00:00We're always working on the game.
00:03Photo reel is a pretty lofty target to hit.
00:05You're always striving for it.
00:20Hey guys, my name is Joel Frisch.
00:22I'm the NBA 2K18 Art Director.
00:24So we put thousands of hours working on NBA 2K18
00:28to make it the best looking NBA game possible.
00:30The thing we're most excited about is the improved player accuracy.
00:33We spent a ton of time this year making every player look and feel
00:37like their real life counterpart, down to the smallest details.
00:40We completely redesigned the entire body system to allow us
00:43to accurately match the physique of every player in the league.
00:46We started by rebuilding all the players' faces from scratch
00:49to get more detail.
00:50We changed the way the eyes and the teeth respond to light.
00:53If you look closely, you can even pick up the unique details
00:55like scars, stretch marks, and even faded tattoos and more.
00:59It's all about the details.
01:02You know, one of the first things you'll notice is the difference
01:04in the new uniforms.
01:05It started with the overhaul of the body system.
01:08With these new Nike uniforms, we paid extra attention
01:10to how the fit differed from uniforms of the past
01:13and added features to our cloth simulation to reflect that change.
01:16We leveraged our true color technology to ensure the whites pop
01:19and the team colors are 100% accurate.
01:21As part of this process, we sent artists to the NBA office in New York
01:24to scan and color sample every team's uniform to guarantee their accuracy.
01:28While we were there, we scanned a whole new library of player accessories.
01:32We are getting such a high resolution on these scans
01:34that we are now able to get details down to the smallest stitch.
01:37And of course, we are shipping the largest collection of scanned shoes
01:39we've ever had, along with many new clothing designs.
01:42There's so much cool stuff.
01:47Another area of focus that we're excited about is MyPlayer.
01:50We continue to work to improve the face scan feature
01:53and we also recognize that a lot of people like to create their own unique MyPlayer.
01:57This is why we've overhauled the entire MyPlayer system
02:00to provide a bunch of new choices and new looks.
02:02We've updated and added to the hairstyle option
02:05to make sure that players are able to get the look they want on the court.
02:09Finally, body weight and height are more accurately represented for your MyPlayer this year.
02:13Combine that with wingspan and shoulder width controls
02:15and you can make your MyPlayer's body look exactly the way you want.
02:19We're really thrilled on how the visual look of NBA 2K18 has come together,
02:22but our work is never done.
02:24We've got a ton of new rookie scans and hairstyles that we are pushing through to make the launch.
02:28As you can guess, we are constantly tweaking and adjusting players in the league
02:32to make sure that we are up to date on their latest look.
02:35We know how important it is to our fans that we accurately represent every player.
02:39That is why the incredible art team at Visual Concepts works on every detail
02:42right up until we ship.
02:44NBA 2K18 is going to be the best playing, best looking basketball game we have ever released.
02:49We can't wait for you to get your hands on this game in September on 2K Day.
02:53Stay tuned over the next few weeks for more details on the game.
02:56We will see you at Have a great day.
02:57We will see you at Have a great day.
03:02Bye.
03:05Bye.
03:09Bye.
03:11Bye.
03:12Bye.
03:15Bye.
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