SEAT und CUPRA präsentieren auf der Annual Media Conference ihre Geschäftszahlen für 2025 und geben einen Ausblick auf die strategische Zukunft des Unternehmens. Im Fokus stehen Elektromobilität, Produktionsstrategie und kommende Modelle wie der CUPRA Raval.
😇 Dein Abo hilft uns: https://tublo.eu/abonnieren
✅ Source: Cupra
➡️ Mehr Infos: https://www.tuningblog.eu/kredit-finanzierung-leasing-co/seat-cupra-773444/
Auf der Pressekonferenz im CUPRA HQ in Barcelona erläutern die Führungskräfte die wirtschaftliche Entwicklung des vergangenen Jahres sowie die Transformation des Unternehmens in Richtung Elektromobilität. Neben den Finanzzahlen werden auch wichtige Projekte wie die Electric Urban Car Family, neue Produktionsstrategien und kommende Elektrofahrzeuge vorgestellt.
#seat #cupra #cupraraval #elektroauto
#emobility #autonews #seatcupra #evnews
#tuningblog - das Magazin für Auto-Tuning und Mobilität!
😇 Dein Abo hilft uns: https://tublo.eu/abonnieren
✅ Source: Cupra
➡️ Mehr Infos: https://www.tuningblog.eu/kredit-finanzierung-leasing-co/seat-cupra-773444/
Auf der Pressekonferenz im CUPRA HQ in Barcelona erläutern die Führungskräfte die wirtschaftliche Entwicklung des vergangenen Jahres sowie die Transformation des Unternehmens in Richtung Elektromobilität. Neben den Finanzzahlen werden auch wichtige Projekte wie die Electric Urban Car Family, neue Produktionsstrategien und kommende Elektrofahrzeuge vorgestellt.
#seat #cupra #cupraraval #elektroauto
#emobility #autonews #seatcupra #evnews
#tuningblog - das Magazin für Auto-Tuning und Mobilität!
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MotorTranskript
00:05Musik
00:37Musik
01:12Good afternoon and welcome to Seat & Cupra's annual media conference.
01:17Thank you all for joining us.
01:19Today we'll share our 2025 financial results and our plans to drive our company forward.
01:25This is a defining moment for Seat & Cupra.
01:28The next few months will be some of the most exciting in our history as we enter the final stretch
01:34of our transformation.
01:35And that includes the arrival of our game changer, the Cupra Raval.
01:40As you can see, we've got a lot to go through this morning, so let's begin.
01:44I'd like to welcome our CEO, Marcus Habt, on stage.
01:47Over to you, Marcus.
01:50Thank you, Cecilia, and thank you all for joining us today.
01:552025 was the year that changed everything.
01:59A year that challenged us, pushed us, and moved us forward.
02:04We all know the world is not what it used to be.
02:08We are living through a revolution.
02:11Economic, technological, geopolitical.
02:15And our industry feels it every single day.
02:20We have been saying it for years.
02:22This transformation would be exciting, but demanding.
02:26Full of opportunities, but full of challenges, too.
02:30In 2025, change arrived with force, and instability has become the new normal.
02:39Socioeconomic shifts, competitive pressure, tariff policies.
02:44At Seat & Cupra, we felt it in many ways.
02:47First, we are at the final stretch of our transformation, and the best example is the electric urban car family,
02:57a project we are incredibly proud to lead, designed to make electric mobility more accessible,
03:05and to position Spain as a key pillar in the industrial ecosystem of this transformation.
03:13Just a few months ago, we inaugurated our new battery assembly plant, a milestone at the heart of our transformation.
03:21We are turning Martorey into a true automotive powerhouse, ready for a new era ahead.
03:30Second, resilience is in our DNA.
03:34Despite the industry headwinds, we broke our all-time sale records in 2025, and Cupra has already delivered one million
03:45cars.
03:46Yes, one million.
03:49We have a clear target, 3% market share across Europe, and we have already exceeded that in some key
03:57markets like Germany or Austria,
04:00with Denmark achieving outstanding performance at over 7%.
04:062025 has brought unstoppable growth in markets such as the UK, Germany, and Spain.
04:15Overseas, Israel and Turkey are also posting impressive results, reinforcing Cupra's momentum.
04:23Coopra clearly continues to resonate with drivers looking for something different.
04:30Our tribe grows every day, and so does the recognition from the industry.
04:36Back in September, at IAA, we showcased our vision of the future with the Coopra Tindaya.
04:44And we also demonstrated the power, emotion, and pure performance of the new Cupra for Mentor Visa 5.
04:54And this emotion we also carried into racing, where the Cupra Kiro team has already secured two podiums in Formula
05:04E.
05:05Cupra has become a truly global brand.
05:10We showed that by opening new Cupra City garages in Manchester and Vienna.
05:16But above all, by announcing that we are actively exploring opportunities to expand into new markets.
05:24And what about SEAT?
05:26SEAT remains essential.
05:29In 2025, we launched the new versions of our two historic bestsellers, the SEAT Ibiza and the SEAT Arona.
05:37Prove that this brand will continue playing a key role in urban mobility.
05:43We have two strong brands, and we have an outstanding team driving us forward.
05:50A team that never stops pushing forward to ensure this company remains sustainable and continues to lead.
06:01Third, electrification is no longer the future.
06:04It is the present.
06:06In December, for the first time ever, sales of fully electric cars surpassed those of petrol only in the European
06:14Union.
06:15That's much more than a pure statistic.
06:18It's a defining moment.
06:21We also achieve significant growth in electrified vehicle sales, delivering almost 70% of growth in both plug-in hybrids
06:31and fully electric vehicles.
06:33But that's not all.
06:35I'm pleased to say we are CO2 compliant.
06:40Electrification is progressing, although not at the same speed in all markets.
06:45We need to keep moving forward with new models, with more charging infrastructure, with more collaboration, and a vision, a
06:56clear one.
06:56In 2025, we marked our 75th year, a reminder of the relevance of this company to Spain in the industry
07:07and beyond.
07:09The Seattle Cooper Foundation is already having a meaningful impact on society.
07:14And we launched our Circular Economy Hub, another step forward reaching our net-zero targets.
07:21These efforts show the strength of our vision, which is bold, forward-looking, and unafraid to challenge what we previously
07:32took for granted.
07:34Because, as I said, 2025 was the year that changed the rules.
07:39We stand at the beginning of a new era for our company.
07:43Because if we get this right, the opportunities are limitless.
07:48Spain is one of the European countries best positioned to attract investment, create employment, and seize the potential of this
07:58new era.
07:59Our investment of 3.3 billion euros in the electrification of Martorey shows our commitment to making the country a
08:08hub for electromobility in Europe.
08:11This is the moment to push forward with confidence and optimism.
08:16Let me be very clear.
08:19We are transforming this company.
08:22We are not only fully committed to electrification, but delivering on it.
08:28And yes, that has a price.
08:31The impact on our financial performance.
08:35And there is no better to explain what lies behind every figure than our Vice President for Finance and IT.
08:42So please welcome Patrick Meyer.
08:45Patrick, the floor is yours.
08:48Thank you, Marcus.
08:49Good afternoon, everyone.
08:51Well, as you mentioned, Marcus, this is in many ways a pivotal moment for the automotive industry.
08:59Our world is changing.
09:00Industry-wide headwinds persist.
09:02And yet, Cupra continues to outperform expectations.
09:05And electrification is finally taking off.
09:10So over the next minutes, I will walk you through how these developments have all impacted our financial performance.
09:18But before I get into that, just a brief point on reporting.
09:22So today, I am presenting the SEAT Cupra Group results according to international accounting standards.
09:30This information includes consolidated data for SEAT SA in Spain and its German subsidiaries.
09:38And we use this framework to provide an internationally comparable and meaningful view of the SEAT Cupra Group.
09:44It matches the reporting by Volkswagen Group and Brand Group earlier and is consistent with last year's reporting.
09:52Our figures according to Spanish accounting regulations will also be available to you in our annual report published later today.
10:01Now, you've likely already seen the key figures for SEAT Cupra released by the Volkswagen Group.
10:07My aim now is to add context and explain the main factors that shaped our 2025 outcome.
10:18Last year was indeed challenging in many ways.
10:22We are living through the largest transformation in the automotive industry world has ever seen
10:27in the push towards zero-emission set.
10:31And we are delivering on this commitment with the Cupra Born, the Cupra Tavaskan, and the upcoming Cupra Raval.
10:40But at the same time, we had to face the impact of tariffs.
10:46As you know, the EU imposed an additional 20.7% countervailing duty on the Cupra Tavaskan.
10:54This car is key in our electrification strategy and the weight of the tariffs can be seen in our results.
11:03They disrupted our plans and our business model because we chose deliberately from day one to absorb this cost
11:12and not to pass it on to our customers.
11:16This environment has also created opportunities, undoubtedly.
11:21For the first time in Europe, sales of fully electric models surpassed petrol-fueled cars.
11:28The data shows our clear electrification strategy is paying off.
11:33And we are well-positioned to participate in that growth.
11:38Now, let me underline this with some numbers.
11:42So, despite industry headwinds, Seat and Cupra broke the all-time wholesale record with 657,400 cars.
11:54This number includes all Seat and Cupra models as well as the Audi A1 produced here in Montreal.
12:00It marks an increase of 3.2% in comparison to 2024, driven by Cupra, the fastest-growing European brand
12:11on the continent.
12:13And what's also impressive is Seat and Cupra's electrification mix.
12:19The numbers speak for themselves.
12:22While the European market average stands at 22%, Seat and Cupra's share of electrified cars has reached 28%.
12:35On the back of last year's record-breaking wholesale performance, our turnover also reached an all-time high of 15
12:42.3 billion euros.
12:46And now to profitability, where the picture is clearly more pressured.
12:52Our results were negatively affected by four main factors.
12:59Competitive pressure in the market for electrified vehicles, import duties, product costs,
13:04and the significant upfront investments tied to the transformation of our company.
13:10As a consequence, we recorded an operating result of only 1 million euros.
13:16So record volume did not translate into earnings growth.
13:21We know the transition to electrification comes at a cost before we see the full benefits flow to our bottom
13:30line.
13:31And against this backdrop, we stayed focused on efficiency and strict cost control.
13:38We have restructured operations and significantly reduced the fixed cost base.
13:43Since 2020, we have reduced overheads by nearly 20%.
13:48And this gives us flexibility in a volatile market and strengthens our ability to fund the transition.
13:59Cost optimization, however, is only one side of the equation.
14:03The other one is targeted investment in the company's future.
14:10Over the past six years, we have invested more than 6.2 billion euros.
14:15This includes preparations for the production of the electric urban car family in Matarelle,
14:20our new battery assembly plant, and also continued investment in product upgrades,
14:26including the Cupra Born enhancements, the Cupra Tavascan updates,
14:31and the new Seat Ibiza and Seat Arona generations.
14:372025 was a peak year in this cycle.
14:40Capex and R&D reached 1.3 billion euros, the highest level in the transformation period.
14:46It represents 8.8% of our turnover.
14:52The combination of low profitability and high investment translated into a weaker cash outcome.
15:00Net cash flow in 2025 came in at minus 431 million euros.
15:08And that is why, from a financial perspective, our priorities are crystal clear.
15:14Strengthen margin quality, particularly in electrified vehicles.
15:18Continue our disciplined cost control while, at the same time, protecting investments to remain competitive.
15:29So, if we take a step back and look at the bigger picture, this is what truly matters.
15:36There's no denying profit was not where we hoped it would be.
15:40And yes, tougher market, tariffs on the Cupra Tavascan, higher product costs, they all impacted our operating result.
15:49But, at the same time, we delivered record wholesales, record revenue.
15:55We improved our electrification mix faster than the market and finished, by the way, the year being CO2 compliant in
16:04Europe.
16:05This is a big achievement on our road to electrification.
16:09And we also continued to lower our cost base while investing to secure our future.
16:17So, looking ahead, undoubtedly, the year remains complex.
16:24But, we have very concrete reasons for confidence.
16:28As of February, the Cupra Tavascan is fully exempt from countervailing duties.
16:33And also this year, our true game changer will arrive, the all-electric Cupra Raval.
16:40So, from here onwards, the focus is on execution.
16:45Performance program in the short term, new corporate strategy for the long term.
16:49We know we are on the right track.
16:52And with that, I'll hand back to Markus.
16:55Thank you very much.
16:58Thank you, Patrick.
17:01Let's be clear.
17:02Our results are not where we want them to be.
17:06But, they are also not unexpected.
17:09They reflect exactly the phase we are in.
17:13An investment phase.
17:15This is the price of leading electrification.
17:18But, also of a competitive market environment.
17:22And an unstable geopolitical context.
17:25And now, we are working to turn these numbers around with a defined strategy.
17:31For the short term, through our performance program.
17:33Built on four pillars.
17:36The first one is maximizing revenues.
17:39And how we will do that?
17:41By driving stronger management and improving our commercial mix.
17:45The second pillar involves minimizing value costs.
17:49Simplifying processes and increasing efficiency across our production.
17:55The third is reducing fixed costs.
17:58And the fourth, optimizing investments.
18:01So, we prioritize what truly creates value.
18:04But, that's only one part of the equation.
18:09We also need to implement a long-term strategy.
18:12Based on value creation, operational excellence and Cupra growth.
18:19A strategy which has a clear ambition.
18:23Six percent return on sales by 2030.
18:28But, how are we going to do that?
18:31We are already starting.
18:33We have a unique opportunity, as part of the Brand Group Core, to take on new responsibilities.
18:39And I am delighted to announce that SEAT and Cupra will assume the leadership of the MEB21 platform.
18:47The platform that the Brand Group Core's electric urban models use, among others.
18:52A clear recognition of our capability and our leadership.
18:57From here, we will drive electrification across Europe, starting with the electric urban car family.
19:04And who better to introduce this project than Thomas Schaeffer himself?
19:08Hola y saludos a todos.
19:11This will be a key year for all of us.
19:14The electric urban car family, which you are leading from SEAT and Cupra, on behalf of the Brand Group Core,
19:20represents a new era of electromobility for the Volkswagen Group.
19:26Four cars.
19:27The Cupra Raval, the Volkswagen ID Polo, the Volkswagen ID Cross, and the Škoda Epic.
19:34Together, they will deliver growth for our group, and accessible, sustainable mobility for our customers.
19:42It has taken a lot of hard work to reach this moment, and now it's here.
19:47So thank you to everyone at SEAT and Cupra for your leadership, and for the many years of work behind
19:53this project.
19:54As you all know, our industry is facing a complex landscape, defined by both extraordinary challenges and transformative opportunities.
20:05But to seize these opportunities, we must continue to build on what makes us strong.
20:11This project has shown us what we can achieve through closer collaboration.
20:16Over the coming months, we will deepen that collaboration even further, exploring synergies, improving operational efficiency, and accelerating innovation.
20:27With a clear goal to create a new era of electromobility in Europe.
20:33So thank you to all SEAT and Cupra colleagues for your commitment, and for leading this project forward.
20:40I'm confident that if we keep working together like this, the best is yet to come.
20:45Muchas gracias de nuevo a todos.
20:49As Thomas said, the best is yet to come.
20:53Starting this year, we will produce four models from three brands in the Iberian Peninsula.
20:58And the first model of this new chapter is almost here, the Cupra Raval.
21:04The Raval arrives at the perfect time.
21:07With Cupra, we are breaking records year after year.
21:10We have reached 2.3% market share in Europe.
21:15And we are well on our way to reaching our ambition of 3% globally.
21:20And as a truly worldwide brand, we are actively exploring new markets and expanding our portfolio.
21:28I'm sure you will have seen the launch of the updated Cupra Born.
21:33And the updated Cupra Tavascan is right behind it.
21:36Both are essential for our electrification strategy, part of a new EV portfolio that represents the future of Cupra.
21:46But let's turn back to the Raval, the absolute game changer.
21:52Designed to redefine urban electric mobility, to win over the skeptics and to expand our tribe.
21:59That's why we are planning something for its launch that we have never done before.
22:04On April the 9th, we will present it to the world across 16 cities simultaneously.
22:12Yes, there is a lot ongoing for us as a company.
22:17But there is no better team to make it happen than the one I have the privilege to work with
22:23every day.
22:23So I want to thank the entire team for the passion and dedication that makes all of this possible.
22:32And to address that, let me do it in Spanish.
22:372025 has been a year full of challenges.
22:40But I am aware that we have the best team in the industry.
22:46Thanks to your effort and dedication, we have managed to beat records.
22:51And Cupra continues to grow in an impossible way.
22:562026 will be a key year for SEAT and Cupra.
23:00We are entering a new era.
23:03The era of Cupra Raval.
23:06Because we are already the epicenter of the future mobility.
23:09And now we will put all of Europe on electric wheels.
23:14Let's go for it.
23:182025 has been a year full of challenges.
23:21So thank you to everyone at SEAT and Cupra for bringing your best.
23:27Let's look forward to the year ahead.
23:30And now, let me hand back over to Cecilia.
23:35Thank you so much, Marcus.
23:36And thank you, Patrick.
23:38And thank you everyone for joining us today.
23:40We have made significant announcements.
23:42First, we have a clear ambition to drive sustainable growth.
23:45With the goal of reaching a 6% return on sales by 2030.
23:50And we are already working on our long-term strategy that will take us there.
23:55Second, in the short term, we will reinforce our strategic role within the brand group core.
24:00By leading the MEB21 platform from the Iberian Peninsula.
24:04And of course, 2026 will be the year of the Cupra Raval.
24:09The real game changer.
24:10So the countdown is now on for the launch of the Cupra Raval on April 9th.
24:16Let's connect in a few minutes for the interviews.
24:18And I hope to see you all face to face at the 2026 Cupra Raval Madrid Dupree next week.
24:25Thank you.
24:29For more videos.
24:30Just click on the subscribe button.
24:31Just click on the subscribe button.
24:35And subscribe to the channel.
24:36Vielen Dank.
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