00:00We're actually here to talk about your role as business people, your role as CEO, and your new show on
00:06Prime Video, The CEO Club.
00:08It actually premieres on Monday, February 23rd, on Prime Video.
00:13Give me a sense here, and I'll start with you, Lauren, about kind of where the idea for this show
00:17actually came from.
00:18It's amazing.
00:19I think, well, originally Dee and Tommy and Talia and Tommy Mottola had come to me and said,
00:24Hey, we've been speaking with Amazon, and there's a great idea of bringing positive programming to TV.
00:29And one that could really inspire people to really lift each other up and see that women can be in
00:34the hot seat and perform with speed bumps and a roadmap, but mountains that we have to climb.
00:41And I think that because we support each other so much and also lift each other up, you really get
00:46a behind-the-scenes look at what happens on The CEO Club, and we're really proud of it.
00:50But give me a sense here of exactly what viewers are going to get.
00:52Is this sort of like a Shark Tank style?
00:55Is this more just reality show?
00:56Or is this more just really like, let's follow these people as they try to build and run their business?
01:02I mean, it is a reality show.
01:05And it really does follow.
01:06All of us have different businesses that we are starting.
01:11A docuseries.
01:12A docuseries reality show, whatever you want, but it definitely gives a behind-the-scenes of how we're managing our
01:18careers, our businesses, our children, how we're juggling all that.
01:27And, you know, it's done in a way that is a little bit different than, I think, what a lot
01:32of people see women being portrayed in reality series.
01:37You know, we're all very good friends.
01:39We're all very supportive of one another.
01:42There's no toxicity.
01:43Well, that's where I kind of was going to go.
01:45I haven't had a chance to see it, and I just wanted to make sure that you guys aren't, like,
01:47throwing champagne.
01:48There's no air pulling in this one.
01:51What there is, though, is a lot of, there are a lot of fails in the show, and you see
01:55us recover from them.
01:57And that's really important because it's not all glitz and glamour.
02:01And as Winnie says, often so well, it's not a highlight reel of what social media looks like.
02:05Winnie, maybe you can expand on that.
02:06We talk with a lot of entrepreneurs on this show, and probably the most illuminating thing you learn from them
02:11is not the successes that they've had, but it's the multitude of failures that they had to get to that
02:16success.
02:17I mean, just in your career, particularly as building a business and building a brand for that matter, what has
02:22kind of been one of the failures that you had that you actually learned from and that were able to
02:27sort of transform that into some type of success?
02:29Yeah, on the show, we actually get to see me go through a public failure, but I don't even like
02:38to claim failure because it's how you go through it is really what.
02:43Yeah, exactly.
02:44So we had some product packaging issues that were making the ratings of products go down, and it is a
02:53fan-favorite product of the K-Skin line, the SPF Lip Balm.
02:57And we just had to pivot.
02:59And my co-founder, Kim Perel, always says, fail faster.
03:05And so that always sticks with me.
03:07You're never not going to fail, but it's how you continue to push through and persevere that is going to
03:13make the difference on if you succeed or really fail.
03:18Isabella, when you're coming up with an idea for a product, are you already thinking about who the target audience
03:23for that is, or does that come later?
03:25What's the process?
03:26Yeah, so for me, my design, I design jewelry.
03:29So it's very important to design things that is timeless, but it's still a little touch of modern, something that's
03:34not out there, something that's different.
03:36So for me, I always think of my client, like, what's a piece that they can add it to the
03:41layer, they can add it to what they already have that's going to stand out.
03:45So my process is always creating things that's not out there, that is things that's innovative, and as well, things
03:51that is going to make people feel good about themselves and give them the confidence and have a little memory
03:58to some things.
03:59There is a function of this series, it's eight episodes, called Shop the Show, where effectively the product that you
04:06see in the show, you can then go onto the Amazon app and actually buy the product itself.
04:10This is relatively new, I mean, it's not completely new, but I mean, more so in the U.S., because
04:16you go overseas, particularly into Asia, you see this all the time now.
04:20Is that the direction where we're going now here in the U.S.?
04:22I definitely believe so.
04:23I mean, with retail, as you know, with, you know, SACS going out, filing Chapter 11, and then I just
04:30think the landscape of retail is changing, changing quickly.
04:33And I think that there'll be all kinds of ways to shop.
04:38Yeah, live TV is definitely the way, though, I believe, of the future.
04:41And I think if we're not on top of it, we just lose our customer, because they're going to find
04:46somebody who wants that attention.
04:48They're going to find somebody who can explain that product better.
04:51So live TV is definitely the way of the future.
04:53I think it's the way to really settle in with your product.
04:56I am curious about distribution.
04:58I mean, what's the path that you look for?
05:00Do you look through the traditional retail path, meaning a third-party wholesaler?
05:04Is this direct-to-consumer?
05:06Are you looking for kind of, you know, some sort of partner to kind of take you global?
05:10Like, what's your approach?
05:11Well, for me, we have our own distribution.
05:13We have over 180,000 salespeople who sell our products to over 4 million customers.
05:17And so we have a built-in network that we can distribute our products.
05:20But, you know, we actually sell K in one of our stores.
05:24So it's really cool that we can share that information with each other.
05:27For cosmetics, too, I would think.
05:28Yeah, definitely.
05:29So I am in Sephora.
05:32So we definitely have retail.
05:34But DTC is also important.
05:35And I feel like you create a relationship with your customer when you have that direct-to-consumer.
05:41For me, it's all of the above.
05:45It's all of the above.
05:47I mean, you need all of it.
05:48And, of course, social media plays a big part in it, as well as AI is going to play a
05:53big part of it.
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