00:00It's Benzinga bringing Wall Street to Main Street
00:02Investor Gary Black said Monday that Tesla risks falling short on brand clarity despite
00:07strong products and urged Elon Musk to adopt a strategy modeled on Steve Jobs' approach at Apple.
00:13In a post on X, Black said Apple became the most valuable company by combining strong products
00:18with strong marketing while Tesla lacks marketing. He said Tesla must answer who it is and what it
00:24stands for. He pointed to Apple's late 1990s turnaround when Jobs simplified products and
00:30focused messaging on a core belief. The Think Different campaign emphasized identity over
00:35specifications. Tesla shares were up by 3.43% at $380.57 in pre-market trading at the time of
00:44publication on Tuesday, according to data from Benzinga Pro. For all things money, visit Benzinga.com.
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