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Elon Musk defended Tesla’s brand, saying “Product >> Brand,” as critics argued his political activism has hurt the company’s image.

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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Tesla CEO Elon Musk pushed back Monday against claims that his political activism has harmed
00:08the Tesla brand. Quoting an ex-post that highlighted the Tesla Model Y's position
00:13as a top-selling EV, Musk said, product greater than greater than brand.
00:18The Model Y topped global car sales in 2023, 2024, and 2025, and led U.S. and California
00:27EV sales in the first quarter of 2026. Critics have raised concerns about brand damage following
00:33Musk's ties to Trump and right-wing politics. After donating over $250 million to Trump's
00:392024 campaign, investor Ross Gerber called the brand permanently damaged, while ARK Invest
00:45CEO Kathy Wood acknowledged negative brand impact. Shares were up by 0.88% at $429.75 in Tuesday's
00:54pre-market trading, according to data from Benzinga Pro. For all things money, visit Benzinga.com.
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