Shark Tank India 5 6th March 2026

TV DRAMA RELOADED

12 hours ago

Transcript

00:00:28Transcription by CastingWords

00:00:30In Little Cherry Bomb, we get flowers, pancakes and 45 healthy, kid-friendly options.

00:00:37To give kids a balanced nutrition, it's tough to design the rocket.

00:00:41I would know because I'm a mom and a rocket designer too.

00:00:45Oh, that's enough. Nice.

00:00:51Proximal SoilSense has made some revolutionary technologies.

00:00:55We have access to precision agriculture.

00:00:57Like NutriSense.

00:01:00This whole lab is in this small device.

00:01:04After 14 years of research and effort,

00:01:07you are seeing the result of SoilSense.

00:01:09SoilSense.

00:01:23SoilSense.

00:01:37SoilSense.

00:01:38Shaks, for today's question,

00:01:41How many people have a average average?

00:01:46They are not vegetarian.

00:01:48A, 10-30%, B, 30-50%, C, 60-70%, D, 70-80%.

00:01:5970-80%.

00:02:01D.

00:02:01That is the correct answer.

00:02:03Now tell me, if there are 70 to 80% of the audience who are non-vegetarians,

00:02:10then why do not have any exciting options for non-vegetarian lovers in snacks?

00:02:17Hello Sharks, I'm Hudiya Goyal.

00:02:19And I'm Akul Goyal.

00:02:20I've brought you to the shark tank for you.

00:02:23An exciting news!

00:02:26For our chicken-pagloo lovers,

00:02:28chicken taste and chips crunch in a single packet.

00:02:32Hooked Chicken Chips.

00:02:35Hooked Chips are not chicken flavor.

00:02:37They are made from actual chicken.

00:02:39They are baked and ready to eat.

00:02:41And with 17 grams of protein,

00:02:43in just 100 calories,

00:02:45there is also a healthier option.

00:02:47That is, taste and nutrition is a perfect combination for the Indian tongue.

00:02:51And mind you, no potatoes were harmed in this process.

00:02:56Today, our ask is $50,000,000 for 7% equity.

00:03:01So Sharks, don't chicken out and invest in us.

00:03:05I will comment on the taste.

00:03:07Yes sir, please.

00:03:08It's not bad.

00:03:10I mean, it's okay.

00:03:11But I feel very weird about eating a chicken chip.

00:03:15I don't know why.

00:03:16But is it tasty?

00:03:17It's crunchy.

00:03:18It's crunchy.

00:03:19It's crispy.

00:03:20But taste is, well, you know, it's a chip.

00:03:24I mean, it's not a strong flavor.

00:03:27As a chicken lover and eater,

00:03:30I would say,

00:03:30what you eat regular chips,

00:03:32its taste profile is different.

00:03:34But I'm eating 3rd or 4th,

00:03:37especially towards the end,

00:03:38I can actually feel the chicken.

00:03:41If you talk about nutrition,

00:03:43this nutritional value,

00:03:45which is 17 grams in a 30 gram packet,

00:03:48and just 100 calories,

00:03:49is currently unmatched.

00:03:50That's amazing,

00:03:51which is 17 grams and 30 grams.

00:03:53But you put 14 grams in the same packet.

00:03:56But that's a small printing error,

00:03:58because it's a very young start.

00:04:00I mean,

00:04:00your biggest USP protein is,

00:04:02so small error,

00:04:03it's not a big error.

00:04:04But okay.

00:04:05We're sorry about that.

00:04:07What is Bazinga?

00:04:08And what is Hooked?

00:04:09Why are our two brands?

00:04:10So, canal Bazinga is our company's name,

00:04:13which is Bazinga Eco Foods Private Limited.

00:04:15And Hooked is something

00:04:17that we have inspired from our customers.

00:04:20When did you launch your product?

00:04:21In this year, May.

00:04:23And when did this happen?

00:04:26In 2021.

00:04:27It took you 4 years to bring it to...

00:04:29Yes.

00:04:29Did you use your expertise

00:04:31or yourself?

00:04:33We have hired food technologies,

00:04:35we have done research and development,

00:04:36we have done R&D for the seasonings,

00:04:38and we have hired companies.

00:04:40So, that's why

00:04:41we have taken the period of 2-3 years

00:04:42in 2021-2025.

00:04:44And you were doing full-time?

00:04:45Both?

00:04:45Ma'am, I'm full-time.

00:04:47Apul is still working.

00:04:50Why are you full-time now?

00:04:51We are boot-strapped.

00:04:53So, whoever our funds are now,

00:04:55he's the source.

00:04:56He's the source of financing.

00:04:57You can tell your background,

00:04:59Akulandia.

00:04:59I have 6 years of experience

00:05:01in marketing.

00:05:02I have a JWT,

00:05:03which is Vanderman Thompson now.

00:05:05I've worked with them

00:05:06two years on multiple brands.

00:05:08After that,

00:05:09I came to Mumbai

00:05:10to work with Aditya Bhalla

00:05:11as a performance marketing manager.

00:05:13And after 2024,

00:05:15I started hooked.

00:05:17And what are you two related?

00:05:18He's my brother.

00:05:19He's my sibling.

00:05:20Brother.

00:05:21I've done my engineering

00:05:22in Canada

00:05:22in computer engineering.

00:05:24After that,

00:05:25I've done my MBA from IIT Delhi

00:05:26in strategy and marketing.

00:05:28People do MBA from IIT Delhi?

00:05:30Yes.

00:05:30It's a good MBA program.

00:05:32Good.

00:05:33After that,

00:05:34I joined consulting.

00:05:35I was in Bangalore

00:05:36for a year,

00:05:36before COVID hit.

00:05:38And finally,

00:05:38I moved to Gurgaon

00:05:40where I work with another

00:05:41consulting firm.

00:05:42Now, I'm doing chicken engineering.

00:05:47Akulandia,

00:05:47please tell us about business

00:05:48about your business.

00:05:49How are you available month-wise?

00:05:51Where are you available?

00:05:52How are you communicating

00:05:53to the consumer?

00:05:54We have four variants

00:05:55in chicken chips.

00:05:57The first is

00:05:58classic chicken chips

00:05:59and tandoori chicken tikka

00:06:00which is 30 grams.

00:06:01in 10 grams.

00:06:02In 10 grams,

00:06:03we have Peri Peri

00:06:05and barbecue chili

00:06:06which is a little spicy flavor.

00:06:08The price point is

00:06:09for our 30 grams.

00:06:10It's 120.

00:06:12And the 10 grams

00:06:12is 40 rupees per pack.

00:06:14The GTM is available

00:06:16on the QuickCommerce platform.

00:06:18We are available on

00:06:18the e-commerce platforms.

00:06:19Who are you available on

00:06:20the QuickCommerce platforms?

00:06:21We have just got on boarded.

00:06:24In any one cluster?

00:06:26Three cities.

00:06:27That's right.

00:06:28And we are selling on Flipkart

00:06:30our website.

00:06:32Bazinga Food.

00:06:33And we have retail channels

00:06:36in Dehradun, NCR and Hyderabad.

00:06:38Where is the sale mainly?

00:06:40Dehradun was the maximum sale

00:06:42that we started off with.

00:06:44Offline?

00:06:44Offline.

00:06:59Offline?

00:07:00Offline.

00:07:00In three stores.

00:07:01In Dehradun.

00:07:02This month,

00:07:03we have already

00:07:04got 2,000,000 rupees

00:07:05because we have

00:07:06on boarded with QuickCommerce.

00:07:07And gross margin

00:07:08is how much?

00:07:1174%.

00:07:11What is your marketing strategy?

00:07:13As we are on boarded

00:07:15we will have to

00:07:17sell ads there.

00:07:17We will have to

00:07:18optimize on keywords.

00:07:19Are you talking about keywords?

00:07:22Yes.

00:07:22How many chicken-chips

00:07:24searches come from?

00:07:26About chicken-chips

00:07:27there is no new

00:07:28search.

00:07:28There is a new product

00:07:30and a new category.

00:07:31Yes.

00:07:32So you have to get

00:07:32on-platform

00:07:34QuickCommerce

00:07:35from Meta

00:07:36so that requires

00:07:37massive spending.

00:07:38Yes.

00:07:39And now we are bootstrapped.

00:07:40Yes, we are bootstrapped.

00:07:42How much burn is now?

00:07:43Around 1.5 lakhs.

00:07:45Which burn is now?

00:07:46Salaries,

00:07:47rent,

00:07:48electricity.

00:07:49Salaries,

00:07:49how much?

00:07:5019%.

00:07:51It doesn't mean

00:07:521 lakh sales.

00:07:5380,000 is a salary.

00:07:5580,000.

00:07:57What are you selling?

00:07:58Are you selling functionality?

00:08:00Are you selling value?

00:08:01Are you selling taste?

00:08:02What are you selling?

00:08:03What is your brand

00:08:04stand for?

00:08:04The first thing

00:08:05we want to project

00:08:06is taste.

00:08:07And after that

00:08:08nutrition

00:08:09is the secondary thing.

00:08:11Why doesn't it say

00:08:12anywhere

00:08:12if you are selling taste

00:08:13tastes like real chicken.

00:08:18So Anupam,

00:08:19we have written

00:08:20real chicken chips

00:08:22Yes, that's right.

00:08:23I understand

00:08:24you have put down

00:08:25who you have made

00:08:26but if your primary reason

00:08:28to exist

00:08:29is to give me

00:08:30pick up snack

00:08:31that tastes like

00:08:32real chicken

00:08:33then you have to

00:08:34take that position

00:08:35right?

00:08:36For example,

00:08:38a line like

00:08:38tasty chicken

00:08:39anytime, anywhere

00:08:40would have communicated

00:08:42that proposition

00:08:44because the proposition

00:08:46is going to be

00:08:47the real chicken

00:08:47which is going to be

00:08:48much more

00:08:48that you should do

00:08:50if there is a problem

00:08:51in the market

00:08:51that people say

00:08:52that chicken chips

00:08:53are coming

00:08:53but the flavors are coming

00:08:54now there is an option

00:08:55for real chicken chips.

00:08:57Here you have to create

00:08:57a category

00:08:57and rightly so

00:08:59it will create more

00:09:00from taste

00:09:00so I think

00:09:01there is work

00:09:02that should be done

00:09:03on that side.

00:09:04Understood.

00:09:05In India,

00:09:06some of these

00:09:07have been created

00:09:08as a category

00:09:08in India

00:09:10actually a brand

00:09:12called Wild.

00:09:12It's a US-based brand.

00:09:14Its revenue

00:09:15is around 350 crores.

00:09:17What do you sell?

00:09:18Only chicken chips?

00:09:20There is

00:09:21a small portion

00:09:22of pork chips as well.

00:09:23And how old is this?

00:09:24From 2019.

00:09:26From 2019

00:09:26and now

00:09:27they have reached

00:09:27about 300 crores.

00:09:29Do you think

00:09:29that's a good number?

00:09:31Not the best number

00:09:33but I would say

00:09:33it's a decent number.

00:09:35It's a very new product

00:09:36and they also

00:09:36created a category

00:09:37outside.

00:09:40Today

00:09:40we don't like

00:09:41marketing

00:09:42especially

00:09:43if you are

00:09:43individually driven

00:09:44and passionate.

00:09:45And chicken

00:09:46is a very passionate

00:09:47country.

00:09:48Especially people

00:09:49who eat chicken lovers

00:09:50what have done

00:09:51for them

00:09:51to engage

00:09:52in the hook?

00:09:55This is our

00:09:56Instagram page.

00:09:57Why is it not

00:09:57called hook?

00:09:59It's called

00:10:00Bazinga.

00:10:00It's a confusion.

00:10:01In the packet

00:10:02there is confusion.

00:10:04Why didn't you drop

00:10:05Bazinga?

00:10:06Why do you have

00:10:07both brands

00:10:07bought?

00:10:08We had feedback

00:10:09that it's a catchy name

00:10:10so we just wanted

00:10:11to keep the company name

00:10:13on the packet.

00:10:13You have an emotional

00:10:14relationship with Bazinga

00:10:15words.

00:10:16The consumer doesn't care.

00:10:18You are confusing

00:10:19both brands

00:10:20with the consumer.

00:10:20Yes, absolutely.

00:10:21You are trying

00:10:21to buy chips

00:10:22on the page.

00:10:23You are not making

00:10:24a community of chicken lovers.

00:10:26That's why

00:10:27there is no more

00:10:28engaging.

00:10:29We have a lot

00:10:30of content

00:10:31which we are slowly

00:10:32and slowly putting out.

00:10:33But we have

00:10:36some unconventional

00:10:37methods

00:10:37through marketing

00:10:38that we have

00:10:39on our car

00:10:40we have a lot

00:10:41of chips

00:10:41and we have

00:10:42all the delhi

00:10:43and gudghans

00:10:44roamed around the whole.

00:10:46Why did it

00:10:46make it real

00:10:46Instagram

00:10:46on Instagram?

00:10:48We are still working

00:10:49on the content

00:10:50part of it.

00:10:50It's not a chips

00:10:51lover.

00:10:52You have to excite

00:10:53the chicken lover.

00:10:54So put it on the

00:10:55side of the side

00:10:57that would have

00:10:58created far

00:10:59more interest

00:11:00and desire.

00:11:01Like an excitement

00:11:02saying that

00:11:02what's going on

00:11:03on the side of the side

00:11:04of the side

00:11:05of the side

00:11:06of the side

00:11:08I like your enthusiasm.

00:11:12Category creation

00:11:13I have done

00:11:132-3 times

00:11:13and it's very, very hard.

00:11:16It takes 10-20 years

00:11:18so that's

00:11:19very courageous

00:11:20of you.

00:11:20But I don't like

00:11:22the taste

00:11:23of what you've got

00:11:24here today.

00:11:26It's a good

00:11:27use case

00:11:27a niche use case

00:11:29which is

00:11:29functional

00:11:30protein

00:11:32supplement

00:11:32which you don't

00:11:33want to take

00:11:33protein shakes.

00:11:34It's a good way

00:11:39to get into the market

00:11:40because 15-17 grams

00:11:41just in a packet

00:11:42of chips

00:11:43is

00:11:43an easy sell.

00:11:46But

00:11:47I'm not seeing

00:11:48that right now.

00:11:48So I'm out.

00:11:49Good luck guys.

00:11:51In season 1

00:11:52there were two companies

00:11:53Beyond Snacks

00:11:54and Tags.

00:11:55And I said

00:11:56I'm tired of this

00:11:58banana chips

00:11:59it's very common.

00:12:00But the chicken flavor

00:12:01I want to do

00:12:02Tags

00:12:02because it's popping

00:12:03I was very fascinated.

00:12:05I invested

00:12:06and tried

00:12:07to go to GT

00:12:08ultimately

00:12:09they were bought

00:12:09over by Reliance.

00:12:12At a lower valuation

00:12:14than what I paid for

00:12:15because

00:12:15their money

00:12:16is finished.

00:12:18So whereas

00:12:19Beyond Snacks

00:12:20is doing much better.

00:12:21It's much easier

00:12:22to grab market share

00:12:23in slight innovation

00:12:24in a large established

00:12:26category

00:12:26than category creation.

00:12:29So think about that.

00:12:30But for today

00:12:31I'm out.

00:12:35The only way

00:12:37is to raise

00:12:38a large amount.

00:12:40And for that

00:12:40you have to see

00:12:41some differentiation

00:12:43in terms of

00:12:44your marketing

00:12:45in terms of

00:12:45your marketing.

00:12:47And the packaging

00:12:49is very difficult

00:12:50to open.

00:12:52The back

00:12:52typos

00:12:53and two brand names

00:12:54are now

00:12:55raw

00:12:56in this company

00:12:57situation.

00:13:00So for that reason

00:13:01I'm not able

00:13:02to invest.

00:13:04but very happy

00:13:05that you have

00:13:06thought something

00:13:06out of the box

00:13:07and wishing you

00:13:09a lot of power

00:13:10and courage

00:13:10to build this.

00:13:11Thank you so much.

00:13:13Category creation

00:13:14needs to be

00:13:16a very important

00:13:17thing

00:13:17that

00:13:18at least

00:13:19one thing

00:13:21needs to be

00:13:21superpower.

00:13:23Either

00:13:24your taste

00:13:24or

00:13:26your branding

00:13:27or

00:13:29your social

00:13:30media

00:13:30game

00:13:31superpower

00:13:31or

00:13:32your

00:13:33superpower

00:13:33is very important.

00:13:35I wish you all

00:13:37the best.

00:13:38Thank you so much, man.

00:13:40Sometimes

00:13:40people

00:13:41work for passion

00:13:42so

00:13:43I'm going to give you

00:13:44an offer.

00:13:46Wow.

00:13:48Because

00:13:48I would want to see

00:13:49something like this

00:13:50built.

00:13:51Thank you so much.

00:13:52And the condition

00:13:52that you're

00:13:53doing

00:13:54I'm

00:13:56My offer

00:13:57is

00:13:5750 lakhs

00:13:58for 20%

00:13:59of the

00:14:01company.

00:14:03And

00:14:04non-negotiable offer

00:14:05first.

00:14:07Can you give us a second

00:14:08please?

00:14:09Of course.

00:14:16Papa,

00:14:17one offer

00:14:1950 lakhs

00:14:20for 20%

00:14:2150 lakhs

00:14:21for 20%.

00:14:22So,

00:14:22tell us what to do.

00:14:23You are there only hope.

00:14:25Yeah, they'll do it.

00:14:26They'll 200% do it.

00:14:33Will you become

00:14:34Noorga?

00:14:34You'll become

00:14:35Yeah.

00:14:42It's a deal.

00:14:43All right.

00:14:45Look, no money

00:14:46anything.

00:14:47And we'll definitely

00:14:48improve on the taste.

00:14:50Work on the taste.

00:14:51without the taste

00:14:54we'll make you a fan

00:14:55of the taste.

00:14:57Two people will send

00:14:59so many chips

00:14:59and we'll

00:15:01take care.

00:15:04Thank you so much.

00:15:05Thank you so much.

00:15:06I want chicken dance

00:15:07to you.

00:15:08Chicken dance.

00:15:09Oh my God.

00:15:10Chicken, chicken, chicken, chicken.

00:15:11Banana.

00:15:16Thank you so much.

00:15:17Thank you so much.

00:15:19Thank you all the nice guys.

00:15:20Thank you very much.

00:15:31Thanks for having me.

00:15:33I want to see you,

00:15:33Gig assembled this morning.

00:15:36Let's see.

00:15:37Keep fruits.

00:15:38Friends.

00:15:39I'm Mr. W env Jordan.

00:15:41Hey Look everyone,

00:15:43to 50-80$.

00:15:45I'll tell you

00:15:48the OW cops and

00:15:49Kings,

00:15:49two doctors.

00:15:50Let's go!

00:15:51How are you guys?

00:15:52Very big.

00:15:52Very excited.

00:15:53Did you have chips or did you have chips?

00:15:55Absolutely.

00:15:56What we are seeing is chips.

00:15:58What a big deal.

00:15:59We talk about the design of Canva Power

00:16:00and the design of the product

00:16:03we are doing a lot of reviews.

00:16:05You have chosen a lot of color combinations.

00:16:08And you are also doing your own products.

00:16:10So how do you get your favorite color lavender?

00:16:12Tell us about it.

00:16:13It's a chips brand.

00:16:15We wanted some poppy colors.

00:16:17That's why we chose these colors.

00:16:18Because again we didn't want to be

00:16:20a conventional

00:16:21lal peela neela.

00:16:23So that's why we chose these brands.

00:16:25This is actually our fourth packaging.

00:16:27Which we have designed in Canva.

00:16:30We have taken a lot of inputs.

00:16:32So you will see that we have a cartoon character.

00:16:34Because originally people thought that

00:16:36they are pet chips.

00:16:38So that's why we gave them feedback.

00:16:40They told us that you have a character

00:16:43or a human included.

00:16:44This human is designed on Canva.

00:16:46What about it?

00:16:47And all the color combinations.

00:16:49There are already palettes in Canva.

00:16:51Which we kind of use as well.

00:16:53And for all our marketing collaterals.

00:16:56That's why we use Canva.

00:16:58That's very sweet of you.

00:16:59What do you think?

00:17:01When you first see a person's product.

00:17:02What should you think?

00:17:04Attract.

00:17:05You should put a rack on a rack.

00:17:08That's a new product in the market.

00:17:10Which is very fun loving.

00:17:12It has a vibe.

00:17:13It's premium.

00:17:15And of course chicken.

00:17:17Good.

00:17:17That's great.

00:17:18You have got some investment.

00:17:20And now I want to celebrate your pitch.

00:17:21I want to celebrate them.

00:17:22I want to give you a swag kit.

00:17:26Canva swag kit.

00:17:27Canva swag kit is for you.

00:17:28And canva premium subscription too.

00:17:30Thank you so much.

00:17:31So friends.

00:17:32They have a swag kit.

00:17:33I am going to give you a swag kit.

00:17:34I will try to hit them on the chips.

00:17:36I will hit them on the chips.

00:17:37Today's canva power pitch is enough.

00:17:39We will see you next time.

00:17:40For home, play a home shark.

00:17:42And play a home shark.

00:17:43And play a shark.

00:17:43Sharks of the sharks.

00:17:44Analyze the fish.

00:17:45And play stakes.

00:17:46And play a prediction.

00:17:47Download the Sony Live app now.

00:18:10Sharks.

00:18:11Sharks.

00:18:11If you give a balanced nutrition.

00:18:12It is also more difficult to design the rocket.

00:18:14I would know.

00:18:15Because I am a mom.

00:18:16And a rocket designer too.

00:18:18Oh.

00:18:19Nice.

00:18:20Sharks.

00:18:21My name is Jyoti.

00:18:22Also known as Little Cherry Worm.

00:18:24And I am Gaurav.

00:18:25We have come from Meret.

00:18:27Little Cherry Worm.

00:18:28We get flowers, dosamixes, pancakes.

00:18:3245 healthy kid friendly options.

00:18:35In 2019.

00:18:37I started my new research.

00:18:39How to make his food more nutritious.

00:18:42And tasty.

00:18:43So what?

00:18:44I have done nutrition courses.

00:18:46And all of them have been made in my home.

00:18:48I thought.

00:18:49Why only our kid.

00:18:51It needs to be all Indian kids.

00:18:53And it can be a successful business.

00:18:55I wasn't sure.

00:18:57Because.

00:18:58Then I showed them data.

00:18:59That India has been born every year.

00:19:01Every year.

00:19:02Every year.

00:19:15Every year.

00:19:16But.

00:19:17Kid friendly.

00:19:19Clean food options.

00:19:20For which.

00:19:21Our ask.

00:19:2275 lakh rupees.

00:19:23For 3% of our equity.

00:19:24Investing are sharks.

00:19:26Because this business.

00:19:27Rocket.

00:19:28Designed.

00:19:29Awesome.

00:19:30So tell me.

00:19:31Where did you come from from this line?

00:19:33Basically.

00:19:34I was working in chemical engineering.

00:19:35And I was working with a firm.

00:19:37And I was in the R&D department.

00:19:39I used to work for rocket propellants.

00:19:42And some high energy materials.

00:19:43But.

00:19:44That job was very physically taxing.

00:19:47Somehow.

00:19:47I was missing something in life.

00:19:50So I left that job.

00:19:51So you were not rocket designer.

00:19:52You were working in chemistry.

00:19:53No.

00:19:54M.Tech.

00:19:54I have done chemical science and technology.

00:19:57From DRDO lab.

00:19:58Where we studied rocket, missile designing, propellants and explosives.

00:20:01We studied well.

00:20:03Got it.

00:20:04I was a professional cricketer.

00:20:06Oh.

00:20:07Rocket scientist and cricketer got together.

00:20:09What a combination.

00:20:10And made a brand.

00:20:12What a combination.

00:20:13What a combination.

00:20:13I played a cricket from UP for 9 years.

00:20:15I played the captain of the Hunter 19 side.

00:20:17What a combination.

00:20:18Back in 2005.

00:20:19I played cricket in 24-35 years.

00:20:21I played in Jain University in Bangalore.

00:20:23I did a sports hotel.

00:20:24After that, I did a few businesses.

00:20:27Then we got into a little cherry mom.

00:20:29When I launched these products.

00:20:31Our product is Happy Tummy Mix.

00:20:32After the launch of 15 days.

00:20:34I got a message.

00:20:35That a 7-year-old child has been constipation.

00:20:38And after eating it, it has a relief.

00:20:42What is it natural?

00:20:44Actually, it is alpha-amilase.

00:20:47It is sprouting grains.

00:20:49In a particular ratio, it is daal, ragi and wheat.

00:20:52They are properly sprouted, dry and dry rose.

00:20:57It is powder.

00:20:58So, it is also chemistry.

00:21:00You have made it.

00:21:01Actually, I did child nutrition courses.

00:21:03I did a lot of doctors workshop.

00:21:05And there I got a clue.

00:21:08Amilase, alpha-amilase.

00:21:09It is very important for kids.

00:21:10Cherry mom, good going.

00:21:12You work a little deeper.

00:21:13I like that.

00:21:15I have seen a few brands here.

00:21:17And outside I have got companies.

00:21:19Who specialize in children's healthy food.

00:21:23So, there is a differentiator here.

00:21:25What does the brand really stand for?

00:21:28My first thing is that we have to make sure

00:21:31that whatever ingredients we are adding,

00:21:33they will be nutrients for kids.

00:21:34Because many children eat less food.

00:21:36And plus, to make a product,

00:21:39I will decide the ingredients first.

00:21:41Then it will decide the ratios.

00:21:42Then it will be good for kids.

00:21:44It will be tasty or not.

00:21:45Then I have my chief tasting officers.

00:21:47My two children.

00:21:49I will open them.

00:21:50Can we taste it?

00:21:52Yes.

00:21:53Then my staff,

00:21:54I will open them.

00:21:57And then only we launch it.

00:21:59I understand what you are saying.

00:22:01That my product is better than others.

00:22:04But this is what everyone is saying.

00:22:05Everybody is trying to make a good product.

00:22:07And the only pack today I find is

00:22:08natural and nutrient dense.

00:22:10So, it will be table stakes.

00:22:12Especially for kids.

00:22:13There is no point for kids.

00:22:16It is also very exciting.

00:22:17What do you mean?

00:22:18It is like a pancake.

00:22:19It has a taste for kids.

00:22:20It has noodles.

00:22:21You can taste it.

00:22:22This is the pancake?

00:22:23Yes.

00:22:23What is it?

00:22:24It has ragi.

00:22:25It is unsweetened cocoa powder.

00:22:27For the clean ingredients that it is,

00:22:29it is actually very tasty.

00:22:31But for kids, it is not a little bit less.

00:22:33I like it.

00:22:34No, no.

00:22:34Actually, if you add them from the beginning,

00:22:36it will be very good.

00:22:38But if I want to switch from, say,

00:22:40Slop Farm or the existing kids' focus brand.

00:22:43I will compare it to the brand.

00:22:45Our fruit powder is good.

00:22:47It is good.

00:22:47So, the aftertaste is good.

00:22:48Just on the taste.

00:22:49There are noodles.

00:22:50They are pretty good.

00:22:53Who has this noodles made?

00:22:53There is kodo millet.

00:22:55There is a little bit of wheat.

00:22:56There is a laddu.

00:22:58But kids don't eat this laddu.

00:23:00I love it.

00:23:01But kids eat this laddu.

00:23:02My daughter is 4 or 5 laddu.

00:23:13It will start.

00:23:14And we have made it in our minds

00:23:17that for at least 12 years,

00:23:18children will get a balanced nutrition.

00:23:20So, who is the product of age group?

00:23:2218 months to, I would say, 5-6 years.

00:23:27You told me that you have 2.5 lakh moms' community.

00:23:30That's a pretty big number.

00:23:32So, help me understand how to create,

00:23:34how to engage, how to monetize.

00:23:36I started my page.

00:23:39My personal page.

00:23:40And I wanted to give general motherhood advice.

00:23:43I did a course of parenting coach,

00:23:45lactation consultant,

00:23:46child nutrition,

00:23:47handwriting expert.

00:23:49And then, relevant information,

00:23:51I started giving mothers.

00:23:53After that, I started workshops.

00:23:56How did you monetize?

00:23:58When we started in the first year,

00:24:00we had 12,000 orders.

00:24:03I had 3,000 mons workshop.

00:24:05They were made a major chunk of customers.

00:24:08Oh, my understanding.

00:24:09This is basically an Instagram page.

00:24:11Yes.

00:24:12Yes, yes.

00:24:13There are 2,500,000 followers

00:24:14whom you call the community.

00:24:15We have split.

00:24:16There are 2,38,000 followers.

00:24:19There are 51,000 followers.

00:24:21And I have made a Tiffins page.

00:24:23There are 10,000 followers.

00:24:26You cannot call followers.

00:24:27You cannot call.

00:24:28That's why I asked this question.

00:24:30Okay, okay.

00:24:30Do you have any WhatsApp community?

00:24:32No one is a different,

00:24:32nothing is like that.

00:24:33Do you have any broadcast group

00:24:34that has a product on Instagram today?

00:24:37Yes.

00:24:37Where can you talk with your engaged followers?

00:24:40Yes, it has around 6,000 mons.

00:24:43Yes, so I would call that as your community.

00:24:45Yes, correct.

00:24:48Now, where do we see this brand?

00:24:50As an indulgent brand?

00:24:51Or is it a nutritious brand?

00:24:53As a nutritious brand?

00:24:55As a nutritious brand.

00:24:59It has a lot of sugar, some 20 grams of sugar every 100 grams.

00:25:03Sir, it's total sugar, our fruit powder is 20 to 25 percent.

00:25:07Added sugar is also written, 18 grams.

00:25:10Sir, it's added to the jaggery, with the fruit powder.

00:25:14Do you think the sugar content is high?

00:25:16Sir, we don't recommend this for a meal replacement pancake.

00:25:20If you go to our website, we also recommend it for 18 months.

00:25:24Who are the top selling products?

00:25:26Sir, our top selling product is Amla Prash.

00:25:28Which accounts for 60 percent of our sales.

00:25:3260 percent?

00:25:33How are you manufacturing?

00:25:35Basically, we have our factory set up.

00:25:39First, we had our outsourced manufacturing.

00:25:42We took it in-house last month.

00:25:44What is the second highest selling?

00:25:46Sir, our second highest selling is 11 percent.

00:25:51And the rest is 30 percent.

00:25:54Is it small or is it big?

00:25:55Yes, sir.

00:25:56Sir, we have our pancake mixes.

00:25:58The rate accounts for 5.4 percent.

00:26:00After that, we have four percent.

00:26:03Tell us one thing.

00:26:04Yes.

00:26:05The price of peanut butter is 1,000 rupees for this jar.

00:26:08I put it on the label.

00:26:09Is it on the label?

00:26:10Yes, sir.

00:26:11The label is on the hazelnut butter.

00:26:15How did that happen?

00:26:18Is it your own manufacturing?

00:26:19Yes.

00:26:20Of course.

00:26:21So, we don't have to go outside.

00:26:23But what price of this is?

00:26:25Sir, the chocolate peanut butter is 1,500 rupees.

00:26:27It's about 300 rupees.

00:26:29It's not wrong.

00:26:30How much is it?

00:26:31Sir, it's about 549.

00:26:33It's not expensive.

00:26:35In the market, it's about 200 or 300 rupees.

00:26:38No.

00:26:38You won't get pure milk.

00:26:41Are you making milk in-house?

00:26:42No.

00:26:43Why is the name of the manufacturer?

00:26:46It's written.

00:26:46It's not the manufacturer's name.

00:26:48It's not the manufacturer's name.

00:26:48It's their food license.

00:26:49It's a number.

00:26:50But it's a requirement that it's manufactured by.

00:26:55Have you ever retired any product?

00:26:58Yes, sir.

00:26:59One product is retired.

00:27:00Okay.

00:27:01So, if there are 45 products,

00:27:03and there are 2-3 products,

00:27:05it's about 80-85% of sales.

00:27:08There are a lot of products

00:27:09that will contribute to half a percent.

00:27:11Yes.

00:27:12And it's not growing up in many months.

00:27:14Why did you keep them?

00:27:15Why did they also retire?

00:27:17Sir, because I feel that

00:27:18whatever products I have made,

00:27:21I believe in them.

00:27:23So, I don't think,

00:27:25let's give it a try.

00:27:27Let's try a little marketing.

00:27:28Let's see how it is.

00:27:29I say it's a little cash flow.

00:27:31It makes sense that

00:27:33we're going to remove it.

00:27:34We're taking a little sale.

00:27:35But...

00:27:35How many times have this happened?

00:27:36I took a 2-3 products.

00:27:39Okay.

00:27:40Tell the revenue.

00:27:41The last year's revenue

00:27:42we closed,

00:27:42it was 2.52 crores.

00:27:45Not bad.

00:27:46How much was the net revenue?

00:27:472.25 crores.

00:27:48And how much is this year

00:27:49in the previous 7 months?

00:27:51It's 1.45 crores.

00:27:53And how much is this year?

00:27:55We're expecting 3.2 crores.

00:27:56We're expecting that

00:27:57the season is starting.

00:27:57How much is this year?

00:27:58What was the bottom line?

00:28:00The last year's EBITDA

00:28:01was 19%.

00:28:03Positive.

00:28:03Not bad.

00:28:04Positive.

00:28:05And this year?

00:28:0613%.

00:28:07How do you decide

00:28:09how much profit

00:28:10and how much personal expenses

00:28:12because your proprietorship

00:28:14is right?

00:28:14Basically,

00:28:15it's our particular expense.

00:28:17we've kept it.

00:28:19We've kept it.

00:28:19It's like 1.5 lakh.

00:28:21We've done that.

00:28:21That's how much we need.

00:28:22So,

00:28:23you show your salary

00:28:24that it's from EBITDA

00:28:26or from the company expense.

00:28:28You draw your money from the company.

00:28:31You draw your money from the company.

00:28:32Papa and Cherry Mama.

00:28:33You've made a good business.

00:28:35You've made a good business.

00:28:36You've also liked it.

00:28:37Especially,

00:28:38the way you work from the company.

00:28:40And you don't leave it

00:28:40quickly.

00:28:42Which is maybe good,

00:28:44maybe not so bad.

00:28:46I just found

00:28:47that your taste

00:28:49and I know

00:28:49people have said

00:28:50that it's good.

00:28:51I didn't feel so good.

00:28:54I thought it was kind of average.

00:28:57You guys are very good

00:28:59but your logo

00:28:59doesn't feel good too.

00:29:03So, for that reason,

00:29:04I'm going to be out.

00:29:07But I'm going to cheer for you.

00:29:09Because if this is big,

00:29:10you'll be healthy

00:29:12according to your claims.

00:29:13Good luck.

00:29:15My investment is gladful.

00:29:17So, that's the reason

00:29:18why I think it's a little bit

00:29:19of a conflict for me

00:29:20and the same type of business.

00:29:22So, I'm out.

00:29:26Where do you get the capex?

00:29:28Do you get the money

00:29:30and the inventory?

00:29:31I had a loan.

00:29:32It was a loan against property.

00:29:35So, is that right now?

00:29:36No.

00:29:37We have paid off.

00:29:38Okay.

00:29:38But our rented space

00:29:40is the factory.

00:29:41Every year,

00:29:41it's a small space.

00:29:43It's a small space.

00:29:45It's a small space.

00:29:46It's a small space.

00:29:47So, I sold off the house.

00:29:50And in the next six months,

00:29:52my new factory

00:29:53with double the capacity

00:29:54will start.

00:29:55And the house?

00:29:56Now, we're going to rent it.

00:29:57Now, we're going to make a house

00:29:58and make a house.

00:29:58Basically, we were living

00:29:59in a very...

00:30:00Big house.

00:30:01Thanks to my father.

00:30:02So, we had a calculation

00:30:03that...

00:30:04But what did Papa call

00:30:04his house?

00:30:06Unfortunately, ma'am,

00:30:07my father is no more.

00:30:08I'm so sorry.

00:30:09Last year,

00:30:09he died.

00:30:10Last eight months,

00:30:11he was on bed.

00:30:11He died for cancer

00:30:12for five years.

00:30:13Sorry, dear.

00:30:15But Papa said

00:30:16that he was taking

00:30:18attention to his house.

00:30:20Oh.

00:30:21Sorry.

00:30:23So...

00:30:23It's okay.

00:30:25It's all right.

00:30:32It's all right.

00:30:34It's all right.

00:30:34that even my mother is there,

00:30:36we were scared

00:30:37to talk about how it would be.

00:30:40And if you're not

00:30:41in five seconds,

00:30:42you're fine.

00:30:42You're fine.

00:30:43You're fine.

00:30:45Amazing.

00:30:46Salute your parents.

00:30:48What support.

00:30:48I wish all entrepreneurs

00:30:50get this kind of support.

00:30:52Jyoti,

00:30:53you're very attached to

00:30:54this business.

00:30:55Yes.

00:30:56Sometimes,

00:30:56I think that

00:30:57that attachment

00:30:58is a little against

00:31:00work.

00:31:02Because sometimes,

00:31:04when we're attached,

00:31:05our objectivity,

00:31:07our clarity

00:31:08gets a little bit.

00:31:10In any business,

00:31:12we should be stubborn

00:31:13in our vision,

00:31:15but we should be flexible

00:31:15in details.

00:31:17Now,

00:31:18it's not a brand.

00:31:20It's a single

00:31:21hero product company.

00:31:25You have to make

00:31:25other products

00:31:27as well.

00:31:28For that,

00:31:29the amount of attention

00:31:30you focus on,

00:31:32the amount of probability

00:31:33will be taken out of

00:31:3410 or 100

00:31:35amounts.

00:31:36Because today,

00:31:37I didn't show that

00:31:38focus.

00:31:41That ability

00:31:42to say no

00:31:42to things

00:31:43which are not working,

00:31:44I didn't show that.

00:31:45That's why

00:31:45I wish you all.

00:31:48I disagree.

00:31:52I disagree.

00:31:54Amla Prash

00:31:55can become

00:31:55100 crores.

00:32:00So,

00:32:01I don't think

00:32:02that you need

00:32:03more heroes

00:32:04because

00:32:05Chavan Prash

00:32:06is actually

00:32:07more than

00:32:08kids' consumption.

00:32:10And

00:32:10Chavan Prash

00:32:11is almost

00:32:12700 crores

00:32:13singular product.

00:32:14And

00:32:14Chavan Prash

00:32:15is almost

00:32:16700 crores

00:32:17people are looking

00:32:17out.

00:32:19But

00:32:20my problem

00:32:21is

00:32:21my own fear.

00:32:25When

00:32:25we were

00:32:26doing

00:32:26our communities

00:32:27and our mothers

00:32:29had

00:32:29a option

00:32:32that we could

00:32:32go to personal care

00:32:33and foods.

00:32:35But

00:32:35one thought

00:32:37that

00:32:38was

00:32:38that

00:32:39we never

00:32:40could have

00:32:41done.

00:32:41If

00:32:41a product

00:32:42has

00:32:43fungal issue

00:32:44bacteria

00:32:44or

00:32:45something

00:32:45that

00:32:46happened

00:32:46and

00:32:49we

00:32:50don't

00:32:51forgive us.

00:32:52That's why

00:32:53I'm not going to be part of this journey.

00:32:57I don't have confidence

00:32:59to do

00:33:00due

00:33:00diligence

00:33:01and

00:33:01verify

00:33:02last year's

00:33:03financials

00:33:04because of

00:33:06proprietorship

00:33:06and all the

00:33:07expense management

00:33:09we have done.

00:33:10the

00:33:11other thing

00:33:12is

00:33:12that

00:33:12you have to

00:33:14write certain details

00:33:16on PAX

00:33:17so

00:33:17I think

00:33:18this business

00:33:19is not investable today.

00:33:22But

00:33:22I wish you the best

00:33:23and keep smiling.

00:33:26Take care guys.

00:33:28Thank you so much.

00:33:29The overall experience

00:33:30was very good.

00:33:31The feedback

00:33:32and tips

00:33:32definitely

00:33:33we will work

00:33:34with our brand

00:33:35and get better.

00:33:36We will try

00:33:37that

00:33:38it's not investable

00:33:39then we will make it

00:33:40investable.

00:33:41The idea is different.

00:33:42But

00:33:43they need confidence

00:33:44and conviction.

00:33:45Are these skills

00:33:46coming to founders?

00:33:48Let's see.

00:33:49Welcome to Shark Tank India.

00:33:50Co-Presented by

00:33:51Canva and Oppo

00:33:51Co-Powered by

00:33:52Lahori Zira

00:33:53and Crunchyroll

00:33:54Partners

00:33:55Reson Solar

00:33:56Fixderma

00:33:57Phone Pay Payment Gateway

00:33:59White Gold

00:34:00and Sophie

00:34:01sahaas,

00:34:02leadership

00:34:02and

00:34:03summerpaling

00:34:03Our

00:34:06happy women's life.

00:34:07women's life.

00:34:31NAMASTE SHAKHS

00:34:32Public Littering is a common enemy

00:34:35And it's two shure-weer, a big bottle,

00:34:38that means plastic bottles and wrappers,

00:34:40and a small bottle, that means this poison cigarette butt,

00:34:42which is the most littered object of the world.

00:34:45We all know how many smokers are in India,

00:34:48and that's why every year,

00:34:4910,000 crore cigarette butts are improperly disposed.

00:34:55Hello, my name is Nihal,

00:34:57and I've come from Dharamshala to introduce you guys to Stub.

00:35:02This is a cigarette butt collection and recycling system,

00:35:05which we sell for now,

00:35:07portable, reusable, odor-proof ashtray.

00:35:10From this, a smoker can stop his cigarette immediately,

00:35:16or dispose of his environment,

00:35:18and protect his environment.

00:35:19Sharks, we all know smoking is the worst habit,

00:35:22but public littering is a close second.

00:35:25And with Stub,

00:35:26we make responsible disposal a little more cool and convenient.

00:35:29Sharks Stub is not a pro-smoking company,

00:35:33it is an anti-littering company.

00:35:34And with this agenda,

00:35:36we want to make more anti-littering products for India,

00:35:39so that we can make our society a little more responsible.

00:35:42Our ask is 25 lakhs for 5% equity.

00:35:45So Sharks, invest in Stub,

00:35:46so that we make the general public more responsible.

00:35:50Oh, wow.

00:35:52Welcome, Nihal.

00:35:53What's your story?

00:35:53Tell us.

00:35:55Luckily, my family is from Himachal.

00:35:58My mother's side is from Dharamshala,

00:35:59my father's side is from Shimla.

00:36:00I live in Dharamshala with my mother's family.

00:36:03So where did you come from?

00:36:05There are two reasons.

00:36:06First of all, I was traveling to Japan in 2018,

00:36:09and I noticed that there are no public dust bins in Japan.

00:36:14But there is no garbage.

00:36:15The garbage is taken to their home and disposed from there.

00:36:19At that time, I got this product

00:36:20which is on the counter.

00:36:25The other reason is that when I moved to Dharamshala

00:36:27two years ago,

00:36:28my mind was that I could clean Dharamshala and Himachal.

00:36:31So I am doing public clean-ups.

00:36:33I am doing it.

00:36:34And at that time,

00:36:35I noticed that there is no garbage.

00:36:37It goes up.

00:36:37But the cigarette butt is no garbage.

00:36:40Once I put it down,

00:36:42it stays in the ground.

00:36:43It has almost been decomposed for 15 years.

00:36:46And in those 15 years,

00:36:47it has less than 4,000 chemicals

00:36:49in the soil and in the water.

00:36:51And the cigarette butt is a very irritating item

00:36:54to carry with you.

00:36:55Put it in the pocket,

00:36:56put it in the bag,

00:36:57there is a lot of smell.

00:36:58It leaks the tobacco everywhere.

00:36:59So when did you start this?

00:37:01In January, sir, this year.

00:37:04Do you smoke yourself?

00:37:05Occasionally, yes, I do smoke.

00:37:07Occasionally, who drinks this cigarette butt?

00:37:08Sir, I mean,

00:37:09every day, 24-7,

00:37:10we don't drink it.

00:37:11Okay, that's okay.

00:37:12I mean, 7-8 occasions.

00:37:17We are not promoting smoking here.

00:37:20Smoking is injurious to health.

00:37:22Tobacco causes cancer.

00:37:23Tell us about this product.

00:37:25How did you think about it?

00:37:27How did you design it?

00:37:28How does it serve its purpose?

00:37:30This is not my invention.

00:37:32This is already ready-made.

00:37:34No one doesn't make it.

00:37:36We have to import it from China.

00:37:37Like Anupam Ji says,

00:37:38if you have an idea,

00:37:40put it on the internet

00:37:41and check its market validity.

00:37:43And then,

00:37:44give it to your friends and family

00:37:45and give it a relevant audience

00:37:46and check if they want to buy it.

00:37:49According to that,

00:37:50I imported 5,000 pieces.

00:37:52In the past 10 months,

00:37:53I sold 2,200 pieces

00:37:54and made a revenue of about 4.8 lakhs.

00:37:58Spreaded over 3 channels.

00:37:59We sell our website

00:38:01which covers about 20% of my revenue.

00:38:03And we sell events

00:38:04and retail partners

00:38:06which covers about 80% of my revenue.

00:38:08How much is it?

00:38:09When we sell online,

00:38:10we sell on our website

00:38:10we sell on 349,

00:38:12including taxes

00:38:13and delivery and everything.

00:38:14And how long does it last?

00:38:15Between 6 and 8 months

00:38:16is what I've seen from my customers.

00:38:18I have a question.

00:38:19I have to ask you

00:38:20if you had to make a cow

00:38:21Yes.

00:38:23So, why is it only for cigarettes?

00:38:25People are so angry

00:38:26in India

00:38:27especially drinking water.

00:38:28Of course sir.

00:38:29Why not just take that use case

00:38:31instead of

00:38:32in the niche

00:38:33in the niche

00:38:34in the niche

00:38:34in the niche.

00:38:36I'm sorry,

00:38:37I'm telling you

00:38:37that the habit of drinking water

00:38:39is still biodegradable.

00:38:41Unlike a cigarette butt

00:38:42which is plastic.

00:38:43So, I thought

00:38:43there should be a convenient solution

00:38:45which is not in metal

00:38:46which is not in your pocket

00:38:47which is not in your pocket

00:38:48which is not in your pocket

00:38:49which is easy to carry

00:38:50for motorcyclists

00:38:51for trackers

00:38:52for anybody.

00:38:53See, in Japan

00:38:54culturally

00:38:55there is awareness

00:38:56and they don't want to litter.

00:38:58Yes.

00:38:59The need to not litter

00:39:01is the awareness

00:39:02and the intent

00:39:04that itself

00:39:05is a little less

00:39:07because there is not a desire

00:39:09so if there is not a desire

00:39:10then why will they buy it?

00:39:13That is for $300.

00:39:14for children.

00:39:15First thing

00:39:16I am not targeting

00:39:17the whole population

00:39:19right now

00:39:19including the price point

00:39:21and including

00:39:22the problem statement.

00:39:24According to some studies

00:39:25there are more smokers

00:39:28in India currently

00:39:28in 6 crores

00:39:29if you take 1%

00:39:30there are 6 lakhs

00:39:32in that 6 lakhs

00:39:33there are so many

00:39:34people who always

00:39:35take their plastic bottle

00:39:36and kudas

00:39:37to their home

00:39:37and put their cigarette butt

00:39:39without thinking

00:39:40and they have

00:39:41a little bit

00:39:42of guilt

00:39:42and they have

00:39:44made it.

00:39:44There are about

00:39:456 lakhs

00:39:45market potential

00:39:46in India.

00:39:47I don't know

00:39:49from my business

00:39:50background

00:39:50I haven't done

00:39:51extensive market research

00:39:52but the amount of

00:39:53resources I have

00:39:54and the amount of

00:39:54people have

00:39:55talked about

00:39:57and to answer your question

00:39:59our COGS

00:40:00is about 54 rupees.

00:40:03But I have

00:40:04either retail outlet

00:40:05at the beginning

00:40:06nor to sell

00:40:07shops

00:40:07so I started

00:40:08from the internet.

00:40:10People who buy

00:40:11smoking accessories

00:40:11they spend about

00:40:13250 rupees a month

00:40:14on it.

00:40:14So I thought

00:40:15that if a product

00:40:15has a 350 rupees

00:40:16that is for 6 months

00:40:17it would be a valid

00:40:18explanation to them.

00:40:20But now I am

00:40:21understanding

00:40:21that this product

00:40:22will reduce

00:40:23the retail price

00:40:25in the mass market.

00:40:27I don't think so.

00:40:28I think you have

00:40:29to increase the price.

00:40:31This market will

00:40:33for various reasons.

00:40:35What you said

00:40:35is 6 lakhs

00:40:36maybe it will be less.

00:40:37Maybe 50,000

00:40:38people who buy

00:40:39they will give

00:40:40700 rupees.

00:40:41But if you start

00:40:42trying to mass

00:40:42penetrate

00:40:43that will not happen.

00:40:44I noticed

00:40:45that when I am

00:40:46in Dharamshala

00:40:46the local smokers

00:40:48when we talk

00:40:49about smoking

00:40:50is that

00:40:52especially in

00:40:52autumn time

00:40:53if you have

00:40:54a cigarette

00:40:54or a cigarette

00:40:54or a pank

00:40:55there will be

00:40:56many fires.

00:40:57There are

00:40:58pine needles

00:40:58which catch fire

00:40:59like that.

00:41:00If we get

00:41:00a target audience

00:41:02and tell them

00:41:04that they

00:41:04are good

00:41:06then adapt

00:41:07the first thing.

00:41:08Make a different

00:41:09product for 100 rupees.

00:41:10Yes sir.

00:41:11Why do you lose this brand?

00:41:13I agree sir.

00:41:13Point take it.

00:41:14You have tried to

00:41:14indianize it.

00:41:16You have copied

00:41:16Japan

00:41:18but actually

00:41:19simpler envelope

00:41:20without the button

00:41:21indianize it.

00:41:22If it is 10 rupees

00:41:23instead of

00:41:2415 rupees

00:41:25then really

00:41:25this problem

00:41:27can be solved.

00:41:27Have you tried it?

00:41:29Yes ma'am.

00:41:30We have not tried

00:41:30but R&D

00:41:32so we are trying

00:41:33to make an

00:41:34aluminum packet

00:41:35on the inside

00:41:35and we can make

00:41:36the cigarette butts

00:41:38disposed.

00:41:38Because it will be

00:41:39actual adoption

00:41:40when it will be

00:41:42free.

00:41:42Yes ma'am.

00:41:43That is the ultimate aim.

00:41:44I have talked

00:41:45with a manufacturer

00:41:46that if we have

00:41:47a ditto

00:41:47same-to-same product

00:41:48in India

00:41:48it will cost about

00:41:5034 rupees.

00:41:52Nihal,

00:41:53I am out.

00:41:56I think it is very important

00:41:57instead of asking you

00:41:59200 questions

00:42:00to understand your business

00:42:01Yes.

00:42:01It is our plan

00:42:02to tell you

00:42:03that it will stop.

00:42:04that it will stop.

00:42:06Now the simple thing

00:42:07like period

00:42:07pads

00:42:08Yes.

00:42:09How many companies

00:42:10have made so affordable

00:42:11for their disposable

00:42:13covers.

00:42:14Yes.

00:42:15Period pads

00:42:15are so big

00:42:16in terms of

00:42:17number of women

00:42:18no one uses it.

00:42:20Yes.

00:42:20There is no sensibility

00:42:21in India.

00:42:22Right?

00:42:22I agree that somebody

00:42:24should start

00:42:24but not in this area.

00:42:26So I think

00:42:27that you should

00:42:29stop this business

00:42:30and use your good intent

00:42:32of doing something

00:42:33with the environment.

00:42:34Yes.

00:42:34In an area

00:42:35where culturally

00:42:36people may be more open.

00:42:38Yes.

00:42:38Where economics

00:42:39make more sense.

00:42:40Where the dam is bigger.

00:42:42Yes.

00:42:42I would recommend

00:42:43you shut this business.

00:42:46Yeah, listen.

00:42:47I'm seeing you

00:42:48that the company's name

00:42:49is TTH

00:42:50Online Marketplace LLP.

00:42:52Yes.

00:42:53Something's behind it

00:42:53something is interesting.

00:42:55As I told you

00:42:56I live in Dharamshalom

00:42:57so when I moved there

00:42:58we opened

00:42:59two Airbnbs

00:43:02small business

00:43:03that I run

00:43:03for my daily

00:43:04and monthly cash.

00:43:05In this entity?

00:43:06Yes sir.

00:43:06And Stub too?

00:43:07Stub is our brand

00:43:08below this company.

00:43:09And the marketplace

00:43:10I want to take

00:43:11Himachal and Dharamshalom

00:43:12small brands

00:43:13to India

00:43:15like Delhi

00:43:16Bombay

00:43:17Chennai

00:43:17It's an online trading business.

00:43:19What is TTH?

00:43:20True to Himachal.

00:43:23You said

00:43:23you were an anti-littering activist.

00:43:25Did you try to create

00:43:26any community

00:43:27around anti-littering?

00:43:28Yes sir.

00:43:28In Dharamshalom

00:43:29we have nothing

00:43:30on social media

00:43:31because you want

00:43:32to do a national business

00:43:33right?

00:43:34Yes.

00:43:34No.

00:43:36So you should also

00:43:37make a community

00:43:38all India

00:43:39So I have put together

00:43:40twelve clean-up groups

00:43:42and four recycling people

00:43:45from Delhi and Chennai.

00:43:46You will be invited

00:43:46as a participant

00:43:48and you will sign up

00:43:49and you will give

00:43:50a bori

00:43:50and two gloves

00:43:51and you will give

00:43:52a time limit

00:43:52so you will come

00:43:53and give them

00:43:54and if you fill

00:43:55a bori

00:43:56in one hour

00:43:57you will get

00:43:57coupons from local businesses

00:43:58from local businesses

00:44:00so there will increase

00:44:01the footfall

00:44:02and the place

00:44:03is clean

00:44:03and the participants

00:44:05unlike volunteers

00:44:06have their time

00:44:06value.

00:44:07You are very articulate

00:44:09and smart

00:44:10but I feel

00:44:11that you are

00:44:11in this life

00:44:12seriously.

00:44:14I am out.

00:44:15I am not

00:44:16understanding

00:44:16how can this happen.

00:44:18No problem.

00:44:19The buildings

00:44:20we live in residential

00:44:21if you can see

00:44:22under the building

00:44:23100, 200

00:44:25here and there

00:44:26there are stubs

00:44:27and people

00:44:27from their houses

00:44:28from their houses

00:44:28where the ashtray

00:44:30is in the house

00:44:30and they are still

00:44:31the problem

00:44:34is not really

00:44:35about

00:44:36that they have

00:44:37anything

00:44:37the problem

00:44:39is about intention

00:44:41so

00:44:42to make this

00:44:43over-engineered

00:44:45product

00:44:46this

00:44:47intention

00:44:48and awareness

00:44:48will not be solved.

00:44:53For that reason

00:44:54I am out

00:44:55but best of luck

00:44:56for our other initiatives.

00:44:58Nial

00:44:59what is your packet

00:45:00is

00:45:01how much time

00:45:02it will be

00:45:03biodegraded?

00:45:03This packet is not

00:45:04biodegraded

00:45:05it will be

00:45:05so

00:45:05you have said

00:45:09that the thing

00:45:10is biodegraded

00:45:12let's replace it

00:45:13with something

00:45:14that does not

00:45:15biodegrade ever.

00:45:18No sir, we are using

00:45:19a lesser evil

00:45:20to tackle a bigger evil.

00:45:21No, you are

00:45:22wrong.

00:45:23I think you try this out

00:45:24for your shock

00:45:25to complete it.

00:45:28I think you have created it

00:45:29more for that

00:45:30Dharamsala ecosystem

00:45:33and

00:45:34for your occasional

00:45:36smoking habit

00:45:37and

00:45:38now

00:45:38you think

00:45:39it will become a big business

00:45:40and we will get to

00:45:40the shark tank

00:45:41and see what will happen.

00:45:43There will be a lot of work

00:45:44and

00:45:45probably not

00:45:46more

00:45:46so I wish you the best.

00:45:48I am out.

00:45:49We all hope

00:45:51that

00:45:51our Swachh Bharat

00:45:52will be

00:45:53but there are no

00:45:54ifs and buts

00:45:55in the fact

00:45:56that this is not

00:45:57a business.

00:45:59There is something

00:46:00that there is

00:46:01uncapped upside.

00:46:02Put your strength

00:46:03and keep there

00:46:04and keep there

00:46:05and keep there

00:46:06and keep there

00:46:06as well.

00:46:08Build your business

00:46:10on that.

00:46:10If you can build

00:46:10another business

00:46:10you can build

00:46:11Swachh Bharat.

00:46:14This is not

00:46:15this recently

00:46:15I am out.

00:46:19Thank you Nihal.

00:46:19Thank you so much.

00:46:21Take care.

00:46:22Thanks.

00:46:23I have pitched so many

00:46:24successful business

00:46:24people

00:46:25so it's a once

00:46:26in a lifetime

00:46:28experience

00:46:28and I got a good

00:46:29reality check

00:46:30about it.

00:46:31I am playing

00:46:31in a very small market

00:46:32and it is possible

00:46:33that if I think

00:46:35more and more

00:46:35I can change

00:46:36in India.

00:46:38Remember

00:46:39when women rise

00:46:41everyone rises.

00:46:42Happy Women's Day.

00:46:45and

00:46:47we have had

00:46:50issue

00:46:51that

00:46:51has gone

00:46:51it has been

00:47:04This is a serious issue

00:47:06that

00:47:07in

00:47:082047

00:47:09we need

00:47:10to

00:47:11support

00:47:11the

00:47:15It is greater than a person.

00:47:16Our soil is going to be finished.

00:47:20We are adding excess chemicals to the soil.

00:47:23The soil is also like a body.

00:47:26It is also necessary for water and potions.

00:47:30But how do we have no efficient tools to understand it?

00:47:35How do we solve this problem?

00:47:38I am Dr. Rajul, Proximal SoilSense founder.

00:47:42I have come from Pune.

00:47:44Oh, nice!

00:47:45Pune!

00:47:48We have made some revolutionary technologies.

00:47:51The portable systems that you can see.

00:47:53We have access to precision agriculture.

00:47:57Precision farming means

00:47:58how much you do the soil,

00:48:00how much you do the soil.

00:48:02We are accessible to precision farming.

00:48:05It is also my portable device.

00:48:09NutriSense.

00:48:10Wow!

00:48:10The whole lab is in this small device.

00:48:14Just like a glucometer for soil.

00:48:16The plants can test its soil.

00:48:18It is not only the report,

00:48:21but how much it is to do it.

00:48:24It is also understood.

00:48:26We have developed a whole ecosystem

00:48:29which we want to make the sound of water,

00:48:32water, and water.

00:48:35In the next 5-7 years,

00:48:37we want to positively impact the land of 1 crore hectare.

00:48:40This is why our ask is

00:48:4250 lakhs for 1% of the equity.

00:48:44And sharks also tell me

00:48:46that I have grown up

00:48:47that this is 14 years old.

00:48:49After research and effort,

00:48:51the results of the soil sense.

00:48:54Dr. Rajul, welcome to Shark Tank.

00:48:57Tell me about your background.

00:48:59I am an engineer by profession.

00:49:01Okay.

00:49:02I have a master's and PhD from IIT Bombay.

00:49:04I am in 1996.

00:49:06I have a PhD in 2011.

00:49:08Who did you have a PhD?

00:49:09I am in electrical engineering.

00:49:11I was the first student in the electrical department

00:49:13of IIT Bombay

00:49:14to take agriculture sensors as my research topic.

00:49:18Now, I will explain a little bit of a challenge problem.

00:49:20We are 14 crore farmers in India.

00:49:23The soil testing lab is only 8,000.

00:49:25Okay.

00:49:26So, 1 lakh for 20,000.

00:49:28We have made these technologies to solve that problem.

00:49:32We work with B2B clients.

00:49:35We have established this company in 2017.

00:49:38After that, we have made many technologies

00:49:41that are in your hands.

00:49:43After research,

00:49:44just 2 years ago,

00:49:45we have launched that product.

00:49:46So, this is a soil testing lab in your pocket.

00:49:49Yes, exactly.

00:49:51So, when you say B2B company,

00:49:52basically, like fertilizer companies.

00:49:54Yes.

00:49:55They deploy and deploy them.

00:49:57Then, they tell farmers that you need these things.

00:50:02Yes.

00:50:03This is also an option.

00:50:05The other thing is that

00:50:06there are foundations,

00:50:08carbon credit projects.

00:50:11Any company which is working with farmers,

00:50:14because it is very difficult for a start-up

00:50:16to go and pitch to the farmers

00:50:18because it's very difficult to make them understand

00:50:22what they need to do soil testing,

00:50:23what they need to do soil testing,

00:50:24what they need to do.

00:50:25So, I'll also show you that

00:50:26there are strips of glucometers.

00:50:28These are strips.

00:50:30So, we made these sensors also.

00:50:32Dr. Rajul, do you have a demo?

00:50:34Yes.

00:50:34There is a whole 360 degree ecosystem.

00:50:37There is an admin panel.

00:50:38There is a field officer panel.

00:50:40There is a farmer.

00:50:41There is a farmer.

00:50:42So, now we are looking at the application of the farmer.

00:50:44The farmer is on board.

00:50:45There is an option for the farmer.

00:50:47If he has multiple farms,

00:50:48he will digitize and geotag.

00:50:51We have already built a shark tank.

00:50:55He has built a field for this area.

00:50:57So, you can see that

00:50:58the farmer's total weather forecast

00:51:02will be available for 7 days.

00:51:03Because it is very important for farmers.

00:51:04First, let me show you the results.

00:51:07Yes.

00:51:08So, Anupam Ji, you want to come here?

00:51:10Yes, I'm happy to come.

00:51:15Anupam Ji, we have already

00:51:17sensors and solutions.

00:51:18You can take a dropper.

00:51:21Okay.

00:51:21We have said that the machine is connected to the phone.

00:51:25What is this on here?

00:51:27This is the EC sensor

00:51:29with electrical conductivity.

00:51:30We have multiple parameters.

00:51:32So, now we have only one sensor here.

00:51:35Anupam Ji, we will be sensing here.

00:51:37You put a drop in it

00:51:38and put a drop here.

00:51:41Here?

00:51:41Yes.

00:51:43The only take is

00:51:44we have to take it from the top.

00:51:45The solution and not the...

00:51:51This is how it works.

00:51:53You just save the fetch data.

00:51:55So, this pH is being sent here.

00:51:57So, we can do all the other parameters.

00:51:59And when all the parameters are saved,

00:52:02you can download the report instantly.

00:52:04So, the whole analytics is on the cloud.

00:52:07You will download the report from the cloud.

00:52:08And the farmer will be sent to the whole advisory.

00:52:12This is the pH.

00:52:13It is one parameter.

00:52:14At one time, one parameter is tested.

00:52:15Yes.

00:52:15At one time, one parameter.

00:52:17How long does all the parameters test?

00:52:18How long does all the parameters test?

00:52:19So, for you, we have to take the pH of 20 seconds.

00:52:22So, we have 5-6 parameters.

00:52:24Basic soil test.

00:52:25So, you have all the parameters in 5 minutes.

00:52:25All the parameters.

00:52:28You don't come over.

00:52:29Yes, sir.

00:52:30I've gone.

00:52:31Thank you so much.

00:52:33Nice.

00:52:34This cool kid.

00:52:37Our company, Grow It,

00:52:39when they came to Season 3,

00:52:41they had a different material to cover the land

00:52:43and protect the land.

00:52:46But after Season 3,

00:52:49they launched it

00:52:51and came to show it.

00:52:52It's one of the most successful companies.

00:52:54How is yours different than theirs?

00:52:56There is a Chinese sensor

00:52:58that has been used in that.

00:52:59Majority of the companies

00:53:01who are making those

00:53:02are using those Chinese sensors,

00:53:03which is not really a NPK sensor

00:53:06or a soil nutrient sensor.

00:53:08What is NPK, madam?

00:53:09Nitrogen, Phosphorus, Potassium.

00:53:11These are very basic parameters

00:53:13that are needed for soil.

00:53:15I would like to do the same work, right?

00:53:18No.

00:53:18There are two different ways of soil testing.

00:53:21One is chemical-based.

00:53:22One is chemical-free.

00:53:25The chemical-based is a golden standard,

00:53:27which is a lab.

00:53:28And chemical-free is something

00:53:30that you build models on that.

00:53:32These are all indirect measurements.

00:53:34Which is very difficult to scale.

00:53:36This is the only solution

00:53:37which is a chemical-based

00:53:38which can be scaled up easily.

00:53:40It has a lab-grade accuracy.

00:53:42Today, you take the soil here.

00:53:44I am in Uzbekistan.

00:53:45I am in Indonesia.

00:53:46There are other areas

00:53:47without any problem.

00:53:51If the chemical-based accuracy

00:53:53is 100%,

00:53:54which is the derived process

00:53:56of Growate,

00:53:57how much will it be?

00:53:59They can go to their website

00:54:00that they clearly say

00:54:02that it is not an NPK sensor

00:54:04and it will never work.

00:54:05So, it only senses moisture

00:54:07and not NPK.

00:54:09You have to say that.

00:54:11Yeah.

00:54:12The NPK sensor

00:54:12that you are using

00:54:13do you make it

00:54:15or you also buy it?

00:54:16No.

00:54:17These sensors

00:54:18have made us from scratch.

00:54:20So, why do we call it

00:54:22ground-breaking?

00:54:23Because sensors are made by us.

00:54:25The device is designed by us.

00:54:26And this is the world's

00:54:28most compact soil testing machine.

00:54:30There is nothing like this in the world.

00:54:31That's why we have filed a patent in India

00:54:33and other countries also.

00:54:35Wow.

00:54:35One thing I want to tell you.

00:54:36You said that

00:54:3740% of chemicals

00:54:38less usage.

00:54:39Yes.

00:54:40It is not a perverse incentive problem

00:54:42in your business

00:54:43in a structural model.

00:54:45Because the chemicals

00:54:46that farmers are sold to,

00:54:47middlemen, manufacturers,

00:54:49if you have put it all,

00:54:50then their business will be replaced.

00:54:52No.

00:54:53I am telling you.

00:54:54This is my concept.

00:54:55That's why

00:54:55no fertilizer company

00:54:56reached out.

00:54:58But then,

00:54:59they said one thing.

00:55:00that if we don't reduce the greed

00:55:02today,

00:55:03if we don't reduce the chemicals

00:55:04today,

00:55:05then tomorrow,

00:55:05our business will not be left.

00:55:07Because agriculture will not be left,

00:55:08land will not be left.

00:55:09Who has told you?

00:55:10This is a fertilizer company.

00:55:12But what level of person

00:55:13told you that?

00:55:14He is at a certain seniority level.

00:55:17Dr. Rajul,

00:55:18one thing happens,

00:55:20and then to put your money

00:55:21is another thing.

00:55:22So, if your product is ready,

00:55:24then they have a commitment

00:55:25that we will buy these

00:55:27money from you?

00:55:28There are few companies

00:55:29with which we have partnered.

00:55:30So, Deepak fertilizer

00:55:31which is in Pune,

00:55:32we have partnered with them.

00:55:34They are ordering

00:55:35soil testing from us.

00:55:36In a sense,

00:55:37that they said,

00:55:37can you go to that place

00:55:39and do it so many testing for us?

00:55:40Dr. Rajul,

00:55:41totally appreciate the problem

00:55:42that came in understanding.

00:55:43And you have made something good.

00:55:44This also came in understanding.

00:55:45One question was,

00:55:47if we will invest

00:55:48and make decisions,

00:55:49somewhere we have to understand

00:55:50your numbers.

00:55:51Yes,

00:55:52sure.

00:55:52So, we started this company

00:55:55in 2017.

00:55:55We were all PhD students.

00:55:57We are all founders.

00:55:59We are all founders.

00:55:59We have six,

00:56:01but the agri-tech

00:56:02has a need for perseverance,

00:56:04patience,

00:56:06so today,

00:56:07I am standing alone.

00:56:08But there is no ownership of them?

00:56:09No,

00:56:09there is nothing.

00:56:10Right.

00:56:11And what is your 100%?

00:56:1220%?

00:56:13I have put it in my critical e-sops

00:56:16for that.

00:56:17Very nice.

00:56:18So, you know revenue?

00:56:19Yes.

00:56:20So, in my first year,

00:56:21I have earned 45 lakhs

00:56:22just as a product.

00:56:23What was the first year?

00:56:2420-24.

00:56:27And how much was the profit?

00:56:28In 45 lakhs,

00:56:30I had 13% net margin

00:56:31and 19% EBITDA.

00:56:33Okay.

00:56:33In 24-25,

00:56:34I had 60 lakhs

00:56:37and 13% was my EBITDA

00:56:40and 10% was my net margin.

00:56:42In this year,

00:56:43in 25-26?

00:56:44Yes.

00:56:44In this year,

00:56:45how much did I have done?

00:56:45Soil testing is seasonal.

00:56:47In the first few months,

00:56:49I was negative

00:56:50but I had a surplus

00:56:51of 35-37 lakhs

00:56:53from last year.

00:56:54But this year,

00:56:56in the last three months,

00:56:57if I have to say,

00:56:57I have done 12 lakhs

00:56:58until the 15 November

00:56:58I have done 12 lakhs

00:56:59business.

00:57:01And how much will I have done

00:57:02in the whole year?

00:57:03I am thinking that

00:57:041 CR

00:57:04because I will tell you

00:57:05that now

00:57:06we have a PO

00:57:08through one of the companies

00:57:09from North East.

00:57:11which was 30 lakhs

00:57:12surplus last year

00:57:13is the bottom line

00:57:14that was a surplus

00:57:15that was a profit surplus.

00:57:16Cash flow.

00:57:17Cash flow.

00:57:18But the revenue

00:57:19doesn't understand

00:57:19the total number

00:57:20yet?

00:57:2245 lakhs

00:57:23last to last year,

00:57:2460 lakhs this year

00:57:25and this year

00:57:27I have totaled

00:57:2839-40 lakhs.

00:57:30Dr. Rajul,

00:57:31you haven't talked

00:57:32from government

00:57:33that this is

00:57:34a kind of

00:57:35government distribution?

00:57:36That is the same

00:57:36I need help.

00:57:38Maybe today

00:57:38this program

00:57:39will be telecast,

00:57:40maybe government.

00:57:41I am not understanding

00:57:42one thing.

00:57:43If you have so solid

00:57:45purpose,

00:57:46which is clearly the case,

00:57:4750 crores valuation

00:57:49I am not able

00:57:50to justify it.

00:57:52It is almost

00:57:53120 lakhs revenue.

00:57:55No, it is not

00:57:56about the revenue.

00:57:57You have to understand

00:57:58what we have built.

00:57:59What we have started

00:58:00is we are the pioneers

00:58:03in these sensors.

00:58:04So the soil moisture

00:58:05sensor in India

00:58:06was built by us.

00:58:08What is the best selling

00:58:09product?

00:58:10My most star product

00:58:11is Nutri-Sensor.

00:58:12Tell us about how

00:58:14it is growing

00:58:14and how it is growing.

00:58:15We are selling it

00:58:1539,500 plus 5%

00:58:17in GST.

00:58:19We are making

00:58:20$10,000 to $12,000.

00:58:21Tell us about

00:58:22the sensor

00:58:22and how much

00:58:23we are selling it.

00:58:24We are selling it

00:58:26for $200 to $300

00:58:28and we are selling it.

00:58:30For $300

00:58:31there is a set of

00:58:32sensors

00:58:33and some chemicals.

00:58:34our COGS is $80.

00:58:37Where are you

00:58:38manufacturing?

00:58:39We are selling it

00:58:40in-house.

00:58:41There is a very

00:58:425% of the whole

00:58:43component goes

00:58:44for outsourcing.

00:58:45And why do you

00:58:46have to make

00:58:4675% gross margin?

00:58:48That's why

00:58:49we are selling

00:58:50any soil testing machine

00:58:51in the world.

00:58:52In India,

00:58:53there is no

00:58:53than $1,000 to $90,000.

00:58:57We are selling

00:58:59almost half the price

00:58:59of a soil testing machine.

00:59:01We are selling

00:59:028 countries

00:59:03already piloting.

00:59:04Indorama is a very

00:59:05big fertilizer company

00:59:07which is using

00:59:08our devices

00:59:08from last 2 years

00:59:09in Ujbekistan.

00:59:11Okay.

00:59:11And how big

00:59:11this can be?

00:59:12According to science,

00:59:13you have at least

00:59:14a minimum once

00:59:15in a year

00:59:16soil testing.

00:59:17So, let's not even

00:59:20assume that

00:59:20we will test

00:59:21enough.

00:59:22Let's say,

00:59:22only 50% of the

00:59:23farmers are doing

00:59:24soil testing.

00:59:25They also have

00:59:267 crore farmers

00:59:27every year

00:59:28soil testing.

00:59:29This way

00:59:30you can see

00:59:30the market.

00:59:32Dr. Arjal,

00:59:33I am out.

00:59:34Because I don't

00:59:36understand

00:59:37whose motivation

00:59:38is.

00:59:39In terms of

00:59:41farmers' motivation,

00:59:43what is the motivation

00:59:44of the fertilizer companies?

00:59:45What is the motivation

00:59:46of the fertilizer companies?

00:59:48If this is so

00:59:49strong motivation,

00:59:51why are people

00:59:51just not going

00:59:52gaga behind this?

00:59:53because there are

00:59:54so many farms

00:59:55that they need to

00:59:55test.

00:59:57Second,

00:59:58my connection

00:59:59with Agritec

01:00:00is a little bit less.

01:00:01So, I am out.

01:00:03But what a fabulous

01:00:04job and the research

01:00:05that you have done

01:00:06behind this.

01:00:09Dr. Arjal,

01:00:10my view.

01:00:10Today, I can applaud

01:00:12you for spending

01:00:13such a long period

01:00:15in your life.

01:00:16You have put this

01:00:17purpose behind.

01:00:19I salute you.

01:00:20But as an investor,

01:00:21I can evaluate

01:00:22your numbers.

01:00:26Right?

01:00:27I can't judge

01:00:27you as a person.

01:00:30So, for that reason,

01:00:31because those

01:00:32don't add up,

01:00:33I am out today.

01:00:36Dr. Arjal,

01:00:37this product

01:00:38should be distributed

01:00:39through the government.

01:00:43Over night,

01:00:44it will be everywhere.

01:00:47Our government

01:00:48launched a

01:00:481,000,000 crore

01:00:49deep tech fund

01:00:51launched

01:00:51because they are

01:00:52giving 0%

01:00:52in interest.

01:00:54It's almost like a grant.

01:00:56Plus, equity

01:00:57also.

01:00:58This is a perfect

01:00:59candidate for that fund.

01:01:02I hope they are listening.

01:01:04No, not only

01:01:04are they listening,

01:01:05I will connect

01:01:06with them.

01:01:08Today, I am

01:01:08personally

01:01:09interested in investing.

01:01:12I wish you

01:01:13the very best.

01:01:14I was very

01:01:15inspired listening to you.

01:01:18Great product,

01:01:19but without

01:01:21enough PR

01:01:22that you need

01:01:23to help.

01:01:24But

01:01:25patent

01:01:26due diligence

01:01:27pending

01:01:28I will give you

01:01:28an offer.

01:01:33And I will help you

01:01:34with the business

01:01:34side of it

01:01:35and the PR.

01:01:36My offer would be

01:01:3750 lakhs for 10%.

01:01:39Very fair.

01:01:40I'm just valuing your

01:01:42resilience

01:01:43and the product.

01:01:45I'm glad Vinita

01:01:47gave an offer

01:01:47because if she wasn't,

01:01:48I was going to give it.

01:01:52My offer is different

01:01:54instead of 10%

01:01:55because you have to raise

01:01:56a lot

01:01:56to scale this.

01:01:58I wanted to give you

01:01:5910 lakh

01:02:00for 1%

01:02:02equity

01:02:04and balance 40 lakh

01:02:06as debt

01:02:07at 12% interest

01:02:08over 5 years.

01:02:12I have a counter offer

01:02:14if you can actually

01:02:15value us

01:02:16at 10CR

01:02:17and come together.

01:02:2050 lakh

01:02:21or 7.5 crore value

01:02:22so that's

01:02:236.67%.

01:02:24Very fair, madam.

01:02:28Okay.

01:02:29Okay.

01:02:29So both of you are there

01:02:30and in that, no.

01:02:33Only Vinita.

01:02:34We'll do it together.

01:02:35Let's do it together.

01:02:36We'll do it together.

01:02:37Okay.

01:02:39The final offer is

01:02:4150 lakhs

01:02:42both of us coming together

01:02:436.67%

01:02:45and we'll put it together.

01:02:46Is it okay?

01:02:46Done.

01:02:47Deal for it.

01:02:54It's all women power.

01:02:56Today's my daughter's birthday.

01:02:58She's another director here.

01:02:59Happy people.

01:03:00And my mother is another

01:03:01shareholder.

01:03:02So all 5 of us women.

01:03:04Thank you so much.

01:03:05Thank you Sharks

01:03:14for your time.

01:03:15I'm so grateful.

01:03:17Thank you Sharks

01:03:18I was a little doubt

01:03:20that my product

01:03:22or my passion

01:03:23will come from

01:03:23these 5 sharks

01:03:24will come from

01:03:25but I got a deal

01:03:26and it's a great deal.

01:03:28It's a great deal.

01:03:29Friends,

01:03:30you're very happy

01:03:30in Laori Zira

01:03:31in business.

01:03:33We always talk

01:03:34about the groundwork

01:03:35in business.

01:03:36It's important

01:03:37to me.

01:03:37The groundwork

01:03:38master is here.

01:03:40First,

01:03:41we talk about it.

01:03:41We take a little knowledge

01:03:42and ask

01:03:43what happened in the tank.

01:03:45Welcome ma'am.

01:03:46How are you?

01:03:46Very big.

01:03:47How are you?

01:03:48I'm very big.

01:03:49When you started business

01:03:49we were listening

01:03:50to your pitch.

01:03:51It's very technical.

01:03:52So when you understand

01:03:53the farmers

01:03:54and the people

01:03:55of your brand

01:03:56do you have to understand

01:04:00How do you go?

01:04:02The mindset

01:04:03is a big problem.

01:04:04Yes.

01:04:06why do we have to do it?

01:04:08The ones who are going

01:04:08and the ones who are going

01:04:09and the ones who are going

01:04:10are fine.

01:04:10That's a big problem.

01:04:12So I thought

01:04:14that it's good

01:04:14to protect their children

01:04:17to learn the technology

01:04:19in the school.

01:04:20and also the children

01:04:21of the farmers.

01:04:22But yes,

01:04:22farmers have to understand

01:04:23and show the result.

01:04:26You can see

01:04:27that this is going

01:04:27and then they take it.

01:04:29This is a big deal

01:04:30of your business.

01:04:32We will talk about

01:04:32more and more.

01:04:33But you have got

01:04:34investment and

01:04:35your history.

01:04:36I will try to celebrate

01:04:36that.

01:04:37If you are going to

01:04:38cheers with Lahori

01:04:39then you will enjoy it.

01:04:40Of course.

01:04:41yes.

01:04:42Yes,

01:04:44yes.

01:04:47We talk about

01:04:49our country

01:04:50funding.

01:04:51What are the issues

01:04:52of the soil

01:04:52and the farming

01:04:53of India

01:04:54that you have

01:04:56that you need

01:04:57to make this brand?

01:04:57First of all,

01:05:00there was a problem

01:05:01that as I said

01:05:02that there are

01:05:0314 crore farmers

01:05:04do not work with

01:05:05So we have to decentralize

01:05:06that the soil testing

01:05:07is necessary.

01:05:08Every farmer

01:05:11can be tested

01:05:11and the farmer

01:05:12can be accessible.

01:05:13This is my fund.

01:05:14That's why

01:05:15we have started.

01:05:16The second fund

01:05:16was made in India.

01:05:18Made for world.

01:05:19Now,

01:05:19this device

01:05:20will lead to the world.

01:05:23Many people

01:05:24will change your brand.

01:05:26This is my friend.

01:05:26This is my friend

01:05:27today's business

01:05:28with Lahori Zira.

01:05:30You can relax

01:05:31and relax

01:05:31and drink.

01:05:33Because everyone

01:05:33is drinking Lahori Zira.

01:05:35Do you know

01:05:37what happened in India?

01:05:37Do you know

01:05:38what happened?

01:05:39Do you know?

01:05:40No.

01:05:41No.

01:05:42Canva's highlights

01:05:43and video editing features

01:05:44made this real.

01:05:45Look at this.

01:05:54Ever on Nutrition.

01:05:56Where they are

01:05:56from real fruits,

01:05:57unreal snacks.

01:05:59I feel like

01:06:00this age group

01:06:01is just behind

01:06:02eating something.

01:06:03No protein

01:06:04is making powder

01:06:06or granola.

01:06:08I mean,

01:06:09the space is very confusing.

01:06:11It's very cluttered.

01:06:12Solid point.

01:06:13We didn't put

01:06:14in our business

01:06:16and made a business

01:06:17and made a business

01:06:17of 3 crore

01:06:20F.Koo FinTech

01:06:21an AI power

01:06:22data lending solution.

01:06:23We were able to eat

01:06:24all the food

01:06:25while eating

01:06:26our CPT coaching

01:06:27and eating.

01:06:28And the luck

01:06:29is also like this.

01:06:31I didn't understand

01:06:31that I have

01:06:32that personality

01:06:33that I could

01:06:33for 6 years

01:06:34to be able to study

01:06:35this.

01:06:36It's like a personality

01:06:36that C.A.B.A.S.

01:06:38It's a different

01:06:39one.

01:06:40It's a different one.

01:06:41It's a different one.

01:06:42You said it's a good

01:06:44sales person.

01:06:44It's amazing.

01:06:46It's a sales person.

01:06:49It's raining discounts

01:06:51on the Luzo app.

01:06:52It's raining discounts

01:06:52Luzo is a beauty

01:06:53and wellness app

01:06:54where customers

01:06:55discover

01:06:56and book

01:06:57salons,

01:06:58spas

01:06:58and skin clinics.

01:06:59In 4-5 seasons

01:07:00this is one of the

01:07:01brightest ideas

01:07:03where

01:07:04your existing industry

01:07:05just using an idea

01:07:07has such an interesting

01:07:09execution.

01:07:10Off-Fit application

01:07:11which is a full-stack

01:07:12hormonal health

01:07:13ecosystem

01:07:14here

01:07:14can be locked

01:07:15with your periods

01:07:16tracking

01:07:17symptoms

01:07:18and can manage

01:07:19with PCOD assessment

01:07:20tests

01:07:20with it.

01:07:23What are you talking

01:07:24about?

01:07:24You are PCOS

01:07:25PCOD

01:07:26of the best company.

01:07:28When will I have

01:07:285 years

01:07:28to get paid?

01:07:30One second.

01:07:313,000 rupees per month

01:07:32and here

01:07:33a personal dietitian

01:07:34spelling

01:07:35one second.

01:07:36What does the

01:07:36spelling of the dietitian

01:07:37mean?

01:07:39I have to write

01:07:40P

01:07:40and you have

01:07:42left the app

01:07:42and write the

01:07:43spelling of the dietitian

01:07:44wrong.

01:07:46It's fun, right?

01:07:47Canva's magic

01:07:48that was the best of the

01:07:49week by Canva.

01:07:50Let your designs

01:07:51do the talking.

01:07:56Naptap

01:07:57Naptap

01:07:57is a next generation

01:07:59micro hotel

01:07:59where guests

01:08:01are booking

01:08:01private pods

01:08:02early models.

01:08:04It doesn't seem

01:08:05claustrophobic

01:08:06a little bit

01:08:073-4%

01:08:08of people

01:08:09claustrophobic

01:08:103-4%

01:08:113-4%

01:08:123-4%

01:08:263-4%

01:08:383-4%

01:08:403-4%

01:08:454%

01:08:464%

01:08:474%

01:08:485%

01:08:496%

01:09:005%

01:09:014%

01:09:065%

01:09:095%

01:09:116%

01:09:115%

01:09:126%

01:09:145%

01:09:157%

01:09:158%

01:09:1610%

01:09:1710%

01:09:179%

01:09:1812%

01:09:1811%

01:09:18Again

01:09:20Yeah, maybe glass key. How do you know?

01:09:25Nehi, that's exactly why I'm here because he is priceless

01:09:29Putting me a s-a-coding skin care clinic or brand Joe cast India kill a honey, but I are

01:09:36out of the new world

01:09:36I don't think you

01:09:43You have no makeup. No makeup. Oh my god

01:09:47Steem pro a key touch of the button may up ke bathroom open what could the time to a full

01:09:52-blown spy experience or upnikal take

01:09:54Kuch essence

01:09:56I

01:09:57I

01:10:00Have a

01:10:04Flash shoot a quick content service app. This is a a train real makers

01:10:09Okay, special moments go capture karke, but this minute may edit karke deliver karte

01:10:15Kamseram pachas attempt over to build photography market place

01:10:19Tum ne uska ek shoda sa nish segment le liya

01:10:23Jaha pe sab se kam paisa and you're trying to scale that which structural problem. Nesam hi aria up

01:10:31Oh

01:10:32You

01:10:34You

01:10:36You

Shark Tank India 5 6th March 2026

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