00:032K Drive is an app about car culture as much as it is a driving game.
00:09We've combined everything to do with driving in one package, you've got top quality console like racing, you've got the
00:15latest news and footage, you've got a community of people that you can race against.
00:192K Drive can provide a number of challenges to players, we can generate special events that everybody has to take
00:26part in.
00:26We wanted to make sure that there was a magazine style element to the game, you could drop in, you
00:32can see everything that's important to you, things that interest you about cars.
00:352K Drive always ensures that there's a challenge or something new and exciting to see every time you dip into
00:41the app.
00:42We've also tried to craft new experiences for players, so we've got car football, we've got survivor mode which is
00:49arena based, we have a skill based mode that put you on platforms.
00:54And you've got to make sure you don't fall off. We've got unique modes related to locations, we believe we
01:00could be the first high-end game to have the speed run on the Soul Flats.
01:04We have a large range of cars in the game, obviously we have the road cars which start off as
01:08the small cars like the Fiat, right up to the sort of hyper cars like the McLaren and in between
01:13we've got classic cars, muscle cars, tuner cars, rally cars.
01:18The experience is much more about trying to control the power of the car and you kind of really feel
01:25that the car is right on the edge of its performance all the time, the back end is sliding around
01:31when you really power through the corners.
01:33Ownership of cars in 2K Drive is important to us but it doesn't lock you out of the experiences, you're
01:39able to test drive every car in the game and you're able to play at least a single event and
01:43in some cases more than one event.
01:45The more cars you earn, the more possibilities, the more things you can do within the game so we want
01:49that to become a really personal experience.
01:51If you do own a car, you're able to tune it, you're able to customise it, you get kind of
01:55a sense of bragging rights in the community.
01:58The important thing with 2K Drive is it's all about that, it celebrates all of the amazing things you can
02:04do with cars.
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