- 2 days ago
Shark Tank India - 5th March 2026 Full Episode
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TVTranscript
00:01The supply chain is very tough and it becomes so expensive when you give it in the pure form to
00:06the public.
00:08Even this is a very big challenge.
00:10Sea Bakhtan has a commodity that has a thorough education required.
00:14Education is the key.
00:15But the supply chain is also critical.
00:17Because if you don't reach it, what do you do with education?
00:20In the last four to five years, the supply chain has been very strongly built up.
00:25There are a lot of Sea Bakhtan available.
00:27In the Nubra Valley, in the Leh, in the Cargill areas.
00:30There are a lot of farmers and micro-entrepreneurs.
00:34In the last four to five years, we have developed a strong connection.
00:37There are pluckers that have been harvested.
00:39Beating the bush is a technique.
00:41After that, we collect it in small boxes.
00:44We collect it in our primary processing units.
00:47We convert it in a pulp form.
00:50After that, we take it in Delhi, in cold storage.
00:53One or two degrees centigrade, in chillers.
00:55In the last four years.
00:56In the last four years.
00:57In the last four years.
00:58In the last four years.
00:59In the last four years.
01:00In the last four years.
01:00It will go up to October.
01:02Projection goes wrong.
01:03It can go horribly wrong.
01:04You don't have any damage.
01:06Our whole projections of the recording is 1.5 times, 2 times.
01:11And we keep it in cold storage.
01:13This year, we have procured 500 metric tons of Sea Bakhtan.
01:17Fantastic.
01:19This is really interesting.
01:21Ma'am, ma'am, ma'am.
01:22I can't tell it.
01:24Please don't squeeze it.
01:25I can't tell you.
01:25Don't squeeze it.
01:26My God.
01:27It is very tough.
01:27I can't squeeze it.
01:29I will show it to you.
01:30We have come up with a very pocket friendly form
01:33which people can easily carry in their wallet
01:36and it contains 10 ml of pure cibacorn pulp
01:40and we just need to hold it like this
01:44and squeeze it
01:46Nice
01:47Very nice
01:48Very good packaging
01:57It's very dangerous tasting
01:58Mango taste without any sugar
02:00I love the taste, it's very good
02:02Wow
02:03I'm drinking it from the benefit of it
02:06There are antioxidants in it
02:08and because of the antioxidants
02:10it's called the super fruit
02:13It's like a ham and a ham
02:15Exactly that taste
02:18You talked about the main antioxidant
02:22there are properties
02:25Antioxidant is also in the omega
02:27Antioxidant is also in the vitamin C
02:28So what are the differences of the antioxidant?
02:33What are the differences of the antioxidant?
02:36The value of the antioxidant
02:37is a technique that we call the ORAC
02:39Oxygen Radical Absorbance Capacity
02:42per 100 gram of apple
02:43which is the ORAC value
02:44that is somewhere around 3,000 ORAC points
02:48In the sea buckthorn pulp
02:49we get about 125,000 ORAC points
02:53100 ml
02:54Look, Einstein said
02:55that you can torture data to tell anything
02:59100 gram save goes 100 ml
03:01And the pure sugar
03:02with these shots
03:02they compare it
03:03they don't have a fair comparison
03:06This is a 13,000 ORAC
03:08This is a price of Rs. 42
03:08in this capsule
03:10It's a capsule
03:12It's just as if I actually
03:13can eat the omega-3, 6, 7, 9
03:17It can be of omega-3, 6, 7, 9
03:22This is also a capsule
03:24If I eat the omega-3, 6, 7, 9
03:26It's a capsule
03:27If I eat the omega-3, 6, 7, 9
03:29What would I do?
03:30Actually, sir,
03:30we get all omega-3, 6, 7, 9
03:31We will take it.
03:32What happens in the Omega?
03:35It is in the form of ester, is synthetic,
03:37so it doesn't get much absorption in the body.
03:40This is the Omega purely plant-based Omega.
03:43This price range is for Krill and fish oil.
03:48But it's a vegetarian.
03:49Vegetarian is a very big thing,
03:51because I am a vegetarian.
03:52And when fish oil is got a gnarly.
03:54That's why you kill a fish then you can have it from plant.
03:57In one shot, how much of the RDA, vitamin C, omega 3 will be consumed in this day?
04:05Around 20%.
04:06What kind of nutritive requirements will be finished in your day?
04:10Not to be offended if I can tell you.
04:13See, but what a major purpose is to provide your body complete nutrition in your body?
04:18But that purpose is not to find the consumer.
04:21The consumer is also to find a very specific thing like Shilajit.
04:26You are looking for protein, calcium, vitamin D, vitamin C and omega 3.
04:34Generally, people are looking for this.
04:36Not to be offended, ma'am.
04:37But what you are saying is that there are a limited percentage of people.
04:41India is a mass market.
04:43And India is having a lot of deficiency in terms of vitamins and the vital nutrition.
04:48You don't know how much of my vitamin C daily requirement is covered in this one?
04:52Ma'am, the RDA is calculated.
04:54So tell me.
04:56Vitamin C can be 25% of RDA.
04:59You can get 20% of the RDA.
05:01But you can get 20% of the RDA.
05:0120 to 25% of the RDA.
05:0220 to 25%.
05:03But you don't get that much.
05:05The reason is that for any vitamin in the body, there are a lot of core factors of minerals and
05:09vitamins.
05:11They will get all the C-buckton in all of the C-buckton.
05:14And what will be the benefit of me?
05:15In the world, there are a lot of research papers in the world that C-buckton and its derivatives in
05:21various forms have the ability to manage many problems in our body.
05:27Top three, tell me.
05:28Like fatty liver, thyroid, immunity, hyper-tension.
05:32So actually, this piece, you don't have to reach.
05:36There are any category that is in the pay-off partitions.
05:52If you look at our product portfolio,
05:55we have blended with C-buckton's benefits with Ayurveda and a few products developed with Ayurveda.
06:01There are a lot of products that are used to help in the sugar management of Diavel,
06:05in the name of the weight management of Fitwell,
06:08in the name of the female wellness, in the name of Femwell.
06:11And in this way, we have a lot of products that are prepared.
06:14So that's why you wanted to reach out.
06:17Why did you get out of toothpaste and jam?
06:20Our thought is that C-buckton is very essential for your body.
06:24However, you can take it, you should take it.
06:28We're using toothpaste, oil, aata, aata, whatever you're using.
06:33We want to increase the number of SK.
06:35I think that C-buckton is not a trend or search volume.
06:41The trend is only one thing.
06:42No, one second.
06:43I'm not going to be offended.
06:46We've been attached with C-buckton's holistic power.
06:51To be everything for everyone,
06:53is making it much harder for you to be anything for anyone.
06:57So today, I'm not excited.
07:00Best of luck, I'm out.
07:02What was the business of last three years?
07:04Top line and EBITDA?
07:06We got started in July 2021.
07:09We received 4.5 crore revenue in the first year.
07:12And our EBITDA was around 2.5%.
07:15Next year, we received 6.5 crore, 1.75%.
07:20Third year, we received 5.4 crore,
07:22where we had a slight loss, minus 0.38%.
07:25And in 2024-25, we received 9.78 crore,
07:30with EBITDA of around 2.5%.
07:33Currently, last six months,
07:34we received 14 crore turnover.
07:36And currently, our EBITDA is 10%.
07:39What is the projection of the year?
07:41This year, we are projecting 40 crores.
07:4340?
07:43Yes, 40 crores.
07:45Tell us about channels.
07:46Where do they sell?
07:47Amazon is the largest contributor,
07:49which comes around 51%.
07:51Then it's Flipkart, which comes around 6%.
07:54Then we have community, which comes around 24%.
07:56What is the community?
07:58Where we connect with students and moms.
08:00We educate and aware about business skills.
08:03And then we share margins with them.
08:06Before three years,
08:07we were working in the community.
08:08When our product market fit
08:10thought that this is the range,
08:12which is doing good.
08:13Then we came on to market places in August 2024.
08:17Then we identified strategic influencers.
08:20And they were nutritionists.
08:21These were nutritionists.
08:22These were dietitians.
08:23Some of them were doctors.
08:24And they posted on their page
08:26and directed it to Amazon through a code.
08:29Amazon directed it through a code.
08:30After this,
08:31let me tell you about this outcome.
08:32In December,
08:33the keyword searches were around 25-30,000.
08:36But in March,
08:37it went to somewhere around 20 lakhs.
08:39And now,
08:40if you talk about keyword searches,
08:42it's around 9-10 lakhs.
08:43The average keyword searches
08:44for C. Buckthorn.
08:45Actually,
08:46this is a very good technique
08:48that all the smart brands are using.
09:03So,
09:13this is a very good technique.
09:15So,
09:16I want to know the products.
09:18I want to know the business.
09:20This business will be 3-4 verticals.
09:22What verticals?
09:23One verticals.
09:24See Buckthorn.
09:25The other three verticals.
09:26We don't know.
09:27We don't know.
09:27We have already decided.
09:29To invest,
09:30it's very necessary to know
09:32what to invest.
09:33So,
09:33that's the future concern.
09:35That's the present concern.
09:36No, no, no.
09:36That's the present concern.
09:37That's the present concern.
09:38No, no.
09:40we don't invest in the present concern.
09:42Now,
09:43this is actually offended.
09:45Offensive line.
09:46We will tell you.
09:50We will tell you.
09:50We will tell you.
09:51But we will tell you.
09:52We will tell you.
09:54Listen,
09:55I am out.
09:57The sharpness
09:58that I need
09:59and the benefit
10:01is 45 minutes
10:02to get to that.
10:04The biggest benefit
10:05of C. Buckthorn
10:06goes around
10:07vitamin C
10:07and omega content
10:09of it.
10:09This is the biggest
10:10value proposition
10:11that any influencer
10:13projects
10:13that they are talking
10:15I am out.
10:16But I wish you
10:16the very best.
10:19You guys are working
10:20towards a very good
10:22vision overall.
10:24But now,
10:25to communicate
10:26the stories
10:27that the consumers
10:29have to trust
10:31At least,
10:32that you haven't
10:33heard us until now.
10:34After that,
10:35I thought
10:35that you are
10:36like an activist
10:37for C. Buckthorn.
10:39You will be known
10:40in the world
10:41for this ingredient.
10:42But now,
10:43when we are asking
10:43questions,
10:44you will say
10:44this will become
10:45four ingredients
10:46of the company.
10:48So,
10:49I am confused.
10:50Seriously.
10:52I am not
10:53with you today.
10:55But all the best.
10:56In the last one year,
10:57we have grown our revenue
10:58to 5x.
11:00And what is our vision?
11:02That C. Buckthorn
11:03is going to become
11:04a synonym
11:04for C. Buckthorn.
11:06That is what
11:07we want to build.
11:07And so,
11:08we are working.
11:09Yes,
11:10it is possible that
11:10today,
11:11we cannot communicate
11:12here properly
11:13here.
11:14But consumers
11:15communicate
11:16and trust
11:17too.
11:18have done
11:18our products
11:19to purchase.
11:20What you have said
11:22is the opposite
11:23of them.
11:25I think
11:26four of you
11:27need to sit down,
11:28vision this company
11:29properly,
11:30and then decide the route.
11:34I am a consumer
11:35for sure.
11:36I love the taste.
11:37But I am sorry.
11:37I am out.
11:40A saying is
11:41simple scales
11:42fancy fails.
11:45I have never heard
11:46that this is our brand
11:48vision.
11:50We are going
11:52It is not a good
11:53investment decision
11:54for me.
11:55So,
11:55I wish you all
11:57the best.
12:00Thank you so much,
12:01guys.
12:03Take care.
12:04We are made very
12:05specifically
12:06disease-wise
12:06products.
12:07Whatever we have done,
12:09we are proud of it.
12:10And we will definitely
12:11take well with it
12:12to the next level.
12:13If they haven't understood
12:14yet, maybe it will
12:15come tomorrow.
12:16Brother,
12:16it is simple.
12:17It is always fun
12:19when you are talking
12:19in your language.
12:20Why do we enjoy
12:22the shark tank
12:22in India?
12:23Because we are talking
12:25So,
12:26we connect
12:26very much.
12:28When I heard
12:29about anime,
12:30I thought
12:31it will be a little effort
12:32from my side.
12:33It will be a new
12:33format.
12:34Then it will happen.
12:35First,
12:35look at the scene,
12:36then look at the scene,
12:37then look at the scene,
12:37then look at the scene,
12:38then look at the scene.
12:38I will go up and down.
12:40And then I realized
12:41that it is also available in Hindi.
12:43Listen to you.
12:44So,
12:44it is also available in Hindi.
12:46Actually,
12:47not only Hindi,
12:48Tamil and Telugu.
12:49This is the top three recommendations.
12:53The first recommendation,
12:54my friends,
12:56recommended me.
12:56After that,
12:57this is the name of anime
12:58you.
12:59The name of Solo Leveling Show.
13:02The second recommendation is
13:04Sentenced to be a hero.
13:05This is a new,
13:06new, new, new,
13:07Crunchy Roll.
13:08The third recommendation is
13:10if you are a fan of football,
13:12then look at Blue Logs
13:13will be made.
13:15Friends,
13:16there are more titles
13:17and many,
13:19Hindi,
13:19Tamil
13:20and Telugu
13:20are still in 469.
13:22The top anime titles
13:24check out
13:25just on Crunchy Roll.
13:27Ready to anime?
13:28Download Crunchy Roll.
13:29.
13:32.
13:51.
13:52.
13:54.
13:55.
13:55.
13:55.
13:55.
13:56.
13:56.
13:56.
14:11Oh my God!
14:27It is a problem in the youth today and there is no instant solution that it is not.
14:40I love hair!
14:43No hair!
14:45What's going on?
14:46Wow! Magic show!
14:53That's crazy!
14:55You have failed AI!
14:58Presenting Indian Hair World.
15:01At Indian Hair World, we provide baldness ka instant solution through hair patch and extension
15:07to our four offline stores.
15:10Amazing!
15:11And now you will be going from this to this.
15:15Oh my!
15:16And we don't just sell hair patch.
15:18We provide maintenance, servicing and cleaning.
15:22So, if you come to Indian Hair World, you will become our lifelong customers.
15:29Hi Sharks!
15:30We are Shayak, Shoham, Sudipto, Kolkata, founders of Indian Hair World.
15:36And our ask is 1 CR for 5% equity.
15:41Sharks!
15:42We both brothers have solved this problem.
15:48Oh my God!
15:51So, we have lived from this.
15:52Identical twins!
15:54Sharks, invest in us, because we believe to never give up on your hair.
16:01Amazing!
16:02What a picture!
16:03What a picture!
16:06Incredible pitch.
16:09Incredible pitch.
16:10Incredible pitch.
16:18There's some folding patch here.
16:20Of course, you need it.
16:22But if you need it in this spot, it's a little bit.
16:25So, you can also put a patch on them.
16:28And they don't understand.
16:30People are doing hair transplant.
16:32There's no knowledge of hair transplant.
16:35There's a lot of hair transplant.
16:36It's very painful.
16:37Very painful.
16:39Actually, could not be your point.
16:41It is not painful.
16:43In fact, the transplant industry grew 10X.
16:48When you were living in the sand,
16:49you came to me once in my house.
16:51When my child was born,
16:53and you became a star.
16:56Yes.
16:56So, auntie, give me a gift?
16:58What's that?
16:59What's the gift?
17:00I'll go to myself.
17:29Hi.
17:29Hi.
17:30Don't do it, don't do it, don't do it.
17:32Don't do it, don't do it.
17:34Don't do it, don't do it, don't do it.
17:37Don't do it, don't do it.
17:40Don't do it, don't do it.
17:41Don't do it, don't do it.
17:43Don't do it, don't do it.
17:48Adobe Acrobat Studio is all new.
17:50What can PDF spaces with AI do?
17:52Do a sales invoice, that's really neat.
17:54Adobe Express brings the heat.
17:55Now we're talking, it's time to share.
17:57Every page, every doc, everything's right there.
18:00Now you can do that.
18:01Do that for the all new Acrobat.
18:03Teenage me, acne just doesn't look,
18:05I'm feeling it.
18:07But every acne type,
18:08just a proper allergic,
18:10body wash and body spray,
18:13back acne,
18:14spot corrector and cleanser,
18:16face acne.
18:23If you can think like a shark,
18:24stop thinking and start playing Be A Home Shark.
18:30watch pitches,
18:31set sticks and predict,
18:33you can win exciting prizes.
18:34Download the Sony Live app now.
18:36Our baldness issue is,
18:38when we were in class 12,
18:40it started with me and my brother,
18:42together.
18:43I see people laughing at us,
18:45and making fun of us.
18:48We both,
18:49we both,
18:49we can remove the taboo,
18:52and tell everyone,
18:53that you can look good once again.
18:57What age are you now?
18:5832.
18:5932.
19:01Soham,
19:01don't you wear today,
19:02or don't you wear today?
19:04Yes,
19:04I will wear it.
19:05How do I wear it?
19:06I wear it.
19:07And I wear it.
19:07That's why you're going to have a smile.
19:12I'm not a little girl.
19:18I'm not a little girl.
19:19Actually,
19:20a hair patch is not the first option.
19:22Each person tries a nail or transplant,
19:26because at that time,
19:27everything happens.
19:28How does the hair look look like?
19:30How do you feel?
19:31We had to transplant with my mother's money.
19:33When you don't get results, you go into bad depression.
19:37Why did you get results?
19:39Because today, hair transplant is very popular.
19:42Prices are also reduced.
19:43The reason prices are reduced is that people are reducing hair transplant.
19:47In 2012 or 2014, people had no knowledge of hair patches.
19:52For hair transplant, you need to have a few things, which is very important.
19:56If your donor area is not strong, then your results will never be good.
20:02What doctors never tell us.
20:06Plus, hair transplant is also very painful.
20:09Very painful.
20:10Actually, Kunal, to your point, it is not painful.
20:15One day is pain.
20:17I don't agree with your data.
20:20In 2012, we had more transplanted and now we are less.
20:24In fact, the transplant industry has grown 10x.
20:28Of course, hair patches are also a great solution.
20:31But if you don't want to say bad or bad, then you probably don't need it.
20:36Total cost compared and tell us.
20:38If you go to a good center, then if you put 2,500 to 3,000 grams,
20:44then approximately 1,000,000,000,000,000,000,000,000.
20:47When we were doing it, at that time, the rate was very high.
20:52It depends on the area of the baldness.
20:54It depends on the area of the baldness.
20:55It was not transparent.
20:56It was a wrong decision.
20:59Celebrities are also wearing hair patches.
21:01No one doesn't want to wear hair patches.
21:03It's just that we are not having options.
21:04No one does not wear it.
21:07Which is how many times you wear?
21:08It's called an Australian hair patch.
21:11This is what you can do to the house.
21:13You can go to the center in the home,
21:14you can go to the center.
21:15But this price will start at the center for 16,000,000.
21:20How much is your life?
21:30foreign
21:32foreign
21:51Yeah.
21:51I'm not sure how to make it.
21:52But with the patches, the quality is really good and very high.
21:56But it's not in India, it's not a matter of manufacturing.
21:58So, you can't buy made to order.
22:00We can buy the vendors from China.
22:05So, it's made to order not?
22:09If you need any customization...
22:11You say that people don't need customization?
22:15How many variants import from China?
22:17In China, basically, our main variant is one variant. That is called 0.3 mm. That is the light to
22:24share the lights in the world.
22:26Did you think that you had to order this?
22:30People would have to fit a lot of people?
22:32Because otherwise, this is standardized way.
22:35VR, etc.
22:36Through online scale.
22:39The decision of the offline store in today's world in today's world, how do you buy it?
22:44I have to take a lot of cash.
22:47The cash is of no use.
22:49Until it is not proper cutting, it is not given shape.
22:54For someone to use a short wall, for someone to use a military cut,
22:59they can't do online online.
23:02It is next to impossible.
23:04Have you tried it or have you tried it without saying it?
23:06No, we have tried it.
23:09The normal power is not going to do cutting.
23:13Guys, do you have a video of this cutting and sticking which you can see?
23:17Please show it.
23:18To your point that training can happen, no?
23:21What's the problem with the technician?
23:23Suddenly scale increase.
23:25It's a good idea for scaling.
23:29If the technician is a good idea, what did he put?
23:33Gum.
23:33Gum.
23:33Why did you put the gum?
23:34You will take it out a day, right?
23:37No.
23:38No.
23:38We don't have a system like that.
23:40Someone comes in a month and comes in a month to do servicing.
23:44They don't need a problem in life.
23:48And then they take it?
23:50They take it?
23:50They take it?
23:51Normal.
23:52Normal.
23:52Normal.
23:53Will you have to do this?
23:53It means they are seamless.
23:55It's very seamless.
23:57This is the zero cut.
23:58This is a patch which we get from China.
24:01Look, in our line, the most important thing is that trust.
24:05This is where you give it, it will be true.
24:08It will be fulfilled.
24:15But the expectations will be fulfilled.
24:25So this is like a commodity. It's the service absolutely and the experience is a difference. Yes
24:34Honest Joe banana. I bet you can leave clean home care and personal care products
24:38He can food stain remover. Yes, I got a thing. Yes, we can set up a dollar instant stain
24:44He up to talk to products and bye-bye stay in my body. Yes, I think so I guess same
24:51So yeah, that is fantastic. Yeah. Good job guys. Thank you. Thank you
24:57Indi Dadel ke mohole me teams utraengi aamne saamne
25:03What's lovely
25:08Oh
25:08Oh
25:10Oh
25:11Oh
25:11Oh
25:11Oh
25:11Oh
25:12Oh
25:12Oh
25:12Today we are going to fight.
26:05I love you, I love you.
26:30Welcome to Shark Tank India, co-powered by Lahori Zira, Adobe Acrobat and Crunchyroll and partner Fix Dharma.
26:37Please tell us about the sales.
26:39In 2023-2024, we did 1.5 CR.
26:43In 2024-2024, we did 1.67 CR.
26:46Right now, we are sitting at 72 lakhs.
26:50For the startup, there is a very low growth.
26:53Absolutely.
26:54Agreement.
26:54But now, we are starting to get online.
26:57Have you changed in stores?
26:58Every year, one-one store will grow.
27:01How much of the same store growth is?
27:03This year, we have 20% growth.
27:05Most of the time, we have a lot of money.
27:08We have a lot of money.
27:09Three friends, we have 4, 5, 6.
27:13But this is not an investable business.
27:15Till the time you do something totally, like you pivot and you take it online.
27:20This is a very non-expandable business.
27:24For those reasons, I am out.
27:26I wish you all the best.
27:27But I cannot invest in this business.
27:30Thank you, sir.
27:42For those reasons, I am out.
27:44This is my best vision.
27:47In America, there are super cuts as a chain of hair cut places, right?
27:52In India, there is one hair salon chain, right?
28:00So, this whole sector is very disorganized.
28:02And there are small small small service centers.
28:05So, we will make money and live our life.
28:09But it is not investable.
28:11We will make money and live our life.
28:15And for that reason, I am out.
28:31But this is a huge survival system.
28:35To have a post-trainship in the building,
28:35I don't believe of this whole goal.
28:37Not that if you don't have the millor problems,
28:40I will take a short loop direction.
28:41So, you have accomplished constructs.
28:41About how you should complete the roadгу bike travel.
28:43That is a significant upgrade in the保障.
28:44You are more than small.
28:44You the same pieces that help your talent does.
28:45You have kicked all theヤジ люб человека.
28:46So you, I am honest.
28:46Wow, complete the achievement of the goal CRM.
28:46I am interested in evaluating you, not just personally but from a company perspective also.
28:52But today I am out here. All the best to you guys.
28:57The salon chains, yes it is unorganized, but in metros there are a lot of organized chains.
29:05Why do you start a services model?
29:07Why do you start a business model?
29:09Because there is a barbara that tells you.
29:12Sir, you have dandruff, your hair is dry.
29:15He is criticising your hair.
29:17He is the best sales guy.
29:19So maybe they can just say, sir, you have a consultation set up.
29:23You can talk about it.
29:25We are taking a million dollar idea.
29:27You will open three thousand outlets.
29:31We will never think that we will open three thousand outlets.
29:34Without a major capex, you will only install a technician.
29:38Today I am out here.
29:40Hopefully you will get feedback from everyone.
29:42And a great business.
29:44All the best.
29:45Wish you all the best, guys.
29:46All the best.
29:47Thank you, sir.
29:47In a B-blend salon, you will be able to do it in a pilot.
29:59It was a pleasure meeting everybody.
30:03Thank you so much, guys.
30:04I want to meet you today from the country's biggest, which have come here, the founder of Indian Hair World,
30:13Tino Soham, Sahak and Sudipto,
30:16whose two brothers are connected. What are you doing with them?
30:19I am a friend of their childhood. We are three friends of their childhood.
30:22What the truth is, this is a friend of mine.
30:24Just these guys came from the tank, and in the house there was a little warm-warm-warm.
30:30We drink this warm-warm-warm.
30:34I would like to hear the cheers!
30:38Cheers!
30:43How was this in the rap?
30:45Good, it's very good.
30:46How did you get feedback?
30:47How did you get the feedback?
30:49I got the feedback because they also got some feedback
30:52which will come to our business in the future.
30:54So it was overall a very good experience.
31:17You came to our business and we started our business.
31:20Because we started our business as you three have done.
31:22Exactly, there's a business.
31:24When you get the balliness,
31:26he thought how to get his look with the other.
31:30So this went on when I saw one shop.
31:33All shops were empty but it was very cheap.
31:36So when I went to that shop,
31:38I saw that it was a business of a hair patch.
31:40And people have had a lot of problems with balliness.
31:43So this business grew up.
32:09I would like to make you guys an offer.
32:17For me, the fact that you are not doing D2C, which you are not doing D2C, that is a very
32:23good thing.
32:28So Viraj, I have given a very fair offer based on where the business stands today.
32:35I have given a very fair offer based on where the business stands.
33:33I have given a very fair offer based on where the business stands.
33:35It's time to share. Now let your team build from there.
33:38Now you can do that. Do that with the all new Acrobat.
33:42In the teenage days, the acne is not only visible.
33:45But every acne type is only one perfect.
33:49Dixterma Salisab range. Body wash and body spray.
33:52Back acne. Spot corrector and cleanser. Face acne.
33:57You can do that with the skin.
33:58Team ready. Move.
33:59This is only the start of the world.
34:01The one who is playing the world.
34:03The one who is playing the world.
34:05We will see how the world will be playing.
34:07The one who will be playing the world.
34:08The one who lives in the world.
34:09The one who lives in the world.
34:09Two percent of the company.
34:12Invest in Honest.
34:13Because it's awesome for your nest.
34:18Kinshuk, Jahangir and Atul. Welcome to Shark Tank Season 5.
34:21Thank you so much.
34:23How was the start of Honest?
34:24When I was at FMCG head, I was seeing that
34:27there is a demand in Germany.
34:30Better for you brands.
34:32And every category of the movement was different.
34:34Jahangir was looking at the other side as a consumer of this.
34:38So, whatever I have in my life,
34:41there is an important factor.
34:42I was also a father of Rimshah.
34:44My skin was a little sensitive.
34:47And the issues of the articularia and allergies.
34:50Throughout the growing phase, she was facing.
34:53When Kinshuk had a discussion about them,
34:56especially during COVID-19 time,
34:57we had this discussion.
35:00We had to grow clean products.
35:03We have to grow clean products.
35:07How are you different?
35:07There are many brands that say that they are safe,
35:12but they can buy some chemicals.
35:14Like EDTA, Triclosan, etc.
35:17So, there is an exclusion list.
35:19There are 15 chemicals that we have never used in our products.
35:24The other thing,
35:25there are many products that have not been certified.
35:27So, whatever needs are,
35:29we have certified.
35:30Who can we give certification?
35:31Because that's very important to build trust.
35:34We have national NABL accredited labs.
35:36So, if we touch our skin,
35:39then it will be dermatologically tested.
35:42Like our baby disorders gel,
35:43which is a waste of residue.
35:45Then we will test carcinogenic tests.
35:48If it is a germ kill claim,
35:49then it will be a germ kill test.
35:51Like in our toy cleaner,
35:52there is 99.9% germ kill.
35:55But the germ kill has been achieved,
35:56it is a differentiator.
35:57So,
35:59you are making a cleaning brand
36:00or a personal care brand?
36:04Because no one doesn't want us to put it on the wall,
36:06which we have to be a burden.
36:07We use the same brand.
36:09We use the same brand.
36:10We use the same brand.
36:11We use the same body lotion.
36:12We use the same brand.
36:12In India,
36:12there are not so many examples of any brand.
36:16But internationally,
36:17if we look at it,
36:18Babyganics is a brand.
36:19We use the same brand.
36:20The home care and personal care
36:22are focused on children's.
36:23The company of Jessica Alba is also
36:27personal care,
36:28home care,
36:29baby hygiene,
36:30they all cater.
36:32The thing is,
36:32we have to build trust.
36:34We have seen that
36:34if we go with a full stack approach,
36:37we do not need to remain in one market.
36:40We have seen it.
36:41You will remain in the market.
36:42You will remain in the market.
36:45For your home care expertise,
36:47you need the R&D strengths
36:49and the personal care expertise
36:51that you need the R&D strengths
36:52are very different.
36:55What is the wedge in the market?
36:57I mean,
36:58what is the love of the consumer,
36:58honest,
37:00when will it start?
37:02We have made the products
37:03made the wedge.
37:05If you look at our positioning,
37:07this is a fun performance
37:09and effectiveness
37:10of a mission.
37:11I think that
37:12in personal care
37:12it is necessary.
37:13It is necessary.
37:14How are your responsibilities
37:16and shareholding
37:18divided?
37:19I am the CEO of the company.
37:21I am the CEO of Atul CMO.
37:25Shareholding?
37:26Shareholding,
37:26we are the same.
37:28Any money raised till now?
37:30We have raised 4.9 crore.
37:33We have 20% diluted.
37:36This is a food stain remover.
37:38Yes.
37:39There is a food stain from the clothes.
37:41Yes, right.
37:41Let me show you.
37:42I need a demo.
37:43Every day,
37:44there is a sauce on my shirt.
37:45This is a sauce.
37:47This is a sauce.
37:48This is a sauce.
37:49We have a sauce.
37:50We have a sauce.
37:52We have a sauce.
37:53We have a sauce.
37:53We have a sauce.
37:53It is very good.
37:54You have a sauce.
37:57And how long will it take
37:59to remove the stain?
38:0020 minutes.
38:03And it will be hidden.
38:05This is not a sauce.
38:07This is an sauce.
38:10This is a sauce.
38:10Is it sharp?
38:14We have a sauce.
38:15It will be sticky.
38:15You put it down.
38:15I will put it down.
38:17I can make sure that you have made it.
38:19But this is not too much oil.
38:21It will also make the oil.
38:22You will get it back.
38:23I will keep it.
38:23we will make it clean.
38:27If I can prevent it from the oil.
38:29here 3.52 and before we had 1.6 crore.
38:34Now in the first six months, we had 2.8 crores.
38:372.8 crores?
38:39And what will this year over this year?
38:40In this year we will be 10 crores.
38:43Why?
38:44We will be running 10 crores.
38:47Why?
38:47We will be running around 70 lakhs.
38:49What will we do in September?
38:5262 lakhs.
38:54And this month we will be 68 to 70 lakhs.
38:56It was like a month in which we had a step function.
39:00In April, we were doing 25 lakhs on an average monthly.
39:04At that point of time, our two products launched by by stain and by by double.
39:09As it was launched, we started seeing traction.
39:14What was the bottom line of your 24, 25, and what was it now?
39:18This year, it was minus 20% EBITDA.
39:21And in the last quarter, it was minus 10%.
39:25In September and October, it was minus 7%.
39:29And in October, it was plus.
39:31That's a very good improvement.
39:33In the last year, our EBITDA was minus 49%.
39:37Why?
39:39We worked on two angles.
39:41The biggest thing is that we improved our gross margin.
39:44We improved at least 15% of the gross margin compared to last year.
39:48How much was it?
39:59In the last half, they now became very generally familiar.
40:04듣kel của to person?
40:05Did you notice at Ohio's how much$0 an eBay?
40:08And you say consultant in November, doing business?
40:08The score cima on five times?
40:12Any problem?
40:13Not only ages.
40:13I'm looking for any of the sales package.
40:15If we were doing business, you agree with customers?
40:17Okay?
40:18I was looking for requests.
40:18It was really low by and把rogates.
40:18Okay, what's the denken at
40:19our less than 2%
40:21We have to take a few calls from start-up
40:23and we have decided
40:25that the EBITDA is positive
40:26is more important for us as a business
40:28and then we will focus on our D2C
40:31We have tried to keep in our GT
40:33We have to launch the product
40:34on Amazon's platform
40:37to get the customer
40:39acceptance
40:41The products that are good
40:42velocity are in the second phase
40:44which is in our quick commerce
40:46We know that there are some products
40:50that are ready for the modern trade
40:51or for the GT
40:52We have to pick up in 10 GT
40:54and put a display there
40:57and there will be some idea
40:59that the product market fit
41:00We have used the same playbook
41:02in Bangalore, we have 5 standalone stores
41:05which are equivalent
41:07We have repeat
41:07We have buy-bye doodle
41:11and buy-bye stain
41:12We have impulse visibility
41:14We have bought more than 100 units
41:17in a month
41:18So we have confidence
41:19that now this product is ready to go for modern trade
41:22These are your top 2 products
41:23Buy-bye stain and buy-bye doodle
41:24and how much is the gross margin?
41:26So buy-bye stain gross margin is 72%
41:30Buy-bye doodle gross margin is 78%
41:33and how much is the best
41:33The share of sales is 80%
41:37and buy-bye doodle
41:39now the new launch is 10%
41:41but the second largest is it?
41:43This is a second largest
41:44This is a baby dish wash
41:49It's about 15 percent.
41:50If you look vintage, it's about 1 year full product.
41:53How much rating on Amazon?
41:54Top selling is 3.9, 3.7 and 4.4.
41:58Are they not doing the job?
42:00We're trying to solve communication.
42:02What happens in stains?
42:03First of all, when you buy a stain remover,
42:06I feel that I have a 1 year old shirt.
42:09I try it.
42:10Since our communication is very clear,
42:13if there's stain in the last 24 hours,
42:15then our product works.
42:16So generally, the product will lighten,
42:21but the customer's expectation is that it's complete.
42:24So we're trying to solve communication.
42:26Look, you guys are very dedicated.
42:29But the category you've chosen,
42:32this is a tough battle.
42:34This is a category creation battle.
42:37This is not a share gain battle.
42:39It can only happen by marketing it directly to the consumer.
42:44And for that, channels like Meta and B2C
42:48would actually be far more critical channels.
42:50The rest of the channels,
42:51they're a sales fulfillment channel.
42:54And since I've not seen your focus on that
42:57and your expertise in that,
42:59is why at least I feel I would not want to partner today.
43:03So guys, I'm out for those reasons.
43:07Two questions answer.
43:08At a hero SKU level,
43:10you are positive on CM2 or not?
43:12And second, repeat customers for hero SKU.
43:15So the question is,
43:17that we are in our overall portfolio
43:18CM2 positive.
43:19Today's date.
43:20Okay.
43:21So hero, definitely by default,
43:24by default, 20-30%.
43:25That's a good point.
43:26And second question.
43:27Yeah, it's a derived number.
43:28So our estimate is around 30%
43:30or six months duration.
43:32Because this product is not a daily use.
43:34We are talking about our customers.
43:36So it's in two months.
43:37Guys, I'm out.
43:40You have a lot of insights in the market.
43:42You have no insights on the hero SKU.
43:45And not having those consumers on D2C,
43:48there is a big miss.
43:50Build a little D2C presence,
43:52understand your repeat,
43:54understand your cohort M1, M2, M3, M4,
43:57like repeat.
43:57Until that's not it,
43:59I don't have confidence in a brand building.
44:01Focus a little on the basics.
44:03But for today, I'm out.
44:07I love your branding,
44:10your tagline,
44:11Limitless Childhood.
44:12It's very empowering.
44:14Having said that,
44:15you have almost 1.5 crore burned in the last 15-16 months.
44:20You were investing in the 50% gross margin.
44:23You were investing in the 50% gross margin.
44:26So this was fundamentally a flawed business until March.
44:31Very luckily for you,
44:32you found something
44:33which is 70-78% gross margin.
44:36Which is good.
44:38And now,
44:39almost 40% of your business is coming from that.
44:42It is very important now
44:45that you sharpen your positioning
44:46and make these two products a hero.
44:52But now,
44:53your core business,
44:55your product market fit,
44:58it will not be figured out.
45:01So you need to double down on this
45:03and then come back and raise.
45:05Till then,
45:06I wish you all the best.
45:07I'm out.
45:09Can we see the product now?
45:11The T-shirt?
45:12Yeah.
45:21I think the redness is gone.
45:23Good job guys.
45:27I would like to make you guys an offer.
45:30But don't negotiate.
45:31It's a non-negotiable offer.
45:34I would like to offer you 70 lakhs for 5%.
45:40Because I'm in a very nascent stage of business.
45:43I've given you the current business,
45:45not projection,
45:46but valuation.
45:48I think there is potential.
45:51You understand retail.
45:53I've made a decision at that point.
45:56Thank you so much.
45:57In this category,
45:59there's a lot of interest.
46:01But there is,
46:02if we don't focus,
46:05then the customer will not make a picture
46:07that we have.
46:09Identity loss.
46:11I'm thinking about this whole thing
46:13that I'll do it today.
46:15Unfortunately, I won't do it.
46:18Today I'm out.
46:20I wish
46:21that you guys
46:22focus on your assortment.
46:25All the best.
46:28Guys, you have an offer.
46:32So, Viraj,
46:33we have a counter for you.
46:36We have two and a half percent
46:37for 70 lakhs.
46:40I think I've given a very, very fair offer
46:43based on where the business stands today.
46:46For me,
46:48the fact that you're not doing D2C.
46:50You don't do D2C.
46:51You don't do D2C.
46:51You don't do D2C.
46:52No, that's a great thing for me.
46:54That's a great thing.
46:54A great thing?
46:54A great thing.
46:57I'm telling you,
46:58we focus on marketing
46:59and the rest of the infrastructure
47:01are developed
47:02and we'll sell it there.
47:04This is the only offer
47:06and it is non-negotiable.
47:10Okay guys, decide.
47:17We can tell.
47:18Deal Paki.
47:19Alright.
47:20Good decision.
47:21CEO Sahab,
47:22very good decision.
47:24Congratulations, sir.
47:26Wish you all the best.
47:28Good product.
47:29Good district.
47:34All the best.
47:36Pleasure.
47:38Thank you, Shaks.
47:38Congrats.
47:39Congrats.
47:45Well done.
47:485% is nice.
47:49Not bad, huh?
47:49It's a good take.
47:50It was a good take in the company.
47:52But I disagree with you on the D2C part.
47:54Proximal SoilSense
47:55has made some revolutionary technologies
47:58that have been accessible from Precision Agriculture.
48:01This is my portable device.
48:04NutriSense.
48:04This is the whole lab
48:06in this small device.
48:08Our company's Grow It.
48:10They launched it.
48:11There is a Chinese sensor
48:13that has been used in that.
48:15Which is not really a NPK sensor.
48:17Our soil nutrient sensor.
48:19NPK sensor,
48:20you only make it,
48:21you also buy it.
48:22These sensors,
48:23we have made it.
48:25And this is the world's most compact
48:27soil testing machine.
48:28There is nothing like this in the world.
48:29I was very inspired listening to you.
48:39We'll dial 1-0-0-0-0.
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