinking of my husband,
42:05but now I've heard the figures, who knows?
42:07We might.
42:07This might go wider.
42:09Absolutely.
42:10Yeah, we've got you...
42:10Oh, yeah, come on.
42:11We've got you your own lab coat, Olivia.
42:13Oh, my God, it's got my name on it.
42:14It has.
42:15There we are.
42:17So, what we'll do is we'll go through the process with you now.
42:19Yours won't be ready today.
42:21It does take, kind of, five or six days for it to soak in.
42:24But I'll show you a demonstration.
42:25But if I could get you to put your bra in there for me...
42:29OK.
42:30Goodbye, sweet child.
42:32And then this is the alcohol that we use to macerate.
42:36So, if you pour that into there...
42:37Would you die if you drank that?
42:39You wouldn't be very well.
42:41For, kind of, five or six days, it'll sit there,
42:42and then you'll have your own bespoke Olivia Matwood underwear.
42:47This is exactly what we'll be doing with your bra.
42:49This is a pair of underwear from one of the girls,
42:51and then we're just going to pour it in here.
42:53It doesn't look that appealing right now, does it?
42:55It looks a bit pond watery.
42:56It doesn't, but trust the process.
42:57OK.
42:58It will come out looking a lot nicer.
43:00We can pop them in there.
43:02Oh, so they also go in again?
43:03They go in there as a...
43:04Again.
43:05Now, bring it over here.
43:07Pop this on here.
43:08So, that's the underwear soaking in the 60% alcohol.
43:11And then start it up, you'll hear the pump go.
43:14So, you can see in there, it's that kind of murky colour.
43:17Yeah.
43:17And then when it comes dripping out here,
43:19it becomes crystal clear.
43:20That's amazing.
43:21It's going to get rich.
43:22You can feel it.
43:23Do this.
43:24How rich do you want to get?
43:25Really rich.
43:25We're going to make filthy rich look like pocket change.
43:29Liv, give us your coat.
43:30I'll hang up for you.
43:31Are you going to put that straight in a test tube?
43:33He's like, that coat's going distilled.
43:39I genuinely think that this could work.
43:43I think it will evolve, though.
43:44He's got his slightly smaller creators now,
43:46like Donna and Kaya,
43:48and then I think it will grow
43:49and I think it will become those household-named porn stars.
43:52I don't know what kind of house you grew up in,
43:54but those famous porn stars
43:56where they'll be buying the product for a different reason.
43:59So, they're going to keep it.
44:00Like you say, that's like a fan memorabilia piece
44:03that they're going to put on their shelf.
44:04Yeah, I do think it could work.
44:06He's going to send me my box and my vodka.
44:09I mean, yeah, obviously, I'll try it.
44:10I'd be rude not to.
44:23Coming!
44:26Hello.
44:26Oh, thank you.
44:29I've been expecting this.
44:35Drink Me Spirits, Olivia Atwood edition.
44:39Look at that.
44:41That's pretty cool, isn't it?
44:42It's more than I was expecting.
44:44This is not for pre-gaming a night out, is it?
44:47This is a collector's thing.
44:52Fucking hell.
44:52I don't want to, you know,
44:54sort of put anyone off who wants to purchase,
44:56but it sounds like laundry detergent.
44:57Every time I think that I've met a more kind of unusual entrepreneur,
45:03I meet another one that's got an idea that's kind of even more niche.
45:08And I think that's the key to it, really, isn't it?
45:10If you're going to monetise this industry without getting your kit off yourself,
45:14you have to think of a demand that you can supply.
45:16There is just no limit to what can be done.
45:19And there is no shortage of customers,
45:22and that means there's no shortage of cash.
45:26Okay, let's have a little try.
45:36Wouldn't recommend.
45:43We'll see you again.
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