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Enterten: the 10 entertainment trends that will shape 2025
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00:011, 2, 3, ok, alright.
00:04So how's everyone feeling? Good, yeah?
00:06Happy?
00:09Afternoon vibes happening?
00:11Starting to get a little bit low in energy?
00:14Maybe time for that coffee?
00:16Well, not yet.
00:19This next segment, our next guest, actually is part of Wabidia.
00:23Wabidia is our partner here at the Discovery Stage.
00:26And she goes by the name of Marion Boyes.
00:31And she is the Wabidia Director of Insights and Marketing.
00:35And today, she's going to be talking about the 10 entertainment trends that will shape 2025.
00:43What might those be?
00:46We shall see.
00:48Marion.
01:15Bienvenue.
01:18Whoa!
01:203, 2, 1, c'est parti.
01:47Ça nous touche en plein cœur
01:49Mais bon mais c'est chaud qu'on est testif
01:50Vraiment pas l'impact de sa trouvaille
01:52C'est ça
01:52C'était délicieux
01:54Salut Marine, patate mouillée ?
01:56525 kilos
01:57Des fleurs font-ils exprès de perte ?
01:59Et ça fait plaisir
02:11Elle a payé !
02:12Oh mais vous êtes malades les meufs
02:14C'est héros, on va monter ça là !
02:17Ouais !
02:18Un beau travail, merci beaucoup
02:20On relâche, on relâche
02:21Ah !
02:21Ah !
02:52Sous-titrage Société Radio-Canada
03:22We are a global leader in digital entertainment in the whole world
03:26with specialities in movies, gaming, food, entertainment and content creators.
03:34So that's a field we are looking at every day
03:38and I'm here today to give you a glimpse about what we are seeing,
03:42how is entertainment evolving and what is coming for the next maybe two or three years.
03:49So, I don't have my zapet.
03:55So, what's entertainment?
03:57Entertainment, as we see it, is all the activities and all the content you can watch or listen to.
04:03When you simply need to fill some void, I would say that's the most simple usage.
04:09When you need to experience emotions and it's full of emotions as we will see it.
04:14And more importantly, I guess, in this period, when you need to escape reality and we know that today is
04:21a harsh reality.
04:25I told you we were going to see how entertainment is evolving and from what we could see,
04:34we don't think that the themes that entertainment is about, like gaming, movies and so on, are evolving so much.
04:40If you think about it, the last major change was maybe gaming coming to our lives and it was maybe
04:5030 to 40 years ago.
04:51You still want to go to theatres, you still want to watch movies on the television, you still want to
04:58play video games.
04:59But what's really new is how these entertainment themes evolve and particularly in terms of totality, in terms of distribution,
05:08in terms of diffusion
05:09and how audiences will consume all the entertainment contents that they like.
05:18If I had made these trends maybe five to six years ago, I would have said that there were many
05:25paradoxal trends,
05:27like do audiences want physical entertainment or do they want live entertainment?
05:32Do they want to watch on demand or do they want to watch it live?
05:36We believe that in 2025, audiences don't see silos anymore.
05:41They just want to consume something, they just want to watch the content.
05:45and they are really able to find it and to go in and look for it where they will need
05:52to find it.
05:53So it's not a question of format, it's not a question of if it's an image, is it a video.
05:57They don't care anymore, they just want to go to the best brands and the quality brands they like in
06:03terms of entertainment.
06:06Maybe I will just give you one silo, maybe the last one, in my opinion, is a silo in terms
06:13of usage.
06:14Depending on the time you have and depending on the moment of your day, if you're waiting for the bus,
06:19or if you're at home at night.
06:21Maybe you will have a different usage regarding entertainment and we try to make like three lots of types of
06:31entertainment you can consume.
06:33I will focus on hero events just afterwards, so I will not talk about it now, but I think we
06:40have these hero events that will bring people together.
06:43We have this huge content lake that I will talk to you about a bit later too, and you have
06:48all these snackable, useful, informational contents.
06:51Maybe the shortest content that you will consume when you have like 30 seconds or one minute waiting for an
06:58elevator or a bus.
07:02And maybe last thing in the introduction I wanted to tell you is that we believe that entertainment is an
07:08inspiring field for everyone, for us, but for all brands that are not born in this universe.
07:15Because entertainment means attention, because audiences love entertainment brands and they are really keen on watching entertainment content.
07:25And we also believe that all these brands, like from Netflix to Disney and to Ubisoft, they have a really
07:33positive halo.
07:34So if you want to work and inspire yourself with entertainment, please do, because audiences will really be your first
07:42clients.
07:43So now let's start with our 10 trends.
07:48So the first trends I want to tell you about is hero events.
07:52Hero events are all these rendezvous.
07:56We may have believed 10 years ago that everybody would watch entertainment at home, on demand, someone at 6 o
08:05'clock, someone at midnight, but it's not the case.
08:09Hero events where we want to gather and to have emotions together and talk about it the next day with
08:15colleagues are still here.
08:18So we try to gather some images of all, more French based, all entertainment moments that we had maybe in
08:29the last year.
08:31It can be the Olympics, it can be digital content, it can be a movie.
08:37All these events still talk to audiences and they will definitely show up.
08:43If the brands meet something to them, they will definitely come.
08:48It can be Eurovision, it can be the final of Star Academy.
08:52They still come and they still want to share emotions together.
08:56What we are seeing is that the producers of these huge entertainment moments are changing.
09:03You had to be a huge movie studio, you had to be a very famous TV channel,
09:0810 years ago to produce the best events and the best physical events to have audiences come to you.
09:15But now it's changing as you can see.
09:17I don't know if everyone is familiar with Squeezy and Thierry Ardisson.
09:21If you are French, it should work.
09:24But they had a huge fight.
09:26Squeezy is a YouTuber and Thierry Ardisson is a TV host.
09:28They had a huge fight eight years ago in a famous TV show.
09:32And Thierry Ardisson saying that YouTube contents were not that important.
09:38As you can see in one of Squeezy's latest videos in last December,
09:43you can see that Ardisson shakes hands with him.
09:45I think it means a lot.
09:47It's like funny content, but it really means a lot in how far it's going
09:52and how far these content creators will now be part of the game
09:55and will be able to produce huge contents too.
10:02Our second trend is called hyper-distribution and multi-consumption.
10:08So it's how entertainment brands are now everywhere.
10:12So if you try to remember a few decades ago,
10:15you wanted to watch content and entertainment content,
10:20you had to go on a channel at a given hour
10:23and you had this entertainment content,
10:26you would be able to talk about it with the women afterwards.
10:30What's changing is that a given entertainment brand
10:33or a given program will now expand itself
10:36in terms of how, where and when.
10:39It means for a given content, now you have previews,
10:43but you also have remakes, you have covers,
10:46you have an extension in a new YouTube channel,
10:48you will have a remaster for all the video games,
10:52DLCs, spin-off, best-off, replays, and it will also transform itself
10:58for live action or theme parks.
11:00So for a given brand, the life of every entertainment brand
11:05is growing and expanding itself in many ways.
11:08I will give you a few examples,
11:10because we believe that this hyper-distribution means two things,
11:14or you can go and catch new audiences that didn't know about your entertainment program or content,
11:22or it will bring new material to the huge fans you already had.
11:27So first example about how you can conquer new targets
11:32and maybe people that were not aware of your entertainment brands.
11:35I will take the example of Kaizen, that maybe also French people already know.
11:40So it's a two-hour format on YouTube,
11:44produced in last September by a content creator named Inox,
11:49climbed Mountain Rest and made a beautiful film of two hours and a half about it.
11:55It had a really original distribution as it started in theatres,
12:01so the film was started Friday night in theatres,
12:04about 300,000 people in France went to theatres to see Kaizen live.
12:11It then showed up next day on YouTube,
12:14and then a week later on TF1, and then afterwards on TF1, please.
12:18You have to know that the life of this entertainment content will continue,
12:22as now it will be available on Disney+.
12:27So it's now opening to international audiences,
12:30so for this quality product, the next level is about to come.
12:37Another example I wanted to show you,
12:39it's about all these entertainment brands that used to be
12:43youth-oriented 20 or 30 years ago, like Sonic, Spider-Man, the Ninja Turtles and so on.
12:50They grew up with us, so now we are more familiar when we are like 40, 50 years old to
12:57these brands,
12:58but the youth is not anymore.
12:59So all these content are making efforts to rework and try to target again the youth,
13:06they are losing, and it's getting new series, new films, new movies, new video games,
13:13to target the audiences they are about to lose or never conquered.
13:19A third example, I don't know if you know what noobs means,
13:23but it means people that are not familiar with your product, with your brand.
13:28For instance, the LFL, which is the French League of League of Legends,
13:33so a new sports competition, it's supposed to be broadcast on Twitch live,
13:39but France.tv decided to have it broadcast on France.tv, the platform to try and seduce a new audience.
13:47It's not that easy to understand what League of Legends is when watching on France.tv,
13:52so they decided to make us produce some extra content, like really basic,
13:59how does League of Legends work, how should someone win League of Legends work,
14:05what are the different roles in League of Legends,
14:08so that you can acculturate and bring some audiences you didn't have to your product,
14:13with this type of content, or with streamers that were more pedagogic.
14:20And when I said hyperdistribution, it's also about giving some material, extra material to the fans of your brand.
14:28There are different ways to do it, I wanted to highlight one.
14:32If you play Fortnite and you are a huge fan of Sabrina Carpenter,
14:36you should know that now you can take Sabrina Carpenter's skin when playing in Fortnite.
14:41So it's like an extension of the brand Sabrina Carpenter for the fans that also play Fortnite.
14:51Third trend is called ever-expanding content lake.
14:55What are we talking about?
14:57I think that maybe that's the most significant evolution, from my point of view,
15:02about what's going on in entertainment in the last 10 days,
15:06and what will probably be going on in the next five years.
15:10That's a few examples, when you are trying to answer the famous question,
15:14what am I going to watch tonight, when I'm home, or listen to tonight.
15:19You have this offer that is hyper-expanding.
15:23These are some brands that we try to pick, but it can be a program on YouTube,
15:29it can be a series you watch on demand, it can be a series you watch live,
15:33it can be a podcast you want to listen to, it can be a video game you choose to play
15:38to.
15:38So it's a huge complexity, and it's a huge offer, ever-expanding offer,
15:44that leads us to two main questions.
15:47The first one, and I still don't really have the answer to this one,
15:51what is the impact for audiences?
15:54I mean, is it a benefit? Is it a synonym of liberty?
15:58Okay, I have this offer, and I can do whatever I want.
16:01Or, is it a mental load? Is it a complexity for them?
16:07I think what's going on is that we are trying to identify how, as digital leaders as well,
16:14we can help audiences to navigate this content lake.
16:19We are trying to think about some ideas.
16:22I wanted to highlight, for instance, all these celebrities that are launching their book clubs.
16:28If you don't know which book you would like to read, you can listen to Dua Lipa's recommendation.
16:33That's an idea.
16:35You can get the help of media like Combini to understand what is going on on YouTube,
16:43which is an enormous field of choice.
16:46Or, you can rely to new chatbots.
16:50Maybe you didn't hear, but Netflix is improving its chatbots,
16:55so that you can now just talk to their chatbots, their recommendation chatbots,
17:02with normal phrases and saying, for instance,
17:05I want to chill tonight, I have this emotion, and they will push to you the right content.
17:13I think it's already live on iOS, so those who are on iOS may try.
17:20The fourth trend is the television come back.
17:23I didn't know I would say it ten years ago, but television is back.
17:29Not the linear channels, but the device.
17:32What's important is that the device is still in the middle of the living room.
17:36We still have, in France, a TV lit for four hours a day,
17:42and it's really stable, according to Mediametrie.
17:44The thing is, you don't have the same programs on the screen.
17:49You can now listen to podcasts, you can play video games, you can listen to music,
17:53you can choose your program in SVOD, AVOD, BVOD, VOD, etc., etc.,
17:59and the fast channels maybe you heard about.
18:02So, the device is here.
18:04We will listen and watch something else, in particular YouTube.
18:10That's what I wanted to focus on, because we heard a lot that YouTube is now consumed on television.
18:16And we wanted to illustrate that with a few figures we got from the YouTube channels that we manage at
18:25Webedia.
18:25For instance, the YouTube channel of InoxTag is now consumed up to 40% on a TV device.
18:36Also, some channels we have that are about movies consume up to 50% on a TV device.
18:45It means that all these premium and telegenic, as I call them, contents are now watched on television.
18:51Almost half of the inventory is consumed on television.
18:56What it means is that creators are adapting, platforms are adapting too, to this premiumization of content.
19:06And what I wanted to say is that I bet that brands will adapt too.
19:12Maybe you would discard YouTube in your communication strategy 10 years ago,
19:18but now that half of YouTube is watched on a TV channel, on a TV device.
19:22Maybe you have to consider that audiences are there.
19:25They have this amazing attention you get from the TV device in the middle of the living room.
19:31And you have this co-viewing experience that maybe you don't have on your smartphone.
19:36So, we believe it will change a lot of things that this device is now used for many, many, many
19:42stuff.
19:47Some trends, more about contents.
19:51And I wanted to highlight this one first.
19:54We believe we are in the heart of a vintage era.
19:58And how we are going to reconcile past and present in today's contents.
20:03I hope you like this slide because it was tough, tough work.
20:08But I believe it really embodies what I'm trying to say.
20:12It's like a TV franchise, series franchise, but also all these programs that date back from the 90s or the
20:19years 2000s or maybe even the 80s.
20:23They are coming back in video games, in TV.
20:26We are coming back, like for instance Fortnite.
20:28We are coming back to an old, old version that was asked by the audiences and by the players.
20:35So, they really want to come to this vintage and oldies contents.
20:41And in the same time, we identified that there are a lot, a lot, a lot of cultural references everywhere.
20:49More boomer references, if I may say.
20:53You have these old programs, old images, these mangas that are everywhere.
21:01And you can have a look at this advertising for Danet, that I believe is exactly at the center of
21:07this trend.
21:08They use old images, old references of people standing up to illustrate their latest campaign.
21:16So, what's important with this vintage trend is how we can combine vintage images because it's really reassuring, so it
21:26works with audiences.
21:27But we are now in 25 and we are not in the same society.
21:34So, we have to take into account that, for instance, love story or programs like that, they are not really,
21:39they don't fit with what people think today.
21:42So, we have to combine vintage and societal issues.
21:48Our sixth trend is called representing the real.
21:53So, we are a bit aware of entertainment as a fun part, as a good moment when you take a
22:01laugh.
22:02It's more about how entertainment can serve the representation of all realities and its difficulties.
22:12How can we talk about today mental health?
22:16How can we talk about abuse?
22:17How can we talk about social networks and the issues that come from social networks?
22:26So, entertainment is really working on that with two main ideas that we wanted to highlight.
22:32First, maybe we called it getting into the tough stuff, showing the tough stuff.
22:37So, it's no problem or it's a smaller problem now to show how things are going on to open up
22:44discussions.
22:45And as you heard, it will open up discussions in families and with your friends, but it also opens up
22:50discussions at a more political level.
22:52As some governments and the French one too decided to show some extracts of adolescence to teenagers soon.
23:02And the second idea is lifting up the veil.
23:06It's about vulnerability and how some personalities that we used to know for their sports efforts, for instance,
23:14they are now more open to unveil what their real life is.
23:19And it's really something that's working a lot in entertainment right now.
23:27The seventh trend is called escapism and catharsis.
23:32In this trend, we really see a strong polarization in all the content we have in entertainment now.
23:41But the strong polarization I will show you afterwards has all the contents you will see have the same objective.
23:50It means escaping reality because reality is really hard today.
23:55There are two ways of escaping reality.
23:57The first way is hiding reality and diving into a sweet, easy-going, cozy love stories, rom-coms, cozy fantasy,
24:10new romance.
24:11All these trends you have when stories are not complicated.
24:16I don't want to overthink.
24:17I just want to have a great time and it's a really good way to not see the difficulties that
24:22are out there.
24:26Partir un jour, nobody want this.
24:28And also brands that are using this kind of rom-com communication.
24:34In books and in video games, it's also a huge trend.
24:39And the other way to escape reality is to watch characters that are a bit violent, that reject conventions, that
24:51don't want to follow the rules.
24:52And somehow you can feel that they are doing this for you because life is really harsh for us.
25:01And we like to see characters that are not so nice that maybe are those who for us will take
25:08revenge and will fight.
25:11So that is something we are seeing now.
25:13It's time for content that acts as somehow a release valve.
25:21The eighth trend is called fan wars.
25:25We are talking about entertainment brands.
25:28So we are talking about communities and fans.
25:31There has always been huge communities around entertainment brands.
25:37But it's moving a little bit in the ways that this support and this fandom takes part.
25:46Maybe communities are sometimes a bit too committed and that's what I will show you.
25:53First thing we wanted to highlight is somehow hands off my entertainment brands.
25:59You have many communities that are organized to show fierce support and that's exactly what's happening right now in eSports.
26:06Maybe you heard about the Carmine Corp, which is one of the leading eSports teams in France.
26:13They now have ultras, they now have songs, they have colors and they have fans that will go wherever the
26:19team goes to support them.
26:20So that's, let's say, the best part of fandom.
26:25It's also fans of Ghibli studios that will fight and say they're not happy when AI takes the form of
26:36Ghibli characters.
26:38So this one is fierce support.
26:41But when we say high expectations and maybe somehow beginning of violence, it's when some communities will come to the
26:49author or the creator of the content brands because they are not happy with what was done with their products.
26:57I will give you an example.
26:59There is a book called To Le Bleu du Ciel that was adapted on TF1, I guess, six months ago.
27:07Instead of attacking TF1 for the adaptation they didn't like, they went to the author saying, we don't want your
27:16bestseller to be adapted like that.
27:18You sold your soul, etc.
27:21So it began to be really complicated for the author who did not ask for anyone, anything.
27:26So it's getting a bit too committed.
27:31And when I talk about being too committed, there is one new question that is emerging.
27:36What is a real fan?
27:38And am I a real fan?
27:39And it emerged really lately.
27:42Maybe you recognize Bad Bunny.
27:45His concert in France went sold out in five minutes.
27:50And we saw many contents on TikTok of real fans saying they didn't want fake fans to go to the
27:58concert.
27:59And they were the ones who were allowed to get the tickets and not fake fans.
28:08So there's a new war that is starting.
28:13And more calmly, let's say, you can now be, at least declare yourself a real fan on Twitch.
28:22And now it's really new on YouTube by sponsoring the creators that you follow and that you want to give
28:29a bit money to.
28:30That's an example of e-notes tag.
28:32And now you can subscribe on a monthly basis to get the badge and to belong to exclusive spaces.
28:39And then you show you are a real fan.
28:42I think it's more simple and more calm for everyone.
28:46But there is a trend about real fandom.
28:52Our ninth trend is called AI, Reinventing Creativity.
28:58We try to understand how far AI is going regarding entertainment.
29:05That's a bit of a tricky question for us because at the same time we have all these tools that
29:10we believe in
29:11and we want to work with to accelerate the process but as tools.
29:14But at the same time we are working in the field of entertainment which means creators, authors,
29:21which means creativity, which means ideation.
29:24So how can we work with AI in this field of entertainment?
29:30We try to identify how entertainment is already working with AI from the less generative point of view to the
29:41most generative point of view.
29:42So we put some examples from automatic dubbing which is non-generative to the subjects of image animation, voice recreation
29:56and AI-generated video and sound.
29:59That's the more creative part.
30:01There are not so many examples for now at the right but a lot of stuff is happening.
30:09I wanted to show you two examples, really recent one about how we are using AI at Webidia.
30:16It's really simple.
30:18Two quick videos I will show you and I will give you a word about it maybe afterwards.
30:24The first example is for the fans of Timothée Chalamet and it was on Allocine.
30:49So it's quite simple, it's morphing but it's AI because it's recreating images that never existed.
30:55So I think it breeds somehow some emotion instead of simply an image carousel.
31:02And the second example is really about how AI can bring somehow emotion and sensibility to a content.
31:10This is an example that we used in CETA8 which is a show that is produced by one of our
31:22activities that is called Elephant.
31:25Maybe you all know CETA8 and they went to interview Charles Betrie who is a former sports journalist but who
31:33is now sick of the Charcot disease and cannot talk anymore.
31:36And they chose with his approval to recreate his voice and it's really really similar.
31:44So here are the texts and the voiceover is all AI generated as you will see here.
31:49Is it your voice reproduced in artificial intelligence and that we have made you listen to in preparing this interview
31:56with you?
31:58Yes.
32:00You write in your memory, being locked in the silence and prisoned in a bubble where no one can enter,
32:06it's a torture.
32:07A torture? Yes, it's about it.
32:10The words are in my head and I can't make it out.
32:12So we are re-croqueville and we are risked to no longer contact with the exterior.
32:21For those who know his voice, I think you noticed it's quite similar.
32:30And the last trend is called entertaining entertainment.
32:34So that's a quite complicated title.
32:37But what we mean is how from a content that is already an entertainment content, we can make it even
32:44more entertaining.
32:47As we have entertainment everywhere around us, how can we gamify, how can we add some stuff so that it's
32:53even more entertaining?
32:55I will take as a first example the Kings League, maybe you didn't hear about it, but it's a football
33:02league that took part, that was one month ago, two months ago.
33:09A football league with teams of players that are not known, but they have all their captains were famous streamers
33:19and famous YouTubers in France.
33:21The thing is, it was not a football competition like traditional 11-11 and we play and it's 90 minutes
33:29and that's it.
33:30They tried to add rules and some surprises during the competition to make it even more entertaining.
33:39For instance, you started the game with one player of each team plus the goalkeeper and then every minute there
33:46was a new player coming on the field.
33:49So there are some tricks that make this football competition not a usual competition, but a gamified one.
33:57And if we try to identify how entertainment can be even more entertaining, there are examples everywhere, but we try
34:05to summarize some of them.
34:08For instance, last year you could watch the Super Bowl at home, but you were also invited to watch it
34:14at the Grand Rex.
34:15So it's really simple, but how all these contents can be even more immersive.
34:23Obviously, all the trends about gamification, there are examples everywhere, but I took the one of Virtual Regatta.
34:30So the Vendée Globe is not the most followed course maritime, but it gained a lot of traffic and a
34:42lot of awareness thanks to Virtual Regatta that made many, many French people come together to play in addition to
34:54watching the results in the French media.
34:57And another way to have an entertainment content even more entertaining is to have a collaboration.
35:06So all the trends of collaboration between one entertainment and another one, there are plenty of examples, but maybe I
35:12selected two examples that you didn't know.
35:16So that's some, for instance, Bob Sinclair that goes and mix at the end of the Colonta final in France.
35:24So that's entertainment brand plus entertainment brand, equal entertainment, entertaining entertainment.
35:31Or this YouTube channel called Luffy Girl, Twitch channel first, called Luffy Girl, which is a music, live and never
35:40ending music collaborating with the TV show as Severance.
35:44So it's also an example of how you can have two brands collaborate and make it even more entertaining.
35:54So that's an overview of everything we talked about. I can see phones.
36:11And maybe to sum up and try to understand what it all means for 2025 and entertainment.
36:19I think we believe at Webedia that audiences don't experience entertainment in silos, as I told you.
36:24They don't really know if it's a video game, they don't know if it's a movie brand, because everything is
36:30crossing and making crossovers everywhere.
36:32They just want brands they like and whatever the usage they will be here.
36:41They break boxes and they break the projections we have about how they would maybe consume entertainment in 2025.
36:49We also believe that they are the one who sees content and bringing it to life, or at least bringing
36:54it to new lives, maybe lives we didn't expect.
36:59And maybe the most important thing I wanted you to remember from this presentation is that it's really usage that
37:08shapes and reshapes the rules of entertainment.
37:11And we have all of you, of all of us and all of you, we have to keep pace with
37:16how audiences do it and where they go and take the contents and which content they prefer.
37:21Try to understand this and try to listen to them first.
37:25And as a whole, I believe, and that's the good news for us, that the desire for entertainment stays and
37:31the form changes, but entertainment will stay forever, I guess.
37:36And I will be happy to share with you maybe some trends in two, three or five years.
37:42Thank you.
37:51Thank you very much.
37:52Well, actually, we have six minutes left.
37:54Do you want a couple of questions? Shall we try?
37:56Maybe, I'll try.
38:00Any questions in the audience about what you saw?
38:03What you heard?
38:08Yeah.
38:14Yeah.
38:19Hi. Do you hear me? Yeah.
38:21Thank you for this trends. Just a question about gamification.
38:24Would you have some insight about what are the new cool games or the gamification tricks that are the most
38:33interesting?
38:35I believe it's not really about getting associated with one game in particular, but for cool games, I can give
38:42you the number of the gaming team we have at Webidia.
38:45But it's more about how you can bring a bit of an enjeu stake in what we are doing as
38:53a daily business.
38:54First, it can be from your communication, like creating a new small game, vintage game for your audiences to get
39:00a promo code, to using an influencer that comes from gaming.
39:05So, I would say that the gamification world is really large. But all you can do with mechanics, people, and
39:15franchise, of course. But there are a lot of examples.
39:22Any other questions?
39:27Okay, I have a question. So, you covered, okay, there's a lot of content there. You covered a lot of
39:35different aspects.
39:37Is there one thing, I suppose, you could finish this talk with that really defines like the changing habits of
39:44how people are going to be consuming media or watching TV going forward in the next five to ten years?
39:49I mean, you talked, for example, in the presentation about how, you know, we imagine when people are watching TV,
39:56they're doing so in the evening or at night.
39:58Do you see any other trends regarding TV changing? And this is related to another topic, but I'm going to
40:05talk to you after the show about this.
40:07Okay. No, it's changing and it's not changing in the end.
40:10Okay.
40:10That's what it's all about. Because we believe television will disappear. We believe TV hosts will disappear.
40:16We believe that we will never be all together at the same time watching the same content, but it's not
40:20happening.
40:21Yeah.
40:21So it's really difficult to, but I think I believe in more the personalities we will be on television and
40:28who will be everywhere in contents.
40:31Because we are, I believe we are still at the beginning of crossovers between television and digital, for instance, in
40:39terms of personalities, because the mechanics of the games are the same in TV and digital.
40:44The way we are watching are getting the same, but I think the people we are seeing on digital and
40:50TV are still not the same.
40:52So I'm really curious about how it's going to evolve.
40:56Interesting. So do you see, for example, one idea that springs to mind when it comes to the consumption of
41:03like people's favorite movies is that people creating, for example, a digital world or a space that they can go
41:09back to regularly and use and visit using VR, for example.
41:13I mean, you know, it's a really like extended experience.
41:16Yeah. Yeah. It can be a game. First social platforms.
41:19Yeah.
41:19For instance, you can see movies that now create Instagram accounts.
41:23Yeah.
41:23I don't know. Maybe I saw the French movie Lettuche. Maybe you don't know.
41:28What's it called?
41:29Lettuche.
41:30Lettuche.
41:30Okay. No, no, no.
41:30It's a very famous French franchise.
41:33Yeah.
41:33For instance, this year they created all the social network, classical social networks.
41:40Yeah.
41:40But they also created a vintage account where you could buy the stuff of one of the characters in the
41:47film.
41:47Oh, really? Okay.
41:47So that are some things that are nice to follow and nice to see in the future.
41:53Okay. All right. Okay. Thank you. One more. Apparently they understood everything. That's very good. Okay. Well, ladies and gentlemen.
42:06Thank you.
42:07Thank you going to be here for going down from the video.
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