00:00Well, Chris, I don't think you're going to like this segment.
00:06Turn your radio on, Chris.
00:07And let me tell you why, Chris.
00:09I could not disagree with you more about which tournament is now the better tournament.
00:16The question is this.
00:18What do you think has been better?
00:21Four Nations or the Olympics?
00:24And let me get to that part that Chris brings up about playing the hits.
00:29Who's been watching the Olympic hockey?
00:32Have you drawn any eyeballs to the sport that belong to people who are not diehard hockey fans?
00:42Because I could tell you, Four Nations did that a year ago.
00:45It was awesome.
00:46Four Nations was exciting.
00:48Four Nations captivated the North American sports-loving audience.
00:54How can you get that?
00:55The Olympics has not.
00:57No.
00:58And I would say that I believe after watching the times, which we didn't really factor in greatly,
01:05the time of day that these games would be played, which happens frequently when you've got an overseas product going
01:12on.
01:12I get it.
01:15It has impacted the audience in a big way.
01:17It's not a hit.
01:18This isn't a hit.
01:19This isn't top of mind.
01:20It has been a hit.
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