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00:02the doors to the den are open for business the place where fortunes are made and futures are
00:09forged but this time the game has changed a fresh wave of fierce investors are out to shake things
00:18up and steal the deals joining them tonight i'm jenny meek i'm a serial entrepreneur i'm currently
00:27the co-founder and ceo of refi beauty jenna welcome back to the den no thank you for having me
00:33back i'm
00:33excited for today when i look in the eyes of an entrepreneur there is literally one thing i'm
00:38looking for it's their belief that their idea is going to succeed i can see in people's eyes if
00:43they're lying to me i know exactly what i can bring to a business so if there's a fight for
00:47an
00:47investment i will be absolutely fighting for it i love disagreeing with the dragons i really really
00:52do i am not scared of any of the dragons if anything they should be scared of me
01:07my name is laura and i'm from northern ireland my business is all about oats
01:15instant oats
01:17instant oats
01:18instant oats
01:18instant oats
01:18instant oats
01:18instant oats
01:19yeah but they're kind of exist
01:22yeah so the dragons i'm looking for investment from would be steven bartlett he would be really
01:32helpful with building that community brand which is what we aim to do at okul
01:50hello dragons my name's laura and i'm the founder of oatco superfuel today i'm here to seek an
01:57investment of 50 000 pounds in return for a five percent share of my business leading an active lifestyle
02:04and being a busy mum i found myself seeking nutritious convenience solutions and i was
02:10disappointed as to what was available on shelves this sparked the passion of me to create oatco
02:15superfuel currently in our range we have our just add milk overnight oat pouches our ready to
02:22eat overnight oats and our small bites with big energy super bites and at oatco we aim to fuel the
02:29every day whether it's a school run a busy day in the office or a gym workout we are currently
02:35delivering to a strong community of customers through our shopify website nationwide as well
02:40as being stocked in over 150 retail stores and in the past seven months we've did 200k in sales with
02:47a 60 gross margin and 28 000 in net profit currently the market is more protein focused but we aim
02:56to
02:56disrupt the food to go market with natural energy that oats can provide and we've got both excuse the
03:03pun now i've got some samples of our just add milk pouches for you to try and i'd love for
03:09you to try them
03:13a range of oat based food products is the offering from laura murphy that's what's that one that's a
03:20vanilla chocolate chip yeah thank you she's asking for 50 000 pounds in exchange for a five percent
03:27stake in her business how much protein is in your original so we're around six grams so it's just the
03:33natural energy however the other three we've added plant-based protein laura claims her oats stand out
03:41from the crowd you will notice under your chairs as well there's also some other products but in a
03:47sector packed with healthy promises peter jones is keen to know what makes this offering more than
03:54just a mouthful of marketing laura hi hello um so it's basically oats with bits in it to
04:07give you a super fuel is it so is it was it just protein or no so give me the
04:14so contents we aim to
04:17be different so how we feel at the moment is everything is protein lead however we want to
04:22focus on the natural energy from the oats okay and in what way is this different is anybody else doing
04:29this
04:30so i suppose it's difficult to say because we have three different products so there is three
04:36different competitors depending on which one we look at in particular in terms of the pouch product
04:41our point of difference is you actually prepare that in the pouch you can reseal take it with you
04:48and so that is the usp of the pouch product alone okay laura yeah your balls are absolutely banging thank
04:58you
04:58um when something tastes that good i worry that it's not good for my health yeah and i was looking
05:06at the nutritional information on on this packet but also on the on the balls as well
05:11are those the best balls you've ever had that is so good
05:16it's really good thank you so much that's got to be like you say that's such a good point it's
05:19got
05:19to be bad for you yeah well some of the flavors are slightly more on the indulgent side
05:25but we're mindful of that and we're trying to appeal to that target consumer that still wants
05:30us to taste good but is mindful of their health on the balls it says there's uh 20 grams of
05:37sugar per
05:37100 grams yeah it is something we're definitely mindful about and we've had conversations recently
05:42on how we can improve and in our new product development we are taking that on board and 100
05:48trying to make them as well-rounded as possible okay laura hi gotta tell you um yes they're high
05:57sugar but they're delicious thank you so much um so how much are they selling for um the pot you're
06:04holding retails for 3.79 okay um and i've seen the overnight oats in tubs but i don't think i've
06:12seen
06:12the this on top is that yours that's our usp yeah okay so that makes it quite unique and yeah
06:17but if
06:18i was buying a sort of or standard overnight oats yeah what would that cost me um they would retail
06:25probably around the 2.99 three pound mark okay and what about your retailers you've got 150 stores who
06:32are they so we're mainly direct to store and it's a mix of spars centras apple greens is a big
06:38customer
06:38to us all based in northern ireland and this week we're actually launching into tesco as well our
06:44first tesco northern ireland or tesco northern ireland okay and do you have any um stores in the rest of
06:50the
06:50uk um not as of yet okay thank you laura hi hello um i'm probably your customer here and i
07:01think that's
07:01what makes me quite different to the rest of dragons because i'm not super educated around kind of what i
07:06need to put into my body like i look at these packaging the first thing i look at is calories
07:10because that's the world i've been brought up in i don't understand the rest so as a customer
07:15explain to me why i need your product so it's something substantial that you can eat and i eat
07:21it every morning and being a busy mom as well like it it keeps me going throughout the day okay
07:28and then
07:28what is it you're looking for in a dragon to help with this business yeah so um like i want
07:34okko to be
07:35a household name in many regions particularly in the uk and ireland and i think with the dragon on
07:40board it gives me that platform to help achieve that okay i'm going to tell you where i am
07:49i mean oats are a superfood yeah they're incredibly good for your heart yeah um you know control your
07:56cholesterol levels yeah so so i think the oat story is very very strong and i tell you what you've
08:03done
08:03really well this is like one of the most hotly contested markets if you go in anywhere there are
08:08loads of blinking protein balls and energy balls so to actually stand out in that and that is absolutely
08:15delicious too delicious scarily delicious exactly but i i meant to have just one little nibble i've been
08:23back in three times um so um so so much to like about this business but there's a problem and
08:34it's the sugar
08:38okay um i wouldn't eat that because of the high content yeah now i know i'm purist but the direction
08:47of
08:47travel is is against sugar so i'm really sorry i won't be investing no problem and i am really sorry
08:54i won't be investing but i'm out
09:01laura you are fantastic
09:05um but this is just a market that i'm i'm just not happy to invest in at the moment i
09:10think it's
09:10hyper competitive and you're going to struggle with this at the moment so i'm going to say that i'm out
09:20laura i'll tell you where i'm at i think you're amazing you're so investable there's a lot of work to
09:27do with actually defining the purpose and that kind of vision like i know you want to own the natural
09:32energy market but that's not a brand purpose that's what just that's i'm like why why like
09:37i still need to understand why what is natural energy why do i need it and i think that needs
09:42to
09:42be laser focused and i feel like i could offer so much help in terms of that in terms of
09:47the branding
09:48in terms of the lifestyle in terms of the persona i don't know the food market and that's
09:53just me being completely transparent at all
10:00so i am going to make you an offer but it's a bit of a wild card because there isn't
10:06any other
10:06offers yet you asked for 50 000 pounds for five percent i'll offer you half of the money for seven
10:15and a half percent i'd want to share with someone else that actually understands the food market because
10:20i know what i can bring it's fantastic yeah and you're a fantastic entrepreneur once you can get
10:24the branding spot on we can make it a cool on trend product we can get the persona perfect
10:29but i want that help at the other side of the retail side as well perfect thank you very much
11:00thank you very much
11:07um laura i am i am such a big fan of you thank you um i have uh quite a
11:16lot of experience now in
11:17this industry um have a brand that came into the den that's making tens of millions now just a couple
11:23of years from retail and actually one of the most useful things i could do is to sit you in
11:28a room with
11:29one of the investments i've made who exploded in the uk market and really understand how they did that
11:37yes um so i'm going to make you an offer because i think you're fantastic
11:44i'll offer you all of the money for um
11:5517.5 of the business
12:00thank you very much
12:04so thank you so much firstly for all of the offers that it means a lot um so i suppose
12:11just
12:11stephen i did have a cap of 15 percent in my head and so i suppose if you had the
12:18money paid back
12:19within sort of a two-year period would you drop to 10 percent to 10 percent
12:32considering i came in for five percent
12:37um i i um i'm not the biggest fan in the world of the deals that that drop because it's
12:43almost like
12:43punishment for success in a weird way i suppose 15 percent is what i said was was my cap and
12:50that's what i'm struggling with okay
12:55i'll do 15 percent you do 15 i'll do 15 percent
13:00well i'd love to accept your offer thank you thank you so much well done thank you so much
13:07i can't wait to work thank you victory for laura after tough negotiations she secures stephen bartlett's
13:19backing her oat empire is officially expanding
13:28breathe i'm still catching my breath
13:32amazing i couldn't have asked for it to go better really i'm delighted
13:37that's a great entrepreneur to invest in yeah she was so good so good so so excellent and it is
13:43serendipitous you didn't you did look the same
13:48you
13:48you'reni and i'm joined today with my son jamie and we created screw caddy
14:15DIY
14:17Definitely DIY
14:18Definitely DIY
14:20I could deal with a few more DIY things
14:22What have you got Peter?
14:24I've got a toolkit
14:25You've got a toolkit?
14:27What's the last DIY you did Peter?
14:30I think I've hung a picture up
14:34I believe Deborah would show the most interest in her product
14:37Just in the sector that it's in
14:40I feel like it would perk her interest the most
14:42So I'm definitely confident and ready to go
14:53Hi Dragons
14:54My name's John O'Donnell
14:56And I'm joined today with my son Jamie
14:57And we form part of the family team
15:01Who created Screw Caddy
15:04Today we are looking for a £50,000 investment
15:07For a 40% stake in our business
15:10In 2020 during lockdown
15:12Me and my mum were doing various DIY projects
15:15In and around our home
15:17One of these projects in particular involved
15:19Screwing a bracket to a fence
15:21For a hanging flower basket
15:23Through this we had many deflected screws
15:26And it caused several near-miss injuries
15:28So we went out to see if there was a product on the market
15:31That could solve our issue
15:32But we struggled to find anything to solve our solution
15:35So as a family we'd go at trying to create up a product of our own
15:40So dragging is a traditional method for uncertain screws
15:43You secure the screw with your fingers
15:46While also trying to handle a power tool
15:50Which is particularly difficult
15:51And can cause possible injuries
15:54However
15:55If you look at our product
15:57You can see that my fingers are away from the screw
15:59And it allows the DIYer to focus purely on the power drill
16:07As the screw head comes down
16:08It makes contact with the angled top side of the Screw Caddy
16:12Screw Caddy pops off
16:18And the job's complete
16:20We were introduced to a third party
16:22Who helped us a lot during the development stages of the product
16:25And we now have a manufacturing site here in the UK
16:29Screw Caddy is patent pending
16:31And we're looking for that dragon or dragons
16:34Who can ultimately put a screw caddy in every DIYer's toolbox
16:39Thank you
16:40If you would like to come up
16:41The wood we have actually brought in is very, very hard
16:44So just to make you aware
16:46You need to give it some welly to get it in
16:51A lockdown invention that takes the pain out of drilling
16:55Is the offering from John and Jamie O'Donnell
17:00So your fingers go to the side
17:02Yeah, no, I've got that
17:02I'm just doing that while I
17:04OK
17:04All the way down
17:07The inventive father and son duo
17:09Are seeking an investment of £50,000
17:13In return for a 40% share in their business
17:17Yeah, and then pull it off
17:19OK
17:21That's good
17:22Thank you
17:23The product gets a nod of approval
17:25From the DIY doyen of the den, Deborah Meaden
17:29But it's Tuukka Suleiman who's the first to drill down
17:33Into the potential of the business
17:38John and Jamie
17:39Just so you know
17:41I've got no investments in DIY
17:44This could be my first
17:46So
17:48Have you shown this to any major retailers?
17:53Yes
17:54So the very first people we contacted was GML
17:58And they asked for costs and samples for up to £750,000
18:02We have been to B&Q
18:04And they've had samples
18:07So we have had a lot of interest
18:09But it's converting the interest to sales
18:13So
18:14It's been a blocker
18:15So
18:16Have you turned over anything?
18:18£80
18:20We sold some
18:21£80
18:21Yes
18:22Right
18:22So £80 turnover
18:25But I can see you want to give away 40% of the business
18:29Yes
18:30So you really want to entice a dragon?
18:33Yes
18:36Jamie
18:36Jamie
18:36John
18:38When I was watching Deborah have a go at it
18:41It still looked quite dangerous to me
18:45And I think because this screw
18:46When put in the biggest hole here
18:48Is still really about 5mm away from your finger still
18:51Which means it could still
18:52You know
18:53Hit the edge of the plastic
18:53And then hit your finger
18:57So I just wanted to see if you had a response on that point
18:59Yeah
19:01I take your point
19:04About the apertures at the side of screw caddy
19:07You are a couple of millimetres
19:09Do you agree with that?
19:10Because I don't
19:12Sorry?
19:13Do you agree with that?
19:14I mean it's your product
19:14And I'm about to defend it for you
19:17Is there another answer to that?
19:21He agrees with it
19:23So
19:24The danger is the wobble
19:28This stops the wobble
19:29Okay
19:31So it's not the proximity to your thumb
19:33It's the fact that if the screw head wobbles to one side
19:38Yeah
19:38Then you're in danger
19:39That's holding it solid
19:42Is that what you meant to say?
19:43Yes
19:44Sorry
19:44That's what he meant to say
19:46My other point was around the combination of metal and plastic
19:51So what I did is I took the screw in and out over and over again
19:55Yeah
19:56Repeatedly like this
19:57Yeah
19:57And the plastic has worn off
20:00So now it basically doesn't fit anymore
20:02So what we've
20:03The third party who done the development work with us
20:06They tried to destroy it with the roughest screws they could find
20:10They worked out
20:12If you were using it
20:13The same aperture, the same size
20:15You'd be talking and you'd get about 35 screws
20:18So when it
20:1935 screws?
20:20Yeah
20:22And how much does this cost?
20:24$4.99
20:25Okay
20:26The equation is not great there
20:28Being able to do 30 screws before it breaks
20:30And actually I think the consumer will have a bigger expectation of longevity from the product
20:36My other question was about the percentage
20:39What's the current shareholding between you guys?
20:43There's three shareholders
20:44It's me, my wife and Jamie
20:46And it's just a third share each
20:48Okay, which means that the Dragon would be the major shareholder
20:51Yeah, we would change our structure
20:53Obviously to make it a 60-40 spot
20:57Keep it simple
21:00Guys, can I ask you, what's your patentable step?
21:04What's your claim?
21:06It's the way it holds the screw
21:08And it's the way it releases the screw
21:09And it's the angled edge
21:11And it's the transfer of that vertical force
21:13To a horizontal force
21:15That forces the screw caddy off
21:16Okay, so it is quite specific as to why this works
21:20And what you're telling me is it wouldn't work
21:22If you didn't have those angles right
21:25You've obviously been through lots of iterations
21:27Yeah
21:27Yeah
21:28Okay, thank you
21:32John, Jamie
21:33Hi
21:34Hi
21:34I think it looks really good
21:37I think it does what you said it was supposed to do on the tin
21:43But I think it's really expensive at £5
21:46You know, you can get a pack of screws for £5
21:48And you're selling your product that holds the screws for the same price
21:52So I just wonder whether this becomes like a really considered purchase
21:56So I don't really want to buy and spend £5 on it
22:00Or is this something that, frankly, what you should really do
22:03Is perhaps license this to the people that put these screw packs together
22:09And this could be a product that you see in the pack as a giveaway
22:13Yeah, adding it on to buying a bag of screws
22:16Was something that we considered right at the very start
22:19It's interesting though
22:20Because I don't think it's attached to the screw
22:22I think it's attached to the drill
22:23The dangerous bit in this whole process is the drill
22:26Yeah
22:26And the trouble is
22:28This product feels very expensive against a pack of screws
22:31Yeah
22:31It doesn't feel at all expensive against a drill
22:38John, Jamie
22:39I do think the price is probably an issue
22:45And to me it feels like you would like a dragon to come in
22:50And run the business for you
22:52And I say that because you've not had any luck yet with sales
22:55And you're willing to offer the dragon the opportunity to be the single biggest shareholder in the business effectively
23:01And that comes with an obligation that I don't feel comfortable meeting
23:07So I'm going to say that I'm out but I wish you the very best
23:09Thank you
23:13John and Jamie
23:14I'll just tell you where I am because I think where I'm stuck with this is
23:19Given the 40% away
23:20It's no one is going to drive this business more than you two standing there
23:25And like I got 50 no's from a retailer
23:29And I think they even blocked my email address at one point
23:32Because they were like this girl is so annoying
23:34But I was delusional
23:35And you have to be so delusional in your product that like
23:39And no is like a
23:43I'll try it another way
23:43I'll try it another way
23:45And I'm just not feeling that
23:47So that's kind of where I'm at
23:49And I can only get behind something that
23:50You need to be more delusional than me on this
23:53And right now there's no delusional here
23:55So well done
23:57But I am out
23:58Thank you
24:03Guys
24:04To try and sell this product on its own
24:08Will cost you a lot of money
24:09Yeah
24:11You could make it into a set
24:13Somebody comes in
24:14They want to buy that screw
24:16It's already in the packet
24:17And that's Peter's idea
24:19I won't take it away from him
24:21But I would say this
24:22I'm not your right dragon for this
24:25So I'm going to say that I'm out
24:27But I wish you all the best
24:28Thanks to you
24:28Thank you
24:32John, Jamie
24:34I really think it's genius
24:36That you came in and offered 40%
24:40Because you want to make it attractive for a dragon
24:42Yeah
24:43So as a dragon that really likes opportunity
24:46And never likes to miss out
24:48And bear in mind there is one dragon here
24:50That's had quite a good little bit of success with DIY
24:54I'm just going to pause for a moment and reflect
25:09So somebody stood in here about 10 years ago
25:14A couple stood in here
25:15Jenny and Martin
25:16And they had a genius DIY product
25:19And Martin said
25:21I'm an inventor
25:22I haven't got a clue about business
25:24But I'm an inventor and I know it works
25:26And it's brilliant
25:27That was Marksman Pence
25:29They didn't know the numbers
25:31They haven't talked to the right people
25:35But there was something about them
25:37And there was something about their product
25:38And apart from anything else
25:39I wanted to find out whether or not
25:41They really had something
25:45And that product now we sell millions of
25:55So I'm going to make you an offer
25:59Thank you very much
26:00Thank you
26:03We haven't heard it yet
26:07So you asked for £50,000 for 40% of the business
26:12I'm going to offer you all of the money
26:17And I want 30% of the business
26:20Whoa
26:24Wow
26:24Because it's your business
26:27And I don't want to be the majority shareholder
26:34So
26:37I think you guys are
26:40You're really great
26:41I think you've got a really good idea
26:43It's really neat
26:46And I think that you've got the perfect dragon for this
26:50So I'm not going to make you an offer
26:52And say that I'm out
26:54But it'll be interesting
26:55When you reflect over there
26:57What your decision is
27:01Do we need to reflect?
27:02Don't think so
27:05We would love to accept your offer
27:07Well done
27:08Excellent
27:09Well done guys
27:10Well done you guys
27:12Great
27:13Success for the father and son team
27:15Thank you very much
27:16John, Jamie, thank you very much
27:18Thank you
27:18Well done
27:19Can you be a little bit more excited?
27:21Seriously
27:21I'm more excited than you at the moment
27:23We'll be jumping
27:24Come on
27:24A little bit of a
27:25Yeah, thank you
27:27Thanks very much
27:28The DIY duo have secured their dream dragon
27:33And managed to achieve that rare feat of leaving the den
27:37Having given away less equity than they offered
27:43I'm all over the moon that I've got Deborah and the team
27:46I can't believe it
27:47It's absolutely amazing
27:48They seemed in shock
27:52That was like
27:53Yeah, thanks
27:57Can't wait to film on
27:58I'm so proud of my dad
28:00Because to see the whole journey come together
28:02Like this is just
28:03Unbelievable
28:16Well here we are
28:17Right then
28:17The den
28:19My name is Fred Parry and I'm from London
28:21Look at this thing
28:23I can't imagine many people have been dressed as a chicken in the den
28:27I am wearing a chicken costume because I built a game where someone hides in a chicken costume
28:33And I thought it was only right to put me in it today
28:38The dragons are probably going to guess we're a birthday party fancy dress thing
28:44They're going to think someone's obsessed with chickens probably
28:49Children's entertainer
28:50Ah
28:54Honestly is a really good chicken
28:56Do you know what?
28:57It's good to know you have a plan B sometimes in life
28:59In life you should always have a plan B
29:04I'm nervous
29:05This chicken costume seals in all the heat
29:09I'm going to be roasted in that den
29:12Roasted chicken
29:171, 2, 3, 4, 5, 6, 7, 8, 9, 10
29:50I don't know what to do now
29:51I was back to a board and then I thought maybe not
29:55Oh please
29:56Please
29:58Wow
29:59Scary
30:01Please
30:06Hello dragons
30:07My name is Fred
30:08And I'm asking for £50,000 in exchange for 10% of my business
30:11Chicken Rush
30:12We are a real world GPS powered game of hide and seek
30:16Teams race to find someone hiding in a pub or bar
30:19Dressed as a chicken
30:20And use our app as a live radar
30:23Along the way they complete silly challenges
30:26Compete for points
30:28And submit photos and videos as proof
30:30It's team based, tech driven and utterly ridiculous
30:34In year one we turned over £55,000
30:37In year two we forecast £164,000
30:41We've had over 7,000 players across 50 countries with no full-time staff
30:45We've had over 5 million views on social media with barely any marketing spend
30:51I built the platform myself
30:53The tracking, the booking system, the scoring, the lot
30:56It's scalable tech that can pop up in any city tomorrow
31:01I've proven it works
31:02Now I want it to grow
31:03With your help we can achieve global chicken domination
31:09A real world game of hide and seek with a tech twist
31:13Using GPS and a custom built app
31:16Fred Parry is reinventing outdoor play for the digital age
31:20Thank you
31:21Thank you
31:21See you
31:24The entrepreneur is seeking an investment of £50,000
31:29Terrifying
31:30In exchange for a 10% share in his feathered venture
31:34But will the dragons flock to the opportunity
31:38Or cross the road to avoid it?
31:45Fred, I can't work out whether you're looking for an investment
31:49Or you're looking for a dragon to dress up as a chicken
31:53I'm very much looking for an investment to grow the game
31:55Most of our games at the moment are team building games
31:59So someone dresses up as a chicken
32:00Often the boss of a company, perhaps
32:04And hides
32:05Okay, so I'm trying to work out
32:08Yeah
32:08What this business is
32:11It's hide and seek for adults
32:13So one person hides
32:15A circle appears on a map
32:16That gradually shrinks around their location
32:19And then there's also challenges teams do
32:21While they're playing the game
32:22So it's not just about finding the chicken
32:24But you get 100 points for finding the chicken first
32:28Okay
32:29So I want to know about you
32:32What's your background?
32:33Yeah
32:34You built this yourself
32:35I just want to know
32:36Who am I invested in?
32:38Which chicken am I going to invest in?
32:39Yeah, from the beginning
32:41I was building online learning games for kids
32:43But over time
32:45And I think a lot of people now
32:47Who are software developers find this
32:49They're not meeting people on the other side
32:51They're not seeing how their tech is used
32:53So I had a bit of a disillusionment with that
32:56So I wanted to prove that I could build one bit of tech
32:59Where I know that people were enjoying using it
33:02Meeting the people
33:03Playing the game
33:04This was like the perfect example
33:06And perfect case study for me being able to do it
33:08And then we hosted a public dating event
33:11For 40 singles to get it off the ground
33:13Which is a bit strange
33:14Like there's one thing
33:15A chicken chasing game
33:17And then there's also a date involved with it
33:19Well
33:20People want to be distracted by the fact that they're on a first date
33:22So turns out our dating events became really popular
33:25And we had a wait list of over 2,000 singles
33:27In London
33:29Single people
33:30Yeah
33:31Wanted to come and play this game
33:33To meet somebody else
33:34People have found love while hunting chickens
33:36Yeah
33:39Right
33:39So let's look at the serious part of this situation
33:43The business part
33:44So how do you monetize this?
33:48How do you organize it?
33:50Yeah
33:50Just want to know
33:51Yeah
33:52So there's two types
33:55You get the tech and you play with your friends for £15 per person
33:59In a team building setting
34:00Or just for fun
34:01Or sometimes with large companies
34:04They've got a big budget
34:06They just want to hassle-free someone to come here
34:08Hand over a chicken costume
34:09Explain the rules
34:10And then you play the same game
34:13Fred
34:14How does this
34:15How does this get big?
34:17What does big mean to you?
34:23Big is getting into
34:25Definitely at least every city in the UK
34:27As well as
34:28Any city which has
34:30Enough hiding spots
34:32In them
34:32And what does
34:33In terms of quantifying big
34:35What does that look like?
34:37The number I've had in my head
34:39Is 100 games a day
34:40And if you did 100 a day
34:41What does that look like
34:42In terms of revenue?
34:44It's
34:4630 grand revenue
34:47A day?
34:48Yeah
34:49Okay
34:52Fred, hi
34:53Hello Deborah
34:54Have you forgotten by now
34:55Have you forgotten by now
34:56That you're dressed as a chicken?
34:58You do start to
34:59If you wear it enough times
35:01Okay
35:02So
35:03So what next?
35:05I mean
35:06I
35:06You know
35:06It's
35:08It's a cool
35:08Funny
35:09Eye-catching idea
35:11Yeah
35:12And I can imagine
35:13My corporates
35:14Who are desperate
35:15To find the next thing
35:16And not do the old
35:18Paintballing thing
35:19For corporate events
35:20So I can imagine them thinking
35:22Oh that looks new and different
35:24But if you're really
35:25Going to leverage this business
35:26You need to become
35:27The place to look
35:28To the innovative ways
35:31Of building teams
35:32Don't you?
35:32Yeah
35:33So what next?
35:35What's your plans?
35:36At the moment
35:37My core focus
35:38Is just grow
35:38Outside of London
35:39With your investment though
35:41It's about scaling
35:42The casual games
35:43So birthdays
35:44Stags and hen do's
35:46Easter
35:46Easter
35:47Turkey hunt for Christmas
35:48Yeah
35:49All of these things
35:50But at the moment
35:51It's just been me
35:52Working on this
35:53So
35:53I just have to focus
35:54On one small thing
35:55At a time
35:57Okay
35:57So you're on your own
35:58At the moment
35:59Yeah
35:59Are you just going to
36:00Keep moving yourself
36:01Around the country?
36:02For the next year
36:03That would be our main focus
36:05It's you
36:06Yeah
36:06But we'd have
36:07Part time help
36:09Brought in for each event
36:12Fred, hi
36:13Hi
36:13I love adding the crazy
36:15Into business
36:16But then
36:17On the flip side
36:18I hate organised fun
36:20Yeah
36:21I love the dating idea
36:23I think that's genius
36:24But I think where
36:25You're almost missing that trick
36:26Is actually making this
36:28A thing
36:28Before you pigeonhole it
36:30Into the corporate world
36:32Into the dating world
36:33And it's like
36:34If that wasn't on
36:35Inventbrite in London
36:36Yeah
36:36And you've got
36:37Everyone in London
36:38Like hey
36:39Do you want to go
36:39To Pilates today?
36:40Do you want to go
36:41And get coffee?
36:42Or do you want to go
36:42And do this crazy thing
36:43I just saw
36:43Go to Chicken Rush
36:44Like you get everyone
36:46And then you pigeonhole it
36:48Into corporate
36:49Dating
36:50Whatever you want
36:51And it's like
36:53Yeah
36:54How do we make this bigger
36:55And how many people come back
36:57So once they've done
36:57Chicken Rush
36:58Do they then delete the app
37:00Or do they stay on
37:00Do they do another one
37:01Like what
37:03So as far as numbers are concerned
37:065% in year one
37:07Of our corporates came back
37:10And then 10%
37:11Of the people
37:11That came to one of our events
37:12Came back
37:13Some have played
37:15Over five times
37:28I'm like
37:29I'm really
37:29I'm really into
37:31Businesses that are able
37:32To bring people
37:32Into the real world
37:33Yeah
37:34And find ways
37:35For them to
37:36To connect
37:37And especially businesses
37:38That are a platform
37:39To scale that globally
37:42So what am I investing in here?
37:43Am I investing in a platform
37:44That has scale?
37:46That's really the pitch
37:48That I think really
37:48Would have swung me
37:50Is something like that
37:51We have built that
37:52Events platform
37:53In the background
37:53So a huge part of it
37:55Is for all our dating events
37:56The thing you pitched to me today
37:57Was a chicken game
37:58Where people hide in pubs
38:01So
38:01True
38:03If it sounded different
38:04If it started with
38:05The big picture
38:06Of the macro
38:07Loneliness epidemic
38:08People despairing
38:09At dating apps
38:10Letting them down
38:11So we're building the platform
38:12For social competitive
38:14In real life games
38:15I would have been like
38:16Ooh, here we go
38:17I rewrote that on Sunday
38:19But then I got worried
38:20That you wouldn't understand
38:21What the game was
38:21So the whole pitch was
38:25All around us
38:26Pubs are closing
38:27There is a loneliness epidemic
38:29That was the pitch
38:30That was the pitch
38:30The whole thing
38:31That was the pitch
38:31The key to pitching for me
38:34Is you start with the why
38:35Pubs have closed
38:36Loneliness epidemic
38:37I would have been nodding
38:38Like a dog
38:38Yes, yes, yes
38:39And then you build it up
38:40And say
38:40So we've made this
38:42And I go
38:42Ooh, interesting
38:43But what you did
38:44Is you started with the what
38:45You started with the
38:46Chickens hide in pubs
38:47And I'm like
38:48My original pitch
38:50Was just
38:51That exact story
38:52It might be the story
38:53But it's not the business
38:54Either that you have
38:56That's the difference
38:57Is it
38:57Well
38:58This is one
38:59This is a chicken game
39:01With a GPS tracking device
39:03Yeah, we get hundreds of people
39:05Outside interacting
39:08The whole aim
39:09And ethos of this
39:11Is just trying to get people outside
39:12And playing
39:13And meeting new people
39:15That's why I set it up
39:16Anyway
39:16Yeah
39:17Fred, I think it's great
39:19I think that
39:21It's a tough one to invest in
39:24It really is
39:27And sadly
39:28I'm going to say
39:28That I'm out
39:29But good luck to you
39:31Thank you, Peter
39:37I do think you need an investor
39:38But I think
39:40I think it's going to be tough
39:41For you to get an investor
39:42Based on what your pitch was today
39:44Okay
39:44The chicken thing
39:45Because it is
39:45It's really, really fun
39:47But it's also quite distracting
39:49In a way
39:50Where an investor
39:51Is trying to understand
39:52The potential
39:52And the scale of this business
39:54The way that you came in
39:56With the chickens
39:57And that
39:57Deborah Meaden
39:58And Peter Jones' face
40:00I mean, that was distracting
40:01But the whole thing
40:02Kind of diverted me
40:03From the real problem
40:04You're trying to solve here
40:05Which I've managed to tease out of you
40:06Which is
40:07Loneliness, connection
40:08Bringing people together
40:09In real life
40:10In an increasingly digital world
40:12That is it
40:15That's an inspiring proposition
40:16But the proposition I saw today
40:18Wasn't
40:20Wasn't that
40:23So I'm going to say
40:24That I'm out
40:24But I wish you the very best
40:29Fred
40:31I think you need investment
40:32Because you need
40:33People around you
40:36My issue
40:38Is that I can't
40:39Personally
40:40See how I can spend
40:41The time
40:42That you need
40:44In this business
40:46So I won't be investing
40:47I'm out
40:48Thank you, Deborah
40:53Fred
40:53I'm going to say where I am
40:55Hi
40:56I'm not interested
40:57In chicken games
40:58At my age
40:59Okay
41:01I'm going to say
41:02I'm going to go back
41:03To my little cage
41:04Yeah
41:05And not invest
41:06And I'm out
41:07Thank you, then
41:12Hi, Fred
41:13Hello
41:15Sorry, I just panicked there
41:15I got your name wrong
41:16I was like
41:17I know, it was right
41:19I just think you're great
41:20I think you're great
41:21And I think you're amazing
41:22And for me
41:24I feel like
41:25There is something
41:25In this chicken play
41:28But I think
41:29This needs to be blown up
41:31Stronger
41:31Make it massive
41:32And then you cash in
41:34With corporates
41:35With dating
41:36Once you've made
41:37This chicken game
41:38A bigger thing
41:40I do generally feel
41:41Although if I came on board
41:42I would just be giving you
41:43The same advice
41:44That I've kind of given
41:45But I would love to help you
41:47In however I can
41:48So I'm not going to be
41:49Your business partner
41:50But I can be that person
41:51To call
41:51And this is going to be huge
41:53And you're going to be huge
41:53I think you need to keep going
41:55But I am out
41:56But I wish you all the best
41:57But I will definitely help you
41:58Thank you
41:59Good luck, Fred
41:59Good luck, Fred
42:00Thank you
42:01Thank you
42:01Cheers
42:04Sadly for Fred
42:05He's failed to land
42:07Any of the dragons
42:09Though he has managed
42:11To secure a wingwoman
42:12In Jenna Meek
42:14I love the idea
42:15Of getting everyone out
42:16Together
42:17And creating something
42:19It just wasn't something enough
42:23Jenna was really helpful
42:24She gave me some advice
42:26About how to have
42:27Mainstream appeal
42:28So expect to see more chickens
42:30Popping up in other cities
42:31Tomorrow
42:32Maybe
42:45I'm Rachel Williams
42:46I'm from a small town
42:48In Lancashire
42:49In the north of England
42:50And my business
42:51Was born on the top
42:52Of a mountain
42:53In the French Alps
42:56Nice bright packaging
42:58Lip creams
42:59It's a lip brand
43:00Definitely a lip brand
43:02It's been
43:03A long journey
43:04And many many people
43:06Said you'll never make it
43:08In this industry
43:09And being a northern girl
43:11I kind of thought
43:12Well I will
43:13I'll show them
43:14So I did
43:16So I did
43:29Hello dragons
43:30I'm Rachel
43:31I'm a physiologist
43:33And I'm the founder
43:34Of Albus and Flora
43:35A specialist
43:36Award winning
43:37Skin care brand
43:39That provides targeted support
43:41For the lips
43:42And skin around the mouth
43:43I'm here today
43:45To ask for
43:46£50,000
43:47In return
43:49For 15% equity
43:50In my business
43:53Lines and wrinkles
43:55Around the mouth
43:56Thinning lips
43:57Chronic dryness
43:59Cold sores
44:00Sunburn
44:01And lip cancer
44:02Affect the confidence
44:04And comfort
44:05Of millions of men
44:06And women
44:06Every day
44:07UV exposure
44:09And sun damage
44:10Are known
44:11To impact
44:12On these concerns
44:13However
44:14UV lip protection
44:15Is not always used
44:17On a daily basis
44:18In people's skin care
44:19Routines
44:20We've launched
44:22Two products
44:22So far
44:23Lip shield
44:24Which is an
44:25SPF lip balm
44:26And lip facial
44:27Which is an exfoliating
44:29And plumping
44:30Treatment mask
44:31We currently
44:32We currently provide
44:33Products to
44:34370
44:35Aesthetic clinics
44:37Spas
44:38And beauty salons
44:39We also
44:40Supply direct
44:41To our customers
44:42Via our website
44:43To date
44:44We have delivered
44:45£695,000
44:47Worth of
44:48Accumulated turnover
44:49And we want to
44:50Develop a clinic
44:51And consumer brand
44:53That can be accessed
44:54Globally
44:55Thank you
44:58I can breathe
44:59Breathe
45:01I can breathe
45:03I can breathe
45:06Products which
45:06Both prettify
45:07And protect
45:08The lips
45:09Are the offering
45:10From Rachel Williams
45:11In the large
45:12Square box
45:13You've got a
45:13Part of the
45:14Lip facial
45:15And then
45:16In the smaller
45:16Boxes
45:17You've got
45:17The SPF
45:18Lip shield
45:20She's looking
45:21For a £50,000
45:22Investment
45:23In return
45:24For a 15%
45:26Share in her
45:26Business
45:28Can I just
45:29Tell you
45:29When you do
45:29Your lipstick
45:30You only have
45:30To put it
45:31Out that much
45:32To even
45:32Not even
45:32That much
45:33Just to fill
45:34The end
45:35That's it
45:37Rachel believes
45:38Her targeted
45:38Approach
45:39Fills a gap
45:40In the ever
45:41Growing
45:41Skincare market
45:43How does it look
45:44That looks good
45:46But will
45:47The dragons
45:47Be convinced
45:48By her
45:49Pout
45:49Focused
45:50Pitch
45:54So have I
45:55Got this
45:56Straight
45:56That this
45:56Is essentially
45:57The unique
45:58Selling point
45:58Of this
45:58Business
45:59Is that
45:59It protects
46:00My lips
46:01From sun
46:02Damage
46:02Yes
46:03And people
46:04Don't realise
46:04How much
46:06Damage you
46:07Can get
46:07From daily
46:08UV
46:08And the lip
46:10Is so thin
46:10And delicate
46:11And that
46:12Means it
46:12Dehydrates
46:13Quite quickly
46:13So is this
46:14The health
46:15Product
46:15Versus a
46:16Beauty product
46:17Per se
46:19The SVF
46:20Is a
46:20Lifestyle
46:21Product
46:21Everybody's
46:22Got a
46:22Pair of
46:23Lips
46:23And we
46:24Need to
46:24Look after
46:24Them
46:25And how
46:26Is this
46:26Different
46:26From a
46:26Lip balm
46:27Because it's
46:28A broad
46:28Spectrum
46:29UVA
46:29UVB
46:30Protector
46:31So it
46:31Is
46:31What does that
46:32What does that
46:32Mean for a
46:33Muggle
46:33Like me
46:33That there's
46:34Nothing
46:34About UV
46:34Anything
46:35So it's
46:35Going to
46:36Protect you
46:36Against the
46:37Damage that
46:38UV rays
46:38Can do
46:39Because UV
46:39Would come
46:40Into the
46:40Skin
46:40And it
46:41Can impact
46:42On the
46:42Cell's
46:43Physiology
46:43And function
46:44And sometimes
46:45That UV
46:46Damage is
46:47Accumulated
46:48Through your
46:49Lifetime
46:49So it is
46:50Like a
46:50Lip
46:51Sun
46:51Cream
46:51Then
46:53Yes
46:53The lip
46:54Balm
46:54Is
46:54Yes
46:55Because I
46:55Put some
46:55Of this
46:56Lip balm
46:56On
46:56But what's
46:57Weird
46:58This lip
46:58Balm
46:58I've got
46:59A bit
46:59Tingly
46:59And it
46:59Feels
46:59Like my
47:00Bottom
47:01Lips
47:01Going
47:01Thicker
47:02So
47:03So that
47:04Isn't
47:04A lip
47:04Balm
47:05So that's
47:05The
47:05Advanced
47:06Treatment
47:07It's
47:07Not a
47:07Lip
47:07Balm
47:07No
47:08So the
47:08Lip
47:08Balms
47:09Are
47:09In
47:09The
47:10Sticks
47:10So
47:10What's
47:11That
47:11Supposed
47:11To
47:11So
47:12The
47:12Lip
47:12Facial
47:12Is
47:13Exfoliating
47:14And
47:14Plumping
47:15Treatment
47:15Mask
47:17It's
47:18Plumping
47:19So that
47:20Is a
47:20Product
47:20That
47:21We
47:21Use
47:21So that's
47:22Why
47:22That
47:22Feels
47:22It's
47:23Thicker
47:26Could I
47:26Ask
47:26You
47:26A
47:27Question
47:27While
47:28You're
47:28Playing
47:28With
47:28Each
47:28Other
47:29No
47:29We're
47:29Not
47:29Playing
47:29I'm
47:29Just
47:30Asking
47:30Some
47:30Very
47:31Important
47:31Questions
47:32Just
47:32Tell us
47:33About
47:33Your
47:33Qualifications
47:33In
47:34This
47:34Sector
47:35Qualifications
47:36I've
47:37Been
47:37A
47:37Physiologist
47:38For
47:38Many
47:38Years
47:39And
47:39Supported
47:40British
47:40Teams
47:41In
47:41Three
47:41Olympic
47:42Cycles
47:42Really
47:43Looking
47:44At
47:44The
47:44Impacts
47:44Of
47:45Environment
47:45On
47:46Health
47:47And
47:47Physiology
47:48So my
47:49Interest
47:50Is
47:50So you
47:50Know
47:51I
47:51Own
47:52The
47:52Trademark
47:52Lipstick
47:53Okay
47:54And
47:55I'm
47:55About
47:55To
47:56Go
47:56Retail
47:56With
47:56It
47:57Later
47:57In
47:57The
47:57Year
47:57Cool
47:58So this
47:59Is
47:59Of
47:59Interest
48:00Yes
48:00Cool
48:00Just
48:01Want
48:01To
48:01Make
48:01Sure
48:01You've
48:02Done
48:02695,000
48:04Turnover
48:05In
48:05Total
48:05Yeah
48:06So can
48:06You
48:06Break
48:07That
48:07Down
48:07So
48:08We
48:08Get
48:08An
48:08Idea
48:08So
48:09The
48:09Last
48:10Three
48:12We
48:12Did
48:12139,000
48:14With
48:15A net
48:16Of
48:1641
48:16Which
48:17Obviously
48:18Gave us
48:18A 29%
48:19Net
48:19Profit
48:20And
48:21Then
48:21In
48:212023
48:22We
48:23Did
48:23143
48:24Turnover
48:26And
48:2627,000
48:29Net
48:29And
48:30Then
48:31In
48:31Last
48:31Year
48:32We
48:32Did
48:32Again
48:33140
48:34And
48:35A
48:3615,000
48:37Net
48:37Profit
48:40Profits
48:40Have
48:41Been
48:41Going
48:41Down
48:41Yes
48:42Is
48:42That
48:42Because
48:43Of
48:43Marketing
48:43No
48:44It's
48:44A
48:44Strategic
48:45Decision
48:45By
48:45Me
48:46Because
48:47When
48:47We
48:47Had
48:47That
48:4829%
48:49Net
48:50Profit
48:50I
48:50Knew
48:51That
48:51The
48:51Decision
48:52To
48:52Become
48:52A
48:52Really
48:53Specialized
48:53Focused
48:54Brand
48:54You
48:55Know
48:55Really
48:56Supporting
48:57The
48:57Professional
48:57Retailers
48:58Was
48:59Working
48:59But
49:00I'm
49:00A
49:01Single
49:02Entrepreneur
49:02With
49:03Not
49:03A
49:04Huge
49:04Am
49:04Out
49:04Of
49:04Working
49:05Capital
49:05And
49:06I
49:06Needed
49:07Therefore
49:07To
49:08Prepare
49:09Business
49:09To
49:09Scale
49:10So
49:11I
49:11Wanted
49:11To
49:11Put
49:11In
49:11Foundations
49:12In
49:12The
49:12Last
49:13Two
49:13Years
49:13To
49:13Help
49:13Me
49:13Do
49:14That
49:14So
49:14I've
49:15Got
49:15A
49:15New
49:15Office
49:16A
49:16Part-Time
49:17Member
49:17Of
49:17Staff
49:18We
49:18Launched
49:19The
49:19New
49:19Product
49:19We
49:20Did
49:20A
49:20Rebrand
49:21And
49:21A
49:21Refresh
49:22Because
49:22I
49:22Wanted
49:22To
49:23Make
49:23Sure
49:23The
49:23Image
49:23Was
49:24Right
49:24For
49:24Both
49:25Clinic
49:26Market
49:26As
49:27Well
49:27As
49:27Retail
49:30Look
49:30You've
49:31Done
49:31Quite
49:31Well
49:32I
49:32Mean
49:32The
49:32Product
49:32Looks
49:32Really
49:33Great
49:33Thank
49:34You
49:34We
49:34Do
49:35Have
49:35It
49:36Just
49:36So
49:37Happens
49:38An
49:39Experienced
49:39Expert
49:41In
49:41The
49:42Den
49:42Today
49:43With
49:43Jenna
49:45My
49:45Question
49:45Is
49:46Actually
49:46Not
49:46Just
49:46To
49:46You
49:47Because
49:47I
49:47Don't
49:48About
49:48This
49:48Market
49:48But
49:49It
49:49Will
49:49Be
49:49To
49:50Jenna
49:50Is
49:50Are
49:50These
49:51Sort
49:51Of
49:51Types
49:51Of
49:51Products
49:52Widely
49:52Available
49:53Is
49:53This
49:53Already
49:54Out
49:54There
49:54Yes
49:55I
49:55Guess
49:55That
49:55Was
49:56Hi
49:56Rachel
49:56I
49:57Think
49:57That's
49:57What
49:57I'm
49:57Trying
49:58To
49:58Struggle
49:58With
49:58Is
50:00I
50:00Can
50:01Probably
50:01Already
50:01Find
50:01Something
50:02Similar
50:03Yeah
50:03Because
50:04It's
50:04A
50:04Very
50:04Crowded
50:05Market
50:06I
50:06Think
50:06One
50:07Of
50:07Things
50:07That
50:07Confused
50:08Me
50:08A
50:08Little
50:09Bit
50:09Is
50:09That
50:09Kind
50:10Of
50:10Vision
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50:18Focused
50:18Around
50:18Lips
50:19Like
50:20How
50:21Does
50:21A
50:21Range
50:21Build
50:22From
50:22Here
50:22So
50:22We've
50:22Got
50:23A
50:23Few
50:23Collections
50:24Planned
50:24So
50:25The
50:25SPF
50:25Products
50:26Are
50:26All
50:26Part
50:26Of
50:26The
50:26Daily
50:27Care
50:27Range
50:27The
50:28Lip
50:28Facial
50:28Is
50:29Also
50:29In
50:29The
50:30Daily
50:30Care
50:30Range
50:30There's
50:31Then
50:31The
50:32Targeted
50:32Care
50:33Range
50:33This
50:34Range
50:34Will
50:34Focus
50:35On
50:35Supporting
50:35Clients
50:36Who
50:36Got
50:36Inflammation
50:40You
50:4840
50:48And
50:49Upwards
50:49Okay
50:50So
50:50If
50:50You
50:50Had
50:51A
50:51Magic
50:51Wand
50:51What
50:52Beauty
50:52Retailers
50:53Do
50:53You
50:53See
50:53This
50:53Branding
50:54Just
50:54So
50:54I
50:54Understand
50:54The
50:55Vision
50:55Yeah
50:56So
50:56I
50:56Think
50:57The
50:57More
50:58Premium
50:58End
50:59Definitely
50:59Liberties
51:00Selfridges
51:01Space
51:02NK
51:02Sephora
51:03But
51:04I
51:04Think
51:04For
51:04Sephora
51:05We
51:05Would
51:05Need
51:06To
51:06Increase
51:06Our
51:07Digital
51:08Footprint
51:09First
51:12Do
51:13Your
51:13Customers
51:13Love
51:13The
51:13Product
51:14Yes
51:15They
51:15Do
51:15They
51:16Tell
51:16People
51:16About
51:16The
51:16Product
51:17They
51:17Do
51:18I
51:19I'm
51:19Not
51:19Very
51:19Good
51:19At
51:19Sharing
51:20So
51:21They
51:21Love
51:21The
51:21Product
51:22And
51:22They
51:22Tell
51:22People
51:22About
51:22The
51:22Product
51:23So
51:24Why
51:24For
51:25The
51:25Last
51:25Three
51:25Years
51:25Has
51:26The
51:26Revenue
51:27Been
51:28Stagnant
51:29Almost
51:30Never
51:30Seen
51:30Numbers
51:30Like
51:30This
51:31Where
51:31It's
51:31Almost
51:31Exactly
51:32The
51:32Same
51:32For
51:33Three
51:33Years
51:34140k
51:34In
51:34Revenue
51:34Three
51:35Years
51:35In
51:35A
51:35Row
51:35Super
51:36Consistent
51:37And
51:37The
51:37Reason
51:37Being
51:38That
51:38I've
51:38Invested
51:39In
51:39The
51:39Infrastructure
51:40And
51:40Operations
51:41To
51:41Get
51:41Ready
51:42And
51:42I've
51:42Not
51:43Been
51:43Able
51:43To
51:43Do
51:43That
51:44At
51:44The
51:44Same
51:44Time
51:45As
51:45Put
51:45Money
51:46Into
51:47The
51:47Sales
51:48And
51:48Marketing
51:49Okay
51:50So
51:50One
51:50Of
51:50The
51:50Things
51:51Investors
51:51Look
51:51For
51:51In
51:52Businesses
51:52When
51:52They're
51:52Trying
51:52To
51:52Invest
51:53Is
51:53This
51:53Thing
51:53Called
51:54The
51:54Growth
51:54Profile
51:54And
51:55The
51:55Growth
51:55Profile
51:56Is
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51:56The
51:56History
51:57Of
51:57The
51:57Business
51:58And
51:58How
51:58The
51:58How
51:59It
51:59Looks
51:59From
52:00A
52:00Revenue
52:00Or
52:00Profit
52:01Growth
52:01Perspective
52:02Yeah
52:02If
52:03It's
52:03Flat
52:04It
52:04Kind
52:05Of
52:05Suggests
52:05That
52:05The
52:05Future
52:06Could
52:06Be
52:06Flat
52:07And
52:08I
52:08Like
52:08Businesses
52:08That
52:09Have
52:09A
52:09Good
52:09Growth
52:09Profile
52:10Which
52:10Is
52:11A
52:11Challenge
52:11A
52:11Lot
52:11Of
52:11Entrepreneurs
52:12Faces
52:12When
52:12You're
52:12A
52:12Solopreneur
52:13On
52:13Your
52:13Own
52:15You
52:15Have
52:15Decisions
52:15You
52:16Have
52:16To
52:16Make
52:16It's
52:17Trade-offs
52:17And
52:18The
52:18Trade-off
52:18That
52:19You
52:19Made
52:19Was
52:20To
52:20Focus
52:20On
52:20Infrastructure
52:21And
52:21Those
52:21Things
52:21First
52:22Versus
52:23The
52:23Growth
52:23Profile
52:23Of
52:24Business
52:24I
52:25Think
52:25It's
52:26Quite
52:26Important
52:26To
52:26Make
52:27A
52:27Different
52:27Decision
52:27Which
52:28Is
52:28To
52:28Focus
52:28On
52:28That
52:28Growth
52:29Profile
52:29Because
52:30That
52:30Will
52:30Give
52:30An
52:30Investor
52:31The
52:31Confidence
52:32That
52:32They
52:32Have
52:32Enough
52:33Growth
52:33To
52:34Get
52:34A
52:34Return
52:34From
52:34The
52:34Business
52:38In
52:39Me
52:39And
52:39I
52:40Find
52:40It
52:40Hard
52:40To
52:41See
52:41Based
52:41On
52:42The
52:42Last
52:42Three
52:42Years
52:43And
52:43The
52:43Current
52:43Year
52:43How
52:44An
52:44Investor
52:44Would
52:44Get
52:45Their
52:4550k
52:45Out
52:45And
52:46The
52:46Multiple
52:46On
52:46The
52:46Money
52:47So
52:48For
52:48That
52:48Reason
52:48I'm
52:48Going to
52:48Say
52:49That
52:49I'm
52:49Out
52:49But
52:49I wish
52:49You
52:50The
52:50Very
52:50Best
52:50Thank
52:51You
52:51And
52:51Rachel
52:51I'm
52:52Going to
52:52Be
52:52The
52:52Same
52:53You've
52:54Created
52:54A
52:54Great
52:55Product
52:56And
52:56I'm
52:57Struggling
52:57To
53:11Rachel
53:12I
53:13Think
53:13You've
53:13Hit
53:13A
53:13Market
53:14And
53:14You
53:15Really
53:15Really
53:15Know
53:15Your
53:16Stuff
53:16And
53:16You
53:16Explain
53:17It
53:17Really
53:17Well
53:17But
53:18The
53:18Truth
53:19Of
53:19The
53:19Matter
53:19Is
53:19You
53:20Are
53:20In
53:20A
53:20Highly
53:21Contested
53:21Space
53:22This
53:22Is
53:22Readily
53:23Available
53:23For
53:24Me
53:24And
53:24I
53:25Buy
53:25It
53:26So
53:26I'm
53:27Afraid
53:27It's
53:27Not
53:27An
53:27Investment
53:28For
53:28Me
53:28I'm
53:29Out
53:30Thank
53:30You
53:35Rachel
53:35Hi
53:35Hi
53:36I
53:37Think
53:37I
53:37Mean
53:37Obviously
53:38I
53:38Know
53:38What
53:38It's
53:38Like
53:38To
53:39Develop
53:39A
53:39Beauty
53:39Product
53:40So
53:40Just
53:40Please
53:41Well
53:41Done
53:42Thank
53:42You
53:43The
53:43Packaging
53:43Is
53:43Lovely
53:44The
53:44Branding
53:44Is
53:44Lovely
53:45It's
53:46Really
53:46Just
53:47Stand
53:48Out
53:48I
53:49Think
53:49In
53:49Terms
53:49Of
53:49Investment
53:51Where
53:51I'm
53:52At
53:52Is
53:52It's
53:52Not
53:52Something
53:53I
53:54Feel
53:54Like
53:54I
53:55Want
53:55To
53:55Invest
53:55In
53:56Many
53:56Because
53:56It
53:56Is
53:56Too
53:57Close
53:57To
53:57My
53:57Current
53:58Business
53:58But
53:59More
53:59Because
54:00I
54:00Can't
54:00Necessarily
54:00See
54:01The
54:01Bigger
54:02Vision
54:02In
54:02Terms
54:02Of
54:03Everything
54:03You
54:03Want
54:03To
54:04Do
54:04Yeah
54:05But
54:05I
54:06Would
54:06Like
54:06To
54:06Throw
54:06You
54:07A
54:07Lifeline
54:07Because
54:07I
54:07Do
54:07Think
54:08This
54:08Is
54:08A
54:08Good
54:08Product
54:08I
54:09Will
54:09Help
54:10You
54:10Get
54:10This
54:10Product
54:10In
54:11Front
54:11Of
54:11Selfridges
54:12Space
54:12And
54:13Care
54:13Sephora
54:14In
54:14The
54:14UK
54:14So
54:15That
54:15You
54:15Got
54:15That
54:16Step
54:16To
54:17Entry
54:17Because
54:18You
54:19Can
54:19Tell
54:19How
54:19Passionate
54:20You
54:20Are
54:20I
54:21I'm
54:21Not
54:21Going
54:21To
54:21Invest
54:21I
54:21Am
54:22Out
54:22Say
54:23I'm
54:23Sorry
54:23But
54:23I
54:24I
54:24Will
54:24Help
54:24You
54:24Do
54:24That
54:25Step
54:25And
54:25You
54:26Will
54:26Take
54:26It
54:26From
54:26The
54:26Rest
54:27Okay
54:27Thank
54:27You
54:28That's
54:28A
54:28Great
54:29Offer
54:29Yeah
54:29It's
54:29Amazing
54:30Offer
54:30Thank
54:30You
54:31So
54:31Much
54:33Rachel
54:34You
54:35Are
54:35Investable
54:36But
54:36That's
54:36Not
54:37Okay
54:38And
54:38That's
54:38Where
54:38I'm
54:39Torn
54:39And
54:40I'll
54:40Tell
54:40You
54:40Why
54:40I'm
54:41Torn
54:42I
54:43Am
54:43Launching
54:44A
54:44Lipstick
54:45Retail
54:45Concept
54:46Later
54:47In
54:47The
54:47Year
54:48Okay
54:49Lip
54:49Care
54:50Is
54:50Definitely
54:51A
54:51Sector
54:53Could
54:53Be
54:54Included
54:55Um
54:56What I'm
54:57Interested
54:57In
54:58Is
54:58Your
54:59Knowledge
55:00And
55:00Trying
55:01To
55:01Think
55:01How
55:02I
55:02Can
55:02Kill
55:02Two
55:03Birds
55:03With
55:03One
55:03Stone
55:03Here
55:04How
55:04You
55:04Can
55:04Help
55:04Me
55:05With
55:05The
55:05Knowledge
55:05And
55:05Help
55:05You
55:05Your
55:06Business
55:07Yep
55:07Yeah
55:08That
55:08Would
55:08Be
55:08Exciting
55:09So
55:11Your
55:11Offer
55:12Was
55:1250,000
55:1315%
55:14Yes
55:17I'm
55:18Willing
55:18To
55:18Give
55:18You
55:19The
55:1950,000
55:19Pounds
55:23But
55:23I
55:23Would
55:23Want
55:2435%
55:2935%
55:30Obviously
55:30Is
55:30Quite
55:31High
55:31For
55:31Me
55:32As
55:32A
55:32Brand
55:32And
55:33I
55:33Know
55:33That
55:33Most
55:34Like
55:34You
55:34Going
55:35To
55:35Be
55:35Multiple
55:36Rounds
55:36To
55:37Move
55:37Forward
55:37To
55:37Take
55:38The
55:38Brand
55:38To
55:38Where
55:38I
55:38Want
55:38It
55:39To
55:39Go
55:39So
55:40That's
55:40Quite
55:40Challenging
55:42Would
55:42You
55:43Be
55:43Prep
55:43To
55:44Reduce
55:44That
55:44Offer
55:45If
55:45You
55:46Got
55:46Your
55:46Money
55:46Back
55:47Well
55:47If
55:47I
55:47Got
55:47My
55:47Money
55:48Back
55:48Within
55:4912
55:50To
55:5018
55:50Month
55:50Down
55:51To
55:5125%
55:54Okay
55:56Would
55:56You
55:56Be
55:57Prepared
55:57To
55:57Drop
55:58To
56:0020
56:00No
56:0625
56:0930%
56:10I
56:10Will
56:10Go
56:10Down
56:10To
56:1025
56:12When
56:12I
56:12Get
56:12My
56:12Money
56:12Back
56:15Okay
56:17That's
56:18A
56:18Fantastic
56:18Offer
56:19And
56:20I
56:20Would
56:21Be
56:21Happy
56:21To
56:22Work
56:22With
56:22You
56:22Excited
56:23To
56:23Work
56:23With
56:23You
56:23And
56:24Definitely
56:24Happy
56:24To
56:25You
56:25Great
56:25Great
56:25Great
56:26Great
56:26Great
56:26Great
56:26We're
56:27Going to be
56:27Yeah
56:28We can do
56:28That
56:30It's
56:31A win
56:31For
56:32Rachel
56:32Thanks
56:33For
56:33All
56:33Your
56:33Time
56:34Well
56:34Done
56:34Thank
56:35You
56:35She
56:36Walks
56:36Away
56:36With
56:37An
56:37Offer
56:37Of
56:37Support
56:38From
56:38Skincare
56:39Savant
56:39Jenna
56:40Meek
56:40But
56:41It's
56:42Tuca
56:42Suleiman
56:43Who's
56:43Put
56:43His
56:43Money
56:44Where
56:44His
56:44Mouth
56:45Is
56:45Securing
56:46A
56:46Stake
56:47In
56:47The
56:47Business
56:47Really
56:49Excited
56:52Just
56:53Fabulous
56:54To
56:54Get
56:54Investment
56:55From
56:55Tuca
56:56And
56:57Yeah
56:57Also
56:57Absolutely
56:58Lovely
56:58Offer
56:59From
56:59Jenna
56:59So
57:00I'm
57:00Super
57:01Grateful
57:01And
57:01Humble
57:05How
57:05Exciting
57:07It was
57:08Her
57:08That I
57:09Really
57:09Loved
57:10I'm
57:11Investing
57:11In
57:11Her
57:12As
57:12An
57:12Entrepreneur
57:13Well
57:14You've
57:14Got
57:14An
57:14Expert
57:25Dragon's
57:26Den
57:26Will
57:27Return
57:27Later
57:27In
57:28The
57:28Year
57:28Perfect
57:29I
57:30Think
57:30This
57:30Is
57:30The
57:30First
57:30Time
57:31In
57:31The
57:31Den
57:31There's
57:32Been
57:32More
57:32Females
57:33Than
57:33Men
57:35I
57:35Think
57:35This
57:36Is
57:36What
57:36I've
57:36Been
57:36Looking
57:36For
57:37For
57:37A
57:37Long
57:37Time
57:37I
57:38Just
57:38Came
57:38Out
57:38Of
57:38Being
57:39Your
57:39Worst
57:39Nightmare
57:40I'm
57:40About
57:40To
57:40Go
57:40Back
57:41In
57:41Again
57:41You're
57:41Sassy
57:42I'm
57:42Like
57:42Go
57:43On
57:43Go
57:43Sell
57:43More
57:44Is
57:44That
57:44The
57:44Way
57:44You
57:44Work
57:45Is
57:45That
57:46What
57:46You
57:46Do
57:46As
57:46Invest
57:47I
57:47Think
57:47This
57:47Is
57:48A
57:48Wonderful
57:48Opportunity
57:49And
57:49That's
57:49Why
57:50I'd
57:50Like
57:50To
57:50Talk
58:02You're
58:02Setting
58:02Us
58:03All
58:03Off
58:03Come
58:04Here
58:04Mates
58:04So
58:05Proud
58:05Of
58:05You
58:06Wow
58:06Gary
58:07You teed
58:07That
58:07Up
58:07As
58:07If
58:07We
58:08Were
58:08Teammates
58:09And
58:09Then
58:09That's
58:10The
58:10Most
58:10Guilty
58:11I've
58:11Ever
58:11Felt
58:11In
58:11My
58:12Life
58:12Yeah
58:12No
58:12It's
58:13Great
58:13To
58:13Have
58:13You
58:13Back
58:13Gary
58:35You
58:36You
58:40You
58:42You
58:43You
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