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Europe’s Car Market Is Changing: Chinese Brands Now 1 in Every 10 Cars Sold

Europe’s car market is undergoing a structural shift as Chinese automakers now account for roughly one in every ten vehicles sold, driven by aggressive pricing, rapid EV rollout, and expanding local distribution. The surge is reshaping competition, pressuring European brands on cost and technology while accelerating the continent’s transition toward electrification.
Döküm
00:00In spite of very, very big tariffs on Chinese electric cars, they are still gaining a massive
00:05foothold in Europe. Here are the details. Hello, my friends. Welcome to the channel.
00:10Europe has put huge tariffs on Chinese-made electric cars. There is a 10% tariff on all cars
00:21shipped from outside Europe to Europe, 10%. But Chinese car brands, they have to pay a lot more
00:28than that. It's an additional, on average, an additional 20% to 30% on top of that.
00:34In spite of that, though, one in 10 cars sold in Europe in December was Chinese. Chinese car makers
00:42hit a milestone in Europe in 2025, breaking sales records and challenging rivals' big gains from
00:49companies like MG, BYD, and Cherry. And Chinese automakers have been, as a result of what we're
00:57seeing, they're really expanding their position in Europe for the last few years. And they've been
01:04building out dealership networks, building out the infrastructure they need to sell a lot of cars
01:09there. Their growing presence is putting a lot of pressure on domestic rivals. In December,
01:16vehicles from Chinese brands claimed a record share of the total European market. The rise came during
01:21a wider upswing with both December and full-year 2025 sales, outpacing those of the previous year.
01:29Sales figures from DataForce, covering 98% of all car sales in the EU, UK, and EFTA car markets,
01:38show that 13.3 million vehicles were sold in Europe in 2025. That's an increase of about 300,000
01:49versus the previous year of 2024. So 13.3 million. AutoNews says that December played an outsized role
01:58on growth in the year. Monthly sales jumped from 1,070,000 to 1.15 million, driven by strong performances
02:08from several key areas, particularly even sales in the United Kingdom actually jumped up significantly.
02:14December marked more than just an overall upswing. For the first time, Chinese automakers collectively
02:20moved over 100,000 vehicles in a single month, with 109,900 finding buyers. Not only were overall
02:29December sales up 126%, but across the entire year, sales from looking at the full calendar year,
02:36those brands delivered 811,000 vehicles in total, which was up 99% from 2024. 99% growth is pretty
02:46scary
02:47if you're one of their rivals. That gave them a 6.1% share of the European market by the
02:52end of 2025.
02:53That figure might sound not significant, but there's a good chance they're going to double that 6.1%
02:59market share to, you know, 10, 12, even 15% within the next year to two years.
03:04The best-selling Chinese group was SAIC. That includes the MG brand, and a lot of people think MG
03:12is a British brand. It's not. It used to be. They sold 308,000 vehicles in Europe last year,
03:20up from 244,000 the year previous. MG accounted for 307,000. The remaining 530 came from the Maxxis
03:30brand. So MG did really well in Europe last year. In Australia, MG sales fell significantly because
03:38there's many other rivals selling at probably better prices for sometimes often a better product.
03:44BWD was next best with total 2025 sales hitting 186,600. That was an enormous increase from the 49,600
03:54they sold in 2024. So they've gone from 50,000 to 187,000. Yeah, more than triple in a single
04:04year.
04:05The surge came largely thanks to the CLU, the Dolphin Surf, and the Seed Line 9, plus the seal as
04:14well.
04:14The CLU alone accounted for 79,400 units. So more than half of their sales just came from the CLU,
04:22the SUV. 72,700 of those, though, were plug-in hybrids. So BWD is selling a lot of plug-in
04:30hybrids.
04:31And as a result, the best-selling plug-in hybrid in Europe was the CLU. That said, in Europe,
04:37people don't plug in their plug-in hybrids. Most studies say that a very small percentage of people
04:41actually plug in their plug-in hybrids. So it's not necessarily a good thing. Anyway, if you'd like to
04:46book a paid consultation, you can do so. And I'll put a link in the description below. If you want
04:52advice on what electric car to buy, solar systems, all that kind of stuff, you can do that. Cherry,
04:58they weren't far behind. They sold 120,000 vehicles in 2025, which was up from 17,000 in 2024.
05:06But get that, 17,000 in one year. They went from 17,000 to 120,000. That's more than a
05:15tenfold
05:16increase. The JQ brand made a huge entry. Sales jumped from 2,500 to 57,000. Omota grew from 14
05:26,500
05:26to 53,000. If you're wondering what I'm talking about, Cherry have multiple brands. It's very
05:31confusing. I think it's a really bad strategy. But anyway, Cherry have multiple brands and Omota and
05:36JQ are Cherry brands. The Geely group posted really good results as well with 400,000 or nearly 401,000
05:44vehicles sold in Europe. Of those, 332,000 were Volvo. Anyway, sales were up also for Geely's other
05:52brands, including its Lincoln co-brand, Polestar brand, and Zika. Polestar, they delivered 47,600 cars
06:00compared to 30,000 the year before. And the biggest reason for that increase for Polestar was the Polestar 4,
06:07which accounted for 26,000 of the 47,000 total. So the Polestar 4 is by far Polestar's most popular
06:15car.
06:16Leap Motor, which are backed by Stellantis, they climbed to sixth place among Chinese automakers in Europe.
06:23They delivered 33,600 cars. The TO3 hatchback made up 60% of their sales. And the TO3 is, I
06:31believe,
06:32for the electric. Chinese automakers are now starting to challenge more established brands
06:37in the rankings. And this will continue to get more and more challenging for European brands to compete
06:42with them. One reason they're going to assemble a lot of their cars in Europe to avoid tariffs.
06:48MG finished the year at number 16 overall in Europe, ahead of Cupra, Nissan, and Fiat.
06:55BOD was number 22, beating Suzuki, Mini, and Mazda. So you can see here just how small companies like
07:02Mazda and Suzuki and Nissan are in Europe. JQ, Emoto, and Polestar also cracked the top 35.
07:10Very, very interesting, isn't it? To see, imagine if we could fast forward to 2035,
07:14how would these Chinese automakers be going in Europe? I think they'll probably take 50% market
07:19share by 2035. And the tariffs, they're finding a way to get around them. They're just setting up
07:26their own assembly plants in Europe and in places like Turkey, and even I've heard of in Northern
07:31Africa possibly as well. That's their way of getting around it. So yeah, the Chinese are going
07:36to continue to take market share in Europe and also in places like Australia, places like Brazil,
07:42Mexico. So this is happening all around the world. Let me know what your thoughts are guys in the
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08:57Bye-bye.
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