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The future of filmmaking is being rewritten by artificial intelligence. Join us as we count down the most fascinating industry predictions about how AI will reshape movies as we know them! From restoring classic films to revolutionizing screenwriting, the possibilities are as exciting as they are controversial. What do YOU think about AI's growing role in Hollywood? Let us know!
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00:00Disney is also making a $1 billion equity investment into open AI.
00:06Welcome to WatchMojo, and today we're counting down our picks for the most interesting roles
00:10that industry experts believe AI will play in the future of filmmaking.
00:14Jack, let's finish scene 25.
00:17See? Even the AI knows how crucial this moment is.
00:23Number 10. Restoration.
00:25Futuristic technology can make the past come alive.
00:28AI upscalers are already a popular tool,
00:31whose increasing photorealism would mean remastering older films with more efficiency and better results.
00:38But turning that into this requires state-of-the-art technology, including artificial intelligence.
00:45Historically, high-res restoration has involved scanning film negatives and manually cleaning the images and editing.
00:52AI is already being used to refine this process by automatically replicating pixels
00:57and reducing video flaws.
01:00So a grainy close-up of Dorothy becomes richly detailed.
01:04Organic developments in this digital technology will bring analog films from as far back as the silent era to pristine
01:12resolution.
01:13However, critics feel that this deprives older formats of their unique character.
01:17Whether professional restorers can address this issue with advancing human or AI creativity,
01:23they should always review automatic upscales that seem perfect at first glance.
01:28It's better safe than sorry.
01:30Number 9. Accessibility.
01:32It can cost hundreds of thousands to subtitle and dub a feature film in a single language.
01:44AI is already using advanced automatic speech recognition to transcribe videos and read translations in real time.
01:52Even in that context, unnatural speech is a problem.
01:57Your dialect is not in my databanks.
02:00It's only a matter of time before AI can create natural closed captioning and voices over the course of a
02:06feature run time.
02:07There's even technology to modify actors' mouth movements to alternate languages.
02:12AI can also analyze scenes to produce audio descriptions for seeing impaired audiences and sign language for the hearing impaired.
02:20With these methods promising to save money and expand audiences, they're bound to become standard for film accessibility.
02:27Who's ready to hunt some UFOs?
02:29Number 8. Box Office Projections.
02:31Some would say that film studios are already relying too much on metrics and algorithms.
02:36The use of automated tools to crudely analyze market data is rapidly changing the way film's commercial viability is assessed.
02:44Audiences' regular disengagement with cold, oversaturated formulas suggests that this isn't always an exact science.
02:52It's often said that Marvel movies all end the same way.
02:55Wait, who's saying that?
02:57But popular tools like Sinolytic and Scriptbook are becoming more receptive to their trajectory of binge-watch culture,
03:04franchise investments, and other once-hot trends.
03:07We have this system that can take a script as input, analyze it, and produce all these outputs that I
03:12just described.
03:13What if we flip that around?
03:15What if we decide a genre, we decide a production budget, we choose some characters?
03:20This not only optimizes planning and budgeting for projects, but could encourage cost-effective experimentation with art that audiences embrace.
03:28And with AI also projected to automatically create more appealing advertising, like trailers, it may yet bridge the divide between
03:36commerce and creativity.
03:38We're seeing what 250 million Americans are consuming from a content perspective and what they're sharing and what they're writing.
03:47Number 7. Production Planning
03:49Principal photography can't begin until a film has accounted for locations, crew, equipment, shooting and talent schedules, and contingency plans.
03:58This film is in, I'd like to say, complete disarray.
04:04Incredibly, AI is expected to one day manage all of that.
04:08Tools like FilmU Stage are already being used to streamline production logistics to optimize budgeting.
04:14At FilmU Stage, we build AI tools that simplify how film and TV projects move from script to budget.
04:20They've particularly come in handy with limiting the need for reshoots.
04:24Pretty soon, these tools will be able to pragmatically predict anything from location's weather patterns to the most adept cast
04:31and crew employment.
04:32The consulting firm McKinsey & Company predicts that, by 2030, AI pre-production will reduce studio's annual spending by billions.
04:41That is, if such time and cost-effectiveness doesn't encourage them to expand their production slate.
04:47Get started today!
04:48Number 6. Pre- and post-production
04:50Even the virtual world of AI can be efficient in planning a production.
04:55It's already an asset in post-production processes like shot selection, sound mixing, and color correction.
05:02Previs Pro helps you save money by planning ahead and solving problems before you shoot.
05:06As tools grow more sophisticated, human editors may do little more than review and fine-tune automated assistance work.
05:14Before any of that, directors will favor generative pre-visualization to plot out how scenes should look.
05:20There will come a time in the future, maybe it's 10 years, maybe it's 15 years, but you will see
05:25networks that are going to be able to do really creative stuff.
05:30AI is quickly being integrated into virtual layouts and even robotic camera movements during filming.
05:37The old ways of storyboarding and the finer points of post-production will have their place in creative filmmaking.
05:43But how long will it be before the role of AI filmmakers evolves from the foundational to the artistic?
05:49I think that the more that AI can do the menial stuff for us, the more we're going to find
05:55ourselves being creatively fulfilled.
05:57Number 5. Refined effects made easy
05:59Computer-generated images are an increasingly prominent and controversial element of filmmaking.
06:05AI is already refining special effects in terms of labor workflow and realistic rendering.
06:10So ILM went about digesting all the images shot of Harrison as Indiana Jones.
06:19The methodology used footage of me from 40 years ago.
06:23This addresses growing concerns about VFX artists enduring brutal crunch times that often result in formulaic or unconvincing effects.
06:31The concern now is about whether AI will replace these artists.
06:35You're taking jobs away from artists! Real human artists! You're everything that's wrong with Hollywood!
06:42As they've historically lacked union representation, some film industries utilizing AI have declared an emergency to protect jobs.
06:50One key supporter is the US's Animation Guild, as automated CGI will heavily reduce the animation genre's typically long production
06:58times.
06:59I'm sorry, who is speaking? I'm speaking! To you! Oh dear!
07:03With large and especially difficult VFX sequences sure to look better than ever with automation,
07:08there's more drive to respect human's creative eye.
07:18Number 4. AI actors
07:21Naturally, the face of the AI film controversy is the face of filmmaking.
07:25Let's get to know each other, and thanks for watching!
07:29Studios, agencies, and unions will continue to clash over whether AI-generated characters should be used as actors.
07:36The consensus is that humans prefer to see their stories told by humans.
07:40But what realistic crowd generation will mean for extras is being pushed to the background of discourse.
07:46Why couldn't you simply put AI agents in their place?
07:49Because they're not the main actors. They're only in the story visually, and save millions of dollars so more movies
07:58could be made.
07:58And why would studios take the usual risks with body doubles, particularly with dangerous stunt work, once AI can perfectly
08:05replicate actors?
08:07Even the casting process is being hijacked by analytical tools that can determine which actor would be perfect for a
08:13part.
08:13One cost-effective way or another, AI will have a profound impact on the central human factor in film.
08:20We also are now seeing a statement from the actors' union SAG-AFTRA, which says,
08:24SAG-AFTRA believes creativity is and should remain human-centered.
08:28The union is opposed to the replacement of human performers by synthetics.
08:32Number 3. Screenwriting
08:34Experimental films like the 2024 Swiss production The Last Screenwriter used fully AI-generated scripts to mix reviews.
08:42At the end of the day, it's our collective heartbeats that will resonate on that screen.
08:48Well said, Jack. Then here's to heartbeats and storytelling.
08:52And to making sure machines don't steal our jobs.
08:55But legendary writer-director Paul Schrader famously said that AI is already capable of producing a screenplay with authenticity and
09:03nuance.
09:03Certainly, it's shaping up to be an asset in the foundational phase of the writing process.
09:09The rapid cultivation of interesting script treatments, accurate research, and rich world-building could allow screenwriters to focus more on
09:16engaging storytelling and dialogue.
09:18If we choose to embrace the power of generative AI as a catalyst for this kind of self-discovery, we
09:26just might find that we can become our most authentic selves and inspire others to do the same.
09:34Disney's 2025 deal with the company OpenAI is expected to affect how scripts are vetted and doctored.
09:41But what will this mean for writers' pay and credibility?
09:44I mean, those clips will feature more than 200 characters from the Disney universe, from the Marvel, Pixar, and Star
09:50Wars universe.
09:51Contracts are standardizing how AI co-pilots can, must, or must not be used in screenwriting.
09:58Number 2. Choose Your Own Adventure
10:00One of the wildest topics on the future of AI filmmaking is audience interaction.
10:05You are about to be pulled in all different directions.
10:09Oh my god.
10:10There are now virtual film festivals that use this technology to curate showings and tailor accessible viewership.
10:16AI could also allow cinemas to accommodate visitors' budget and preferences while analyzing their responses to movies.
10:31Or, AI generation and interactivity could allow audiences to personalize the movies themselves.
10:37Choose Your Own Adventure experiments go back to the 1960s, and could feasibly be revived with streaming.
10:44Good afternoon. Any messages?
10:45As expensive as it would be to produce films with interactive assets, experts anticipate a multi-billion dollar industry by
10:53the 2030s.
10:54Of course, purists must face what this would mean for the movie-going and physical media.
10:59Never mind the very art of filmmaking.
11:02Filmmaking isn't art. It's more than that. It's science.
11:06Which is why I'm gonna beat these movie yahoos at their own game.
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11:25Number 1. Guidelines
11:27The film industry isn't letting AI enter without a fight.
11:30Hey! Ho ho! Writers make your favorite shows!
11:34Studios, firms, and filmmakers are debating the capabilities of future technology, as well as the ethics in exploring them.
11:41The subject has been key in labor disputes by virtually every film union since the Hollywood acting and writing strike
11:48of 2023.
11:49This has resulted in guidelines on transparency with the use of AI and on the protection of jobs.
11:55There always are people who slip through the cracks in every technological shift.
11:59As those guidelines develop alongside technology, violations are expected to carry consequences under civil and labor laws.
12:07At the same time, the creative and financial efficiency in this new era of filmmaking promises to embolden independent creators
12:14in the industry.
12:15You know, this gives more people that have a story they want to tell an opportunity to put it out
12:19there.
12:19Whether careers therein are guaranteed to stay, artificial intelligence definitely is.
12:24What are you excited or concerned about with AI filmmaking?
12:28Share your take in the comments below.
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