00:00You're not a designer.
00:01You can't put a hammer to a nail.
00:03So how come 10 times in a day
00:05I read Steve Jobs as a genius?
00:07What do you do?
00:11Musicians play their instruments.
00:13I play the orchestra.
00:16This movie's about the person
00:18and his personal dealings with people.
00:20What he kept inside of himself,
00:21where he might have been coming from.
00:23What if, instead of it being in the right hands,
00:25it was in everyone's hands?
00:27From when we started Apple,
00:28he was going to be the person in control,
00:31running things in the suits,
00:32representing the company, the face of the company.
00:33The plan will reveal itself to you
00:35when you're ready to see it.
00:38Steve was not a technical person.
00:39He was building a machine that he wanted for himself.
00:43One that was so easy and you could just look at it,
00:45you could actually do things
00:46without having to learn
00:47all the structured math and computer stuff.
00:50Serious users want to customize.
00:52They want to modify.
00:53They want to jack it up.
00:55They don't get a vote.
00:55What every person is good at is what they value.
00:58And I value engineering.
00:59I was really good at it.
01:00But Steve, how could he contribute to a product?
01:03And it was the marketing, the explanation,
01:05and also wanting things to be simple.
01:06He was the master conductor
01:08and that is good for the world today.
01:10See how this reminds you of a friendly face?
01:12It's warm and it's playful
01:14and it needs to say hello.
01:16More than anything else,
01:17Steve Jobs wanted to be the person known for it all.
01:20We're not a pit crew at Daytona.
01:22This can't be fixed in seconds.
01:24You had three weeks.
01:25The universe was created in a third of that time.
01:29Well, someday you'll have to tell us how you did it.
01:33Steve Jobs is known for having
01:34some negative personality characteristics.
01:38And do you balance the good with the bad
01:39or did the bad lead to the good?
01:41The new trash can is wrong.
01:42I want to tell you I appreciate all the hours you put into it,
01:44but I can't because of how terrible it is.
01:47I think history's got to remember him
01:48as one of those great technical leaders of all time,
01:52just like Edison.
01:53He might also be remembered for his negative personality.
01:56I think that's going to go with his legacy forever.
01:58But he led the world in the future
01:59and everybody else then would follow once they saw it.
02:03Look at their faces when they see what it is.
02:05They won't know what they're looking at
02:07or why they like it, but they'll know they want it.
02:11I think about a part of Steve Jobs
02:13that almost nobody knows,
02:13which was Steve Jobs' zero, I call it.
02:16It was Steve Jobs before we started Apple.
02:18And the fun times we had,
02:20the pranks we played, the laughter.
02:21I'm the only one that knows
02:23that this guy here is someone you invented.
02:26He really quite a bit manipulated his own legacy.
02:29Any chance I can get you to go out there instead of me?
02:32I love you, Steve.
02:33I love you too, Ross.
02:35Steve Jobs.
Commenti