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Investor Ross Gerber said Tesla’s brand value has turned negative amid weak EV sales and strategic shifts, while Rivian prepares its R2 launch and Tesla advances Cybercab production.

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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Investor Ross Gerber, co-founder of Gerber Kawasaki, said Tesla's brand value has turned
00:07negative as Elon Musk shifts focus from electric vehicles to autonomy and robotics,
00:12according to Benzinga. Gerber posted on X that the brand has deteriorated and cited weak sales.
00:18He suggested Tesla sell its EV business to Rivian and said the company would sell more
00:22cars if it changed its name. Kathy would say Tesla's brand image has been affected by Musk's
00:28political ventures. Rivian's R2 crossover SUV is expected to start at around $45,000 with pricing
00:35due March 12th. Tesla's Cyber Cab will begin production in April. Benzinga edge rankings
00:40show Tesla scores well on momentum and long-term price trend. For all things money, visit Benzinga.com.
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