00:00The hot dog price will not change as long as I'm around.
00:02Costco's $1.50 hot dog has a cult-like following and even its execs are protective of its affordable price.
00:09Amid inflation and tariff worries, CEO Ron Vakras took to social media to reassure customers the price isn't going to
00:15change.
00:16The iconic hot dog deal has held steady at $1.50 since 1985.
00:21When a former CEO inquired about raising the combo's price, Costco's founder reportedly threatened him.
00:26The timing of Vakras' reassurance isn't coincidental and could be seen as strategic.
00:31American consumers face mounting financial pressure with food prices for takeout rising 4.1% last year alone, according to
00:38the U.S. Consumer Price Index.
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