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  • 2 days ago
The grand opening of the Pakistan NextGen Hospitality Challenge 2026 took place with great enthusiasm at the College of Tourism & Hotel Management (COTHM) New Garden Town Campus. The prestigious competition has officially begun, bringing together talented hospitality students, professional chefs, and industry experts from across the country. Over the next few days, participants will compete in a variety of culinary and hospitality categories, showcasing creativity, innovation, and professional skills. The event aims to inspire the next generation of hospitality leaders and strengthen Pakistan’s growing hospitality and tourism industry.

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Transcript
00:21Hello, my name is Zainab Amal Shafiq and I am the founder of Pakistan Action Hospitality Challenge.
00:26This is basically a 4-day event that we are going to do Season 2.
00:30In this competition, there are specifically hospitality, tourism, baking and culinary relevant competitions for those 4 days.
00:56Hello, this is Noor Fatma.
00:58In Qatam, there is an inauguration ceremony in Qatam.
01:01I was greeting the team for food and beverage and restaurant service.
01:05The dates of next-gen are from April 8-11.
01:07The students are making a strategy for the next-gen are also at the beginning of April 9-11.
01:28In the end, there is an opportunity to engage in the competition and to make new activities.
01:34The students are actually making a strategy for the next-gen are.
01:37They will be doing gap analysis, which are made of tourism policies, tourism economy, and relevant strategies and plans.
01:44Students will study gap analysis and then pitch their strategies and pilot plans,
01:49which we will also pitch directly to government and private sectors,
01:53so that they will be doing more work in tourism and hospitality sector and showcase their skills.
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