Build Generational Wealth Before the Next Market Crash 🏆

The Real Estate Investing Club

Join an active community of RE investors here: https://linktr.ee/gabepetersen  0:00 – Introduction & Meet Rod Khleif 1:30 – Losing $50 Million in 2008: The Real Story 5:00 – Mindset Secrets for Overcoming Fear and Failure in Investing 8:00 – Goal Setting on Steroids: The Framework Behind Real Investor Success 13:00 – Economic Warning Signs and How to Protect Your Wealth With Hard Assets 17:00 – Why Rod Is Pivoting to Senior Housing: The Opportunity Fully Explained 23:00 – How a Podcast Can Transform and Accelerate Your Real Estate Business 27:00 – Best Education and Book Recommendations for Real Estate Investors 28:30 – Go Bigger Faster: The Number One Advice for New Investors 29:30 – The Best U.S. Real Estate Markets to Invest In Right Now 31:00 – Using AI to Scale and Streamline Your Real Estate Investing Business  WELCOME TO THE REAL ESTATE INVESTING CLUB 🎙️  I am beyond excited to bring you this powerhouse conversation with Rod Khleif — one of the most recognized names in multifamily real estate investing. Rod is a Dutch immigrant who grew up eating expired food and wearing Goodwill hand-me-downs in Denver, Colorado, and went on to build an empire owning over 2,000 single-family homes and thousands of apartment units. He watched his net worth climb $17 million in a single year, then lost over $50 million in the 2008 financial crisis — and rebuilt it all from zero. Today his podcast is approaching 30 million downloads and is widely regarded as the largest in the multifamily space. Whether you are just getting started in real estate investing or are a seasoned investor looking to scale, this episode delivers transformational insights you simply cannot afford to miss. 💰🏠 #RealEstateInvesting #MultifamilyRealEstate #FinancialFreedom #RealEstateInvestingClub #SeniorHousing  Want to learn more about our guest? Connect here: www.RodKhleif.com  Want to learn more about the REI Club Podcast, how to invest with Gabe at Kaizen, or join our community of active real estate investors on Skool? Visit the podcast website at https://www.therealestateinvestingclub.com or click here: https://linktr.ee/gabepetersen

Transcript

00:05all right we are back with another episode of the real estate investing club i hope you guys are

00:11having a great week great day wherever you are and whatever day it is for you um it is actually

00:16thursday usually we come at you from a friday but today is thursday so we're bringing a little bit

00:21different energy to you um and it is nice and sunny here in seattle so hopefully wherever you

00:26guys are it is sunny there as well this is going to be a good episode because we have rod

00:30cleef with

00:30us on the podcast um rod has a ton of experience if you guys have been listening to my podcast

00:36since 2021 we actually figured out then you've listened to rod's story before but he's he's

00:42bought over 2 000 units uh he lost over 50 million dollars in 2008 and built back up from there

00:47so there's a lot of experience in both the highs and the lows to go into here

00:51um i'm super excited to jump into this rod thanks for hopping on oh it's good to see you again

00:56brother i yeah we're it's it's we're just talking about how fast time is moving and you thought it

01:02was you know we we we had met more recently and it's literally been five freaking years yeah i said

01:07didn't we do this last year yeah actually five years you know and i think when we first talked and

01:12you know my podcast was just getting rolling and now i'm you know i'm pushing 30 million downloads and

01:17it's pretty much the largest in in the multi-family space which is just mind-blowing to me um but

01:23yeah

01:23let's have some fun brother i'm looking forward to this that's awesome i love it um so yeah i mean

01:28the format here on the podcast it has stayed the same we like to start with stories um you've been

01:32it's been over five years since you've been on so we're going to rehash that and i i love your

01:36story

01:36so if you heard me before i'm sorry you'll have to suffer through it again but i'll be brief

01:40so i'm a dutch immigrant you know think uh windmills and wooden shoes and immigrated to this country

01:46when i was six years old with my brother albert my mother's mancha ended up in denver colorado and

01:51we didn't have much we really struggled growing up and i remember um you know we literally ate

01:56expired food we shopped at an expired food store true story they had it back then drank powdered

02:00milk with our cereal in the morning because it was cheaper than real milk and trust me sounds better

02:04than it is and and i and i wore hand-me-down clothes from the goodwill and the salvation army

02:08all the way

02:08through junior high school till finally when i was 14 i lied about my age told him i was 15

02:12because i was

02:13tall so i could get a job at burger king i'm flipping burgers so i could buy my own clothes

02:18now i'm sure you know there's people listening had it harder than i did maybe even have it harder now

02:24with all the craziness but i knew i wanted more luckily my mom had an incredible work ethic so

02:29she babysat kids so we'd have enough money to eat and with their babysitting money she was a bit of

02:34an

02:34entrepreneur and she uh actually invested in the stock market successfully and also in real estate her

02:42first real estate acquisition was a house right across the street she bought from a she bought

02:47from a family named the jewels when i was about uh 14 for 30 grand then when i was 17

02:53she told me

02:54she'd made twenty thousand dollars in her sleep that she'd you know she hadn't done anything but

02:57the property got up 20 grand i'm like what this is when 20 grand was a lot of money mind

03:01you we're

03:01talking 1977 yeah and and i'm like you made 20 grand you didn't do anything screw college i'm getting

03:09into real estate and well you know i'm still living at home my first year i made about eight

03:13grand my second year maybe 10 grand but my third year i made over a hundred thousand dollars which

03:17back in 1980 was some pretty decent money so what happened between year two and year three to cause

03:22me to 10x my income well what happened was i i was working for a guy i was actually gotten

03:27my broker's

03:27license in real estate i was working for another broker i was smart enough to go work for somebody

03:31rather than trying to do it myself and and he taught me about the importance of mindset and psychology

03:36and how really 80 to 90 percent of your success in anything is your mindset and psychology and so

03:40you know fast forward to today like you said i've owned over 2 000 houses actually they weren't units

03:45i've owned 2 000 houses i rented long term i own thousands of apartment units now uh quite a few

03:51more than that and and in 2006 my net worth went up 17 million dollars while i slept and you

03:58might say

03:59wow and i said wow and i got a head so big i could barely fit it through a door

04:02i thought i was a freaking

04:03real estate god and you know when that happens god of the universe will give you a nice little

04:07smack well that was 2008 i lost 50 million conservatively in 2008 and nine and so what

04:14i'm known for talking about is the mindset it took to have that to lose in the first place and

04:18then

04:18maybe even more importantly the mindset it took to recover from losing it um so you know we can

04:23certainly talk about that a little bit uh if you want or you know we can get right into the

04:27state of

04:28the market which is kind of crazy right now in my space so yeah yeah it is um i i

04:33do want to touch

04:33just briefly on that because so many times when i hear people that are just getting started out or

04:39maybe they have a portfolio or a house or two um they run into to them what seems an insurmountable

04:46obstacle and insurmountable to them it's a crisis like maybe a water heater breaks or something hits

04:52you know you know something happens whatever it is and it costs money and they feel like they've

04:57they've ruined their chances and they're screwed um but that is never the case and it's never has

05:02been the case and you can always back that bounce back from incredible failure and you're the case and

05:07so why don't you just tell tell me a little bit just give me a high level on the yeah

05:12the by the way

05:13if you know anybody that lost more than 50 million please let me know because that'll just make me feel

05:17better about myself but listen and by the way if you're listening and you haven't gotten started

05:22yet you know you're in a w-2 job you might even like the job maybe you're comfortable here's the

05:26problem we know the comfort zone is a nice warm place we also know nothing freaking grows there

05:31right and so and i gotta tell you let me digress for just a moment i don't know if you

05:36heard you know

05:37uh i don't know if you heard elon musk on joe rogan's uh podcast his most recent interview on joe

05:43rogan

05:43you know if you're in a job where you sit in front of a computer your job is likely going

05:50away

05:50very quickly like literally it could be in the next couple of years and so you know i'm not trying

05:56to scare you but but you know uh very often in life we have to reinvent ourselves and and i'm

06:01actually reinventing myself right now because multi-family uh is is i enjoy it but i don't love

06:07it as much as i used to and and so i'm i'm getting into senior housing as well now and

06:11so i'm still

06:12doing multi-family but but i'm i'm i guess i'm using me as an example there but i'm i'm going

06:17to

06:17be uh uh uh i'm i'm doing i'm going to hit senior housing really hard we can talk about that

06:22why in

06:22a minute but yeah but um you know you may have to reinvent yourself if that's you you know if

06:28you're

06:28an it for example if you're a programmer for example candidly even believe it or not even doctors

06:33uh you know robotics is going to take over surgery and things like that i mean it's crazy how fast

06:38it's happening and so you know if there's ever a time to get into a side hustle it is right

06:44freaking

06:44now if that's you you know i'm again not trying to scare you and and you know uh there's lots

06:49of

06:50incredible opportunities you know there's 10 000 people a day turning 65 in this country and a lot

06:55of them own businesses so it's an opportunity to buy businesses of course real estate i teach

06:59multi-family i teach every asset class at this point now by the way all commercial real estate so you

07:04know get your butt to one of my boot camps but the bottom line is if that's you don't wait

07:09for

07:09the freaking shoe to drop is my point okay so anyway i digressed for a minute there so if if

07:15you

07:15are if you know you want more if you know you and your family deserve more the strategies that i

07:20utilized to recover from losing 50 million dollars are the same ones you'd use to get started first

07:26thing it starts with knowing what the hell you want you got to do your goals and you know if

07:30you come

07:30to one of my boot camps the first thing we do is goal setting on steroids because that's how you

07:33create that burning desire that hunger to get uncomfortable you know to push yourself to get

07:38to push through fear to push through limiting beliefs to actually freaking go do it so it starts

07:42with goals so you know that's that's that's why we do that the first thing in my boot camps and

07:46by the way if you even if you're not interested in real estate in my link tree i do a

07:51goal setting

07:51workshop uh it's free i don't i'm not gonna try to sell you anything if you go to rodslinks.com

07:58rodslinks.com at the bottom is my goal setting workshop there's a guide you can download

08:01you know you know this gabe people spend more time planning a freaking christmas party than they

08:06do designing their lives doing your goals is designing your freaking life so go do it even

08:10if you're not interested in real estate go do it and and have your kids do it if they're over

08:1410

08:14years old have your spouse do it make sure you're aligned on your goal so it starts and i remember

08:19um when we spoke last time you you broke it down in a way that i hadn't heard it broken

08:23down before

08:24um how you uh deal with your oh i i actually i used to expand on the goal setting just

08:28come come do it

08:29but yeah i taught i teach you you know to determine the why because it's the why that drives you

08:34that's

08:34probably what you recall gabe right well no you were uh um because you had broken it down into things

08:39you wanted to be things you wanted to um to have yeah everything you do and have yeah yeah i'd

08:45never

08:45heard it phrased that way and i really liked that yeah um because you know they're material things are

08:51things that that can motivate you and so sure most people say but but doing things for other people

08:56will motivate you yeah doing things travel will motivate you you know uh learning new things will

09:02motivate you so so yeah we get into all that but but again if you go to rod's links even

09:07if you're

09:07not interested in attending one of my boot camps uh then then to go to rod's links and do the

09:12goal

09:13setting have your kids do it have your spouse do it then the next and i would suggest people listening

09:17i would suggest you guys do that because it was really good you can listen to the earlier um recording

09:22that we did with rod although that was at the very beginning of my podcast career and the recording

09:26quality was not as good and so i would definitely recommend actually joining it's only an hour for

09:31god's sakes you know you spend that much time christmas shopping you know or birthday shopping

09:37whatever planning a party go go design your life you know you'll love it you'll leave so freaking

09:42motivated you'll be coming out of your skin but then the next piece is you got to make a decision

09:46okay you know you got to decide okay enough's enough i'm gonna you know like like when i lost

09:51everything first thing i did was reassociate with my goals and then i crawled out from under the rock i

09:55was

09:55hiding under for a few months said okay get off your freaking pity party and go make something

10:00happen make a decision now the latin root for the word decision means to cut off okay it doesn't mean

10:05dip your toe in the water it doesn't mean one foot in one foot out i mean a great analogy

10:09for a decision

10:10if you're going to attack the island in battle you burn your ships because you're taking their damn

10:14ships home that's a decision okay but you got to make that decision and then and then then you got

10:19to take the first step you know dr martin luther king said you take that first step in faith the

10:24next step will be revealed and you know a lot of people in my business are analytical and and if

10:29that's you and you're listening i love you and you're some of the most successful people in our

10:32business but i also know how you have to check off every single freaking box before you make a move

10:37and if that's you it's okay but i want to give you an analogy and the analogy is you can

10:42drive all the

10:42way across the united states at night with your headlight only seeing 50 feet in front of you

10:47you know you can make it you know other people have made it before you you may have obstacles

10:51but you know it can be done it's the same way with with this or candidly any business but you're

10:55not

10:55going to see the whole path you just gotta you gotta trust and have some faith and take freaking

11:00action because i'm gonna tell you you know if you're analytical i know you may fear failure i'm

11:05going to tell you fear regret don't fear freaking failure fear being in the same place you are right

11:10now a year or two from now unless you absolutely love where you are right now you know there was

11:14this

11:14nurse in australia i may have mentioned that the last time we interviewed her name was brawny where

11:19she was a hospice nurse okay so she took care of patients when they were about to die and she

11:23asked

11:23him a question gabe the question was do you have any regrets and she wrote a book about it's like

11:27a

11:27national bestseller something like the five regrets of dying or something like that number one regret was

11:32not living the life i could have lived living someone else's life not doing what i know i'm capable of

11:38fear that don't fear failure fear i've you know i'll tell you something i call my failure seminars

11:44because they're the only failure you don't get your ass back up you don't get the lesson right

11:48well i have built 29 businesses so far in my career i was shocked when i counted you name it

11:53i've done

11:53everything gold buying which i wish i was in right now guide a couple gold buying stores you name it

11:57i

11:57won't bore you with all of them but but several worth tens of millions of dollars most were spectacular

12:04regular flaming seminars okay we fail our way to success guys so don't fear failure

12:09i've done that plenty of times too and i uh yeah but it's totally true because you you don't know

12:15whenever you start something you you don't have certainty that it will succeed but you have to

12:20start it anyways and eventually something will work out you just need to keep keep going listen

12:25you build your competence it starts with competence so if you're gonna do a side hustle for god's

12:31sakes learn it okay if it's multi-family get your ass to my boot camp if it's you know buying

12:36businesses go learn that if it's trading whatever it is you know there's a lot of opportunity and and

12:41you know and i think we could be heading for a bit of a meltdown economically globally uh based on

12:47what i'm seeing with with with with the big banks rushing into gold it's amazing what's happened

12:52with gold good god i bought it at 1500 it's at 5 000 now it's just crazy so i i

12:58kind of want to

12:58pause on that um okay uh global meltdown i haven't heard that uh that severity i i i'm you know

13:06i i

13:06gotta tell you i try not to be a doom and gloomer you know i've had to doom and gloomers

13:13on my podcast

13:14you know uh people like um oh god i'm gonna draw a blank um uh schiff peter schiff um harry

13:21dent

13:22um you know guys that have been talking about a crash and well harry dent if i'd listen to him

13:27he absolutely called the 08 crash and they're all like hey it's about to happen we got 38 trillion

13:32dollars in debt you know you know the supreme court hasn't ruled on on on that appellate decision

13:38taking away trump's tariffs and i'm going to tell you if they uphold that uh i think we're in deep

13:44shit because because that's how we are that's the only way i can see us minimizing that national

13:50debt that we have is through tariffs you know the kind of the country's been screwing us for decades

13:54i get a lot of hate when i talk about this online but but uh you know the the the

13:59anti-trumpers but

14:00the bottom line is i'm not educated enough to have an opinion on those but yeah okay fair enough but

14:04but i'm going to tell you i i i hope it doesn't happen because it'll be very sobering uh but

14:11you

14:12know you can't keep printing freaking money okay look at look at countries like venezuela you at some

14:18point the piper has got to get paid and a lot of you know there's a lot of countries are

14:23selling

14:24their u.s treasuries which used to be the gold standard for you know for plug your money and

14:30billions tens of billions are being sold right now by china by other these other brick nations and so

14:37listen i i pray to god it doesn't happen the dollar is still the is still the number one standard

14:42but

14:42it's losing money every single day because they're printing money every single day and so you know at

14:49some point at some point it's got to give and when it does god help us because it's you know

14:54maybe ai

14:55will will help with it who knows uh but uh you know i don't i don't want i don't want

15:00to scare

15:00anybody i i just want to i just want to open eyes to you know here's what's possible how do

15:05you protect

15:06yourself with hard assets gold real estate businesses that produce cash flow because that

15:12that you know if you're just in cash i'm buying more gold today actually literally i'm wiring money

15:17after this call i've got it i just moved it and i'm wiring i'm gonna i'm gonna pay freaking five

15:21thousand dollars an ounce to buy some gold my i believe it's i believe it's going to continue going

15:25up and of course i've got money on the sidelines to buy real estate because there's we're seeing some

15:30great deals in real estate right now i'll give you an example i do i do want to pivot into

15:35that one as

15:35well a little side story on the gold uh gold comment my my uncle um he bought you know little

15:40gold uh coins for every family i have i have between the time that he bought it and when he

15:46gave it to everybody as the christmas present uh it went up in value five hundred dollars an ounce

15:51and he was just like i gave you got an additional five hundred dollars there so it is crazy how

15:55much

15:55how much it is increasing dude it's more than that i paid fifteen hundred it's five thousand

16:00an ounce right now that's okay that's crazy i mean i've got a bunch of it down in a

16:05vault in sarasota here and and and you know it's it's it's it's it's been really nice but anyway

16:11multifamily so i have a 200 unit asset in san antonio i have a couple of mass sets there but

16:17but one of them is 200 units the one next door is 300 and some units okay it's sold for

16:2243 million in

16:2322 the bank now owns it it's down to 28 we're not even interested unless it gets to 24 43

16:31to 24 that's

16:32what's out there right now okay oh because of uh because of interest rates just doesn't make sense

16:37and and rents have dropped and expenses have gone up or three percent yeah right okay so it's it's

16:43because the interest rates and the expense ratios i i t i used to teach a 50 expense ratio it's

16:4860 now

16:49so you know you you your expenses you know all income on all it all the income on on the

16:55property

16:55uh uh subtracted by uh property related expenses without debt it's 60 now so interesting so you

17:03know those things are impacting the multifamily space of us so there are screaming deals coming

17:08and again i talk about doom and gloom yeah i want to pivot a little bit into um because this

17:13is a short

17:14podcast and i want to talk a little bit about senior housing why you're pivoting into that why that is

17:18now

17:18your focus because there's the hottest thing so yeah because there's 10 000 people a day turning 65 in

17:24this country i just turned 66 i'll buy one for myself yeah so so i bought my first assisted living

17:31facility in pittsburgh which surprised me because that's not a market i would normally go into but

17:35i'm just doing the real estate piece i'm not taking care of grandma i've got it we've got a really

17:39good

17:40operator that's that's seasoned and proven that's taken get that's doing that piece and um you know

17:46there's a huge shortage of beds huge shortage of beds and so it's really going to hit in 10 years

17:53i mean

17:54when people start turning 70 10 000 people a day start turning 75 holy crap and so there's and and

18:00the cost to build these is like 200 to 250 a bed we're able to buy them for sub 100

18:07a bed okay oh and

18:09so so there's a real opportunity and the returns are fantastic um so i'm very excited about it i'm i'm

18:15i'm teaching it now so you know um go just just like one layer down into your underwriting and what

18:21you're looking for when you look at these sure sure well the big thing in the underwriting is you want

18:26to look at the at the average home price in the area you want to look at the age demographic

18:31in the

18:32area you want to um um you of course you look at absorption you know what the competition looks

18:38like but the other big thing is the ability to hire staff um because you know they they these these

18:46jobs don't pay the greatest and so one of the things that i did in my analysis of this operator

18:51was i really and i've owned big companies i've had 100 well big in my view moderately i have 100

18:57employees for example not huge but but you know i'm really big on culture for example i'm really big on

19:03with the employees you know how do you educate them continually how do you praise them how do you

19:08validate that how do you empower them how do you keep them happy because that's more important than

19:12the money and so i was really impressed with the answers i got from this particular operator the

19:16proof's in the pudding we'll see how they do and i'm going to a conference in nashville here in a

19:20couple of months and and we're going to interview other operators just to see you know just just to

19:25hedge our bets and but well i also want to kind of hover on that um that specific tactic that

19:31you use

19:31is you chose an asset class and then you went out and you found an operator that you can partner

19:35with to do to do the work yeah it's a very it's a very detail-oriented litigious uh you know

19:44i don't

19:45want i don't want someone abused i don't want someone not taking care i mean i happen to love the

19:49elderly

19:49okay and i wouldn't don't get into the business unless you do and i believe that i actually got my

19:54assistant living director's license in 2007 in florida because i was going to get into it back then

20:00and then of course my world collapsed in 08 and so i i lost it uh but but that's how

20:05long i've been

20:06threatening to do this okay so do you have to have additional licenses to eat to just to buy the

20:12facility no no not at all no the operator is the one that gets licensed but that's how much i

20:16believed

20:16in this industry and i went and spent a three-day class and got and i could i could run

20:21an alf in

20:22florida back then i i let it go but but the point is um you know i do believe you

20:26you should love the

20:27elderly if you're going to get into this business not do it for the money and and and you know

20:31and

20:31i happen to love children and love the elderly so but but but the the returns are fantastic man they're

20:36they're they're they're really good and so i'm very excited about it but you know again like anything

20:42it's a business you got to run the somebody's got to run that business effectively and and there's

20:48there's quite a bit of quite a few moving parts a lot more than a than a multi-family um

20:52you know

20:53apartment complex i mean that's a business too don't get me wrong you pay 20 30 million for an

20:58apartment complex it's a freaking business and you know you do a business plan and you know with sales

21:02marketing operations all of that but uh senior housing is has got a you know a more complex uh

21:09component you've got to line out the food you've got to you've got to have the food approved you've

21:13got to have a fire exit plan you've got to have emergency power in case something goes wrong an

21:18evacuation plan you've got i mean there's just so many little pieces you are activity direct ads

21:24assisted living facilities not um buying something and then converting it into that correct no i'm not

21:29well who knows maybe down the road but this was an existing facility that was empty a lot of them

21:34a

21:34lot of them died in covet unfortunately you know and i i'm wrong wrong terminology a lot of people died

21:40in covet and a lot of these facilities suffered and died as a result of that and so there's an

21:45opportunity to snap those up which is what i'm doing yeah you know and if if um if uh if

21:51somebody's

21:51listening and has not and and is interested um just just ping me on rod's links or text the word

21:57links to seven two three four five that's where my goal setting is and and you can ping me there

22:01and we can chat if you've got an interest in looking at this but it's i mean listen it's like

22:07if you look at the baby boomers it's like a i hate to use this analogy but it's the best

22:11one

22:12if you're looking at it's like a rat going through a snake when you look at a population demographic i

22:16mean it's incredible they impacted suburbia they impacted diapers back in the day and they're going

22:22to massively impact senior housing and so you know i got crushed by the 2008 nine wave i'm surfing this

22:29one gabe okay and so where'd your lesson was that's all you right right right and so i mean when

22:34something's got legs like that it's it's you know you don't you're you're not fighting against

22:38something you're you're you're you know on the right side of it i guess is the point so we have

22:43already passed the 20 minute mark but before we move on um you have a really successful podcast a

22:47lot of people you know i'm a huge proponent of starting a podcast if you feel like it you know

22:52it's in your blood um but people who are interested who are listening to this podcast right now what are

22:57the benefits that you've seen of starting your own business in terms of how it's um how it's benefited

23:03your your your real estate side of things like how do you feel that that your podcast has enhanced

23:09your your actual the business that you run well oh my god so many different ways i get to meet

23:15awesome

23:15people like you i i i've interviewed some incredible people in the business authors you know uh gazillionaires

23:23you know coaches i hell i bring in my relationship coaches uh uh you know um uh every aspect of

23:31the

23:31business i learn a ton i hell i learn more than i than uh from from just interviewing and so

23:37it's

23:37been fantastic and of course you know people see that i'm real that you know i they see that i'm

23:42authentic i i don't i don't have a bunch of errors and try to bullshit people and and so you

23:46know when i

23:47go to raise money it's pretty easy you know i raise money from that assisted living facility in

23:51pittsburgh in three days you know and and so you know so that helps with that people bring me deals

23:57and

23:57of course i'm i'm a coach you know i i do a virtual boot camp pretty much every month and

24:01a half and

24:01and it's like a whopping 47 and i don't sell anything so it's kind of a no-brainer if you're

24:07interested for you know learn my business and two-day boot camp but you know so i i push that

24:12i don't

24:12really i don't sell advertising or anything like that i don't push other people's stuff it's just

24:17you know my boot camps and and um and it's been extraordinary i mean i i i i mentioned this

24:23maybe i didn't mention this to you but but my my student results for my coaching students

24:28eclipse everyone else combined my my students own 300 000 multi-family units alone and every other

24:34at tons of senior housing tons of student housing tons of mobile home parks which is more than all

24:38the rest of them combined big names you'd know and so you know i'm very proud of that um so

24:43i mean

24:44you can see on the wall behind me here here's some of the hundreds of thank you cards from my

24:48students

24:48you can kind of see the mess back there but uh oh maybe i don't know if it'll blur yeah

24:54it's okay

24:54yeah it might be blurred it might be blurred but i've got hundreds of thank you cards on the wall

24:58behind me um and i'm very proud of that you know it's it's it's also just on the coaching side

25:03it's

25:03really i actually just launched my own coaching um we do mostly lead gen and finding deals and and

25:09getting your first for the beginners getting their own um deals under contract and just being able to

25:15have an impact on somebody who doesn't who hasn't been down that road yet um and you know kind of

25:20getting their seeing them go through the process that you'd gone through before and and helping

25:25them go around obstacles that you ran into it's a it's a nice it's a good experience fantastic man

25:31you know i used to motivate me to have the lamborghini and the rolls and the bentley all the stupid

25:35shit

25:35i got what motivates me now is the student success i mean literally in our closed facebook group it's

25:40almost a deal every single day i mean it's incredible i mean and it's kind of got a life of

25:45its own

25:45i get goosebumps when i think about it and you know your your goals by the way if you have

25:49done

25:49your goals do them again get your ass to my link tree and do them again because your goals evolve

25:54you know i uh like i said it used to be the material stuff and now it's really it's and

26:00i know this

26:00sounds like sales bullshit but it's not i get i get i get i get just incredible gratification and

26:06satisfaction from the love i get every single day from students who are whose lives are transformed and i

26:12mean i literally get it every single day i get dms i get emails i get cards i get gifts

26:16i get hate every day too no one should have owned 800 houses no one no one should own 800

26:22houses

26:23well no one should sit in their mom's basement and bitch either but but i get love every day so

26:28nice man well i love the energy you bring uh bring to this podcast as well and but with that

26:33said we

26:34are past the minute or past the clock so it is time to push into the quick question round are

26:38you ready

26:39you bet let's do it starts with education it could be any form could be a conference you've

26:44gone to mentorship program you've been a part of book your vid movie you've seen anything i just

26:47need two recommendations one for general life wisdom and then one for real estate go see tony

26:52robbins my god i mean i spent 23 years with tony uh i could teach his events i've done them

26:57so many

26:58times because every year where i'm working on a different part of myself if you haven't had an

27:01opportunity to see him go see him you'll thank me for real estate get your ass to my boot camp

27:06for god's

27:06sakes you know it's it's 47 and i don't sell anything so go to rod's links or rods bootcamp.com

27:13and and if you're driving text the word links to seven two three four five if you don't love it

27:18i'll

27:18give you your 47 back i don't mean like it i mean love it i'll give you your money back

27:22so no excuses

27:23if you're serious about learning the business get your ass to my boot camp what else i like it next

27:29question is for your younger self let's go back to the rod who is just getting started back when his

27:34mom

27:34told him that she made twenty thousand dollars and he decided he was going into real estate

27:38go back to that version give him one piece of advice moving forward you know it's the question

27:43i ask my podcast guests okay because i don't want them to hear it from me i want them to

27:47hear it from

27:47my guests let's go bigger faster you know it took me 2 000 freaking houses to get that memo i'm

27:54a slow

27:54learner but you know if i'd have just been in multi-family in the 089 crash i would have survived

27:59it it was

28:00the houses that pulled me down so you know that's why i started my podcast to tell people if you're

28:04gonna buy and hold real estate for god's sakes don't do single family do multi-family ask me how

28:09i know and even on yeah and you know we've that has been echoed across so many different episodes

28:13and i i've uh gone into my story on when i got into self-storage and i bought small facilities

28:18thinking that that would say that would um lessen the risk it actually augments the risk because when

28:24you run into an issue you don't have as much cash flow um so yeah go bigger faster there you

28:29go

28:29a great piece of advice um all right next question is about the u.s it's a big place there

28:34is a lot

28:34of opportunity out there give me the single metro you're most excited about investing in today

28:40i i i mean i hate to go political but i will i won't invest in a blue state i

28:45pick your red state

28:46invest in a red state life's too fucking short for for the regulations the over taxation they're broke

28:52the stupidity that i'm seeing in some of this in some of these liberal states i'm sorry if you're

28:57liberal uh no yeah yeah whatever but but you're blind to it and i've got a blue shirt on too

29:02by

29:02the way so there you go but but anyway i i i life's too short for rent controls it takes

29:08nine months to

29:09evict somebody um don't i i could we could talk is there a particular um red state that you're i

29:15love

29:16texas i've got a lot of assets in texas of course i love florida if you can get past the

29:20cost of

29:20insurance those are my those are two favorites um i like the eastern half of tennessee i've got

29:27assets in nashville i like ohio i like indiana uh indianapolis there's yeah you just you just

29:33mentioned my two favorites is indian indiana and texas i like the texas triangle and i like

29:37indianapolis and those are you go that's kind of where i've uh found home with um all right next

29:42question is for you nope we've already done that one next question is about finding deals it all starts

29:47with getting in contact with the seller and pending that purchase agreement so what is your

29:50favorite way to generate leads and find new deals i'll give you a ninja trick if you're going to buy

29:55multi-family connect with a realtor agent or broker in whatever geographic sub market you're interested

30:01in tell them to let you know anytime a multi-family hits their mls system why because most agents haven't

30:08got a freaking clue how to price a multi-family deal and you can get phenomenal deals that way i

30:13know

30:14numerous examples of that have them alert you you'll let them write the contract you might even

30:18spiff them um and that is a that is a serious ninja trick nice i like that and it goes

30:24uh it goes both

30:25ways actually for um they don't know how to underwrite you know i do mobile home parks rv park

30:29self-storage my buddy kevin bupp bought a mobile home park that that exact same way from a residential

30:35agent and it was a screaming deal because the guy had no clue how to price it nice i still

30:40i want to

30:41get kevin bupp on here because oh he's a good he's one of my best friends just let me know

30:44and

30:44i'll connect you guys okay yeah he he was signed up but he uh yeah he he he's raised hundreds

30:50of

30:50thousands of dollars for my charity yeah he's a beautiful soul nice all right uh next question

30:55is about ai it is here to stay and i um i suggest people implement it in as many responsible

31:01ways as

31:02they can in their business so how are you using ai in your business today i'm probably going to start

31:07teaching ai okay so uh yeah uh i'm i'm i'm diving in right now i i mean listen if you're

31:13listening

31:14and you aren't embracing ai huge mistake okay uh i mean it's it's a little sobering what's the

31:20possibilities with ai it's a little little little scary actually candidly but there are incredible

31:26opportunities uh the the the technology is incredible we're using it in our marketing we're

31:32using it in our presentations we're you we're working through the the back end right now

31:37to cut expenses and improve systems um and uh you know i'm i'm hell i got a book oh no

31:45it's that's

31:45right it's audio uh the uh the is it the driven ai leader or the something ai leader it's fantastic

31:52book

31:52uh but but i'm i'm i'm embracing it i'm gonna i'm gonna learn everything i possibly can about it

31:58yeah and very possibly start teaching it yeah yeah the easiest hack as you teach as you teach

32:04you become better and so i'm i'm being a little selfish part of part of the reason i want to

32:08teach

32:08it is to become really good at it yeah yeah no and i totally understand i feel like i'm i

32:13i use it

32:13every single day and i'm constantly learning and i feel like the easiest hack to suggest people if they

32:18want to you know use ai more efficiently is just to um for instance like gemini uh connect everything

32:25to it connect your calendars connect your email connect everything and then whenever you have

32:31something that you would normally go to like outlook for or um i don't know your task app or

32:37whatever you know as reminders just open up gemini and uh and tell it what you want it to do

32:42send an

32:42email to x um you know remind me that i want to go to this store on this day at

32:48this time and it will

32:49just do everything and then it will remember that when you talk to it later on and it will it

32:53has

32:53everything in context and so um just connecting connecting apps to the ai that you use is something

32:59that not a lot of people do and it's just the simplest step that you can take um anyways yeah

33:04off the soapbox that brings us to the very last question this is for the listeners you've given us

33:10a lot to think about i'm sure people will want to reach out get in contact with you this is

33:13a

33:14two-parter where can they find you and then what can they expect when they reach out well a ton

33:18of

33:18free i'll give you the second part a ton of free information if you go to rods links.com there's

33:23a free book section that's got books that are best in class and they're free okay uh about the

33:28business i mean they're fantastic you know what to look for when you start a partnership because

33:32this business is a team sport how to hire a property manager i mean these are best in class books

33:36uh and they're free so go to rods links.com or text the word links to seven two three four

33:42five

33:43my boot camp site is there uh my my goal setting workshop is there my my uh namesake site is

33:50there

33:50uh if you if you ping me on any social i answer every question um so yeah that's the best

33:56place

33:56i appreciate you letting me do that perfect i'll put that link in the show notes so if you don't

34:01want to reach out all you got to do is click the little more in the description it's going to

34:04pull

34:04down that full description and in there you can find rods links all right man that wraps great to

34:10see you brother i appreciate you having me on man absolutely for everybody who's with us today

34:15thank you guys for showing up you are the reason we do this so if you guys have any questions

34:18reach

34:19out to me gabe at the real estate investing club.com if you guys want to support the show just

34:22leave us

34:22a review other than that i hope you guys have a great week keep rocking real estate and i look

34:27forward to seeing you on the next episode

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