- 5 days ago
As artificial intelligence continues to revolutionize the film industry, new career paths are emerging at the intersection of technology and storytelling. This panel will explore how AI is impacting jobs in screenwriting, visual effects, editing, casting, and beyond, creating opportunities for filmmakers, content creators, and tech innovators alike. Industry experts will discuss how professionals can adapt, upskill, and leverage AI tools to enhance creativity rather than replace it. Whether you're a filmmaker, aspiring creator, or tech enthusiast, this conversation will provide insights into the evolving job market and how to stay ahead in Hollywood’s AI-driven future.
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LifestyleTranscript
00:00how y'all doing how y'all doing how how awesome was how are you how awesome was that uh that
00:13guided meditation that that mindful practice right that reminder that reminder you know i am safe i
00:20am good i am where i'm supposed to be it's so funny it was it made me think of another one
00:25i just posted recently uh with chloe bailey everything is working out for me everything
00:31is working out for me everything come on out for me out for me out for me everything is working out
00:37for me everything is working out for me everything is working out for me out for me out for me now i'm
00:44gonna tell you you'll go home you'll be in the car like everything is working out for me everything
00:49is working out for me everything is working out for me i'm telling you it's the best kind of thing
00:57to have stuck in your head that that mantra that idea that that belief the thoughts that everything
01:03that you are struggling with everything that you might be worried about everything that you might
01:06be troubled by is working out for you and you are a source of that working out for you it starts with
01:14you and and your belief your thought process right okay i just thought you know we would since we
01:19were sharing stuff okay so our next conversation is about how ai is impacting the world of content
01:28yeah i heard better not be no ai on the stage i'm just playing so this panel will break down how
01:35professionals can adapt and leverage ai tools to enhance creativity rather than replace it
01:43okay so here to have that discussion please welcome future of creatives founder siobhan charles
01:49ceo and creative director maya smith and essence vice president of content nandie howard
01:55i'ma just i'ma just take this with me
02:05hello hello hello okay awesome hi everybody happy friday um my name is nandie howard vice president of
02:21content here at essence magazine i um am over the print and digital so if you see those beautiful
02:27sha'kari richardson magazines or the tyra banks have y'all seen the tyra banks yet
02:31that actually is not on newsstands so try not to post it on instagram if you can but you guys have
02:37the first look at it and it goes on newsstands on march 18th so let me know what you guys think
02:43about it too um here with me today i have miss siobhan charles and maya smith welcome them up
02:49hey ladies give them another round of applause
02:57and miss maya smith
03:02all right so you all know that we're here to chat about this ai this ai thing okay
03:15some people i know are really using it for their benefit some of us are still very confused about
03:22it some of us are kind of in the middle we feel like it's very helpful but then it could be taking
03:28jobs so i'm really excited to chat with you ladies about just your perspective how you're using it in
03:34your day-to-day and those types of things so let's get started but first for those who don't know
03:39um who in the audience who don't know you too i would love for you just to give a brief summary
03:43of who you are what do you do um where do you work or what do you do in your free time
03:48um siobhan i'll start with you thank you thank you mic check mic check hi everybody i'm siobhan
03:54hope all is doing all is well um i work at tiktok i head up multicultural dni pr there and i also
04:03have a creative collective called future of creatives that is all geared around bridging gaps for
04:09underrepresented creatives and creating more equitable industries for bipod creatives i'm
04:14also an artist classically trained flautist and rapper yes period awesome bar you know the vibes
04:21and miss maya
04:23i'm maya smith i am the founder co-founder and ceo of the do
04:32um we are currently the fastest going growing black owned hair care brand um i started um working
04:41with ai um using it um in some campaigns so i'm a creative i happen to be just an artist that does hair
04:49yeah um and that's what i bring to the creative space yes and if you guys haven't used our products
04:54they're perfect for silk presses braids everything i love the do so i love and the flat iron is like my
05:01favorite too um all right so let's just kind of get into this conversation um i want to know how
05:09ai has impacted you all's career journey i feel like with tiktok we're seeing a lot of different um
05:15automatic cuts and edits and those types of things and even maya just in the beauty and hair care space
05:21so want to just know how has ai impacted or how are you using it yeah for sure i would say ai has
05:28it not even has it is truly revolutionizing a lot of how we approach skill sets and carrying out
05:36actions i'd say on the tech and content side specifically from a creator perspective it's
05:42really helped kind of put content creation in that process in the hyper speed and hyper drive
05:47and people are often fear-mongering especially diverse people for for good reason right and wanting
05:54to make sure ai is democratized and that we're represented and the models are representative
05:59of us in ways that aren't discriminatory but i think ai is such a great tool it's kind of you know
06:06a see it as a partner or a helper versus you know something separate it's kind of only as good as you
06:13program it so i've seen a lot of content creators scale their business immensely with ai in ways that they
06:21might not have before because we don't have huge teams we don't have we might not have the funding
06:26to have editors on site or you know the materials you need to do so you look at apps like cap cut
06:31and other apps that are leveraging ai to achieve you know filmmaking essentially so i think it's
06:38it's revolutionized the content space in a good way overall but i do think we have to stay
06:45creative with our own human mind and kind of fuse those two things together to get the best outcome
06:50what about you maya how have you seen it impact your industry um so i of course i work in beauty
06:55and so to your point there was a lot of pushback um when i started to use it in my campaigns because
07:01there's this fear that we're not using melanated models we're not using um melanated texts and um
07:09photographers and all of that i think what people should understand though about these platforms and
07:15utilizing ai in beauty and marketing space for me was that it enabled me to put some representation
07:23in the metaverse um and also it's it's starting to drive the the way that ai is representing um black
07:31people and culture in that space and so if we're not there um for me it's been tremendously um beneficial
07:40for the brand because it is also representing the person that i'm serving in places that she
07:45is completely absent otherwise yeah absolutely absolutely that's a great great point um so when
07:51we think about um the impact ai is having across jobs across the industry including entertainment a lot
07:57of people are nervous you sort of speak about this maya about just that pushback you were getting
08:01so it's important to adapt to the skill sets and think ahead what are the first steps in sort of us
08:08taking down the barriers that we have with ai getting more comfortable with it what are some what is
08:13some advice that you've given your team on just hey this is how we're moving forward and you should
08:17be okay with it it's not going anywhere yeah um and what we don't want to do is not be present in
08:24those places what we don't want to do is not be trained and agile in um in the metaverse because my
08:32motto and my team's motto is if you can't beat them lead them we are moving forward it is not going
08:38anywhere and if we don't occupy that space and start to control our own narratives if we don't occupy that
08:45space and start to do our own storytelling then we're back to where we were in the 40s where someone else
08:52was driving the narrative of what black people look like and what our culture was about so i see it as an
08:58uncharted territory where we actually have the freedom now to come in and say what we want to
09:05say about who we are and show up in a way that's more authentic to us and shavon what about you um
09:11from the creator lens i'm sure you're seeing creators uh store at a fast rate but how is the difference
09:19between some of the creators you're seeing and black creators as well and then them using ai versus not
09:25yeah i would say that for us to some of the points that have been touched on a lot of it is building
09:34the literacy with ai and really understanding the layers of programming and functionalities of it and
09:41the jobs that it can perform i think we've just scratched the surface with the jobs ai can perform
09:47a lot of us are on chat gpt and open ai and you know some of us are building content there are some black
09:53creators there's a black creator who uses ai to build out these mock um brick and mortar spaces
10:01i she'll she'll do like a you know this is my take on a fenty pop-up shop and she's gotten a ton of
10:08brand partnerships from doing that and she's doing these 3d spaces so i think it really just depends on
10:14what job you need done but i do see black creators starting to level up on seeing ai as their team
10:21where if you don't have you know legal counsel you might not have somebody to look over that contract
10:27you can literally put a contract in ai and say hey how might this contract be compromising for me
10:33legally or how might this contract become compromising for me from a content creator pov
10:38chat gpt will spit back out hey if you want to hold on to your ip here are the recommended red lines
10:43for a legal agreement if you want to own properties you might be able to use ai to learn more about
10:48that process in real estate i think it just you have to reframe your mind from a lens of ai as
10:54what are the jobs i want to program ai to do whether it's legal help and obviously consult with a real
10:59attorney at the end of the day but it does help or is it editing or is it figuring out what newsletter
11:05software i should use what are the most you know optimized pricing and data insights i can get you
11:11really have to figure out the specific jobs you wanted to do to truly i'd say glean the most value out of
11:17it definitely definitely i 100 agree with that the next question was what are ways we can use
11:22advancements to ai but i think you sort of answered that from a creator standpoint but maya i'm interested
11:26to know um from the beauty standpoint because you were saying just in certain photo shoots and things
11:30that's something that you utilize so could you go in further about that so obviously in the ad space
11:35right but i think one thing that's overlooked we're using ai every day if you have ever used an instagram
11:41filter if you've ever logged on to your favorite beauty brand and tried to do some skin matching
11:47there are hair care platforms that sell hair care products and use ai to tailor make the recommendations
11:54for your your skin tone your hair texture so these are all things that are already existing and these
12:00are there's so many ways that the beauty industry is able to leverage the brilliance of ai but it can't
12:06happen independently right it still takes a human being with creative insight to inform ai on what
12:14to recommend and so that's where the creative piece comes in that's where the real black innovation
12:19comes in so it's something that like you said we really shouldn't be afraid of because we're using
12:23it whether we like it or not no definitely i think one thing that really was interesting to me was i saw
12:29someone put one of my articles into um a system or a module and it spit out my article in a podcast format
12:38in my voice um a little scary but it was pretty cool because think about people who are visually impaired
12:46um and who may want to know what's happening in the news or may want to know what's happening on essence
12:53and they can now hear articles in my voice so definitely i think we're seeing our ceo always
13:00says we're in like gen one of ai i mean like the iphone gen one meaning like it's always going to
13:06advance so um really interesting to hear the different perspectives um let's talk specifically
13:12about the unique value that black and brown creatives can bring to the ai space you talked about
13:17something about in the 40s people were sort of depicting black life that that weren't black
13:23but now in 2025 how do you feel like black and brown creatives can use ai as an advantage
13:28i think it really is just about controlling the way that we're seen based on our own cultural
13:35context versus what someone else's idea externally is of us so having control over those narratives being
13:42able to tell our own stories if you're an indie brand that doesn't have the capital to illustrate these
13:49beautiful stories we have so many stories if you don't have the capital to do that but you do have
13:54if you're a part of a group of creatives that do have the creativity to do it now it empowers um
14:01independent brands it empowers small beauty brands like mines it has um to to create and to convey these
14:08beautiful images and tell our own stories without being um dependent on on big ads or or corporations to
14:16tell the stories for me definitely and and siobhan how have you seen specifically in tick tock but
14:21even in your future of creators network how have you seen black and brown creatives soar with you
14:26using ai if there's anyone that you know or business or even like i said creators on tick tock
14:31yeah speaking of foc we got foc in a building right now kelvin is here say what's up let's go um kelvin
14:39is he is actually been open opening me up to a whole new world of ai from a tv and film lens
14:45he's been using ai to create his music video where he's shooting portions of it irl but he has all
14:51these super cinematic sequences that he's been coding himself and building out and from my lens
14:59it just i think the power in ai for us is being able to world build and being able to build the
15:05worlds that we want we might not have the budget you know of a hundred thousand or two million or
15:11whatever it costs for grandiose production but when you start to talk about ai the world is limitless
15:17there's no ceiling really if you learn how to code and construct the world so i do feel like the
15:22technical side of ai that takes the time to learn and how to do how to build learning python learning
15:30how to code and learning these things is important for us i know we're all creative we're all aesthetics
15:35and the cherry on top and sort of more you know visual storytellers but once we learn how to build
15:42the visuals how to build the world now we're builders and now we can build our own worlds we can create
15:48you know revenue revenue streams and build worlds for other brands and people but i think the back
15:54end of ai is where black creators really soar at and what we need to focus on um versus front end stuff
16:01like content and sort of throw a prompt and it's you know it spits back out something you know how are
16:07you architecting the prompts and architecting the actual ai platforms that's where you start to kind
16:14of help influence algorithms and influence to your point how we're represented how the ideas are sort of
16:20published and shaped yeah definitely i i wanted to say so the next question is how are we seeing what
16:27are what are some ways you're seeing ai chain what's possible for creatives in terms of
16:31opportunities and access but i think i kind of want to change that into how are how can we become
16:36comfortable with it like what are what is some advice that you all can give if someone's like i
16:41want to try this but do i need a human touch at the end or where does the human where do i come in and
16:48provide that human advice or that human entity uh so i wanted you all to speak a little bit more about
16:53just the end result of ai like how do i sort of add how do i make sure that someone doesn't look at
16:59that and say that's ai you know yeah i can speak from a writing perspective so um i wrote a book
17:07called black internet effect and i write a lot and i'm also a comms professional and you can tell when
17:14something's just written via ai it's just it just reads robotic and seems robotic and i've seen us use ai
17:23the best when it is dovetailed with the human input where i've excelled and using ai is kind of pouring
17:33myself into it to to a point where it's almost overly detailed and then ally if i'm saying hey i want
17:41you to put together this video release plan for me around these themes around these specifics talking to
17:47it for maybe an hour or 30 minutes like you have to pour in the time to the prompt but i think the
17:52more it knows you and the better it knows the world that you're in the better the output is so that's
17:59sort of how how i approach it but i do think if you're using it for writing or if you're using it
18:04for you know you can use music uh ai for music as well and even some of the music sounds robotic like
18:11some of some of the deep fakes if you're an actor or they took your voice so i think it really is all
18:16about the human that the humanness that you pour into it but also the jobs that you're telling it
18:21to do some jobs you don't want ai to do some jobs you have to do and um what about you maya just that
18:29end result especially with you putting out campaigns and the ad space and those types of things how do
18:33you make sure that it is organic although you are using ai i think the most important thing to remember
18:39is that there always does need to be a human element one of the things that got me hooked on ai
18:44was the term imagine i think as black people we've spent so much time being in survival mode
18:50culturally that we get to a certain place of success and we're like this is where we want to
18:55be what ai has done for me what it's done for my team is opened up a door to allow us to think about
19:02what a room should be what a city should look like the kind of world that we want to be in and so to
19:08me imagining and and really digging into a part of uncharted creative is what we've done with the do
19:15it's what we've been able to encourage other people to do and so to your point i think things can seem
19:21really robotic but it i think i see ai as a tool it's only as good as the creative behind it so if
19:28you're a dj you don't replace the music you're just using that as a tool to leverage your creativity and
19:34make a new creation based on your own individual your your creative work so i see it as as a way
19:43bringing the human element into ai is a way to imagine worlds that we want to create instead of
19:50having to participate in the ones that someone else created for us yeah i think too something we've been
19:56toying around with at future creatives is how do you bring ai into the irl experience taking it from
20:02offline and this omnius there's a robot coming up with these ideas it's like how do you take it
20:09into like an experiential element whether it's an event and there's a responsive prompt and imagine
20:15you're here in this event and there's a responsive prompt based on you that you can interact with and
20:20engage with about whatever topic you want or maybe it's art based maybe it's you know about visuals but
20:26i think the more we can go take online offline as well for our own experiences to transform the real
20:34worlds that we're in is where you truly start to bridge gaps especially the literacy gaps that we're
20:39talking about and introducing young people and and black creators and youth to ai you know it's bigger
20:46than just hardware it's like how do you bring the software into the irl experience definitely so we sort of
20:54are chatting about the advancements of ai but where do you think ai still needs some work because
21:00sometimes i'll put something in chat gbt and y'all know you'll read it and you'll be like what is this
21:06um so what are some things that you feel like we still need to work on how do we get to like
21:11the iphone 15 of ai you know what i'm saying i still see a lot of um cultural bias a lot of implicit
21:18bias a lot of racial bias and i think that's why it again is so important for black people to
21:24participate in this process because every time you do a prompt every time you do an upload you're
21:30actually training the ai model to give you a better input and so i mean i'm sorry an output so i think
21:37that the um there is a lot of of racism and and gender bias cultural assumptions that are made and
21:45the way that we really approach that is by digging in deeper and and putting our foot on the square with
21:51everybody else absolutely what about you siobhan what are you saying that could use some improvements
21:55for ai yeah i think cultural competency absolutely and to the point of things sounding robotic i mean
22:01it's a robot writing it right or your robot didn't grow up in inglewood and at the serving spoon they
22:07don't know what you're talking about exactly you know you feel me but i think the big part of it too is
22:12also solving problems from the inside out like i said at the platforms i mean even myself at a place like
22:19tick tock at i've worked at twitter and instagram tick tock google i think it's important for thinkers
22:25to also be on the inside to help bridge those gaps when it comes to product features and how
22:30these platforms are being coded yeah from the inside out and if you're a black engineer if you're somebody
22:37who works in tech and you you have to do the work nobody's going to think about how ai is representing
22:44another group or another race just automatically that that is an afterthought usually and i think
22:51right now we're at a place where we have to start intervening immediately because we're actually ai's
22:57been around we've been using ai it just wasn't packaged up as ai and chat gpt it's it's been in our
23:03phones it's been on our computers it's it's been out in the world so i think right now is the time for
23:08us to get a seat at the table absolutely yeah give it up for that so i'm going to ask one last
23:17question and then we'll get into q a's but you mentioned a seat at the table utilizing ai so
23:24where how can people utilize ai to get that seat at the table what are maybe some new job opportunities
23:29you both are seeing maya like you said with you utilizing it do you have a specific job where you're
23:35like i need you to use ai or just how is that process in you all's day-to-day career life so
23:41obviously there there are prompt engineers people that can specialize in guided prompting
23:48and you know intuitive prompting in my in the beauty space they're also a there's a whole nother
23:54world that's opening up when it comes to creative consulting and beauty consulting using those ai models
24:01i was just at savannah college of art and design participating in the scad pro program and what
24:07they're doing is helping these students learn how to actually build the tools that depict fur hair
24:17skin lighting all of those things so that when we're creating cgi when we're creating imagery for
24:24ads and campaigns the way that hair texture moves the way that you know the light hits the
24:30different skin tones and textures is actually authorized and created by people that are of
24:36diverse backgrounds because what they were saying was that there's no diversity on the back end when
24:41it comes to the tool building so building the tools that create the output is is a huge industry that's
24:48open and it's wide open for people of color it's wide open for black people to bring our cultural
24:54context to the space definitely because i feel like to have the tools to speak to black people there has
24:59to be black people building it or in the back house so definitely i definitely agree with that what
25:03about you siobhan what are just some opportunities jobs you're seeing or anything like that yeah i would
25:08say so some of a couple of folks who i worked with very early days at twitter are now at open ai and
25:16working and coding there and number one there are jobs at ai companies which i think is fascinating if
25:24you think about verticals like fashion and music and entertainment outside of just tech itself and
25:29limitless possibilities as a creator um in that seat and then also i've seen people leveraging ai to get
25:37jobs which i think is really incredible you know when it comes to resume building and resume cover
25:43letters right cover letters looking at it again you got to be human though no don't don't hit a new job
25:48with that robot letter um but you know they're using ai to help further tailor their resume to a
25:58certain job or a certain role where that used to take us days or hours and the job you know application
26:05process is totally just different now so at scale now you can apply for applications and not have to have
26:11someone look at your resume and all these people you once needed you don't need anymore so i think it can
26:17help make you more effective in a lot of ways in job searching as well and people don't talk about
26:22that a lot but i've also seen to your point like some prompt building roles and like music and tv film
26:28and television um and i don't know i think that ai is going to continue to be a partner and a tool to
26:36transform tv and film and music we we seen a lot of you know the fake you know deep fake drakes and the
26:43deep fake tupac records it it's not giving tupac and drake there's no way to replace that so i so i
26:51so i do think that some aspects of some industries there is a lot more growth that has to happen on
26:57the copyright and legal side but anyways i feel like possibility is limitless i'm biased i'm in tech so
27:04right um well can we give it up for these ladies
27:12all right we're going to take um one to two questions before we head out i believe there's a mic
27:18in the crowd there's a mic right over there to my left but you could if you speak loud enough we can
27:24hear you so i'm gonna i see two hands over here so we'll take these two questions in the red shirt
27:29right right right where are you oh well it's over there if you want to walk over there or you can
27:37just yes
27:51do you want to walk over there so the question was just for anyone that didn't hear it was how
28:06can you use ai to digress and use it as a healing mechanism right yeah i i literally i was desperate
28:14one day and i was like ai open chat gpt how if you're a person like me who has xyz xyz xyz going
28:23on how can i make time to do xyz chat gpt was like wow you're doing a lot right that's gonna be hard
28:31we'll read you sometimes i was like oh wow chat gpt just read me to filth but then it went on to detail
28:39here's how you can attack and compartmentalize these problems and the anxiety just step by step
28:46brick by brick to break this down and get to your goal over time because it's really the being
28:51overwhelmed and anxiety thinking about it all at once and literally chat gpt helped compartmentalize
28:57the problems and proposed solutions that were actually like tactically mapped out so they felt
29:05doable and attainable for me versus this big mountain and it's really basic to uche's point but
29:11it helped relieve a lot of anxiety for me from a mental health pov just to see somebody else
29:15problem solving on my behalf what about you maya um how have you seen it or how can people use ai
29:21to sort of level out their life their lifestyle so for the creative directors and the creatives and
29:27the artists in the house a lot of times we get really overwhelmed when we build a team it's one
29:33thing when you're doing all the creative but once you build a team or you hire a production company
29:37or a photographer or someone in film it can be extremely overwhelming to get the ideas that are
29:44locked up in my head and convey that to a group of people who don't know me are just finding out about
29:50my brand so i use um the very first uh the press play collection that we launched last year i actually
29:57modeled that in ai so that i could send this to these people and say this is what's in my head
30:03help me create that it also helped me to just organize my thoughts and to create some context
30:09around this brand world that i was building so i think that ai has been really really good for
30:14myself and other creatives that i know just to help us decompress to help us find what's next and
30:21really think intentionally about what's next in our own creative worlds and to be more effective
30:27communicators because creatives have a really difficult time um sometimes communicating um
30:33what we need and what we want to see in the worlds that we're building no absolutely and i've also used ai
30:38like just this is like very basic but grocery lists supplements like those types of things if i'm
30:45looking for the best supplements or i'm looking for a grocery list where i could hit a certain amount
30:49of calories i feel like it's always been helpful in that sense um i think we have one more question
30:55was that was it behind you yeah a mic oh there he's right here walking towards you
31:09thank you thank you hello everyone my name is jaylen gibbs nice to meet you guys nice to meet you you
31:15might have to oh can you hear me yeah okay um i do use the product so thank you um i do have a
31:21question regarding just being apprehensive of using ai i'm a writer i'm an actor creative one side i am
31:29willfully submitting my ip you know my whole my intellectual property and also it is also collecting
31:37that data and it's a scary thing you know it's like okay like i'm willfully giving this to this system
31:43and not knowing how it's really going to be used um so i would love to just get your perspective
31:48on do you have fears on using ai i understand that it is a tool it's an asset um but there it is a little
31:56scary for you know people um since it's kind of it's been around forever but like we're finally you know
32:02using it we're acknowledging it's present so i just love to get your perspective i think ethics is a major
32:10component of ai i don't think that we can really have an accurate conversation about this new technology
32:15without talking about the ethical part the things that are missing there are if you do a little
32:21research some platforms that allow you to upload the work that you've done the creative that you've done
32:26so that it's fairly and equitably used so you can creators can determine who and how um you know
32:34who can use the products that they create or the output that they create and how it's used and there's
32:39also that's where more black innovation comes in like i said the work is not done we need more people
32:46that look like us to start to build platforms and to legally help us protect our ip definitely
32:54definitely what about you siobhan terms of service um straight up i mean it is scary to think about
33:04to everybody's point i mean i've used it for like fitness stuff too meal plan stuff you know i think
33:11you really do have to think twice about what you're saying into it and what you're feeding it absolutely
33:16which is why i said earlier some jobs you have to do um i do think though that there's a lot of education
33:23that we can all proactively do to understand our rights in the evolving world of ai and creative ip and
33:30intellectual property and it's expanding but i think it really depends on the types of information
33:36you're feeding into it and to your point if you're a writer or maybe you're a filmmaker or maybe you're
33:41a musician and you're using there is you know music based ai companies where you can throw a song and
33:47it'll spit back out it'll separate the stems the vocals from the beat and everything where did your
33:53song go though so i think you need to think about it but you also need to read terms of service as a
33:57person who's worked in tech for a long time um you need to continue reading terms of service because
34:05they're always evolving for all the apps anything in your phone you need to understand what the terms
34:10of agreement and service are for your data especially if it's free yeah that's a good that's
34:16a good point good way to end it all right ladies can you um tell the audience where to follow you
34:22where to find you um yeah um i love the do that is d-o-u-x is where you can find us on instagram i love
34:30the do and the do.com d-o-u-x such an entrepreneur she didn't tell us her personal stuff she said just
34:37follow my brand what about you siobhan when you see the brand you see me i like that um at future
34:44creatives um we're at future creatives on instagram and i'm at siobhan c awesome let's give it one last
34:50round of applause for these ladies thank you so much
35:20so
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