00:00Target says it's done trying to be an everything store, so it's rebuilding itself around busy families.
00:06As many of you know, Target might just be the most politically divisive store in America right now,
00:10and it's costing them billions.
00:12Over the last few years, Target has faced boycotts from both sides of the aisle,
00:16turning what used to be a pretty neutral shopping trip into a culture war flashpoint.
00:20And the impact was real.
00:22At one point, Target's stock dropped about 33%, wiping out more than $20 billion in company value.
00:27So now the store is trying something big.
00:29According to the New York Times, Target plans to spend $2 billion remodeling their stores,
00:34aiming for cleaner layouts, more workers on the floor, and a bigger focus on things shoppers actually show up for,
00:39which for them is affordable clothes, home decor, and groceries.
00:43They're also expanding baby sections and testing in-store help for overwhelmed parents.
00:48Supporters say this is long overdue, adding that current stores feel cluttered, understaffed,
00:52and have lost the fun Target-run vibe that people loved.
00:55Critics argue that the real problem isn't messy aisles.
00:58It's that Target tried to navigate political pressure from every side, and ended up frustrating everyone.
01:03So this is way more than just some store refresh.
01:06It's a massive bet that better shopping experiences can bring back customers who already decided to walk away.
01:12But what do you think Target needs right now?
01:14Better stores, or a clearer stance on the issues that keep getting them boycotted?
01:18Drop your answer in the comments below, and follow us here for more.
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