00:00The Target boycott is apparently officially over after one meeting with the company's new CEO.
00:05And now both sides are claiming they won? Here's what's happening.
00:09Axios reported the year-long boycott ended after Target agreed to maintain a $2 billion commitment to Black-owned businesses.
00:17So the boycott leaders say that proves the pressure campaign worked, forcing one of the biggest retailers in America to
00:22the table.
00:23But Target says nothing actually changed.
00:25The company claims that the $2 billion pledge was already planned before the boycott even started.
00:30So either activists just claimed credit for something that was already happening, or Target is doing damage control and hoping
00:36nobody notices.
00:37And this matters because Black Americans control about $2 trillion in buying power.
00:41If the boycott worked the way they say it did, it would become a blueprint for future corporate pressure campaigns.
00:46But if it didn't, corporations may have just learned that they can roll back controversial policies, wait out the backlash,
00:52and walk away a year later.
00:53So while the boycott leaders are calling it a victory, some activists, including a group in Minneapolis, say the fight
00:59isn't over and still want a public apology from Target.
01:02So the big question is, did the activists actually force change, or did Target simply outlast the boycott?
01:08Are you going back to Target?
01:09Drop your answer in the comments, check out our website, and follow us here for more.
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