00:01For more than a decade, our intention has been to create an iPhone that is all display.
00:08A physical object that disappears into the experience.
00:15This is iPhone X.
00:20Developing the form and display together defines a whole new integration,
00:25making the boundary between the device and the screen hard to discern.
00:31The custom OLED panel was engineered to fold and seamlessly combine with the external surfaces.
00:39Mechanical buttons give way to touch and gestures.
00:43There's no home button. A single swipe takes you to the home screen.
00:47A more responsive touch system means the gestures in iOS 11 are more fluid.
00:56The polished stainless steel band reinforces the water-resistant all-glass design.
01:03This new glass formulation, the most durable ever in a smartphone, enables for the first time wireless charging.
01:13Our new TrueDepth camera system, contained within this tiny space,
01:18uses extraordinary depth-sensing technology to let you unlock your phone with a glance.
01:26We call this Face ID.
01:28It maps the unique geometry of your face with over 30,000 invisible dots.
01:36This data is analyzed by the neural engine on the A11 bionic chip, the first of its kind.
01:44Your iPhone now recognizes you, even in the dark, and will adapt to your physical changes.
01:53This makes your face your secure password.
01:57So with just a look, you can authenticate your phone or use Apple Pay.
02:03The TrueDepth camera also enables new experiences, like bringing emojis to life, by mapping more than 50 facial muscles in
02:14real time.
02:14So you can be happy, or sad, or cross.
02:23Both the front and rear-facing cameras now have portrait mode, and for the first time you can actually define
02:30the light in a scene.
02:32Based on fundamental photographic principles, portrait lighting produces the effect of real studio lighting.
02:42On the back, the dual camera system is completely redesigned.
02:47It's made even smarter by the A11 bionic chip.
02:52With machine learning, the camera detects elements in the scene to optimize the image before the photo is even taken.
03:02The camera we use every day now delivers so much more.
03:08And as iOS becomes the world's largest platform for augmented reality, it will redefine what's possible.
03:20This is iPhone X.
03:30.
03:32...
03:34...
03:36Grazie a tutti
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