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00:00The next 12 weeks will be the toughest of your life.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:11Battling for his backing, some of Britain's brightest prospects.
00:15Come on, boys. Look at that. Your life depends on it.
00:19And then hit him.
00:20It's a deal worth fighting for.
00:22I can sense a bit of friction, actually.
00:24Daniel, was that on you?
00:25No.
00:25I don't know.
00:2720 candidates.
00:29I've never been kicked in the balls by a goat, to be honest with you.
00:3212 tough tasks.
00:34This is a complete and utter joke.
00:37Just jump straight in.
00:39One life-changing opportunity.
00:41You're fired. You're fired.
00:43You've completely messed it up. You're fired.
00:46You're fired.
00:50I'm fired.
00:51You're fired.
00:52You're fired.
00:52That's what you're fired.
00:52Oh, I'm fired.
00:53Previously on The Apprentice.
00:56Welcome to Egypt.
00:57Wow.
00:58Preech's desert dinner.
01:00It's very spicy.
01:01But it's not, it's so fine.
01:03Left a bitter taste.
01:04The rice is completely undercooked.
01:06Oh, I've got a spogging bum already.
01:09For Megan's team.
01:10It's nice to be on the water, isn't it?
01:11No.
01:12I hate it.
01:13A sinking feeling.
01:14It was vile. I just wasn't prepared for this and in the boardroom one of the worst performances in the
01:20history of this process a
01:22Bloodbath so all three of you are fired. No way triple firing. I think he's clearly getting rid of the
01:29dead weight now
01:385 a.m
01:43Good morning. Good morning. Lord Sugar would like to meet you at Mars volume. The cars will be outside in
01:4920 minutes. Lovely. See you there.
01:58We're going to Mars volume in 20 minutes. Well I think the boys are going to be fighting for the
02:05spot of PM today. I think definitely there's a turn in the tide so
02:09I hope you're at us. I'm excited.
02:10Karishma, would you be putting yourself up today?
02:12For PM? Yeah.
02:13I reckon I'd give some people a chance to catch up. Well now it's PM. I won by a mile.
02:17I almost won the show.
02:18That's not true.
02:27Halfway mate. Not a bad start. I think it's starting to feel even more real. You get one mistake here
02:33and I think you're gone.
02:35In North West London, state-of-the-art studio, Mars volume.
02:44Offering a virtual backdrop and a world of possibility.
02:54Welcome to AMSphere. The future of fitness.
02:58Go.
03:01Oh, insane.
03:03Run.
03:05London has been stormed by aliens.
03:09Oh, this is fun.
03:12To make it to safety, you'll have to reach the boardroom.
03:17Whoa. That's so cool.
03:20Jump.
03:21That's sick.
03:22Strike.
03:22What, I need to?
03:24I need to.
03:26Bow.
03:27Stop it.
03:30Oh my God, it's the movie.
03:35Ah, you made it. Just in time. I see your heart rates are up.
03:41The digital fitness market is worth 1.7 billion to the UK economy.
03:47And a growing part of that is what's known as gamified fitness.
03:53Using these revolutionary VR treadmills, you'll need to brand your game, create an avatar and an introductory video.
04:02You're going to present your concept to a panel of investors.
04:06The team that secures the most investment will win.
04:10And on the losing team, at least one of you will be fired.
04:16Good morning.
04:17Lord Sugar would like to mix the teams up.
04:20So would Pasha, Lawrence and Levi, please swap with Kieran and Harry.
04:32All clear?
04:33All clear.
04:34Off you go.
04:37Teams have two days to build and brand a virtual fitness game.
04:41Does it feel strenuous?
04:43I think, yeah, it definitely gets tiring, for sure.
04:45Before pitching to industry experts.
04:48Do I look legit?
04:49Go on, Levi.
04:50You know what, I could go on gladiators after this.
04:53First for both teams.
04:55So, guys, fitness VR.
04:57Pick a player one.
04:59Who's up for project manager?
05:01Oh, I would like to put myself over as PM.
05:03Yeah.
05:04I do indulgent fitness and graphics and stuff is my thing.
05:07Editing and all of that kind of stuff.
05:09Have you done virtual reality before?
05:11I have done virtual reality before.
05:12And I do dabble in gaming and coding.
05:15I think you're the best fit as you have experience.
05:17I mean, I think, Harry, you've not been project manager yet,
05:21so it could be your time to shine.
05:22Yeah, I was about to say, like, fitness has changed my life.
05:25I love fitness.
05:26I run a lot.
05:27I don't know anything about VR.
05:29I'm not going to lie, I've never done it.
05:30It was the first time I ever used it.
05:31But, yeah, fitness is something that is a big part of my life.
05:34We have to vote on it, I suppose.
05:35Who votes for Krishna?
05:37All in favour of Harry.
05:39Cool. Right, done.
05:41I vote for Krishna as project manager.
05:44She's a gamer.
05:45She knows VR.
05:47She knows branding.
05:48It's, like, the perfect ask for her.
05:50But people vote for Harry who goes for runs.
05:53Yeah, well, it's a pleasure, guys.
05:54Thank you very much.
05:55So I think we've got a really strong team.
05:59Backstage.
06:00I worked on a gamified launch for a product a few years back.
06:04Already at the controls.
06:06I obviously do like gaming.
06:08PR man Lawrence.
06:10So my idea for the game was for aerobics.
06:13Within that idea as well, you know how different apps have rewards for logging in each day?
06:18Yep.
06:18I want people to be rewarded as they grow with the programme.
06:21I really like the idea of actually people being able to get reduced life insurance.
06:26Realistic rewards.
06:27So if you're doing your aerobics every day, you get reduced life insurance because you're looking after yourself.
06:32So, Lawrence, what is the actual concept of the game so I can write it down?
06:35What we're trying to develop is something that can really get people into fitness and meet people where they're at.
06:39I've given you the framework to work within because I want you to use your creativity.
06:43I don't want to just sit there and dictate things all day.
06:45Is there anything from that that's unclear?
06:49Lawrence has put himself forward as project manager, but I haven't heard him give his team any direction about what
06:53they should really be delivering.
06:55Apart from Lawrence's very broad and vague framework about a game filled with incentives, including life insurance.
07:02Lawrence, can I really just quickly mention, do you think we know enough about how you want this game to
07:07be developed?
07:08Because personally, I don't think we know anything as to how this is going to be put.
07:14On the other team.
07:15So my initial idea was running, and I think it is the most accessible.
07:19All on the same level.
07:21From a gaming perspective, I think futuristic, robotics, like things that are out there in the future.
07:27Cyber world or...
07:28Dystopian environment.
07:29Yeah, yeah. That's quite cool.
07:31Harry's team.
07:33We have a track.
07:34Yeah.
07:34And, you know, you're running your meeting obstacles.
07:37And then at the end you discover a final boss.
07:40Yeah.
07:40Great idea.
07:40Heading to this is the goal.
07:42Defeating this is the win.
07:43Yeah.
07:44Well, what do you guys think?
07:45I would play that.
07:46I mean, to be honest, Christian's got the experience in gaming, so I think that makes a lot of sense.
07:49If you feel comfortable in there, I think it's good.
07:52Harry has been democratic and he's listened to his entire team.
07:54I think if Harry can keep a thorough plan the whole way through this task, I do have faith that
07:59Harry will carry us through to victory.
08:01Have you given any thought to how you want the PT to look or anything like that?
08:05Next door.
08:06If we go for aerobics, I don't mind stepping in to be the PT for that one.
08:10Yeah.
08:11Personal trainer picked.
08:12So, to be clear, Levi's quite comfortable being the PT and that's something that I think is quite important.
08:18Project manager Lawrence puts people in their place.
08:22Is there anyone that wants to put themselves on the game development team?
08:25I wouldn't even know where to start even developing a game, to be honest.
08:28Likewise.
08:28The only experience I have is home workouts.
08:31I don't have the experience in VR.
08:34All right.
08:35I'm going to put myself on the branding team and I was going to take Levi with me.
08:39The game development is the essential part of this, right?
08:43With it being your idea, you being on the game development is make or break for how you want it
08:47to be.
08:47Can I just add to that and the game development team will be creating the fitness game, which is what
08:52we will be showing to you.
08:53I do understand.
08:55But you are trusting on us when we're still a little bit unsure.
08:58This is your idea.
08:59I mean, both of you have an idea of what gaming looks like.
09:01This isn't my idea.
09:04I think I've put the right people in the right place.
09:06I think regardless who was on the sub team, no one has experience in building a game.
09:10So, whoever's there, we just need the sub team to step up and take some ownership.
09:16We've got Krishma as sub team leader.
09:18Kieran and Connor on the game development side.
09:21So, let's do it.
09:22Well done, guys.
09:23Let's go.
09:2511am.
09:27While half of each team gets a workout on branding.
09:30I'm excited to be project manager.
09:31I think, you know, it's been a long time coming, but I think we've got this.
09:34Let's do this.
09:35Bish bash bosh.
09:37The rest will build a demo of their game.
09:41I am quite frustrated, guys.
09:43I don't know if you can tell.
09:44I just, honestly, I just feel like it was a bit of a car crash in there.
09:47Yep.
09:48This is his thing.
09:49Literally, he's done it before.
09:50Like, if this is such a strong vision for yourself, why don't you develop it?
09:55Hoban Studios.
09:57Hello, hello.
09:57How's it going, mate?
09:58Lawrence, nice to meet you.
10:00Nice to meet you.
10:00Sunny, happy personality.
10:02Yeah, ready to go, man.
10:03Base for both branding teams.
10:06What's really important with a name is it's got to say exactly what it does on the tin.
10:10Yeah.
10:11First mission for Lawrence and Levi.
10:13I was thinking Aerobics Live VR.
10:16Power up a winning name.
10:18The couple of names I've got is, like, Go Get It.
10:22Okay.
10:22Or, Go Get Fit.
10:24Yeah, I really like that.
10:26I really do.
10:27My only concern with that is, is I really want it to say exactly what it does.
10:31That's what it says on the tin.
10:32Yeah, or could go on that, like, just house fit or fit house.
10:36My only problem with that, I completely understand what you're saying, but that could be anything within that.
10:42Erm, what about just Aerobics VR?
10:45Yeah.
10:46I think that's too bland.
10:49Erm, so, should we get it on the screen?
10:52We're going to go with Aerobics Live VR.
10:54I want Aerobics Live in black.
10:57No, I would have said red.
10:59I'm keen on the red, actually.
11:00I think that will pop.
11:02Can we stick a box around it just whilst we're here?
11:04Get rid of the box.
11:07I think the box makes it clear that it's a logo.
11:12Lawrence has got an idea of what he wants, so I've just got to support him as much as I
11:16can.
11:16Hopefully I'm just not being brought along for the ride.
11:18I don't want to participate and put some input into this.
11:21But we'll just have to see how the day goes.
11:22I think we've worked really well together there.
11:24I'm loving the synergy already.
11:26This is exactly what I was hoping for.
11:29Across the hall...
11:31I've got race to the top.
11:33Is that all right with you guys?
11:35Yeah.
11:35For project manager Harry...
11:37Erm, so next is our logo.
11:40A chance to take the lead.
11:43I was thinking we could have race to the top underneath.
11:47Like this?
11:47Race to the top.
11:49Oh, I like that.
11:50So we're happy with the logo design, we need to choose colours.
11:52I think when you think of cyber, you think of green.
11:54So green could be an option?
11:56I mean, mate, I was going to go for blue, maybe.
11:59Great, so I know you've both made your suggestions.
12:01Yeah.
12:01And I think they're great.
12:02Erm, I personally, I like the green.
12:04I think it's a sign of health, a sign of go.
12:06And I know you like the blue, Dan.
12:08I think they could work quite well together.
12:10Yeah.
12:10Do you think blue and green we could go with?
12:11Yeah.
12:12Do we agree on that?
12:13I agree.
12:14Dan, what about you?
12:15Yeah.
12:15You happy with that, Dan?
12:16Yeah.
12:17OK.
12:17Yeah, can we try that, please?
12:20Harry makes a better team player than he does a project manager.
12:24He is not managing anything.
12:27He's doing everything by consensus.
12:28Well, a happy camp is good, but a winning camp is better.
12:32We've done well, though.
12:33I think it's a real team effort.
12:34Yeah.
12:34We've got something that looks good enough, I think.
12:40Parachute Studios.
12:42There's no theme.
12:43We don't have, like, a storyline.
12:45Hoping to hit start on their game design.
12:47I know that he wanted this reward scheme to be in place.
12:51But it just threw us off, to be honest.
12:52That, I feel like, will lose the people playing the game.
12:54I feel like that's boring.
12:56Yeah.
12:59I feel like there needs to be an overall purpose in this.
13:02We knew in the morning demo that we saw that she was fighting
13:05to get to the boardroom.
13:07She was peeling off baddies.
13:08Yeah, there was an end point.
13:08There was an end.
13:09The idea of running away from a baddie in itself promotes fitness.
13:12Yeah.
13:13OK, this is just a wild idea.
13:14Please do disagree with it.
13:15Why can't it be, like, weird animals?
13:19Because it makes it more, like, exciting.
13:21There was a weird, like, alien water creature.
13:25Yes.
13:25And it's like, we're going to get raided by this alien weird creature.
13:29Like, frog monsters have just landed.
13:31And then suddenly, from the bush it is,
13:33if you could get the frogs starting to come out.
13:35You're running for your life.
13:36Yeah.
13:36These frogs are coming at you.
13:37So why not just start it off with a bang?
13:40I think we're just trying to make the best of a bad situation at the moment.
13:44We left this morning's brief with absolutely no storyboard.
13:47So I think we're just really trying hard to think on the spot.
13:50But then, hang on, is this getting away from aerobics?
13:54It feels a bit adventurous.
13:55Do you know what I mean?
13:59On the other team...
14:00So, guys, this is what I've kind of got in my head, right?
14:03...gaming fan Karishma...
14:05Earth is extinct, essentially.
14:07There's, like, humans surviving.
14:09It's an apocalypse.
14:10It's a robot apocalypse.
14:11Absolutely.
14:11...races ahead.
14:13We're going to start off with flying cars, collapsing buildings.
14:17We're going to have...
14:18Who's driving the flying cars if it's a sobering world?
14:20I don't know.
14:21It's the future.
14:22Okay.
14:22They fly themselves like Teslas.
14:24Scene two, we're going to insert our first obstacle.
14:27Mm-hmm.
14:28So he now encounters a falling building that's going to destroy his path.
14:31He has no choice but to jump.
14:33Scene three, he finds more robotic spider creature thingies.
14:37They're on pendulums.
14:38They're coming in.
14:39We're going to make it as, like, visually interactive as possible.
14:42And that will lead us into the final boss,
14:45who will be defeated by one powerful punch.
14:49It's clear to me that Karishma is a keen gamer
14:51because she knows a lot about the elements of different games
14:54that make them engaging.
14:56She storyboarded the idea, 99% of which the ideas are hers.
15:01I mean, really, Kieran and Connor should just wait in the car.
15:07Mid-afternoon.
15:08So our game name is...
15:10Race to the Top.
15:12That's actually really great for us.
15:13What does the character look like?
15:15So we're about to start making the character.
15:17Just remember, this isn't a game for kids.
15:19This is definitely, like, 15 plus.
15:20So try to make this a mature character.
15:22Do not make it childish whatsoever.
15:24Hi, guys.
15:25Hello.
15:26Also at a checkpoint...
15:28How are you guys?
15:29Laurence's team.
15:31Stressed.
15:32A little bit stressed.
15:33This is really stressful.
15:33This is very difficult.
15:35None of us have really designed a game before, but we're trying.
15:37Just to summarise, what we've done is...
15:39I know it sounds really silly.
15:40Frogs that are coming to chase you.
15:43Is there any sort of incorporation of the reward structure?
15:46Or is that just not possible?
15:47I know it doesn't sound like it with these frog elements,
15:49but the rewards is, like, obviously,
15:52you're saving an endangered area.
15:54I mean, we've tried to incorporate a really fun game.
15:57I know that in the brief there wasn't much mention.
16:00In terms of the game element, we really struggled to come up with something
16:03that was going to make the aerobics fun.
16:06OK.
16:06All right.
16:07All right.
16:07Thank you for that.
16:09Listen, I hate to pick out negatives.
16:11It's just the constant deflecting of, you know,
16:14you said in the morning this, and it's just...
16:17Just leave that out.
16:18Let's just crack on with the phone call.
16:21Central London.
16:23We need to have a think about now who our PT's going to be.
16:26Stepping through a personal trainer to front their racing game...
16:29We can literally create whatever we want.
16:32Mm-hm.
16:32Because nothing's right, nothing's wrong.
16:34Harry's branding boys.
16:37Dan, what do you think?
16:38I would go down the creature route and make it look very action-like.
16:42Gordon, can we just start with that, if that's OK?
16:44Yeah, of course.
16:46Oh, no.
16:47Get rid of those.
16:47At the moment, it looks like it's about to kill someone.
16:50Obviously, we want the creature to look happy.
16:52Yeah, it needs to be a friendly creature.
16:54Yeah.
16:54I think something like this.
16:56Yeah, an AI robot with hair.
16:59Nice.
17:00I'd quite like that.
17:01Actually, that's OK.
17:02Do we want to try and put a smartwatch on there?
17:04I think that'd look quite cool.
17:06Purple hair and a headband to show that it's doing sports.
17:09Are they going to have a top on?
17:11Yeah, maybe.
17:11I mean...
17:12I think that could work.
17:13Yeah.
17:14I think, OK, that's done.
17:17I think we should reduce the, you know, the breast bit,
17:19just to make it a bit more flat,
17:20because at the moment it's a bit, you know, out there.
17:28On the other team...
17:30So what I'm thinking is a T-shirt with our logo in centre of it
17:33on a white background.
17:34Oh, mate.
17:35Yeah?
17:36When Lord Sugar asks you what you've done this week,
17:37you're going to have a long list to give him.
17:39I love it, yeah.
17:40Yeah.
17:41Lined up for the part of personal trainer...
17:43Brilliant.
17:44Yeah, let's just crack straight into the script.
17:46Military man, Levi.
17:48Hi.
17:49Hi, I'm Petey, the personal trainer.
17:51Great to meet you.
17:52I'm here to help you reach your goals, to give you more flexibility, more rewards and more life.
17:57So, in terms of the delivery, are you confident with it?
18:02Yeah.
18:03Do you...?
18:03Do you...?
18:04I'm really confident with this in terms of sort of just acting out and talking.
18:08I'm happy to go ahead with it.
18:10Erm...
18:10When it's coming to it now, I have got a little bit more experience.
18:14I think I've got quite a neutral accent.
18:16But the main reason I was here was for this bit.
18:20Naturally, I think you want to do it.
18:21Yeah.
18:23Erm...
18:23Would you be alright with me pushing ahead with it,
18:25just cos I'm sort of quite comfortable with the acting?
18:28I would be a bit annoyed with that.
18:30It is a bit like a bit of a stab, really.
18:33I would be disappointed in your shoes.
18:35I would be disappointed.
18:36I am.
18:36I know.
18:38I feel honestly like I shot a puppy when I told Levi he wasn't going to be doing the acting.
18:43I think he would have done a good job.
18:44I just had to back myself in that moment because, ultimately, if you don't win,
18:48it's my head that's going to be first on the chopping block.
18:523pm.
18:53We want two coming in.
18:54Yeah.
18:55And it's like...
18:56While Harry's gaming crew...
18:58So, right now, we're ducking under the eagles and collecting our gold coins as we go along.
19:03Head for the finish line.
19:05We're going to work our way up the skyscraper and we are out to level two.
19:09Run, jump into the portal, level two.
19:11What if we just introduce the aliens straight away?
19:14On Team Aerobics...
19:15They've got to run to the first checkpoint with the aliens around them.
19:19And the checkpoint could be the place where they have to do the lunges or high knees or whatever it
19:24is.
19:25It's a glitch.
19:27Yeah.
19:28It's very adventurous, isn't it?
19:30So, what would be your suggestion?
19:33Erm...
19:33Because, think in the back of your mind, you're pitching it to investors.
19:36It has to be a fun...
19:37It's not just combining fitness, it's combining gaming as well.
19:39I don't know where this whole alien thing comes to be honest, but I'm just...
19:41What I'm trying to say is...
19:43So, Rajan, I'm going to basically just clarify.
19:46I personally feel like it sounds like you've got a little bit more gaming experience.
19:49I know it's not exactly this.
19:51I don't have a gaming experience.
19:52Just because I've played a game doesn't mean I'm a gamer.
19:55Yeah, but it's still a lot more than what I have done.
19:57You've baked a bread, I wouldn't call you Mr Kipling.
19:59Yeah, but...
19:59OK, Rajan, there's actually no need for that.
20:01Don't play and like, yeah.
20:02I'm just not a gamer.
20:03OK, look, I'm just going to say to you, I do feel like...
20:06I understand you're getting frustrated.
20:08All I'm asking is, this isn't my area either, but we're all trying.
20:11Absolutely.
20:12We need your input.
20:15I feel a bit drained by that session, to be honest.
20:18I did find it quite frustrating that Rajan, he will give criticism
20:22without giving any alternatives.
20:24I don't feel like he did enough.
20:26Instead of lunges, should we do punches in the air?
20:29So, guys, I am here, but you can ask me as well, Pash.
20:32Just saying, just saying.
20:33Rajan, if you want...
20:35Are you talking directly to Rajan?
20:36No, I'm literally going two punches in the air like that.
20:38No, no, but you're talking directly to Rajan.
20:40It's probably because you see that I'm writing.
20:42Oh, fair.
20:42Honestly, don't worry.
20:46Central London.
20:47Ow.
20:48With Levi demoted to director...
20:51Way out.
20:52...Lawrence steps into the limelight.
20:54Right, go.
20:56Hi, I'm Petey, the personal trainer.
20:59Great to meet you.
21:01On Harry's team...
21:02Just make sure that you have quite a wide start.
21:05Okay, fine, so maybe have a bit more...
21:07Yeah.
21:07Playing a futuristic fitness instructor.
21:09Do you want to do a different voice today?
21:11I don't know if I should do that.
21:12But it sounds more kiddish if I do like, hi.
21:14Yeah, and they said they wanted not childish.
21:16Kriyash.
21:18Okay, so could we start recording?
21:20Hi, I'm your fitness cyborg personal trainer.
21:24The fastest runner in Cyber City.
21:27Along the journey we will cross many obstacles.
21:32And I will see you on the cyber track.
21:36Nice.
21:36It's good energy, mate.
21:41I don't want to see how I look right now.
21:44PTs perfected.
21:45Mate, what a day.
21:46It's a long day.
21:48I wouldn't have rather done it with anyone else even if you did want to take my head off.
21:51For the gaming teams, a first look at their logo.
21:55Oh, no.
21:56Why do they go for red and black?
21:57Looks like a bumper sticker.
21:59It's not great, but let's put it into our game.
22:02Let's have a look at this logo.
22:04It looks like an old retro arcade game.
22:08I don't like the colours, I don't like the font, I don't like anything about it.
22:11I think it's absolutely useless.
22:13One of the worst logos I've ever seen.
22:15Tomorrow.
22:17Pitch to investors.
22:258am.
22:26For both teams.
22:28Hi, I'm Petey, your personal trainer.
22:31A replay.
22:33Don't worry, I'll be here to guide you every step of the way.
22:37So, what are you waiting for?
22:39Let's go.
22:41So, Levi didn't do any exercises in that?
22:44My job yesterday was just to support Lawrence.
22:46And I will hold my hands up.
22:48One of the key reasons that Levi did come across initially was for the PT role.
22:52But then when it came to it, it was more of a pure play acting role.
22:56So, you know, who do I feel sort of would do the role best?
22:59And I've got to make the decision.
23:00I've got to back myself.
23:01Levi was a phenomenal director.
23:06Across the hall.
23:07Hi, I'm your fitness cyborg personal trainer.
23:12Powering up there, PT.
23:14Support your cyber boost.
23:16Harry's team.
23:17And I will see you on the cyber track.
23:22So, my only concern would be that the tone isn't a little bit younger.
23:27Like, did anyone think that wasn't just me?
23:28You'd be a great children than Senor, I think.
23:32What's this?
23:32Is it male, female?
23:34It's unisex.
23:36It's unisex.
23:36It's unisex.
23:37It does look good.
23:39There's no right or wrong answer.
23:41No, correct.
23:41We've incorporated the smartwatch.
23:43We've incorporated the headband.
23:45So, it's like all the sports features trainers.
23:47What, is that a t-shirt?
23:48So, it's meant to be running care.
23:49Oh, okay.
23:52For team aerobics.
23:54Start running.
23:54Start running.
23:55The first glimpse of their game.
23:57Yeah, they do a logo.
23:59Yeah, they do a logo.
23:59Yeah, running.
24:01And a dose of reality.
24:03What are these?
24:04They're frogs.
24:05Right.
24:06Oh.
24:09And then two squats.
24:11Yep.
24:12Lovely.
24:12Brilliant.
24:15The only concerns I do have is the frogs.
24:18I think for us, the struggle was like the motive of the game.
24:22Like, maybe if you had an idea or, you know.
24:25For me, I literally got out of the chair and I was like,
24:26listen, we need to make this fun and exciting.
24:28The whole idea of collecting rewards right now is super boring.
24:31But it just didn't seem imaginative.
24:32And for me, that someone doesn't game, it didn't even feel exciting.
24:36It would have been ideal for one of you to maybe have joined.
24:38However, we tried our best.
24:42You see these yellow coins?
24:44These are our collectibles.
24:46On the other team.
24:47So, you're going to do 12 punches, one after the other.
24:50Oh.
24:51Gamer Karishma.
24:52You're explaining this very well, Karishma.
24:54Then we've got our final boss.
24:55Knock him out.
24:56Oh, wow.
24:57Good. Coins collected.
24:58Ten.
24:58Sets the pace.
25:01So, guys, I absolutely loved your work.
25:02I know you did an incredible job on the design team
25:05and I think you've absolutely nailed it.
25:06She did.
25:07I do kind of want to be on the pitch team.
25:10Um, Karishma, would you mind swapping with me?
25:12And we'll go do the pitch.
25:13Me, Connor and Kieran.
25:15Mm-hmm.
25:16I think you'll do an amazing job in consumer research
25:18because that is incredibly important.
25:19We need that.
25:20We've seen it in past tasks where it's not being listened to.
25:22Is everyone all right with that?
25:25I should be on the pitch team.
25:26I'm the only gamer in the whole team.
25:29I also feel like they don't know how to pitch certain things.
25:31Like, they're just going to start spinning things
25:33and they're not going to see it from a gamer perspective.
25:36We've got to win investors.
25:37That's the bottom line of this task.
25:39Yeah.
25:39Also looking for virtual volunteers.
25:41Is there anyone that isn't confident in pitching?
25:44Project manager, Lawrence.
25:46I think it is a good game, don't get me wrong.
25:48But for me, I feel like pitching this idea of our game
25:52wouldn't be massively strong for me.
25:56I do get that Rajan has immediately said
25:59that he's not confident.
26:00I feel like we all...
26:01I didn't say I was not confident.
26:02I said I wasn't massively familiar.
26:04You were part of it, you still?
26:05Yeah, absolutely.
26:06I'm not denying that.
26:07Can I just add that myself and Pasha
26:09we aren't 100% confident in the game either.
26:11I'm happy personally to still back it.
26:14Cool.
26:14Well, listen, that's what I want.
26:15I need energy, I need belief.
26:17Levi, you're going to be sub-team leader.
26:19Rajan, I need quantifiable data
26:21that we can take to the investors.
26:23Sure.
26:25Rajan didn't want to pitch.
26:26So today he is doing the consumer research,
26:29which in all honesty, anyone can do that.
26:31It's not rocket science.
26:32I think people are really trying to get the easy straw
26:34in this process.
26:35And if you don't challenge yourself,
26:37then what are you doing?
26:38We are going to take Aerobics Life VR.
26:40And we're going to bring it to life.
26:42Let's do it.
26:43Come on, guys.
26:43Let's do it.
26:4510am.
26:47While half of each team set out to test the market.
26:51Guys, I'm not going to lie.
26:52As the only game I probably should have been on the pitch team,
26:55it makes zero sense for me to be on this team.
26:56Why would you not switch Kieran up?
27:01The rest target a top score by prepping the perfect pitch.
27:06Levi spoke up about the PT side.
27:09I really want to do that.
27:10And I thought, Levi, this is your time to shine.
27:12I completely understand.
27:13I had to make a decision with the character
27:14to put myself forward after Levi.
27:16So I was excited to do it.
27:17And that's tough.
27:18That's really tough to do.
27:19I had a reason for it.
27:20It's not for everyone to agree with it.
27:22But what's important today is positivity, excitement,
27:24and getting that pitch out there.
27:29The O2 London.
27:30Base for both teams to road test their gains.
27:34Hidden amongst the punters,
27:36three investors from the worlds of fitness and tech.
27:40Dodge the spiders.
27:41They're dangerous.
27:42Dodge the spiders.
27:44Representing race to the top.
27:46These robots here.
27:47You can just punch it in the face.
27:48There we go.
27:50Harry's gaming squad.
27:52Hi, I'm your fitness cyborg personal trainer.
27:56Did everyone like his character, his energy?
27:58I felt like he, it's someone that would appeal to like a 10 year old.
28:03He doesn't look like super healthy.
28:05He doesn't look that inspiring.
28:06It's pretty terrifying.
28:08So let's move on to the game.
28:09Who thought it looked really cool?
28:11And like visually engaging.
28:13One, two, three, four.
28:15So yeah, I've counted.
28:16So it's 10 out of 13.
28:17Yeah.
28:17Okay, 10 out of 13.
28:18Amazing.
28:19From a gaming experience, it kind of works.
28:21But from a workout perspective, I don't think it works.
28:23Uh-huh.
28:24And would you play this game again?
28:26So we've got one, two, three, four, five, six, seven.
28:29So over half of you.
28:30The ones that kept your hands down, you're all gym goers.
28:32Yes.
28:33Yeah.
28:33Okay.
28:34That's good to know.
28:36On the other team.
28:38Er...
28:39What the hell?
28:39I don't know if it was over the dungeon or fighting.
28:42Giving their concept a workout.
28:44Oh, now I know how I run the problems.
28:46Okay.
28:47Levi and Roger.
28:50When you look at this logo, do you automatically think I'm about to do an aerobics game here?
28:56I just think it's a bit boring to like look at.
28:58Yeah.
28:58It's very like corporate.
29:00I think a bit aggressive feels just a bit too much.
29:03So you've all played the game.
29:05Give us a bit of feedback what you thought about it.
29:07Yeah, I think it was good in terms of you've got your challenges in there.
29:09You've got to see your squats.
29:11You've got to do your jab punching.
29:12When I first started, I was a bit confused why there were frogs.
29:16Mm-hmm.
29:16I didn't really know if I was supposed to punch them, run away from them.
29:20So the instructions weren't clear in the games?
29:22No.
29:22I mean, it's just frogs.
29:24So would you play this game again after playing it once?
29:28Probably not.
29:29Probably not.
29:32Mid-afternoon.
29:33It was very clear from the offset that the gamers loved the whole concept.
29:37Before pitches begin...
29:39The fitness people didn't really like it, to be honest.
29:42They didn't really think it was active enough.
29:44A chance to run through the research.
29:47Are you happy, Harry, with how the team's spelled?
29:50Do you think it might be worth Karishma joining you guys in the pitch
29:54just to answer any of those questions?
29:56We've been prepping it all day.
29:57I think it's probably better to keep it as it is,
29:59because we've got it sorted.
30:00Do you guys feel comfortable?
30:01Because I know you guys weren't on the game side of it.
30:04You were, obviously, but you're in the demo.
30:05You know I was on the game team too.
30:07Yeah, yeah, yeah.
30:07No, no, no.
30:08Sorry, sorry.
30:08I forgot that.
30:13Also working up a sweat.
30:15So going on from the logo.
30:17Boring.
30:18Corporate.
30:19Yeah.
30:19Aggressive.
30:21Team aerobics.
30:22People didn't really understand what to do.
30:24So as soon as they got into it, like,
30:25whoa, frogs.
30:26What do I do?
30:27We're going to take that on the chin.
30:28We're going to take it like adults
30:29and we're going to make sure we smash this pitch out of the park.
30:32All right, looking forward to it, guys.
30:35Pitching time.
30:39Waiting, with over half a million pounds of investment up for grabs,
30:44a panel of industry heavyweights and the legends from the world of fitness.
30:49Let's go.
30:50First up, I'd love to welcome you to our proposal pitch for investment in our new game,
30:56Race to the Top.
30:58Harry's team.
30:59Oh, I know him.
31:01I was the one that did the demonstration.
31:03To our virtual PT.
31:05Hi!
31:06I'm your fitness cyborg pet.
31:08That's someone we met today as well.
31:09Oh my god.
31:10Guys, I strapped him in today.
31:12He was there.
31:13First try.
31:13He played the game.
31:15Connor, are you ready to race to the top?
31:18Let's go.
31:19Run.
31:20Let's go.
31:21Left, right, left, right.
31:23Keep going, Connor.
31:25The building's fell.
31:26Jump.
31:27Watch out for that eagle.
31:28But he's not really explaining what the game's about.
31:30He's not talking about the coins.
31:32Yeah.
31:32Jump again for me.
31:33Come on, you've got this.
31:34Don't stop now.
31:35I mean, talk about the coins.
31:36We're just walking right past them.
31:37Yeah.
31:37Now one big punch.
31:39Congratulations, Connor.
31:40You've just burnt 22 calories.
31:43I hope you're not too knackered after that.
31:46Now, our team went out to go do a bit of customer research earlier.
31:50And we knew we had a good idea, but we didn't know if gamers in particular would find it as
31:55eye-catching and as motivating as us.
31:57Luckily, through that research, they found they loved it.
32:00And if you do have any questions, we would absolutely love to answer them.
32:04My name's Miles Jacobson.
32:06I mean, they have no idea that we actually spoke with Miles today.
32:09He's tried this game.
32:10You spoke there about the gamers who really enjoyed it.
32:12Uh-oh.
32:13I was at the focus testing as well.
32:15Sure.
32:16And the fitness people, they're saying that it didn't do the job at all.
32:21Right, so on to the next question.
32:23Yeah.
32:23Obviously, the game is set in a futuristic cyber city.
32:28But to me, when I look at that branding, I immediately think of a kind of 80s arcade game.
32:33Oh.
32:34It will attract the older audience who know arcades from back in the day and maybe haven't even looked at
32:39getting into fitness via playing games.
32:44Hi, my name's Christina Hurugu.
32:46I'm a GB athlete, 400 meters.
32:48I'd wondered if you'd just explain to me how you would go on and advance the fitness components of your
32:55game.
32:56He has no idea.
32:58Look at his face.
32:59He has no idea what he's going to say.
33:01Thank you for your question.
33:02So, I think, you know, the first thing that we would do in terms to make it difficult is, you
33:09know, longer tracks.
33:11The longer it is, the more the person has to run.
33:14Take the mic off him.
33:16Um, in terms that...
33:19Your go?
33:20Um, yeah, so there's a variety of different elements that get more difficult and increasingly demanding the longer you go
33:26on.
33:27Are you making this up on the spot or is this an actual thing?
33:30Yes, he's making it up on the spot.
33:31Well, thank you so much, everyone, for your time.
33:33Thank you so much.
33:37It can definitely work.
33:39I noticed a lot of pivoting on stage.
33:41Yes.
33:41Is it not good, though, that they're thinking on their feet?
33:44Hi.
33:45Hello, boys.
33:45Hi, guys.
33:46You know what? It was difficult out there, I'm not going to lie.
33:48Yeah, we saw some of the questions.
33:50It was a tough crowd.
33:50It was a tough sell.
33:51I just hope, you know, we did think on our feet a bit.
33:56Hi, I'm Petey.
33:57Next to pitch...
33:59Great to meet you.
34:00...hoping for a high score.
34:02So, what are you waiting for?
34:04Let's go.
34:05...Lawrence, Rothner and Pasha.
34:08Good afternoon and thank you so much for joining us for the launch of our brand new virtual reality game,
34:15Aerobics Life.
34:16I wanted to just start off by telling you a story.
34:19And that story is about myself.
34:21When I was 19 years old, I got an injury playing football.
34:25And that was the only sport I knew how to do.
34:28So, for the first time in my life, I decided I was going to do aerobics.
34:33I see a couple of people looking from across the gym and they're laughing.
34:36So, I get up, I leave the gym and I never do aerobics again to this day.
34:41You know what?
34:41I understand the angle of going down like the personal kind of stories and stuff.
34:46I agree.
34:46But I think it's just a bit much.
34:47I'm going to hand you over now to Pasha and Rothner who are going to go through the game and
34:52I know they're going to smash this out of the park.
35:06Come on, Rothner, you need to talk.
35:09You need to talk. You need to say what's happened.
35:11Describe what she's doing.
35:13At each checkpoint, you're meant to do a different type of exercise.
35:15This is what you're meant to be saying.
35:19Oh, my God.
35:21We would be delighted to answer any questions to help us secure that investment.
35:25My point really is just about the frogs.
35:29You said the focus is on aerobics and doing those exercises, but you're running from frogs.
35:37Who wanted frogs?
35:38Pasha and Rothner.
35:39Why the frogs?
35:40Ultimately, the frogs are a little bit out there.
35:43They are crazy, but, you know, some people might like it.
35:45I think if it's like Marmite, you either will love it or you will hate it.
35:49Don't say you like Marmite.
35:50I don't think that's a good thing to say.
35:52The whole purpose of this entire thing is for her to be constantly on her feet, constantly moving,
35:57basically being attacked by these unknown species that look like frogs.
36:02Thank you so much for the question.
36:04We look forward to working with you.
36:05Have a lovely rest of your day, Ines.
36:06Thank you so much, guys.
36:09What did you think?
36:11I spent the whole time making excuses for the frogs.
36:14Yeah, some frogs were really weird.
36:17Hey!
36:18Hello, guys.
36:20Guys, that was so bad.
36:21Yeah.
36:22Very tough task.
36:24I still stand by what is said.
36:25Lawrence should have been on the making of the game, point blank.
36:28Yes, I've fumbled a few words in the pitch then.
36:31I feel like the team's going to come for me.
36:34However, I'll be ready to fight.
36:39Tonight, investments totted up.
36:41Tomorrow, in the boardroom, the final boss.
36:549am.
36:56Oi.
36:56Good morning.
36:57Your team look a bit nervous.
36:59I was going to say the same about yours, fella.
37:01Yeah, well...
37:02And trust me, the big ones from you when you know you've won is very different to today.
37:07Christmas on you, mate.
37:07You're PM.
37:08May the best team win.
37:09May the best man win.
37:15I'm always nervous going to the boardroom.
37:16It's a very nerve-wracking place, but obviously being project manager adds a lot of heat onto you.
37:21I think as project manager on this task, I've had to make a lot of tough decisions against the grain
37:25of the team.
37:26But if there are any issues, I don't feel like they'll be the things that were under my control as
37:30a project manager.
37:34You can go through to the boardroom now.
37:49So, it's time to find out now who's made it to the next level.
37:56We'll start with Team Alpha.
38:00Harry.
38:00Yes, Lord?
38:01You became project manager, right?
38:04Absolutely.
38:05Super Harry-o.
38:07Yeah.
38:08Yeah.
38:08Has a good ring to that.
38:10Yeah.
38:11So, you got running.
38:12Why have you gone for running?
38:14So, Harry is a very active runner.
38:16I see him running a lot in the house.
38:18Why is he running in the house?
38:21Away from Dan.
38:22Yeah.
38:23The development team, I think you had a lot of input into it, Krishna, right?
38:28That's logical.
38:28I know that there's like a premise with every game where you fight small level obstacles and then eventually reach
38:35a big boss.
38:36So, I wanted to replicate that for our game.
38:38You bossed it though, I thought.
38:40I thought you were the big boss.
38:41Oh, thank you.
38:42Okay.
38:43Then there's a branding team.
38:45Harry, Dan and Priyash, right?
38:48That's correct, yes.
38:49So, that is your logo.
38:50So, this is the logo for our game.
38:52Race to the top.
38:54Exactly, yes.
38:55Hmm.
38:55It looks like an Amstrad 464 game.
38:57Yeah, like an old Amstrad game, yeah.
39:00Anyway, let me have a look at this promotional video.
39:04Hi, I'm your fitness cyborg personal trainer.
39:08So, put on your cyber boots and I will see you on the cyber track.
39:13All right.
39:14It looks like it's working in a gym in Chernobyl.
39:17Yeah.
39:18Like Kermit on steroids.
39:22We, um...
39:22Bionic bogey, that's what it looks like.
39:25What do you think about that creature?
39:27I think that was definitely our weakest point.
39:29Yeah.
39:30Scary, obnoxious, the experts say.
39:32Yeah.
39:33Yeah, that sounds like Piers Morgan's Tinder profile.
39:37Yeah.
39:38Anyway, can we see the game then?
39:41So, the game starts off with running.
39:44Um, the first obstacle is these flying eagles.
39:48So, what am I doing?
39:49I'm on a running machine.
39:51Yeah, so right now you'd essentially be going like this.
39:53Yeah.
39:54So that you're doing the exercise to climb up with it.
39:56Yeah.
39:56Then this is the finale.
39:57This needs to be one big hard punch to knock out.
40:00That's him, that's the big boss.
40:01I don't know what you needed in for.
40:03You've got one here.
40:04I do.
40:05Um, who did the pitch?
40:07So that was myself, Connor and Kieran.
40:10You didn't let Karishma do it then?
40:11Um, so I thought they'd be best...
40:13You were a bit upset about that, wasn't you?
40:15It would have been more logical to me to be on the pitch side, but they were equipped with all
40:20the information and did a good job.
40:23Yeah.
40:23Alright, anyway, so what did they think?
40:25Having read the room, I think half of them liked it, half of them didn't.
40:28Yeah.
40:29Well, one of them was going to make quite a large investment, but decided to significantly reduce it because of
40:38the quality of the answers to some of the questions.
40:40Felt you waffled and made it up on the spot.
40:43That is disappointing.
40:45Okay.
40:47So, let's move on now to Eclipse.
40:50And Lawrence, you became the PM.
40:54That's correct, Lord Sugar.
40:55And you decided to go for aerobics.
40:57Is that right?
40:58That's correct, Lord Sugar.
40:59I think aerobics is growing in nature in the mail market and I wanted to be able to reach as
41:03many people as we could.
41:04Okay.
41:05So, the development team was Rothner, sub-team leaders, right?
41:10Yes, that's correct.
41:12Rajan and Pasho, yeah?
41:13Correct.
41:14Did your project manager give you a clear brief as what to get on with?
41:18We didn't have a storyline to go in, so we spent a lot of that time trying to come up
41:22with the storyline.
41:22If I may, Lord Sugar, the idea was if you kept up with your fitness, you got lower life insurance
41:27premiums.
41:28But Lawrence, Lawrence, Lawrence.
41:30The task is to create a story.
41:33That's the key to the whole thing, right?
41:37I can't say anything but that I tried.
41:39Hmm.
41:40Anyway, and then there's a branding team.
41:43So, why are you on the branding team?
41:45So, because my background with Copy and Tim, I've listened to you say on a podcast that Lord Sugar's greatest
41:51strength is putting people where they have their strengths.
41:53And I thought putting myself in an area where I didn't have strengths.
41:57It must be a long broadcast.
41:58I'm telling you.
41:59You don't need a podcast.
42:00Lord Sugar's made it very clear in his boardroom.
42:02Put yourself in the right position.
42:03Yeah.
42:04Based on what you know.
42:05Yeah.
42:05So, that is your logo.
42:08That's the logo.
42:09Correct, Lord Sugar.
42:09Looks like a sign to the gents.
42:11Yeah.
42:12Yeah.
42:12I think it needed to be abundantly clear what the game was about and I think we delivered that with
42:17the logo.
42:18Okay.
42:18Now, let's run the promotional video.
42:21Hi, I'm Petey, your personal trainer.
42:24I'm here to help you reach your goals to give you more flexibility and more life.
42:30Whose voice is that?
42:31That would be me, Lord Sugar.
42:33That's you?
42:34Yeah.
42:34So, you took over there.
42:37I was awfully expecting Levi to turn up in one of those adverts for neglected donkeys or something.
42:43You know?
42:44All right.
42:44Let's run the game.
42:47Right, here's your logo.
42:50They're getting chased by these demonic frogs.
42:53Frogs?
42:54Yeah.
42:55The evil frogs, yeah.
42:56They're the evil frogs.
42:57That you're meant to run.
42:58So, the whole point is you're constantly moving.
42:59Okay.
43:00Right.
43:01Okay.
43:02So, what did you think of the game when they showed it to you?
43:05Yeah, it wasn't brilliant and the frogs were odd.
43:08Mmm.
43:09Lord Sugar, the one thing I do want to mention is I asked that people give 110% and almost
43:14exclusively I do feel like that was given.
43:16That's a horrible statement we hate in...
43:18If people try their best, no one's a game developer.
43:21110%.
43:21There's no such thing as that, you know?
43:24Yeah.
43:26Right.
43:28I think it's time to see who invested in these VR fitness games.
43:33Tim, how did your team get on?
43:35Well, the investors felt the logo was a bit too corporate looking and there was no real rationale behind certain
43:41aspects of the game.
43:42The frogs, you heard the questions that they posed to you and that the game lacked any real substance.
43:49So, three of the investors decided they wanted to invest in Lord Sugar and they were willing to invest a
43:54total of £55,000 into your development.
43:57OK.
43:58OK.
43:59Right.
44:00Karen, could you tell me the same thing?
44:03What happened on your side?
44:05Well, unfortunately Alan, they didn't like the logo.
44:09They were really not keen on the name.
44:12And they absolutely hated the character.
44:16But they all did really like the game.
44:21So, all four invested and you got a total of £205,000 into further development.
44:29Wow.
44:30That's a lot.
44:31That's good.
44:32Yep.
44:32They got Karishma to thank.
44:33I must say Karishma did smash the game this time.
44:36And Harry did a great job as Pierre.
44:37Yeah.
44:38I'll see you on the next task.
44:39Thank you very much.
44:47Well, they've got nearly four times more than you.
44:51I think that has a lot to do with the game.
44:54So, I'm afraid you're going to have to go away and talk amongst yourself in anticipation of at least one
45:00of you leaving the process today.
45:03OK?
45:12And we did it!
45:13We did it!
45:14Well done, how's that?
45:16I can't believe it.
45:17I thought you did a fantastic job.
45:18Super Harry-o?
45:19Yeah, super Harry-o.
45:22From the brief in the morning, I think we all left pretty shocked. Just literally had nothing to go on.
45:28It is not solely on the project manager to tell you exactly what to do and every single thing within
45:33it.
45:34The most important part of this task was creating a game.
45:38Lawrence put himself forward as project manager, couldn't deliver.
45:41The excuses are coming out of him like they're on tap.
45:44Whose idea was the Frogs?
45:46It was a collective of me and Rothner.
45:47Yeah, it was a collective.
45:48OK.
45:48I did express my concerns.
45:50I kept asking him, so what do you think, Rajan?
45:52So what do you think?
45:52You just weren't coming back with anything.
45:54It was incredibly difficult to work with Rajan.
45:57I just don't feel like he contributed anything.
45:59If it hadn't been for me or Pasha, there'd be no game.
46:02Any kind of input I was putting in, it just played off and I really struggled to actually conversate with
46:07the group.
46:07I mean, Pasha literally had her back completely turned to me and it was just Pasha bouncing ideas to Rothner.
46:13I'm going to be honest with you, I'm hearing conflict in the team and that is ultimately quite worrying.
46:17In my eyes, I think there's no smoke without fire and Rajan hid from the pitch and it sounds like
46:22he got in conflict.
46:24And I think Rajan has really let the team down.
46:35Yes, Lord Chagall.
46:36Could you send the candidates in, please?
46:49Well, you're lost by £150,000, not a small loss.
46:54Now, right at the brainstorm in the beginning, no clear concept.
46:59Use your imagination. That's what you said to them.
47:02I'm not a game developer. I didn't believe that what I was going to do.
47:06Did you say something? Did you allude to having done a game or an app before?
47:11It was more along the lines of gamification itself. It was an app for fitness.
47:15It was very misleading, to be honest.
47:16We were under the impression that, you know, he's actually developed some form of a game and then transpired.
47:21I don't think that's fair. I mean, my background is PR.
47:24Guys, am I just...
47:25No, listen, listen.
47:26No, we agree.
47:27I think a lack of imagination has left it really to two people to create something.
47:31You say lack of imagination, but with this, you were project manager and you had a vision.
47:36If you felt like you needed to be spoon-fed and given every part of the game.
47:39I didn't need to be spoon-fed.
47:39Well, clearly you did.
47:41I don't know why you're looking at me as if I've produced games.
47:44That's not the issue.
47:44You said you have creativity.
47:46I do have creativity, but without a structure, without anything to go on for it.
47:50Why does that only have to come from me?
47:51Because you're the project manager.
47:52No, but it's not only...
47:53If you feel that your project manager was in the wrong location, why didn't you say that?
47:59I did a number of times.
48:00Do you think he was on the right team still, Laurence?
48:02The frogs element is ridiculous and I am disappointed and I wish I could have been there now I've seen
48:07what was created.
48:08Laurence, it's a little bit unfair for you to say you are disappointed.
48:11Yes, I can delve into where we went wrong.
48:13You did the logo, didn't you?
48:14I did do the logo.
48:15The character to your PT, you could have played him, couldn't you?
48:19I could have played him Lord Sugar, that's correct.
48:21You became the PT and he became your PA.
48:24The reason why I come over to the branding sign was to do that in particular, but Laurence felt more
48:30comfortable doing that.
48:31Didn't you trust Levi to do it?
48:32I did, but when you're the project manager and it's your neck, I felt like I could deliver that really
48:37well from the script that I had written.
48:39So what did Levi get to do there?
48:40It's not about get to do, it's about trying to make sure the team wins.
48:44What did you do?
48:45I supported the project manager to get that vision of what I aimed down on there.
48:50What's the point of having a project manager if I'm going to be overruling the project manager's view?
48:55What have you done in the past seven weeks?
48:57You were kind of like a wallflower.
48:59I've participated in teams winning.
49:02I can't pinpoint one by one on every task.
49:05Did he take over everything then?
49:07Can I be PM?
49:09We collaborated well together.
49:10PT, next thing you get your P45.
49:13Anyway, Rajan, I was told you didn't want to do the pitch, is that right?
49:18That's correct, Lord Sugar.
49:19And someone said it's because you didn't really believe in the game.
49:23That's correct, yeah.
49:24Did you help build the bloody game?
49:26Well, no, so the actual concept was actually constructed by Pasha and Rothner.
49:30I did ask the team, how can we make this a bit more exciting?
49:33I did ask Rajan at one point, you know, you play games.
49:37And he kind of snapped at me saying, I'm not a gaming expert.
49:39And I said, I'm not accusing you.
49:40I just need you to, you know, give me your input.
49:43And it felt really difficult.
49:44I just feel like they were a person down in that team because of Rajan's lack of contribution
49:49and conflict.
49:49Lawrence, you can't say that I was not contributing to the task.
49:53I found it very difficult.
49:54At one point, backs were completely turned to me.
49:56I had to remind the team that there were three people here.
49:59They weren't.
49:59It was incredibly difficult.
50:00Rajan, I really don't want to interrupt you, but you did constantly keep finding things to pick on.
50:05And I didn't understand that.
50:06I was picking on it because the concept was wrong.
50:09Rajan, you bit my head off.
50:10You went personal.
50:11I did go personal.
50:12You said, just because you bake a cake doesn't make you Mr Kipling.
50:14When I asked you, have you had gaming experience?
50:16Well, that's rude.
50:17No, no, no.
50:18This is the kind of attitude.
50:20Anyway, look, Lawrence, we're wasting a lot of time now.
50:23I'm fed up listening to this.
50:24Who are you bringing back into this boardroom?
50:27So the first person I'd like to bring back is Rajan, just for the lack of contributions,
50:31the hiding away from the pitch.
50:33And with respect, Lord Sugar, I think you have made it quite clear about your mind on Levi,
50:38so I'll need to bring back Levi as well.
50:43Right.
50:45Um, okay.
50:46You two ladies go back to the house then, yeah?
50:49Thank you, Lord Sugar.
50:50Thank you, Tim.
50:57Right, gentlemen, I'd like you to step outside.
51:00I'm going to talk to Baroness Brady and to Tim, and at least one of you will be leaving the
51:06process today.
51:07Okay?
51:16What about this Lawrence fellow?
51:18He has the audacity to say, well, because of what you're saying, Lord Sugar, I'll bring Levi back.
51:23Listen, Lawrence is a smart guy, but the reality is that sometimes you have to say, do you know what,
51:28I made a mistake.
51:29And in this one, he was on the wrong team and he made mistakes.
51:32And what about Levi?
51:34Being relegated to someone's bag carrier is not good at this stage of the process.
51:39Yeah.
51:40I can't work out this, Rajan.
51:42Rajan was given the opportunity to sell a concept.
51:45That's the heart of this task, and he stepped back from the opportunity.
51:48Right.
51:50Yes, Lord Sugar?
51:51Could you send the three of them in, please?
52:04You know, Lawrence?
52:05Yes, Lord Sugar?
52:06I find it a bit naughty saying you're bringing Levi back in here based upon some of the comments that
52:13I made about him.
52:14Yeah.
52:15But that's not the way this process is supposed to work.
52:18You're supposed to bring people back in who you think did not contribute to this task.
52:23I understand that, Lord Sugar, and potentially I've misspoken there.
52:27I really wanted one person back, to be honest with you, Rajan, for the lack of contribution.
52:31And I don't think there's time for coasters.
52:34When it came to...
52:35You're talking about coasting.
52:36You're talking about coasting, but then you didn't even...
52:38The PM didn't even go on the game development.
52:40I will take accountability, but if I didn't bring someone back from the branding team as well,
52:45it would only be me that was to take accountability for that.
52:47So you're bringing Levi back because you thought that you needed one from the branding and one from the game.
52:52There was elements of it which were disliked.
52:54I don't think so.
52:55Your own words hung yourself.
52:57You said, I can tell by what you're saying, Lord Sugar, that you want me to bring Levi back.
53:04Those were your words.
53:05You know what?
53:06I regret saying that.
53:07I'm pretty annoyed with it, to be fair, Lord Sugar.
53:09It just shows the person that he is by bringing me back in all because of what you said.
53:14He isn't going off his own models with Lawrence.
53:16It's just going off what you're saying, Lord Sugar.
53:18With the greatest respect.
53:19The bits that were in my control did go well, but I can't see...
53:23You can't say all the bits you did, mate, were what they were happy with.
53:26Well, listen, the video got great consumer feedback.
53:29Yeah, but I'm meant to be doing the video and you swapped me because...
53:31Listen to me.
53:32You swapped me because of my Yorkshire twang.
53:34No, I didn't.
53:34That's the reason why you swapped me not to be in that suit.
53:37You did because you said you can talk more clearly and more...
53:40And they liked the video.
53:41I could have done the video, which was the original plan.
53:44Okay, okay.
53:44I could have done that.
53:45But as per usual, listen to me, Lawrence.
53:46I'm talking.
53:47Right?
53:48From the start, it were your way or no way.
53:50You wanted to control the whole thing.
53:52You contributed to the day.
53:54I really, I don't want to focus on the branding too much because there is one person
53:57that I deem very responsible for the failure of this task, and that is Rajan.
54:01But you keep saying about me copping out of this pitch, right?
54:03This is a game development task.
54:05You've copped out on being on the game development team,
54:07and then you put yourself...
54:08But did Harry cop out?
54:09Sorry, I'm talking.
54:09And then you put yourself on the branding team of which you specialise in,
54:12you know, you're this PR guru, and you went on the branding team,
54:15and you messed that up as well.
54:16I don't know.
54:17What did you do?
54:17What did you do?
54:18What did you do, right?
54:20So they didn't like the logo how it looked.
54:22Distribution should not be confused for contribution.
54:24And there was no contribution.
54:26The girls couldn't put anything to it that you contributed.
54:28How did I be called a disruptor if I didn't contribute?
54:31You're contradicting yourself.
54:32You find errors, but you don't find solutions.
54:34I just don't understand.
54:35Levi should be fired.
54:37Yeah, in all honesty, I think Lawrence should be fired, Lord Sugar.
54:41Who do you think should be fired?
54:42It has to be Lawrence.
54:43Lawrence, you're adamant it should be Rajan.
54:46I am, and I will say that throughout this process, I've never hidden.
54:49I've done my best.
54:50Lawrence, Lawrence, let me ask you a question.
54:51If Lord Sugar didn't say what he was saying, who would you have brought in instead of me?
54:55I still would have brought you back because once they spoke about the law-
54:57No, you wouldn't have.
54:57Once they spoke about the law-
54:58So why didn't you just speak off your own morals as you were saying?
55:01You know what?
55:01Because you made it clear, Lord Sugar.
55:02I'll tell you what, I'll tell you how I'm going to make this easy now.
55:05I have accused you, Levi, of quite a few things in this particular boardroom, but I'm going
55:11to show you how fair I am by saying to you, you are going to be the project manager of
55:17the next task.
55:18Happy days.
55:19Thank you, Lord Sugar.
55:19Well, we'll see if it's happy days, right?
55:22I'll remember that.
55:23Happy days, you said, yeah?
55:24Remember that?
55:25I wrote it down.
55:26Did you see that?
55:26I'm writing it down.
55:27Okay.
55:28All right.
55:28That just leaves you two here.
55:30Yeah.
55:31Yeah.
55:31And what I've got to say about you, Lawrence, is that you've done well up until now in the
55:40process, as far as I'm concerned.
55:46Rajan, I haven't seen that much of you.
55:48We should have been consistent.
55:50Just be quiet now.
55:51I'm filled up with listening to you.
55:56So, Lawrence, that was a nasty move.
55:59And I regret that for the rest of my life.
56:01I'm sorry.
56:01It was a nasty move, Lawrence.
56:03I don't like people that do things like that.
56:06And for that reason, Lawrence, you know, you've given me a big dilemma.
56:13But I'm also reflecting back on the last seven weeks.
56:19Yeah.
56:21Well, I've got a gut feeling here.
56:23It may not be fair.
56:26But, Rajan, you're fired.
56:29Thank you, Lord Sugar.
56:30Tim.
56:30Brown is ready.
56:31Good luck, Rajan.
56:38You were this close to getting out of here.
56:42Okay.
56:43Get out.
56:43Go on, the pair of you.
56:44Go back to the house.
56:48Thank you, Lord Sugar.
56:55I'm definitely gutted to be leaving.
56:57I feel like, you know, the wrong decision was made today.
56:59Especially after that slimy, slimy call by Lawrence to bring Levi in.
57:05But, you know, Lord Sugar's, say, is final.
57:07So, I do have to respect that.
57:11Guys, how many people are getting fired?
57:13Who's coming back?
57:14I think Lawrence is coming back.
57:15He's a fighter.
57:16You know?
57:17There he is.
57:18Whoa!
57:20Levi!
57:24Sit down, tell us about it.
57:27I'm going to be honest with you guys, I'm beyond embarrassing myself.
57:31And Lord Sugar kept coming for Levi.
57:32I just made a weak decision.
57:33Yeah, I think we were quite shocked.
57:35I will say, well, Sammy, I know I'm a kind person.
57:38I will help anyone out.
57:39But don't ever use me as a scapegoat in there, alright?
57:43Don't ever do that to me.
57:45But, one bonus, whoever's on my team, I'm your next project man.
57:54Now, ten candidates remain.
57:56The search for Lord Sugar's next business partner continues.
58:03Next time.
58:05When I sent you to Hong Kong, you totally messed it up.
58:09So, I've decided to give you a chance to redeem yourself.
58:13That's the energy we need.
58:14Deals.
58:15Ten pounds.
58:16You can buy it, but you can't steal it.
58:18Squeals.
58:20Come on, let's go.
58:21And for one candidate.
58:23Where's your PM?
58:24Fate sealed.
58:25Can we shut the doors, please?
58:30Well, that black cab is heading over to BBC Two now.
58:33Angela Scanlon with The Apprentice.
58:35Unfinished business.
58:37This and everything across the BBC is made possible
58:40because we're funded by you.
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