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Ideas to VivaTech: L’Oréal Brandstorm is more than a student innovation competition, Brandstorm is a rocket booster for careers!
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00:00:00Welcome to Brandstorm 2025, men, beauty and care, game on.
00:00:10Introducing your hosts for the future of beauty, Lisa McNeil and Derek Blonsky.
00:00:19Hello everyone!
00:00:24What a crowd!
00:00:27Welcome to the 33rd International Finals of Brandstorm!
00:00:35The big stage, the high stakes, or the final boss, as the gamers say.
00:00:41Are you all ready for an unforgettable night?
00:00:45Yes!
00:00:48As you heard, I'm Lisa McNeil.
00:00:51And I'm Derek Blonsky.
00:00:52Lisa and I both work for L'Oreal's Consumer Products Division, otherwise known as CPD.
00:00:58But tonight, we have the best job of all.
00:01:04We are guiding you through the finals of L'Oreal's Talent and Innovation Competition.
00:01:09We'll watch the six final teams of Brandstorm 2025 pitch their incredible ideas.
00:01:17Then, we'll have a couple of special guests who will bring us a touch of digital magic.
00:01:23And finally, we'll reveal our grand champion.
00:01:28Derek, I'm getting excited!
00:01:34This year, in partnership with CPD, participants were challenged to reinvent men's beauty and care,
00:01:40and help break down outdated stereotypes.
00:01:43This mission aligns perfectly with CPD's mission to democratize beauty for all,
00:01:48and use beauty tech to level up self-care experiences.
00:01:53And wow, did you deliver!
00:02:01Your innovations range from a quest game that helps recreate skin care routines,
00:02:06to a wipe that firms muscles,
00:02:08and to a wearable device that gives instant care advice.
00:02:11Such creativity in the submissions this year.
00:02:16And let's take a moment to acknowledge the magnitude of this moment.
00:02:20Over 240,000 students signed up for this.
00:02:28And you guys made it to the endgame.
00:02:32It's been a transformative journey for each of you.
00:02:36Months of long nights, collaboration, skill building, and breakthroughs.
00:02:42One of you are going to win this competition today,
00:02:46but all of you have grown professionally.
00:02:49This experience is going to stick with you for the rest of your careers.
00:02:55And Derek, I don't know if you know, but this is my third year hosting the Brandstorm International Finals.
00:03:01And thank you, Jean-Claude.
00:03:05And it's really an emotional experience.
00:03:07I'm going to do my best not to cry at the end.
00:03:11Watching these participants step onto this big stage to pitch their projects with such passion,
00:03:17and honestly, it's incredible, you're in for a show.
00:03:21The jury is very animated with us.
00:03:24You might not hear them.
00:03:29For 33 years, the Brandstorm has helped launch the careers of thousands of innovators and creatives
00:03:36just like you in the room today.
00:03:37And L'Oreal is so proud to be a part of your future success
00:03:41because you are the future of this industry.
00:03:45Congrats to you.
00:03:53So let's give one more huge shout-out, and I'm challenging you,
00:03:57huge shout-out to all our amazing Brandstorm participants in the room today.
00:04:02Go!
00:04:02Woo!
00:04:13Now, before we meet the final six teams,
00:04:16let's roll a highlight reel of the last two days our participants have spent in Paris.
00:04:22Spoiler, it has been iconic.
00:04:49Can you feel it?
00:04:51Can you feel it?
00:04:53Can you feel it?
00:04:55Can you feel it?
00:29:59qui nous permettra d'avoir l'efficacité et à la même temps,
00:30:02nous permettra d'être safe pour l'at-home use.
00:30:10All three of you were in the wrong classroom
00:30:13or just some of you, what happened?
00:30:15Two of us.
00:30:16Two of us.
00:30:17So, look, we're friends from university
00:30:19and we study marketing and business.
00:30:21And we saw this and we're like,
00:30:23yeah, we got to sign up.
00:30:25But then we're like, oh, we need someone else
00:30:28and preferably a guy because we need a guy perspective.
00:30:32But then we're like, yeah.
00:30:35We, like business majors, made a market strategy
00:30:38and we saw each person of our class
00:30:41and we're like, oh yeah, we kind of know him.
00:30:45Let's just put him on.
00:30:46And it was perfect.
00:30:48Yeah, and just by coincidence,
00:30:50then we got to know each other
00:30:52and we all, the three of us have studied abroad.
00:30:56so we made at least two exchanges.
00:30:59So yeah, we have a global vision
00:31:01and everything has made us grown and be better.
00:31:06Bravo.
00:31:08Okay.
00:31:09Thank you, Team Chile.
00:31:11You can take your seats.
00:31:12No last questions?
00:31:13Ten seconds still.
00:31:15Okay.
00:31:15Thank you very much.
00:31:16Thank you very much.
00:31:16Thank you very much.
00:31:21Okay, it's time for the fourth finalists.
00:31:26They describe themselves as being outside
00:31:30of the typical beauty industry mold.
00:31:33But that's exactly why they are the ones
00:31:36to shake up the industry.
00:31:38I'd like to introduce you to Team,
00:31:40Czechia, Hungary, Slovakia, Hub.
00:31:57Okay, this is your moment.
00:31:59Ready, set, go.
00:32:01Hello.
00:32:02My name is Matthew and I don't use any skin care.
00:32:05There's just so many products.
00:32:06It makes my hands feel dirty
00:32:08and it isn't fun at all.
00:32:10When I try to make a habit of it,
00:32:11the habit doesn't last to me.
00:32:13The product I want is a 15 in one
00:32:15to use once per year.
00:32:18But is this really the best solution?
00:32:21We have the revolutionary gadget that you need.
00:32:24I only need some one for a long time.
00:32:28Wait, wait, wait, wait, wait!
00:32:32Let's go.
00:32:33Wait, wait, wait!
00:32:34No, come on.
00:32:35Go.
00:32:35There's no one for me to come with me.
00:32:37Let's do it!
00:32:38I just wanna go.
00:32:41No.
00:32:42No, no, no, no.
00:32:42No, no, no, no.
00:32:43No, no, no, no.
00:32:43Yeah, I'll just say,
00:32:44no.
00:32:46No.
00:32:50No, no, no, no.
00:32:52No, no, no.
00:32:53No, no, no, no.
00:32:54Sous-titrage Société Radio-Canada
00:33:24Téc.
00:33:24Like Modiphase for facial diagnostics.
00:33:27The device is durable, with a life-long cycle, and it's recyclable.
00:33:32And the capsules are biodegradable, filled with existing men expert products.
00:33:38So, it's hygienic, and it's easily swappable.
00:33:42But what about the promo, Katja?
00:33:44Well, let's launch in Europe.
00:33:46As it's the market with the biggest upside.
00:33:48Think mass media, cross channel campaigns, and also bold advocacy voices.
00:33:53de gaming, tech et sport
00:33:55et ça va définir le reach.
00:33:58Winning Starts With You
00:33:59n'est pas juste une moto pour cette équipe
00:34:00et va prendre la vie
00:34:02grâce aux sponsorships
00:34:03et des activations d'organisation.
00:34:05Les enabler kits
00:34:06sold via top online retailers
00:34:08et les capsules
00:34:09qui carryent le plus profit
00:34:11vont être sold online
00:34:12through drugstores
00:34:13ou supermarché chains.
00:34:15Mais wait, il y a plus.
00:34:16Sports et pop culture collectibles
00:34:18vont devenir les gens de fans.
00:34:20Et parle d'inclusive.
00:34:22Parce que Sportswear est vraiment
00:34:23pour tout le monde
00:34:24non plus leur gêner,
00:34:26l'âge ou la taille.
00:34:27Kinclair a le plus potentiel
00:34:29de tous les maires de la beauté.
00:34:33Nous voulons apporter
00:34:33de nouveaux consommateurs
00:34:34au marché
00:34:35lorsqu'on leur laisse les savoir
00:34:36qui ils sont.
00:34:37Et nous voulons aider
00:34:38l'Oreal à atteindre
00:34:3818% de la valeur globale.
00:34:41Nous voulons vendre
00:34:4263 millions
00:34:44de les unités par année
00:34:45et générer 1.2 billion
00:34:48de gros margine
00:34:49à l'Oreal.
00:34:49Nous sommes le team
00:34:51True Face
00:34:52et ce n'est
00:34:53Sportsfeer.
00:34:54A révolution
00:34:55en men's skin care
00:34:56built
00:34:56pour rendre l'Oreal
00:34:57numéro 1
00:34:58dans un autre autre catégorie.
00:35:06Fantastic job,
00:35:07team Czechia,
00:35:08Hungary, Slovakia.
00:35:09I definitely want to play.
00:35:11Oh, the jury's getting goodies.
00:35:14Jury's testing the product.
00:35:15We have some for the jury
00:35:16to try to.
00:35:17And the MCs?
00:35:18The what?
00:35:19The MCs?
00:35:20You got to wait
00:35:21for the product.
00:35:21Sorry.
00:35:22We'll wait for it
00:35:22to hit the shelves.
00:35:23I'll give you mine.
00:35:25Okay, jury.
00:35:26While you're playing,
00:35:27while you're testing out
00:35:28your new product,
00:35:29do you have any questions?
00:35:31Congrats again.
00:35:32I was curious
00:35:33to just try this out.
00:35:35So, really amazing.
00:35:37But aren't you afraid
00:35:38that there's a bit
00:35:39of a gadget effect?
00:35:40So how do you move
00:35:41from trying it
00:35:42the first time
00:35:42for a couple of weeks
00:35:43to repeatability
00:35:45and making it
00:35:46part of your routine?
00:35:47Have you thought about that?
00:35:50Great question.
00:35:51So the repeatability
00:35:52is built on gamification.
00:35:54We looked at gamified apps
00:35:56and we know
00:35:56that after two weeks
00:35:57if there's no incentive
00:35:58people stop playing.
00:35:59But we'll have
00:36:00such great gaming experience
00:36:03built on brand collaborations
00:36:05with Blizzard
00:36:06and stuff like that
00:36:07that they'll never stop playing.
00:36:09And we'll also do leaderboards.
00:36:10We'll do weekly challenges
00:36:12with real-time awards.
00:36:14So we'll make sure
00:36:14that the consumer
00:36:15never gets bored with us.
00:36:19Well, this is very interesting.
00:36:22Have you thought
00:36:23about the pricing
00:36:23and what would be
00:36:25the logic behind the price?
00:36:27Yeah, we have priced it
00:36:28on a cost basis
00:36:30for 50 euros
00:36:31for the enable kit
00:36:32which contains this unit
00:36:34and a number of fillings
00:36:35with SPF.
00:36:36And then the main source
00:36:38of the revenue
00:36:38would be the fillings.
00:36:40We calculated
00:36:40that we could have
00:36:41like 95% margin
00:36:43of the fillings
00:36:44while the price
00:36:45being comparable
00:36:45to classical cosmetics.
00:36:48And to your existing
00:36:49Cloylamin products
00:36:50that you currently sell
00:36:51in different packagings?
00:36:57I don't understand
00:36:59how the product
00:37:01comes out
00:37:01from this sphere.
00:37:03Great question.
00:37:05So basically
00:37:05the ring
00:37:06is unsnappable.
00:37:07It opens up
00:37:08and then you twist
00:37:09open the ball.
00:37:09you put in the capsule
00:37:11twist it back in
00:37:12and then snap back
00:37:13the ring around
00:37:14and there are micro holes
00:37:16from which
00:37:16the product comes out of.
00:37:18But not this one.
00:37:18This one is just a model.
00:37:19It's just a model.
00:37:20Yeah, the final version
00:37:22will develop it
00:37:23in some time.
00:37:24When you will develop it.
00:37:26Yeah, definitely.
00:37:27Definitely.
00:37:27With you specifically.
00:37:30Alex is only asking
00:37:31so you can get
00:37:32the most points
00:37:32on the panel.
00:37:34Okay, well,
00:37:35well done team.
00:37:37You can take your seats.
00:37:38Thank you so much.
00:37:39Thank you.
00:37:40You're done.
00:37:41You can breathe.
00:37:44Now let's welcome
00:37:46a set of friends
00:37:47who call themselves
00:37:49the Beardsmiths.
00:37:51Welcome to the stage
00:37:53Team Malaysia.
00:38:10Hello, hello.
00:38:12Just push a little bit
00:38:13this way.
00:38:13The other way.
00:38:14Yeah, perfect.
00:38:15Okay, I love the T-shirts.
00:38:17Beardsmiths.
00:38:18Okay, are you ready?
00:38:19Team Beardsmiths.
00:38:20Yes, of course.
00:38:21Okay, your three minutes.
00:38:23One, two, three, go.
00:38:33Having a patchy beard
00:38:35has made me insecure
00:38:36several times.
00:38:37Sometimes I look
00:38:38in the mirror
00:38:38and wonder why my beard
00:38:40just won't grow in properly.
00:38:41I've tried taking
00:38:42supplements, oils
00:38:43and even massaged
00:38:44my face as if it owed me hair.
00:38:45Results?
00:38:46Still patchy.
00:38:47Cross cultures.
00:38:49A beard means
00:38:50something powerful.
00:38:51A tradition in Saudi,
00:38:53style in Germany
00:38:54and pride in India.
00:38:57But what if
00:38:58the beard grows patchy?
00:38:59The struggle is real.
00:39:00And guess what?
00:39:01I have that problem too.
00:39:03Well, don't worry, Vishwa.
00:39:04I've got just
00:39:05the right solution for you.
00:39:06Let me introduce to you
00:39:08Flash Beard Patch,
00:39:09the world's first
00:39:10AI-powered
00:39:11self-heating patch
00:39:13made from
00:39:14100% recycled materials.
00:39:16Whoa!
00:39:17How does it work?
00:39:18Well, first
00:39:19you have to insert
00:39:20the serum cartridge
00:39:21into the device.
00:39:23Then,
00:39:24scan your face
00:39:25using the Flash Beard AI app
00:39:27to identify
00:39:28patchy spots.
00:39:30The app will then
00:39:31determine
00:39:32the treatment parameters.
00:39:33The patch inside
00:39:35will then heat up
00:39:37accordingly
00:39:37to stimulate
00:39:38hair follicles
00:39:39and also generate
00:39:40micro-currents
00:39:41to wake up
00:39:42those lazy beard roots.
00:39:43Wait,
00:39:44are you trying to say
00:39:44it's like giving a shock
00:39:45to wake up my beard roots?
00:39:47Exactly!
00:39:48Plus,
00:39:49the patch also
00:39:50releases growth serum
00:39:51through its micro-needles
00:39:53directly into your skin.
00:39:55So,
00:39:55no mess,
00:39:56no greasy face,
00:39:57all hands-free.
00:39:58So,
00:39:58I just stick it on my face,
00:40:00let it go for 5 minutes
00:40:01and boom!
00:40:02Boom!
00:40:03Beard growth begins!
00:40:04Let's go!
00:40:05Finally,
00:40:05a patch
00:40:06that turns baby face
00:40:07into beard face.
00:40:08The judges,
00:40:09we are tapping into
00:40:10a 3.4 billion market
00:40:11led by Europe,
00:40:12the R4 of Beard Care,
00:40:13followed by India
00:40:14and Middle East
00:40:15where beard is considered
00:40:16more than just hair.
00:40:18So,
00:40:18our GTM plan
00:40:18starts strong
00:40:19with Phase 1
00:40:20digital search.
00:40:21We tailored
00:40:21our media platform
00:40:23specifically to each region
00:40:24meeting men
00:40:25exactly where they scroll,
00:40:26search and shop.
00:40:28Phase 2,
00:40:29introducing
00:40:29immersive pop-up booths
00:40:30in high-traffic
00:40:31malls and campuses.
00:40:32Why?
00:40:33Because 86% of men
00:40:34trust the product more
00:40:35after using it.
00:40:36So,
00:40:37Phase 3
00:40:37is where conversion
00:40:38begins going all out
00:40:39through online sales.
00:40:40But what makes us
00:40:41different
00:40:41is we don't only
00:40:42target the big players
00:40:43like Amazon
00:40:44but also dive deeper
00:40:45targeting small players
00:40:46who specialise us
00:40:47in grooming.
00:40:48Phase 4,
00:40:49going into offline sales,
00:40:50targeting hypermarkets
00:40:51and beard grooming stores.
00:40:53So,
00:40:53we are selling our device
00:40:54at the 9 euros
00:40:55which acts as our main
00:40:56customer recruiter
00:40:57and our cartridge
00:40:58at 9 euros.
00:40:59But,
00:41:00the real engine
00:41:01of loyalty
00:41:01lies within the different
00:41:02type of cartridges
00:41:03we offer
00:41:04all approved by the metrologist.
00:41:06So,
00:41:06judges,
00:41:06if we play this game
00:41:08right,
00:41:08we are able to hit a revenue
00:41:09on only 900 million euros
00:41:10by year 3.
00:41:11Just keeping all of this
00:41:13in your mind,
00:41:13we are not just trying
00:41:14to sell a patch.
00:41:15We are trying to unlock
00:41:16something much more deeper.
00:41:18Because,
00:41:18like our shirts say,
00:41:19beard is the key
00:41:20to confidence.
00:41:21Or as they say in French,
00:41:22la barbe est la clé de la confiance.
00:41:24So,
00:41:25we are here
00:41:25to hand every man
00:41:26that key.
00:41:28Makeup gives women
00:41:29confidence.
00:41:30So,
00:41:30for all the men
00:41:31who needs us,
00:41:32you know where to find us.
00:41:33we are
00:41:33the Beardsmiths.
00:41:43Impressive work,
00:41:45Team Malaysia.
00:41:45Thank you so much.
00:41:47I didn't love
00:41:47that you looked at me
00:41:48when you said baby face,
00:41:49but otherwise,
00:41:50fantastic.
00:41:51No offense though.
00:41:53Derek,
00:41:54you don't need a beard.
00:41:55Oh,
00:41:55thank you kindly.
00:41:57Okay,
00:41:58now it's time
00:41:58for the jury
00:41:59to dig
00:41:59a little deeper.
00:42:01Jury,
00:42:01can we get your questions?
00:42:03I have a question
00:42:04because
00:42:06I'm seeing a lot of
00:42:07answers that are
00:42:08very like
00:42:09techie
00:42:10and,
00:42:11you know,
00:42:11from several teams
00:42:13kind of targeted
00:42:14to men,
00:42:14but there's a lot
00:42:16of products
00:42:17that are targeted
00:42:18for women
00:42:18that I think
00:42:19we could use
00:42:20for men.
00:42:21So,
00:42:21if you think
00:42:22of women's eyebrows,
00:42:23there's a lot
00:42:24of things
00:42:25that we use.
00:42:26So,
00:42:26did you ever
00:42:27consider looking
00:42:28at what there
00:42:28already is
00:42:29to make
00:42:32Apache area
00:42:33somewhere
00:42:34in the face
00:42:37better looking
00:42:38for a beard?
00:42:42Okay,
00:42:43so,
00:42:43yes,
00:42:44we have also
00:42:44thought about that,
00:42:45but since this year's theme
00:42:46is regarding
00:42:46men's beauty and care,
00:42:47we are solely
00:42:48focusing on
00:42:48the men industry,
00:42:49but with future R&D,
00:42:51definitely we can
00:42:52apply this product
00:42:53to various parts
00:42:54of the body,
00:42:55not just exclusively
00:42:56to men,
00:42:56but also women.
00:42:57and there's already
00:42:58so many existing
00:42:59products,
00:43:00traditional products
00:43:00such as derma rollers
00:43:02and beard serums
00:43:03that requires
00:43:03a lot of manual
00:43:04labor and it's
00:43:05quite extensive.
00:43:06So,
00:43:07we designed
00:43:07something that's
00:43:08simple,
00:43:08just stick,
00:43:09scan and grow.
00:43:11So,
00:43:11for now,
00:43:11we just focus
00:43:12on only the beard,
00:43:13but future rollouts
00:43:13we might change
00:43:14design to maybe,
00:43:14you know,
00:43:15multiple spots
00:43:16on one face
00:43:17or maybe other
00:43:17facial hair.
00:43:18So,
00:43:18for now,
00:43:19this is our design
00:43:19to show that
00:43:20we tackle
00:43:21patchy beard
00:43:21issues among men.
00:43:24Quick question
00:43:25from me.
00:43:25so the most
00:43:26important thing
00:43:27is that it works.
00:43:28So,
00:43:28what did you look
00:43:29into to see
00:43:30what kind of formulas
00:43:31would really
00:43:31actually make
00:43:32beards grow?
00:43:33I'm sure it takes
00:43:34a lot of time
00:43:35for these kinds
00:43:35of formulas
00:43:36to work,
00:43:36no?
00:43:37Yes,
00:43:37okay,
00:43:37so we have
00:43:38done plenty
00:43:38of research
00:43:39and personally,
00:43:40I myself
00:43:40have used
00:43:41certain products
00:43:42such as
00:43:43minoxidil
00:43:44to grow the beards
00:43:45and all.
00:43:45So,
00:43:45all three of our
00:43:46cartridges
00:43:47actually contain
00:43:47minoxidil
00:43:48but for each
00:43:49cartridges
00:43:49we have
00:43:49personalization.
00:43:51For example,
00:43:51we have
00:43:52T3 oil
00:43:53and also
00:43:54a few other
00:43:54active ingredients
00:43:55that is clinically
00:43:56proven,
00:43:57medically proven
00:43:58to promote
00:43:58hair growth.
00:44:02Quick question.
00:44:03Yeah.
00:44:04So,
00:44:05how do you call
00:44:06the patch?
00:44:06Yeah,
00:44:07exactly.
00:44:07So,
00:44:07I think of
00:44:07is that a
00:44:08subscription-based
00:44:09model?
00:44:09How are you
00:44:10approaching that
00:44:11for your consumers?
00:44:13You want to
00:44:13for loyalty
00:44:13and repeatability
00:44:14subscription-based
00:44:15is that something
00:44:16that you have
00:44:17in mind?
00:44:17Okay,
00:44:18yeah.
00:44:18So,
00:44:18the cartridge...
00:44:19guys,
00:44:19sorry.
00:44:20I have to be that guy.
00:44:21I'm so ready.
00:44:23This was an
00:44:23insightful question
00:44:24and we'll take it
00:44:25after.
00:44:26Okay.
00:44:27Yeah,
00:44:27I'll answer to you
00:44:27later.
00:44:28Thank you so much.
00:44:29Thank you.
00:44:29Thank you very much.
00:44:30Team Malaysia,
00:44:31congratulations.
00:44:33You're all set.
00:44:34Take your seat.
00:44:36And now,
00:44:37with the final pitch
00:44:39of the evening,
00:44:40a team that has
00:44:41been friends
00:44:42since high school
00:44:43and say their bond
00:44:44is their key
00:44:45to their success,
00:44:47it's team
00:44:47South Korea.
00:45:08Team South Korea,
00:45:09the stage is yours.
00:45:10Your three minutes
00:45:11begin now.
00:45:15Meet Harry.
00:45:16One day,
00:45:17he wakes up
00:45:18and notices
00:45:18a bald spot.
00:45:20He has a big meeting
00:45:21later that day
00:45:22so he panics,
00:45:23rushes to the drugstore
00:45:24and buys some
00:45:25darkening powder.
00:45:26It works
00:45:27until he starts
00:45:28sweating in the
00:45:29packed subway,
00:45:30ink trickling down
00:45:31his forehead.
00:45:33Harry misses
00:45:34his meeting.
00:45:35Wanting a solution,
00:45:36he turns to hair
00:45:37transplants
00:45:37only to learn
00:45:38that they can cost
00:45:39as much as
00:45:40$15,000.
00:45:42Permanent scalp
00:45:43tattoos,
00:45:44just as expensive
00:45:45and they hurt
00:45:46a lot.
00:45:47To make matters worse,
00:45:49both require
00:45:49multiple meetings
00:45:50with a trained
00:45:51professional,
00:45:52which Harry just
00:45:52doesn't have
00:45:53the time for.
00:45:54Harry's bald spot
00:45:56grows,
00:45:57along with his
00:45:57frustration.
00:45:5995% of men
00:46:01experience male
00:46:02pattern baldness
00:46:03at some point
00:46:04of their lives.
00:46:04This means Harry's
00:46:06story can be
00:46:06your friends,
00:46:07your brothers,
00:46:08and yours.
00:46:09But now,
00:46:10let's rewind
00:46:11and imagine,
00:46:12what if,
00:46:13upon entering
00:46:14that drugstore?
00:46:15Harry had the
00:46:16option to buy
00:46:17Take Hair.
00:46:18Take Hair is
00:46:19our henna-inspired
00:46:21temporary scalp
00:46:22tattooing device
00:46:22that we'll be
00:46:23launching under
00:46:24a new category
00:46:25called scalp
00:46:26styling within
00:46:27L'Oreal Paris.
00:46:28It's designed
00:46:29for millions of
00:46:30men just like
00:46:31Harry,
00:46:31for men in their
00:46:32early to mid
00:46:33stages of male
00:46:34pattern baldness
00:46:35who don't have
00:46:36a solution that
00:46:36truly works for
00:46:38them.
00:46:39Using our device
00:46:39is extremely
00:46:40simple.
00:46:41First, you remove
00:46:41the lid,
00:46:42insert the cartridge,
00:46:43dot a vacant
00:46:44area on your
00:46:45scalp,
00:46:45wait for 10
00:46:46minutes until
00:46:47you can wash
00:46:47off the ink,
00:46:48and voila,
00:46:49you're set for
00:46:50the day.
00:46:50Worried you'll
00:46:51make a mistake?
00:46:52No problem.
00:46:53Just make sure
00:46:53to erase the
00:46:54ink within the
00:46:55first 10 minutes,
00:46:57and then you'll
00:46:58be able to
00:46:59start fresh.
00:47:00Although our
00:47:01ink is made to
00:47:02last one to two
00:47:03weeks, we suggest
00:47:04a reapplication cycle
00:47:05of four to five
00:47:06days for the most
00:47:07natural results.
00:47:08If your ink ever
00:47:10runs out, you'll
00:47:11be able to purchase
00:47:11a refill at
00:47:12L'Oreal's website
00:47:13or at the
00:47:14nearest drugstore.
00:47:15And our vegan
00:47:17Sculpt Nourishing
00:47:17Ink comes in 20
00:47:19different shades
00:47:20that align with
00:47:21L'Oreal's
00:47:21Excellence
00:47:22D'Ocreme.
00:47:23And this allows
00:47:24users to utilize
00:47:25the pre-existing
00:47:26virtual try-on
00:47:27system to find
00:47:28their perfect
00:47:29shade.
00:47:30And in terms of
00:47:31take care, we'll
00:47:31be having an even
00:47:32upgraded VTO
00:47:33system that allows
00:47:35users to find
00:47:36their perfect
00:47:36hairline and
00:47:38apply take care
00:47:38in a seamless
00:47:39manner.
00:47:41And all this
00:47:42for only 40
00:47:43US dollars,
00:47:44device and
00:47:45ink cartridge
00:47:46combined.
00:47:47So to all the
00:47:48Harry's out there,
00:47:49if you're ever
00:47:50looking for a
00:47:51solution that you
00:47:51can trust, a
00:47:53solution you can
00:47:54afford, and most
00:47:56importantly, a
00:47:57solution that will
00:47:58make you hairy
00:47:59again, this is
00:48:00for you.
00:48:02Take control.
00:48:03Take confidence.
00:48:04Take care.
00:48:05With take care.
00:48:07Thank you.
00:48:12Well done.
00:48:13Well done, South
00:48:14Korea.
00:48:15I don't think that
00:48:16there's going to be a
00:48:16bald man left in
00:48:17this world, actually,
00:48:18with all these
00:48:19innovations today.
00:48:21Jury, the jury
00:48:22actually has a lot
00:48:23of hair.
00:48:24None of our jury
00:48:25members are bald.
00:48:28Jury, you have
00:48:29some questions?
00:48:34I mean, maybe
00:48:35first question is
00:48:37the ink, instantly
00:48:39you think of ink,
00:48:40it's a bit
00:48:40counterintuitive,
00:48:41right?
00:48:41So how do you
00:48:42bypass that first
00:48:43maybe apprehension
00:48:44about ink and
00:48:46your hair?
00:48:50If you could show
00:48:50us our slides for
00:48:52the extra slides,
00:48:53that would be
00:48:53great.
00:48:54Thank you.
00:48:57It's the slide
00:48:58right after this.
00:48:59Yeah.
00:48:59Could you turn?
00:49:00Yeah, we'll just
00:49:01talk.
00:49:01Well, actually, we
00:49:02talked about how it's
00:49:03a henna-inspired ink,
00:49:04and what we mean by
00:49:05that is we took out
00:49:06all the elements of
00:49:07hair dye that could
00:49:09strain the scalp or
00:49:10clogged pores.
00:49:11We feel like the
00:49:11most weakness of, like,
00:49:14the hair products in
00:49:15market right now that
00:49:16cover bald spots is
00:49:17that they actually have
00:49:19a negative impact on
00:49:20the bald spot because
00:49:21of the clogged pores
00:49:22as well as the harsh
00:49:24chemicals.
00:49:24The thing about
00:49:25henna is that it
00:49:26just dyes the scalp
00:49:27using natural chemicals
00:49:29without actually
00:49:30hindering the hair
00:49:31growth or worsening
00:49:32the hair fall.
00:49:37How does it actually
00:49:38work?
00:49:39It's like a stamp.
00:49:40You stamp it, and
00:49:41the ink comes out.
00:49:42And also, why did
00:49:43you make it into a
00:49:44line and not into a
00:49:45circle, knowing that
00:49:46bald spots are
00:49:47usually circular?
00:49:49So, yes, it's like
00:49:51a stamp.
00:49:51And so you kind of
00:49:52stamp it onto your
00:49:53scalp.
00:49:54and it's a very
00:49:55thin, fine circle.
00:49:57And so it's going to
00:49:58look very natural when
00:50:00it's actually applied.
00:50:01And because we target
00:50:02those men in the
00:50:04first early to mid
00:50:05stages of male
00:50:06pattern baldness, they
00:50:07can still cover it
00:50:08with their hair.
00:50:09And so our goal is to
00:50:10initially just cover
00:50:11the scalp that might
00:50:12look empty.
00:50:13And in terms of how
00:50:15it's aligned, it's
00:50:16because we do also
00:50:17know that male
00:50:18pattern baldness happens
00:50:19within the hairline
00:50:21itself.
00:50:21And so if you want to
00:50:22cover more areas,
00:50:23it'd be better for us
00:50:25to have a line
00:50:26instead of a whole
00:50:27huge circle because
00:50:28it'd be harder for you
00:50:29to do so on the
00:50:30line.
00:50:34That's all the time
00:50:35we have for questions.
00:50:36Thank you so much,
00:50:37South Korea.
00:50:43And thank you so much to
00:50:45our amazing finalist
00:50:47teams.
00:50:48What an incredible
00:50:49round of pitches,
00:50:50no?
00:50:55They were bold, they
00:50:56were strategic, they
00:50:58were truly innovative,
00:50:59and many, many
00:51:00impressive performances.
00:51:02You should be so proud
00:51:04of yourself.
00:51:05really big congrats to
00:51:07you guys.
00:51:11Now, our
00:51:13Brandstorm jury
00:51:14has a very
00:51:17difficult job.
00:51:18It's time to
00:51:19deliberate.
00:51:27Well, are you ready
00:51:29for the big decision
00:51:29jury?
00:51:30It's definitely not a
00:51:32job I want.
00:51:33Good luck.
00:51:34It's going to be tough.
00:51:36Either them than me,
00:51:37if I'm honest.
00:51:38Agreed.
00:51:39How is everyone
00:51:40doing?
00:51:40Everyone's hot?
00:51:42Yeah.
00:51:43Okay.
00:51:44Well.
00:51:44Okay.
00:51:45Then while the jury
00:51:46deliberates, we've got
00:51:48something special in
00:51:48store.
00:51:49Two master digital
00:51:51illusionists with a mix
00:51:53of creativity and tech
00:51:55that's a perfect
00:51:55reflection of the
00:51:57Brandstorm spirit.
00:51:59Please welcome to the
00:52:00stage,
00:52:02Les French Twins.
00:52:06Stay with me.
00:52:09Thank you.
00:52:14Thank you.
00:52:19Thank you.
00:53:04French Twins.
00:53:16Le French Twins !
00:53:19Taurea Jordan !
00:53:31Mesdames et Messieurs,
00:53:34faire des voix pour le French Twins !
00:53:55Sous-titrage Société Radio-Canada
00:54:28Sous-titrage Société Radio-Canada
00:54:37Sous-titrage Société Radio-Canada
00:54:40Générique
00:55:23Générique
00:55:50Générique
00:56:04OKé, all right.
00:56:08All right, so we are the French twins.
00:56:10French because we are French, on twins because we are twins.
00:56:15You know what? Keep the same energy and do like this, please.
00:56:18Do like this. Thumbs up. Thumbs up.
00:56:21Perfect.
00:56:21Now, thumbs down.
00:56:24The right hand under the left.
00:56:28And you cross the fingers.
00:56:30Cross.
00:56:31Thumbs down.
00:56:32Exactly.
00:56:32And you cross.
00:56:33Yeah, perfect.
00:56:34Exactly.
00:56:34Perfect.
00:56:35Perfect.
00:56:36And now, at the count of three, I want everybody to do exactly as we do.
00:56:44One, two, three.
00:56:50And that's impossible.
00:56:52I'm sorry.
00:56:53It's going to be like this.
00:56:55The whole show, okay?
00:56:56For this, you need the new cream from L'Oréal.
00:56:59Now, you know what?
00:57:00At the count of three, I want all of you to turn and to check the end of the person.
00:57:05behind you.
00:57:05One, two, three.
00:57:06Go.
00:57:07Behind you.
00:57:07Behind.
00:57:08Behind.
00:57:10Behind.
00:57:10It will be like this on the show.
00:57:11Yeah.
00:57:12You can't.
00:57:12It's impossible.
00:57:13No, it's impossible.
00:57:14No, it doesn't work because, yeah.
00:57:16No, it's okay.
00:57:17It's okay.
00:57:19So, you know what?
00:57:20So, we are magicians, illusionists, and mentalists, and we want to try something about technology,
00:57:27about AI.
00:57:27And, uh, I would like to try an experiment with someone, uh, we talked about, uh, hair, before.
00:57:38Yeah?
00:57:39Mr. What's your name?
00:57:44Antoine?
00:57:45Antoine?
00:57:45Antoine?
00:57:46Yeah, Antoine.
00:57:46Ah, Paul.
00:57:47Porto-Han.
00:57:48Porto-Han.
00:57:49Porto-Han.
00:57:49Okay.
00:57:49Can you come with me, please?
00:57:52Like this?
00:57:56Okay.
00:57:57At the count of three, I will make up here.
00:58:00No, I'm just kidding.
00:58:00Okay.
00:58:01Come here.
00:58:02Come here.
00:58:04Now is everything going to be alright?
00:58:06I want you, and you can try also, everybody to think about a celebrity.
00:58:10Think of a celebrity.
00:58:12Any celebrity.
00:58:13Right?
00:58:13You have one.
00:58:14Think of it.
00:58:15And just do, uh, yeah, yeah.
00:58:17Just go on the grey one.
00:58:18Yeah, perfect.
00:58:19Amazing.
00:58:19Don't move.
00:58:20Because it will, and you will fall.
00:58:23No.
00:58:23Think about your celebrity.
00:58:25Don't tell me.
00:58:25It's very important.
00:58:26Stay PokerFace, and we will need our AI.
00:58:30It's a special AI developed by L'Oreal Brandstorm.
00:58:34So, so, let's, let's try.
00:58:36Uh, hi, AI.
00:58:38Hi, Tony and Jordan.
00:58:39My supreme masters.
00:58:41The best magicians in the world.
00:58:43Yeah, it's still homemade, customized.
00:58:45What can I do for you today?
00:58:47Uh, can you tell me a little bit about, uh, L'Oreal Brandstorm, please?
00:58:51Anything you want.
00:58:54L'Oreal Brandstorm 2025 is a global innovation challenge for 18, 30 year olds.
00:59:00Themed men, beauty, and care.
00:59:02Game on.
00:59:03Okay.
00:59:03Very interesting.
00:59:05Um, so, now we have, uh...
00:59:09Badouhan!
00:59:09Badouhan!
00:59:10Badouhan!
00:59:10Badouhan!
00:59:10Badouhan!
00:59:11Badouhan!
00:59:11Badouhan!
00:59:11Badouhan!
00:59:11Badouhan!
00:59:11Badouhan!
00:59:12Badouhan!
00:59:21Badouhan!
00:59:23Badouhan!
00:59:24Badouhan!
00:59:25Badouhan!
00:59:26Badouhan!
00:59:28Badouhan!
00:59:28Badouhan!
00:59:29Badouhan!
00:59:30Badouhan!
00:59:31Badouhan!
00:59:33Badouhan!
00:59:35Badouhan!
00:59:36Badouhan!
00:59:38Badouhan!
00:59:40Badouhan!
00:59:43Badouhan!
00:59:45Think if it's a man or a woman, don't say, just think.
00:59:52Result, it's a woman.
00:59:54Okay, interesting.
00:59:55What does she do for a living?
00:59:59Updating information.
01:00:01She's a singer.
01:00:02Okay, great.
01:00:04Does she do something else than music, anything else?
01:00:08In fact, she's also an actress.
01:00:10Okay, what's the last movie she played in?
01:00:13She played in.
01:00:15The last one.
01:00:17She starred in the latest Joker movie.
01:00:19Okay, I think I got it.
01:00:20Can you tell us, please, the celebrity he has in mind?
01:00:26End result.
01:00:29It's Lady Gaga.
01:00:30It's Lady Gaga.
01:00:30When you watch it, it's Lady Gaga.
01:00:32No.
01:00:32No?
01:00:33Really?
01:00:34No.
01:00:35It's not, it's not powered by L'Oreal.
01:00:37It's a PNG.
01:00:39It's PNG.
01:00:40That's why.
01:00:40Dr. and Jumbo.
01:00:41Yeah, that's why.
01:00:42No, it's not, it's not Lady Gaga.
01:00:44No, it's not.
01:00:46For real?
01:00:47Who was it?
01:00:49Yeah?
01:00:49Should I say?
01:00:50Yeah.
01:00:50Tom Cruise.
01:00:51Tom Cruise?
01:00:52Yes.
01:00:52Tom Cruise.
01:00:53It's not a singer.
01:00:54Okay.
01:00:55Tom Cruise.
01:00:55It's not a singer.
01:00:58It's not Lady Gaga.
01:01:01I know.
01:01:02I know exactly what you're thinking.
01:01:04But you see, like any great magic trick, there's always one final twist.
01:01:10Look closely at the first letter of every line.
01:01:15Tom Cruise!
01:01:19Thank you so much!
01:01:20Thank you very much!
01:01:22Thank you very much!
01:01:27Ha ha!
01:01:28I don't know!
01:01:30C'est fou !
01:01:33C'est fou !
01:01:33Ok !
01:01:34Nous allons continuer.
01:01:36Nous allons essayer de nous guesser un nom.
01:01:38Un nom de la première amie.
01:01:41Madame !
01:01:42Ok, vous faites comme ça, vous voulez !
01:01:44Quelle est votre nom ?
01:01:48Dolores ?
01:01:49Where are you from ?
01:01:50Argentina !
01:01:52Juste je vous donne la mic, ne dis pas rien !
01:01:54J'aimerais que tous vous...
01:01:56Nous avons comme un amie d'enfant, le premier amie quand nous étions.
01:01:59Tout le monde a un premier amie.
01:02:01Le premier amie, le premier crush.
01:02:03C'était longtemps avant, mais c'est un...
01:02:07Je me trompe.
01:02:07Vous avez un nom, ne dis pas !
01:02:09C'est ma mère, c'est ok !
01:02:12Vous avez un nom ?
01:02:12Ne me dites pas le nom de votre premier amie.
01:02:15Ne dis rien, regarde-moi.
01:02:17A, B, C, D, E, F, J, J, K, L, M, N, O, P, Q, R, S, T, U, V,
01:02:22W, X, Y, Z
01:02:23A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T,
01:02:26U, V, W, X, Y, Z
01:02:29I have something like...
01:02:31Like Sebastian ?
01:02:34Non.
01:02:35Non ? Really ?
01:02:36But Han ?
01:02:38Non ?
01:02:39Non ?
01:02:40I don't like you ?
01:02:42Nothing like this ?
01:02:44It's an Argentinian name ?
01:02:46Have a seat, I don't like you.
01:02:49Ok.
01:02:50It's ok, never mind.
01:02:51Let's try something with someone else ?
01:02:54Maybe someone else ?
01:02:57Madame, s'il vous plaît, s'il vous plaît, c'est quoi votre nom?
01:03:03Qu'est-ce que vous parlez?
01:03:06Excusez-moi, je suis désolée.
01:03:08Qu'est-ce que votre nom?
01:03:10Petronella.
01:03:11Ok, c'est exactement ce que je dis.
01:03:13Petronella.
01:03:15Petronella, viens avec moi.
01:03:16Come avec moi.
01:03:17Petronella, viens avec nous.
01:03:19C'est ok, non ris.
01:03:21Nous avons ici un bag.
01:03:24So inside this bag, we have a glass, but we also have a drink.
01:03:28What's that here?
01:03:30You don't know what's the drink inside?
01:03:32Nobody knows.
01:03:33Nobody can know, but you can imagine, you can guess.
01:03:37Don't say anything.
01:03:38I want you to imagine the color, the taste, the smell.
01:03:43Imagine if it's in a bottle, in a glass, in a can, imagine in your mind.
01:03:53Here's the mic.
01:03:54And tell us, what is the drink inside the bag?
01:03:59It's milk.
01:04:01What?
01:04:01Milk.
01:04:02Milk.
01:04:05So it's a shitty show.
01:04:06It's a...
01:04:07It's ok, it's ok, it's ok.
01:04:10Petronella, have a seat with Dolores.
01:04:12I don't...
01:04:12Go, go, go away.
01:04:14It's not...
01:04:15It's a...
01:04:16Where are you?
01:04:17You are Czech.
01:04:18Yeah, you are Czech.
01:04:20Slovakia.
01:04:21It's not milk in Slovakia?
01:04:24No, it's ok.
01:04:25It's ok.
01:04:25You know what?
01:04:25We will explain you, maybe the first trick with the end, I think it's better.
01:04:30All of you, I want you to do, to do like, to connect this part and this part like this.
01:04:35Like this.
01:04:36Continue.
01:04:38Continue.
01:04:39Continue.
01:04:40Ok, perfect.
01:04:46Ok, let's go.
01:04:50Shut up.
01:05:04Typekit.
01:05:05Take it down, take it down now.
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