- 5 hours ago
Category
📺
TVTranscript
00:00The next 12 weeks will be the toughest of your life.
00:04Lord Sugar is on the hunt for the next big thing.
00:08This is an opportunity of a lifetime.
00:12Battling for his backing, some of Britain's brightest prospects.
00:16Come on, boys. Look at that. Your life depends on it.
00:20And then hit him.
00:21It's a deal worth fighting for.
00:23I can sense a bit of friction, actually.
00:25Daniel, is that on you?
00:25So, no.
00:26I'm talking then.
00:2820 candidates.
00:30I've never been kicked in the balls by a goat, to be honest with you.
00:3312 tough tasks.
00:35This is a complete and utter joke.
00:39Just jump straight in.
00:40One life-changing opportunity.
00:42You're fired. You're fired.
00:44You've completely messed it up. You're fired.
00:55Previously on The Apprentice.
00:57I'm giving one team chickens and the other eggs.
01:01Guys, I'm getting stressed, man.
01:02Team egg cracked under pressure.
01:04If we don't make any money, this is a profit task we will lose.
01:07And on team chicken...
01:09Can I interest you in a chicken and mushroom pie?
01:11Dan's approach ruffled feathers.
01:13I think we're struggling to shift the pies.
01:15Do you want to revise your tactic?
01:17I think we just hold the prize.
01:18In the boardroom...
01:19Your pies ended up making a decent crust.
01:23...vindication for Dan...
01:25Good job, Bonnie.
01:26Proud of you.
01:26...meant it was Tanmay...
01:28What the hell was you doing?
01:30...who got plucked.
01:31You're fired.
01:408pm.
01:41I don't feel like you got a chance to be a PM.
01:44Because people are continuously talking for you.
01:46Yeah.
01:47Do you know what?
01:47I think there were clearly some gaps...
01:50...in Dan's project management and leadership.
01:51I was just trying to highlight them and point them out.
01:53I think Connor has been speaking for a lot of people in here.
01:57I think he potentially could be going up for a PM.
02:01I'll get out.
02:02Next one though.
02:08Hello.
02:11Hi.
02:12This is Big Zoo.
02:13Your practice is required for your next task.
02:16At the Crossnest Pumping Station.
02:18Lord Sugar will meet you there at 8am.
02:21Oh my God.
02:22It's Big Zoo.
02:24What's going on?
02:25Big Zoo just called to tell us to meet him at the Crossnest Pumping Station...
02:30...at 8am tomorrow.
02:32Guys, Big Zoo!
02:33Big Zoo!
02:35He's a rapper, entertainer.
02:36He has a Big Zoo show.
02:38Oh yeah!
02:38Big Zoo's big, bro!
02:40I think it's an advertising task for his new song or something.
02:43Big Zoo!
02:44Big Zoo!
02:45I mean, I haven't got a clue who he is.
02:51In South East London, Crossnest Pumping Station.
02:57A Victorian engineering marvel with a practical past.
03:15Good morning.
03:17Good morning.
03:18This place was designed by Joseph Bazalgette, a Victorian engineer that introduced the city's
03:27first sewerage network, transforming the health of Londoners who had been drinking contaminated water for decades.
03:35So for your next task, I want you to create a campaign for a new bottled water.
03:43You'll build a brand, shoot a TV ad and showcase your product live on social media.
03:50Now, I need to even the teams up.
03:54Harry, where are you?
03:56Yes, Lucia.
03:57Please move over to Team Eclipse.
04:02Now, you've had a few weeks to get to know each other, so I'd like you to choose your project
04:07managers right now.
04:10TV, social media, pitching, confident with them, but I need help with the branding and design.
04:15I don't have a water bottle idea, but I'm happy to bring it to life.
04:18You should put yourself forward to Connor.
04:22Does anyone want to actually be a project manager first?
04:25I do.
04:26Campaigns for promotion.
04:27I feel like I can help you, but I don't do the social media bit.
04:31Have you decided?
04:35Yes, Lucia.
04:36Team Alpha, who's your project manager going to be?
04:40I put myself forward, Lucia.
04:42Right.
04:42Given his experience in social media, that makes sense.
04:45Team Eclipse, same question.
04:47Karishma.
04:48Karishma.
04:49Right. Why?
04:50So, I'm a social media consultant and I've been present on social media for the last seven years, working as
04:56an influencer and content creator.
04:58Okay. Now, this is all about creating a bold brand.
05:03Somebody who has achieved that is this gentleman here.
05:08Welcome, Big Zoo.
05:11Well gone.
05:13How you guys doing? I'm Big Zoo.
05:15You may know me as a rapper, TV chef, but what some of you don't know is I started a
05:20canned water brand two years ago called Drip.
05:22We changed the game. One thing we did is prove that water isn't boring.
05:26Thank you very much for that. You'll be pitching your campaign to this gentleman here and a panel of experts.
05:34But, ultimately, I will decide whose advertising campaign is the best.
05:41Everything clear?
05:42Yes.
05:43I'll see you in the boardroom in a couple of days' time. Off you go.
05:49Two days to tap into the bottled water market by building new brands and creating campaigns.
05:57I'm really grateful for the opportunity to be your PM today, guys.
06:00Thirsty for a win.
06:01I would really like to create a drink for people who are passionate about sports.
06:06Content creator, Karishma.
06:08I'm someone who's newly into fitness.
06:10Looking after myself, going to the gym and keeping myself hydrated, only recently became a priority for me.
06:15I think we can motivate people to actually get into the gym through this campaign.
06:20Which is a big one.
06:20Like, you're changing lives, but with water.
06:23You know, it is a very simple product, but if we can actually put the metaphor of transforming one's lifestyle,
06:28it's powerful.
06:30This is what I do every single day. Brands give me an idea, I turn it into real life, and
06:35then I make the millions.
06:36So, that is exactly what I do day to day, and that is exactly what I get to do today.
06:40Well, everyone, thank you so much for selecting me as PM.
06:44Setting out his strategy.
06:46I'm definitely going to be listening to the team.
06:48And ultimately, collectively making a decision together.
06:50Absolutely, mate.
06:51Yeah.
06:52First time project manager, Connor.
06:55First things first, is to choose our target market.
06:58Does anyone have any strong ideas?
07:00I think the commuter area, I definitely don't drink enough water.
07:03So, could that be an area that we actually target?
07:06So, I was thinking sports, if I'm being completely honest.
07:08I think sports in general has rapidly grown.
07:11But it would be really easy to promote it to commuters.
07:14Yeah.
07:14Everyone is getting into sports now.
07:16So, that's probably good to maybe go down that route.
07:18Yeah.
07:19Roxy, what do you think?
07:20I feel like I'm drifting towards the commuting side.
07:22Okay.
07:23Does anyone feel extra strongly?
07:28Do we want to take a vote?
07:29Is that the quickest way to solve it?
07:32Yeah.
07:32This is the first time Connor has been project manager.
07:34And in the past, he has controlled the team from the back seat.
07:37But now, he actually has the opportunity to control things.
07:41He's putting everything to the vote.
07:42I mean, that's all well and good.
07:43But at some point as project manager, you've got to make a decision.
07:47So, for commuters?
07:50Okay.
07:50So, collectively, I think we're going to go with commuters.
07:52All happy?
07:53Yeah.
07:54Brilliant.
07:54Perfect.
07:56Next job for project manager, Karishma.
07:58So, who here feels confident with social media marketing?
08:01Decide who does what.
08:03I do.
08:03That's what I do in my day-to-day.
08:05Would you like to be on my sub-team leader?
08:06I would love to.
08:07Just on that, just with me having a marketing agency as well, I do a lot of adverts.
08:13I'd feel comfortable being able to lead the TV advert team.
08:16Mm-hmm.
08:17I will be taking care of the TV advertisement.
08:19And with me, Lawrence, Kieran, Megan.
08:22Branding team will be Carrington, our social media expert.
08:26Harry, Priyash, and Andrea.
08:29I want it to be eye-catching, bold colours, nothing boring, nothing ordinary.
08:35As a team, we voted for Karishma to be the PM because of her social media skills.
08:40And I'm actually quite shocked that she didn't put herself on that side.
08:43So, she could have just brought her social media expertise through on that.
08:47I've got every confidence.
08:48Let's make something extraordinary, guys.
08:51Roxanne, do you mind if I put you on the branding team with Levi, Rajan, and Dan?
08:55Yeah.
08:56Anyone on the branding team want to put themselves forward for sub-PM?
08:59Has anyone had any experience in branding?
09:02Has anyone created, like, a brand from scratch?
09:04Both.
09:05So, I've got experience in both areas.
09:07Give Roxanne the reign?
09:08Keep the boys in check.
09:09Yeah.
09:10Okay, perfect.
09:10I want it to be seen as the water bottle that you carry around with you.
09:13Almost like the replacement of your phone.
09:15I trust you with this vision.
09:16I know it's a little bit loose, but I trust you.
09:2110am.
09:22The teams divide.
09:25While half pour their efforts into ad campaigns…
09:28The way I do ads is you're not selling a product, you're selling a feeling.
09:31And people spend millions on a feeling.
09:33The rest will build their brands.
09:37connor was a bit vague i'm not gonna lie when he said something to replace the phone in your hand
09:43with a bit of a ambiguous kind of like description from pm but i think you know we've got the
09:48right
09:48person in the seat today would be fantastic southeast london base for both teams leading
09:56design agency 10 days hello hey you all right good afternoon top of the to-do list i think the
10:03best
10:04one might be thrive nail down a name with the word thrive i can imagine going to the gym it's
10:09bright
10:09brandon colorful poppy also brainstorming brand names i thought maybe calling it north because
10:16people always say the water from the north is better the other team yeah i like that idea
10:21what about like north h2o yeah it tastes better from the north it's an okay name but i'm just
10:28worrying the people who don't get it they're gonna be like well i don't get it i think we could
10:32definitely make it work we can just make it fun and exciting do you know what i think would be
10:36good
10:37north h2o supporting you to reach your peak yeah i love that but you're dividing demographics i'm just
10:44worried about the connotations of the north and south divide but then maybe in the logo we can do some
10:49mountains as well you know we are supporting everybody to reach their peak i think it's tricky
10:54i think it's a bit of a risk dan came up with this idea of north water because water tastes
11:00better up
11:01north but actually they shied away from the whole original concept and it's now about mountains and
11:07peaks well if you only half go down that message nobody will get it you either have to fully embrace
11:13it or drop it completely i think it does look clean i like the look of the peaks um yeah
11:25across town everyone's on their phone they're glued to it while pasha pitches an advert aimed at
11:31parched commuters and there's almost like this angel that's got this bottle everyone stops everyone
11:38stairs and it's like a gaze yeah on karishma's team i think the tv advert would be like boxing ring
11:46someone gets knocked down they have a sip of the water and they come back up estate agent kieran
11:50plans a knockout campaign i love that so much because i want people to feel defeated and then we pick
11:56them
11:56up so um location wise i don't want to do gym don't want to do gym it's not no it's
12:01too obvious i want to
12:02go to this like enchanted looking place how do you want to do like the box and stuff and like
12:08we don't
12:09have to be that literal i'm thinking like he's getting knocked out he's not getting knocked out
12:12by fist he's getting knocked out by the camera we see you hit the floor bam yeah i want somewhere
12:18with
12:18really exciting lighting he drinks this water and we have like a close-up shot of his eyes just like
12:24powering up like he is one like yeah literally just like we want it to be performance enhancing water
12:31i promise you guys i'll bring it to life i can see it i can just see what i want
12:36to do so like
12:36other opinions thank you for sharing but we know i know what i'm doing and if you want to save
12:42a prop
12:43boxers don't normally wear t-shirts i'm happy not to wear a t-shirt yeah i bet you're not
12:52lunchtime for connor's team hey roxanne a chance to check in so the logo is north h2o
12:59our tagline is supporting you to reach your peak we've got a few lines representing like
13:07mountain peaks so the mountains are actually showing that they're going to be reaching the
13:11peak drinking this water levi levi sorry for interrupting it's just mountains are extremely
13:16jarring to commuters commuters you're thinking public transport you're thinking tubes bikes
13:21quickness i think it would make more sense once you see the logo but also
13:25if you're lost if you're lost you know you're finding yourself the only problem with that is
13:30you're not going to be lost on your commute and if you're lost on your commute you're probably
13:33unemployed we luckily have a very adaptable and agile team over here so we'll make it work
13:38but i do think it is quite the challenge to make north and the mountainous range kind of fit
13:43especially when we're going on a commute
13:48east london location for karishma's boxing themed ad oh my god an immersive cocktail bar
13:57oh my god it is avatar literally wow aiming to take the lead we've got director megan marketing expert
14:05megan do you know when you can walk backwards but you zoom in i forgot what that's called i did
14:11it
14:11media but can we try that quick yeah yeah we can yeah three two one go that's nice okay here
14:19and i
14:19want some movement look tough and rough you're not having a good time here you're scared that you're
14:23about to get beat up cool and stop there and then can we have a close-up shot hang on
14:27are we doing
14:27the punch with the camera just yet not just yet right now we're just recording that he is scared
14:33i'm a bit confused why krishma did appoint me to be the director of the ad fair if she was
14:37just
14:38going to lead it herself i actually did media studies for a level so i'm actually quite clued up
14:43with doing different camera positions she's just taking on the whole load by herself all right three
14:48two one action and then hit him nice nice nice look like you're dying all right lawrence come in with
14:56the towel and the water open your mouth here nice nice nice nice nice okay i think he's drowning
15:05across town backdrop for north h2o it's about three commuters on their journey to work a boat on the
15:14river thames the angelic rothna comes in drinking north h2o at the helm pasha you're going to help me
15:21with directing two captains and q rothna which direction is this boat heading north and cut
15:32i thought you're going to go sorry just to interject do you not think it's better to do the other
15:36wrangle
15:36from the view of vanessa so what i was going to do is just just repeating now the same one
15:42we did i
15:43think you are just going straight onto the boat because otherwise that's just going to be too much too
15:47long that's where you chop a change at the edit tomorrow do you guys want to walk on and raf
15:51if
15:51you don't mind just recording from this as they pop in over the boat yeah perfect that can get that
15:57can cut there okay and cut brilliant i think it is great to have pasha there at some point we
16:05were
16:05being a little bit pedantic i do think you can go back and forth all day saying shall we record
16:09it like
16:09this shall we record it like that in a creative process like this you do have to make those decisions
16:13so if you could maybe record from here what are you doing now well it's just rothna drinking the
16:18water again but we've already got that on the other team i was thinking aluminium ball because it's
16:25recyclable yeah it's got the cap vessel in the can but are we all happy to go with that one
16:30yeah next
16:30a bold brand for their bottle so the color we need to decide is the main aluminium bottle now i
16:36think
16:37i was thinking not primarily blue because boring oh what about more orangey um i don't like
16:43purple as well don't love that one um i was thinking like yellow yeah a very light pastel
16:49yellow yeah that's nice i like that i like that i think it needs to stand out i was thinking
16:54about
16:54incorporating just a really bold tap with the drip hanging out if i see a tap on a bottle of
16:59water i
17:00think you'll give me tap water why am i paying for this well they know it's not tap water because
17:04it's
17:04in a bottle the team are not listening to me sometimes i do have some great ideas and i've done
17:10marketing on my business and it says what it does on the tin thrive yeah it's a brilliant word but
17:16unless we introduce something that says it's a bottle of water it's not a good branding
17:22i just hope it's good i'm worried it's very out there but courage man wanted something bowls and
17:27it's all matching the colors yeah 7pm do we need a picture or something on the back page oh hang
17:35on a
17:35look i think a compass yeah it's perfect for both teams uppercut bam guys time really quick last shot one
17:42more time just one more time finishing touches north page 20 bravo guys well done tomorrow pitch campaigns
17:50that make a splash 7am you headed everyone sleep not enough but it's tough as a tough
18:04for karishma let's have a look don't get a drum roll going the big reveal of her bottled water
18:17i'm not gonna lie it's giving milk it's giving milkshake a little bit you learn like when you see
18:23this color you think banana milkshake you think a little bit like a milky product it reminds me of
18:29in primary school when you have to do it and you did that font with the gradient if i'm being
18:34completely
18:34honest i think it's a little bit basic i hope that's not bold
18:42the sub team have missed the mark slightly and i think we're going to be overcompensating when
18:47we're trying to pitch it as water because it doesn't look like water at the moment you just have to
18:51say that we are making a new innovative product there's nothing like this on the market at the
18:56moment honestly guys it's going to come across as a dairy product
19:02across the hall i'm excited on team north
19:08love it things go south um i thought we had quite a clear vision of what we wanted some kind
19:16of like
19:16a mobile phone replacement that cool water vessel that you really want to have and keep and hold
19:21my biggest concern is the compass the compass is extremely jarring for commuting so one of the
19:28reasons why i wanted to put the compass on is because it's almost like you know whilst drinking
19:33this this water you're heading the right way you're heading straight it gives adventure if we handed that
19:39you and said this is for your hiking yeah that would be really good branding for hiking why do we
19:45have
19:45mountains it doesn't actually look like mountains no it looks like a chart of some sort it can tie in
19:51with the commute the branding that we've seen this morning is absolutely diabolical if i do say so myself
19:57the logo doesn't make sense i almost feel like they tried to sabotage this whole task for one reason or
20:04the other i think us as an advertising team did quite well to kind of adjust can i just interject
20:09sorry okay i think it does hit the brief obviously connor you did say we have free reign on it
20:15i do
20:16think it's 100 salvageable we need to pitch today there's a lot of pressure ahead of presenting to
20:23industry experts everyone has different strengths in this team i know that half of each team will
20:28promote their product live on social media megan i would love for you to go over to the tiktok
20:34live side today while the rest edit tv ads yeah i just make one suggestion obviously it's up to you
20:40whatever you want to do but when we voted for you to be pm it was because your social media
20:45background
20:45i actually did media at a level and i did a lot of editing so do you think it might
20:50be better for you
20:50to go over to social media i completely get what you're saying but i feel like i'm very needed in
20:56the
20:56editing of this video there just cannot be two of me and i trust carrington with a tiktok live she's
21:01done them before they'll go on there just have a fun time the pressure on me as a sub team
21:07leader at
21:08the moment feels like a ton of bricks to be frank i need to do really really well in the
21:13live well i
21:13might as well pack my bags from now i do think as i have experience in live streaming specifically it
21:20would be advantageous for us for me to swap over it from project manager connor a reshuffle
21:26for roxanne roxanne i'm going to take the reins from you and for pasha i am going to trust pasha
21:31as sub team lead a promotion does anyone have any concerns or queries about that i don't have
21:37experience editing videos so correct i fully understand that however i do think we all have
21:41the vision i have full trust in you after yesterday onwards and upwards let's go north yeah let's go
21:5010 a.m half of each team set off to conquer social media listen you can have a rubbish product
21:57and if
21:58your tiktok live is fantastic you can sell anything while the rest will edit their adverts
22:04it's very disappointed it looks like a milkshake i think we um oh sorry harry i forgot you're in the
22:11team south east london edit base for both teams hello how are you doing pulling no punches is this
22:23just all our shots just like everything into the timelines project manager karishma so this i want
22:29to start with the motion immediately should we get the scene sorted do you know then that would be
22:33helpful yeah this is this is what we're doing so stop there and start there yeah so i just want
22:40the
22:40this bit just want that bit wait not i yeah we just want that bit yeah we just want that
22:46bit yep cut
22:47there karishma just a bit worried that we spent quite a lot of time already with this clip
22:52we just need to have something that's finished even if it's not absolutely perfect this will be done
22:57in the next two minutes um so if you play from here i'm feeling a little bit stressed as is
23:05everyone
23:05else uh me lawrence harry are all sat there like soft thumbs while karishma takes over one thing just
23:11with with that writing still water 500 millilitres you don't need to write 500 million isn't that okay
23:16fine whatever you say downstairs there's a few things that we need to do to begin with making her editing
23:25debut we need to get the uh voiceover done and i think we need to pick the music before we
23:30get
23:30into the editing newly appointed sub team leader pasha can we play through all the music that we've got
23:38sure already that's nice no it's a bit too upbeat yeah no no it's giving country it's giving country
23:50guys don't you think we should edit the video first we're gonna edit all in a minute we just have
23:56to
23:56make sure we're happy with the song so we can get that agreed okay pasha's plan of action basically to
24:04just jump into the music there's no real structure to the actual story that's the most important part
24:09of the actual film this part's not nice don't want to start yeah should we get that agree yeah let's
24:17do
24:18that song yeah now we need to get the voiceover sorted i want to include something about hydrating
24:23while we think of this why don't we start editing personally i think that the editing of the clips
24:28will be the quickest part central london in one hour teams will host live streams on global platform
24:39tick tock we lose them within three seconds if we don't have something fun and engaging
24:43to hook in an audience we want to make sure everyone understands the branding or thrive
24:48and showcase their brands i have some experience in live streaming my idea is to open it as we close
24:56it
24:56are you team levi or are you team roxanne by the end of the live stream one of these is
25:00going to get
25:01doused in water right you want to go the whole way to the end of the live stream to figure
25:05out who loses
25:06and who almost gets dunked in water yeah dan i do think you should be like fact finder dan so
25:11dan
25:11literally walks in and you give a really simple or like water is transparent and then walks out of
25:17shop and i say thanks dan let's go live stream yeah let's do it 11am tuning in to watch the
25:30lives
25:30drink spot big zoo all right guys i think they're going live along with other experts from the worlds
25:36of water advertising and social media stop scrolling and stop exactly where you are in just under five
25:45minutes you will get to decide who is going to be doused and covered in water is it going to
25:51be
25:51roxanne hello or is it going to be team levi how we doing everybody are you all right a nice
25:59slick start
25:59i think it was a good idea to like hook that audience i want to know who you want to
26:05see
26:05dumped in water is it levi or is it roxanne i like him good on camera it's good it's good
26:10and it's like i'm and dick yeah i'm gonna show you how to drink it oh taste test live taster
26:19okay
26:21that is incredible if i don't say so myself i'm here to introduce you the man with the plan
26:29and he is called dan oh it rhymes he's got quite lyrical there lyrical miracle and he's got a fan
26:39they brought the chaos which can work in a live stream water is the most consumed beverage in the
26:46world anything else oh that's it dan is done dan wins everything for me what a random dude next up
26:55is that please introduce yourself how are we doing everybody i'm levi i am the active commuter our
27:01audience might be thinking or looking forward to the dunking rather than finding out about the product
27:06itself right we're going to do one final countdown three two one levi he's a strong house he's a strong
27:19house thank you very much well thirsty after that i feel like the north h2o lot had a very engaging
27:32hook
27:33in their live video clear plan that is such an important part of live streaming and they definitely
27:37succeeded there i think the dunking will be the key takeaway from that from that live streamer maybe
27:43not the product but still a really great effort next to launch their water to the world
27:53thrive hi guys how are we all doing we have an exciting new product to show you today which is
28:00called five like bananary yeah it's gonna look sweet we are a fitness water brand look at these bold
28:11colors imagine when you're going to the gym taking a selfie in your gym in your gym clothes and doing
28:15that oh with your six pack and all that oh product's not shouting fitness though still water 500 ml
28:23easy yeah in your bag small it's very silly it's very silly they ain't giving me much it's getting a
28:30little bit repetitive isn't it five five five five sip to thrive and feel alive i just had a sip
28:37and i
28:37feel alive starting to run out of gas i think yeah you see it's on the shelf you think wow
28:45yeah isn't
28:46this amazing yeah they haven't given me a reason to stay engaged yeah hey guys yeah
28:51oh look at that oh look at that oh look at that oh look at that oh look at that
28:54oh look at that
28:56controlled chaos is is okay this to me seems like uncontrolled chaos it's a new innovative water
29:03bottle trendy they just didn't give me a reason to stay on the line there's no hook perhaps if they'd
29:13maybe thought about the narrative better maybe scripted things that would have helped them
29:20back at the edit this is the boxing ring
29:25right let's do that again wait wait wait wait wait as the boys add final bells and whistles
29:32nice great well done still stuck at the starting line pasha i think we've got a good outline it's just
29:39that little little bit that we need to sort of join us on a journey through the
29:44through the i need to tell you you've got half an hour okay how long are we on the um
29:49video at the
29:50moment raf we're on 48 seconds now i'll just play through you tell me where to cut where she's
29:55walking get rid of the walking so we don't need any of these let's take that cut there i think
30:00it's
30:01that short if you could just play that cop that one
30:05leave the reaction we don't have time for that yeah from that bit supporting you to reach your peak
30:12done that is that went so fast
30:192pm hi guys before pitches begin i want it to be highly professional very entertaining very
30:26personalized and human for both teams
30:28hey guys hi everyone a chance to check in i understand that i put a lot of pressure on you
30:33specifically pasha how did it go the only issue that we had is how many clips were filmed yesterday
30:40the amount of videos we had to go through was it was really time consuming like i think i want
30:44you to
30:45be aware that we didn't even have a chance to do a full run through like we literally had one
30:49one to
30:50the last second what do you mean by a full run through so you're not seeing it from start to
30:53finish
30:54we we haven't been able to see it from start to finish but we did watch bits and bobs as
30:58it was getting
30:58kind of together yeah did the ad make sense there might be a few things that might like
31:02be pointed out not being 100 cohesive but we obviously really did try it
31:12mid-afternoon showtime hello how are you today riding high from their tiktok triumph north h20
31:24i am delighted to introduce our new water brand north h20 is targeting commuters be that the busy
31:33workaholic or the tired worn down working professional big z looks a bit concerned
31:40um what north h20 is it sorry when you're in your journey um throughout the hustle and bustle
31:52you can whenever you start to fatigue uh down in your journey when take a bit of north h20 and
31:58it
31:58will pick you up and elevate you back up to your peak levels he doesn't seem confident we kind of
32:03opted to go for a carton we were also thinking of going towards down the can route but you know
32:08the cans
32:08i feel like a lot of people are doing them at the moment and also if you have open a
32:12can you have to
32:14drink that in one sitting um the carton you know you're not dissing up the cans i'm a canned man
32:18i'm gonna take that to my heart now
32:24sir um so without further ado let's watch the advert
32:31which direction is this boat heading no
32:37well this is your first time seeing it yeah i've never seen this
32:46excuse me what drink is that
32:50no h20 supporting you to reach your peak welcome the floor for any questions
32:59i'm jolian white i am the chief creative officer and founder of the creative agency 10 days i just
33:06think with the ad i kind of feel like i saw something quite like quite dull
33:13imagine you're scrolling would you stop if you saw that opening frame thank you for your question
33:20um if i saw someone who looks like me on the way somewhere really busy i'd come in the tree
33:25like
33:25what's going on here i get tapped on my shoulder and asking me where i'm going and with the attitude
33:30i've gone north i want to know what's going on right now so i would stop
33:36hi i'm joanna moncrieff head of marketing at canowater given you've gone with commuters as your
33:41kind of target market what made you decide to have the compass branding and the sort of slightly
33:47mountainous look yeah so yeah absolutely so with the mountainous look i mean as though it kind of
33:55might look like a mountain it's more representative of your journey going
33:59down and then when you drink the water it goes back up to reach your peak thank you thank you
34:04very
34:04much have a lovely evening wow wow how are you guys feeling that was really hard to watch
34:12yeah yeah that was hard yeah i think from my perspective they did a really good job at the
34:17live stream and none of that came through on the ad no definitely it felt like someone with
34:22branding had a very different idea yeah next to take the stage good afternoon everyone thrive
34:34thank you so much for joining us for the launch of our brand new product thrive thrive is about
34:41bottling that feeling of change of self-improvement of doing something for yourself that changes the world
34:48so that you can thrive i would like to introduce you to a concept that i like to call the
34:53thrive
34:54turning point this is defined by that very second in your life where you decided to stop being ordinary
35:01and stop just merely existing we're not just selling water we're selling the feeling the sensation of
35:08walking away from the cusp of failure and challenging yourself every single day to create change
35:14so with no further ado let's have this video play
35:35i think we've smashed it that was good i really had i feel the ad was electric i love when
35:41you punch the
35:41floor and you was getting up and the water splattered the only reservation i have from it is that almost
35:46looks like the water gives you power which i feel like sometimes can be misleading especially in the
35:50water game especially when you had that final sip and your eyes open up it's like yo i'm awake now
35:56um what it comes down to is and like we've all been saying it's a feeling that you get so
36:02you thrive
36:03you're hungry to do better it doesn't give you powers but it gives you almost a sense of security
36:10yeah right who directed the ad
36:16the ad was directed by myself yeah it's it's it's pretty damn good thank you it's pretty damn good
36:22just want to come back to the the bottle this is giving banana milkshake it just does feel quite
36:28childish like it's giving cbbs for such an adult ad to have almost a childish bottle feels like a bit
36:35of a letdown thank you so much for the question and the v-back that's really helpful to hear and
36:39we'll take it on board and it's appreciated our main goal was being different and and the fact
36:43you've pointed that out shows that we've sort of hit a mark to some extent thanks so much thank you
36:49thank you it was a very good ad it uh captured you it was interesting but we kind of agree
36:58it's
36:59giving banana milkshake yeah it's definitely without doubt 7 pm well done christian
37:07pitch is over we said about the milkshake thing you knew it was gonna yeah we knew it's coming yeah
37:12we knew that there was going to be challenges and obstacles that we had to overcome
37:15we took accountability yeah and we tried to answer them with the best perspective that we could
37:21tonight back to the house tomorrow sink or swim
37:31morning morning you all right good g yeah not bad do you feel confident that your team have
37:37done enough to win the video was absolutely out of this world because you were in it yeah
37:45i'm sad you had to go up against me to be fair oh she talks a big game she does
37:50you seem to talk
37:50to talk hope you can walk the walk i don't walk i strap babe
38:01i'm not going home today and i will be fighting to my last breath because this is what i do
38:06i'm feeling nervous about going into the boardroom as pm it's easy to be the fall guy
38:10i will be holding my team accountable for their missteps there are some questions that i have
38:15my head's a bit scrambled right now i just don't know what lord sugar is gonna think
38:19i just know i've done my best and that's all i can do
38:26you can go through to the boardroom now
38:41well this is one of my favorite tasks i spent a lot of my business career creating adverts and
38:48marketing what i've forgotten about advertising you haven't even learned yet
38:53so let's start off with the clips karishma you chose to be project manager is that right
39:00yeah i create ads for other brands for a living tell me about the ideas that you came up with
39:05so i
39:06really wanted to go down the fitness category just because it's such a vastly growing one
39:10for me that was a clear vision in my head what i wanted to do with this okay and you
39:16came up with this
39:17name thrive yeah now when i see this first of all it came across to me as if this was
39:23like a milky
39:24type of product yeah the yellow looks like isotonic custard to me um quite frankly the reason for
39:33the yellow was to spread positivity and sunshine is this yellow supposed to be sunshine is it well
39:38it was like it's like a subtle yellow and i think when it's very subtle yeah we thought the same
39:42thing
39:43that you thought lord sugar we thought it looked like a bit like a milkshake we just had to do
39:47with
39:47what we had hmm well let's take a look at your tv advert
40:08hmm thrive was appearing in the advert for kieran what i can understand yeah no i'm trying to say
40:16the advert was all about kieran and yet raging bull it's not de niro or stallone you're not
40:24anyway i spoke to the panel electric advert with loads of energy um it does however make you think
40:33that water gives you actual power which is maybe a bit misleading so with the fitness side of things
40:40you drink it as an encouragement drink but it gives you that motivation to go to the gym to exercise
40:46yeah but it's only water it's not like it's an energy drink anyway the um social media i saw that
40:52also karrington you were sub team leader yeah i do live streams quite a lot in my personal life we
40:59had
40:59ample energy they seem to really like the product yeah i've got some feedback a bit too much talking
41:07over one another but it's not very engaging look if i may i think the reality is you were very
41:13hard on
41:14the sale and i suppose with your experience of life you could have done slightly better no i thought
41:19it went well but that's did you well let me tell you what my panel had to say they said
41:24that one was
41:25better yeah so overall good project manager yes yes i'd actually say that krishma knew what she was
41:35doing i mean i i was impressed with the quality of her work i do think krishma did a really
41:39good job
41:40the only thing for me is i did voice that i would like to be sub team leader with having
41:44a marketing
41:44agency i thought a lot of my skills were really valid for this project you're saying that your
41:50talent was not exploited in this task carrington is simply just stronger when it comes to social media
41:56whereas megan's strengths lie in advertising and that was that's your opinion is it that's your
42:01opinion no no this was a statement made by megan and i'm pretty sure we can all agree that that's
42:06how
42:06that went it wasn't picking yeah if carrington was weaker in a certain task she wouldn't have been
42:10chosen anyway let's move on to team alpha connor you said when you became project manager that you
42:18bring ideas to life correct so my history is in my streaming and i'm confident and comfortable in
42:25pitching okay and you chose commuters and then dan came out with this north is that right yeah that
42:33was my idea i wanted to do a play on words that the water up north is better so is
42:37it yeah i think
42:38a lot of that because it rains more up there so it's like a joke that a lot of people
42:42say whenever
42:43they come down to london they say the water tastes better up north don't you think it'd be alienating
42:47people in the south that was exactly my point lord sugar in in the morning brief i expressed that you
42:53know we could be creating like a bit of a divide here right the reality is it would have worked
42:57well lord
42:58sugar if my whole story concept had come to life but the fact there was a bit of divide in
43:02terms of
43:02anyway anyway then you ended up with this yeah yeah and then you got the the compass on there
43:08that's correct law sugar so i propose the compass to the team and then also with the the line on
43:13top
43:14of the north it represents the progress chart i know some people had mentioned it does look like
43:18a bit like mountains um when you were designing it you said you wanted it look like mountains
43:24yeah nothing to do with the progress chart and if i may when we when we separated into our advertising
43:29and branding theme we never kind of spoke about it being the adventure themed i thought collectively
43:33we did kind of go against the story of the north you did mention that you said you'd give full
43:38rain to us like free rain and no and i did and in fairness you also said that you've experienced
43:43in
43:43creating brands when you saw that was your reaction what's what's what's this north and what's mountains
43:49all about we were quite shocked yeah yeah all right let's see this advert now shall we which direction
43:57is this boat heading north
44:06excuse me what drink is that no h2o supporting you to reach your peak
44:14well um these are the experts they said the advert was a bit old-fashioned boring yeah i'm actually
44:20extremely proud of our team of how we pivoted to incorporate the branding name of north
44:24and kind of almost saying that the boat is going north we had to make do with with what we
44:29had it
44:29was just making it work sorry i disagree i feel like you could have used the name north
44:35and done a bit more of a creative flair to it but we didn't know personally do think it
44:39lack creativity and likewise with yourself i think you know you put yourself forward as
44:43sub team leader and you have experience in logos and designing okay so then you go and pitch uh and
44:50you haven't done your homework because a part of your pitch was you know canned water is old passé
44:56rubbish you know you've got two people on the panel big zoo and canno whose water is supplied in cans
45:05not very clever it was actually brought up in our pitch by rajan they were kind of it's not good
45:10to impress them you should do your research first of all um okay so look um good team leader yeah
45:17yeah
45:19what's that mean just feel like for the morning brief we could have had a bit more to go right
45:24well look um i've seen both adverts i've listened to the experts as you know i was always going to
45:31make
45:31the decision on which the best advert was because of my experience um i think that eclipse cinematography
45:40was much better than alpha's advert i think alpha's advert to me with due respect was boring looks like
45:51a 10-year-old's done it on his iphone and so on that basis i'm going to award the win
45:58to eclipse thank
45:59you thank you thank you so much right off you go back to the house thank you well done guys
46:07and uh i think there's a talent agent out there for the remake of rocky five oh my god
46:19well as ever i'd like you to go away talk amongst yourself come back in here and do a more
46:27deeper dive
46:28into what went wrong off you go thank you so happy guys that we won that oh my god what
46:41a relief we
46:42won on the video in the end that's what made the decision like as a content creator it was huge
46:45for
46:45me you killed it you know both of you should be very very proud thanks mate i'll be up for
46:50the
46:50baptist this year i reckon do the branding team take accountability that they made a brand that
47:02looks like an adventure water i just feel like for the branding side of things you were quite vague
47:07with that roxanne you did say you had experience in branding so i did leave a very vague and open
47:12brief there was absolutely no direction from connor i feel like it's unfair if i am brought back into
47:17the boardroom today lord sugar said at the end it was a boring advert i do agree it wasn't a
47:22most
47:22exciting video but i told him in that meeting just to let you know i have no experience editing a
47:27video
47:28yes the idea of the advert was mine but the way that that was brought out corner really should have
47:33made that come to life rajan i do think unfortunately the compounding of the compass onto the water vessel
47:39did leave us an extremely difficult position yes okay the branding wasn't fantastic that you were
47:45dealing with but you know one of the first things that you said as pm was you know i bring
47:49stories
47:49to life i'm disappointed with the branding i'm extremely proud of the work that i did in order
47:54to make that work and to make that brand story fit however it's extremely different than the vision
47:58that we agreed on would you send the candidates in please
48:22well i believe you lost because of branding and the tv advert both very very poor now dan
48:31you've got this name north and you said well thing was it wasn't executed as to my total idea right
48:40why didn't you pipe up dan i didn't i did say many times but there was a lot of divide
48:45in the team
48:46that they wanted it to who did who was dividing in the team then the reason why we didn't apply
48:52his
48:52complete concept lord trigger was because it's a bit you know demographically prejudiced it's a running
48:57joke people get it or they don't it's it's 50 50 so we decided to go away from dan's water
49:03taste up north
49:04but still get the name i mean put simply the name north is meaningless if you don't use the concept
49:10yeah branding team i i would ask for some accountability here in all fairness um connor
49:17you were very vague with what you were actually wanting you were just like you know i trust you guys
49:23and also just kind of do what you want with your free will 100 and when i took this role
49:28as pm i said
49:28i have no branding experience i trust you you did say you have branding experience and i trusted you
49:32it's a p.m i've got a beauty business you know so you've created logos and designs before now when
49:37you look at this when you look at this branding you would think that christopher columbus would buy
49:40this as an explorer well the logo looks like a road sign on the m6 quite clearly north it's all
49:47gone
49:48south quite honestly anyway connor and pasha i've heard that um both of you were directing the cameraman and
49:57saying do this and then the other one would overstep and say no do that so basically we had two
50:03directors
50:03yeah 100 i feel like i did take a step back and i was letting connor predominantly lead i didn't
50:11i didn't witness you taking a step back okay um can i um just add lord sugar so when we
50:18met on day two
50:19it was very out of the blue he sort of looked at me and said pasha you're going to be
50:23doing the edit now
50:24i said to corner i've never edited a video a branding advert so you're telling me he dropped
50:30you in it is that what you're saying i'm not i i'm not he went off to do the social
50:33media thing
50:34because that's what he does that's where he's that's what he does 100 it's the only good thing
50:38he did do because your one was voted best by the social media experts 100 all right um anyway
50:46where do you think the uh fault with this project lays in my opinion i think the fault on this
50:53project
50:54lays more with the video team one of the first things connor said was i create stories into reality
51:00there was no reality here right well connor as the project manager can i ask which two people are
51:08you bringing back into this boardroom um i am going to bring back rajan and roxanne right i think
51:16it's very quick for you to throw me under the bus but okay the rest of you leave and go
51:23back to the
51:23house and the three of you stay here thank you thank you well look you three are going to step
51:33outside
51:33i'm going to have a chat with the baroness brady and uh tim and then you'll come back in here
51:39when
51:39at least one of you is going to be going today okay off you go thank you i think a
51:49couple of them
51:51had a lucky escape yeah so connor good talker isn't he yeah but actually no one in the team thought
52:02his
52:02instructions were very clear at all and what about rajan the reality is that rajan was responsible
52:08for some grave errors in the pitch particularly saying negative things that impacted some of the
52:14judges i think you're really gonna have to narrow down on roxanne i mean she was in charge of the
52:21branding and the branding is i'm afraid i think incredibly poor yeah
52:29yes could you send the three candidates in please
52:43well connor no clear concept from the brainstorm no synergy between the ad and the product our
52:51initial concept which i'm pretty sure you both knew and were aware of that we were going for
52:56the mobile phone replacement something kind of sleek that was kind of the concept i trusted you
53:00with branding unfortunately north h2o with the mountains and supporting you to reach your peak
53:04does have a narrative and that is much more linked in an adventure brand and roxanne more specifically
53:10a sub team lead i think you failed to take accountability for that which i'm really disappointed by
53:14because immediately sorry can you interject there because as a leader i wanted to hear everybody's
53:20opinions and voices levi threw in the the bit about the peak which ultimately everyone agreed on it
53:28connor you've you've you've gone into why you brought roxanne here as being you know the sub team leader
53:32i'm loving to hear your reasoning so you doubled down on making an adventure brand you compounded
53:39it by adding in the compass you dissed big zoo's um brand itself no no i meant i i mentioned
53:45that we
53:46went for a cat carton as opposed to a can to stand out and i think there's a way that
53:50you can elevate
53:50the use of the carton without putting down a can so what you're trying to say is you brought me
53:55back
53:55because i put a compass onto a bottle yes you think that we have failed this task because the compass
54:00was on there is that what you're saying i think you made it it made it extremely difficult in the
54:04pitch and i think it's not the mountains not the mountains or all of this so you agree that there
54:09are branding issues here what you've achieved is that you've made tap ball to look at look exciting
54:13quite frankly branding roxanne you have to take responsibility for it you're the sub team leader
54:23i do take you know accountability for for some of the you know the branding but ultimately
54:30i don't believe i am the failure of this task where do you think the failure lays out the
54:34three of you then i believe connor easy to point at a project manager isn't it well it's not just
54:39because he's the leader that's not it at all the directing and the filming of the actual advert when
54:46me pasha and the editing team were going into the second day there was nothing for us to go off
54:51there was no there was no no that's not true that isn't true it was pasha's vision and pasha
54:56was the assistant director for a reason so you're saying it's his responsibility well
55:00he directed it okay yes this week i took the reigns as pm and i pivoted when we got the
55:05north
55:05i swapped sides over to the live stream i think we smashed that out of the park was the video
55:09a
55:09little bit boring yes so i do take accountability for that right okay i don't want to hear any more
55:15from anyone so the way i see this connor is that i'm impressed that you do take responsibility and
55:23you've taken responsibility for certain parts of the failure of this task right roxanne i think a
55:31sub-team leader on the branding side you have a lot to answer to rajan to be disrespectful of the
55:40canned
55:40water to the two experts was a major boob i i can't get to the bottom of whether you're shrewd
55:47enough for me
55:50but connor whether you allowed the social media to distract you from the main business that we were
55:58supposed to be doing could be one of the reasons why regretfully this task failed i just got to do
56:07this on a gut feeling at the moment my gut feeling is that
56:19roxanne you're fired thanks for the opportunity thanks tim thanks by nesbreddy good night
56:32connor i like your spirit and determination however you need to focus in future
56:41you two go back to the house thank you lord
56:47i'm sad that lord sugar didn't believe in me but i back myself 100 i've got a lucrative business
56:53and i can't wait to prove lord sugar wrong i mean no one backed my vision unfortunately i should
57:04hope that roxanne's coming back yeah i actually walk quiet if roxanne doesn't make it home today
57:08i think connor might make it back
57:19oh boys you've got to tell us what happened so i mean lord sugar felt that roxanne was the person
57:25to
57:25blame the branding aspect wasn't fantastic and you know she was the one who got the finger
57:30who do you think's on thin ice now then i think everybody's on thin ice but there's no room for
57:34hiding now 15 candidates remain lord sugar's search for his next business partner continues
57:46next time i want you to make a bunch of money out of flowers petals we've got 60 bouquets to
57:53make
57:53we're only four down don't cut them too short don't cut them too short pitfalls
57:56come over and cheer yourself top crowd and in the boardroom you completely and utterly lost the plot
58:03a pruning you're fired
58:27you
58:29you
58:35you
58:36you
Comments