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00:12Decided this year with the My Career Mode
00:14That they wanted to really have
00:16A cinematic experience
00:18Much like a Hollywood movie
00:19Like put you in the game
00:35Very simply was to put the user in the shoes of an NBA basketball player
00:39One of the big things that we wanted to do with My Career this year
00:42Was to really expand the experience
00:44And take it from just playing games on the court
00:47To letting you get a glimpse into your MyPlayer's
00:51Things that he does off the court
00:54One of the things I really enjoy about sports in general
00:57Is the emotional story
01:00The journey that these guys go through
01:02My career is a mode that's never been done before
01:06In sports games
01:07It is a 24-7 immersive journey
01:11That you take your player through
01:13And next-gen technology really gives us that ability
01:15To capture those moments off the court
01:19Whether it's a yelling match
01:20Whether it's a moment with your agent
01:24It's all in there
01:27You just kind of feel the emotions of the moment
01:30And that's to me what's really important
01:31Is capturing that and bringing that through
01:34For the user
01:35We want to let them know
01:37This is what it's like to be an NBA star
01:39I've been looking all over for you man
01:42Bam!
01:43The NBA Rookie Showcase
01:44New York City, baby!
01:47Welcome and thanks for joining us
01:48For the NBA Rookie Showcase
01:50There's so much material here
01:52There's 300 pages of script
01:54You can have the experience in my career mode
01:56Your friend can have a whole different experience in my career mode
01:59The guy down the street can have a whole different experience
02:01So it was really important to make sure that all these actors really owned the part
02:05So as you went through the game you really
02:07These guys stuck out in your mind and you said
02:09I really like that guy
02:10Or I really hate that guy
02:11And I want to take that guy down
02:13This is a team
02:14We all on the same page here
02:16Like every other NBA player
02:18They got a lot of decisions to make
02:19We throw a bunch of them at you
02:21Whatever man
02:22How you make those decisions
02:23Not only affects the game on the court
02:24But also off the court
02:27There's a lot of different options and avenues that the game can take you down
02:30And depending on whatever option you take
02:32A lot of different things can happen to you
02:34And have an effect on you as the game goes along
02:37We've done little things like press conferences and things like that before
02:40But we really want to incorporate all the characters you deal with
02:42From coaches to teammates to agents to investors and trainers and all sorts of things like that
02:48That really make up the entire life of an NBA player
02:51My career mode on the next gen consoles is by far the deepest and most immersive experience we've ever done
02:58For any of the modes in our games
02:59Now with this new generation you've got hours and hours of completely new content
03:04A completely new experience
03:05And like we said before both on and off the court
03:08So the amount of choices and decisions that you make beyond just what you play
03:11Creates this entire new immersive world
03:14We'll get a chance here today to see who rises to the top
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