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00:14There's one reason why we create
00:15special and limited edition products
00:18and it's for the fans.
00:19So we're designing an artifact that feels like
00:22it rolled right out of Advanced Warfare
00:23into your living room.
00:25We built this limited edition custom console
00:27to feel authentic to the game.
00:28We partnered with the team at Sledgehammer
00:30and Activision to really understand
00:32what's new about the game and the environment.
00:35Advanced Warfare is set about
00:3650 years in the future, but it's not
00:38science fiction, it's about plausible reality.
00:40As the plot progresses, we have a group
00:42or faction called Sentinel Task Force.
00:44The Sentinel Task Force
00:46uses slightly worn and well-loved
00:48equipment. And we wanted to show this
00:50in the design of the controller
00:52and in the console of the Xbox One.
00:54So my job on the creation of the console
00:56design was to develop a look
00:59that was the perfect embodiment
01:01of our game
01:02that you could hold in your hand
01:04that the fans would love.
01:06We added a lot of little details like
01:08the kill count etching,
01:10and on most firearms you'll see a fire selector.
01:13We put that on the controller as well.
01:15The gold that you see in the gameplay,
01:17we had to translate that onto the products
01:19and we worked really hard to get
01:21a coppery gold that's reminiscent of traditional
01:23artillery, but at the same time
01:25has a very futuristic feel.
01:26Our studio probably ate about a hundred candy bars
01:29because the best examples of gold
01:31are actually in the foil wrappers.
01:33The meaning of Sentinel is
01:35a perimeter guardian.
01:37So we went with the Spartan helmet design,
01:39and then we added wings on the side of the helmet
01:40to convey speed and stealth.
01:44We added the appearance of oil markings on the console.
01:47All these features are iconic
01:48in how the Sentinel Task Force comes to life in-game.
01:55So the game has a lot of very dynamic sounds,
01:57and the power-on sound for the console
01:59takes its cues from a lot of the exo sounds from the game.
02:04The Warbird sound demonstrates the power of the console shutting down.
02:09And we wanted those to play and sound like the game
02:12on the console itself.
02:13I've worked with a lot of design teams in the past,
02:15and I have to say that working with the Xbox design team
02:18was really something special.
02:20So much design and so much collaboration went into this,
02:23and to finally see the finished product was really amazing.
02:26The Call of Duty limited edition bundle
02:28is available November 3rd.
02:30But for fans who are really excited about it,
02:32they should order it now.
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