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Powering Stores with Data and AI
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00:00Bonjour, bonjour à tous, je suis Thierry Gadou, le CEO de Fusion Group.
00:05Nous sommes une compagnie de technologie de retail et nous spécialisons dans les pièces physiques de digitalisation.
00:13Je suis très heureux d'avoir avec moi pour cette session un leader bien-known et très expérioré de retail.
00:21Merci Thierry, bonjour à tous, bonjour à tous.
00:24Bonjour, je suis Emmanuel Grenier, je suis le chef digital officer à Carrefour.
00:28Digital means IT, e-commerce, retail, media, AI for Carrefour.
00:35And before joining Carrefour, I spent 15 years as the CEO of C-Discount, which is the French leader for
00:44e-commerce.
00:45And at Carrefour, AI, technology are the core of the strategy.
00:50It was a direction given by Alexandre Bonpard, the CEO of the company, and we have three convictions.
00:56The first one is that the future of retail will be omni-channel, e-commerce and stores.
01:04The second one, even more important, is that the e-commerce will happen in the stores.
01:11We are preparing 70% of our orders in the stores.
01:15And the third one will be that technology will be a key differentiator.
01:20So I'm very happy to be with you Thierry today, to talk about this digitalization of the stores.
01:25And this is key for us, because 90% of the sales are still made in the stores today at
01:30Carrefour.
01:32Exactly, Emmanuel, and it's not only for Carrefour.
01:35It's important to remind that stores, physical stores, still represent the vast majority of global retail sales,
01:44especially when you take into account the online sales that have been fulfilled out of stores.
01:50And that is why today we're going to focus on the transformation, the digital transformation, of physical retail.
01:56And I think it's fair to tell everyone, Emmanuel, that for you and I, it's an ongoing dialogue.
02:04We share a lot of common views on this topic.
02:07We've worked a lot together.
02:09And just today, Fusion Group and Carrefour have announced a partnership to develop the next generation of connected stores for
02:19Carrefour,
02:19a bit like, or very much like, the innovation partnership we announced at Fusion a few years ago with Walmart.
02:28Yes, and this partnership should accelerate the digital transformation of Carrefour and of the stores.
02:34And we have two priorities.
02:36The first one, the customers.
02:39So we are using technology to improve the customer experience.
02:43And the second one, the employees, we are using technology to empower the teams and to enable them to be
02:50more efficient in the stores.
02:53Absolutely.
02:54And so let's try to explain what very concrete vision you and I share about the connected store.
02:59And I'll start by maybe summarizing what we learned working with hundreds of retailers around the world.
03:07And you said earlier one thing, actually you said two things that I can totally underwrite.
03:13You said the future is omni, the future of retail is omni-channel.
03:17And you said the stores are the heart of our e-commerce and omni-channel strategy.
03:23And I think it's important to insist on that.
03:27One of the major trends that I see shaping the next 5-10 years is about the central role of
03:32stores in e-commerce.
03:34And they will, you know, stores are back really.
03:38They will be the keynotes of the future omni-channel network delivering shoppers, you know, much faster, much fresher, much
03:50more sustainable local e-commerce.
03:53That's not all.
03:54Digitalization is going to make stores major data assets, more automated, more data-driven.
04:03And, you know, more connected environments.
04:06And in particular, computer vision and sensors are going to data-fy the stores, the shelves, the back rooms,
04:15and provide unprecedented shelf transparency and supply chain transparency,
04:20enabling in turn much better collaboration between retailers and manufacturers.
04:26And, by the way, we just announced a few weeks ago,
04:30Vision Group has announced a global partnership with Nielsen IQ about just this topic of collaboration.
04:35Now, for shoppers, stores are going to be way more, you know, user-friendly, interactive, and personalized.
04:44For employees, and let's not forget retail and physical retail is the first private sector employee on the planet.
04:52It's 13% of jobs on the planet.
04:54So, for employees, very important.
04:56For employees, automation and AI is going to radically change their day-to-day job and their lives.
05:02Finally, data and retail media are going to be upgrading big time the P&L of stores.
05:10There is a recent study by Kearney which says that the digitalization of stores is going to yield an incremental
05:18two to three points of operating margin,
05:20which is just massive.
05:21And we see that happening already.
05:25I think Walmart is a perfect example.
05:27So, Emmanuel, what's your view on this?
05:31Yes, we agree with that.
05:33But the most important for us, it has to be very concrete and very tangible and with an impact on
05:39the business.
05:40And we see that with three dimensions.
05:43The first thing is about mobility.
05:46Mobility for the customers.
05:48With the download of 6 to 7 million apps every year, we need to improve and we are improving the
05:54customer journey online.
05:56And it should help offline tomorrow.
05:59Mobility for the employees.
06:01To detect out-of-stocks.
06:02To make the price check.
06:05To make them more efficient.
06:07The second thing is about personalization.
06:10Personalization of offers, of discounts, coupons.
06:14Online, this is already made.
06:16Offline tomorrow.
06:17And the third thing, which is now, the new generation, which is about digitalization of the stores.
06:23You know, it started 15 years ago with electronic labels.
06:28They have evolved.
06:30You can have access and information not only about the prices, but inventory, product origin, even carbon footprint.
06:41And now this is the second era.
06:43This is a new era, which is starting with the cameras we are going to put on the shelves.
06:49And this is like, to be very concrete, this is like someone looking at the shelves, scanning the shelves every
06:58hour and making a photo and giving a feedback to the system and to the employees.
07:04So we will be more efficient.
07:05And there are a lot of new use cases coming, Thierry.
07:08Absolutely.
07:09And I totally agree with your three priorities.
07:11Mobile centricity, personalization, and of course, datafication or digitalization of the shelves.
07:18Our new EdgeSense technology platform is designed and focused around these priorities.
07:23I'm very happy to say today that Carrefour is the first grocery retailer to adopt that technology in Europe.
07:31after, or in parallel, to the massive deployment of this technology, EdgeSense, in all Walmart stores in the U.S.
07:39And it's a great opportunity, a great first opportunity for us to bring this major innovation to Europe.
07:45So we're very happy.
07:46So maybe a quick word about EdgeSense so that you can understand.
07:49And you'll see videos and use cases in a minute.
07:52But, you know, so it's our new platform to digitize the shelf and the store.
07:58And I must say that since we invented electronic shelf labels 30 years ago,
08:04it's the biggest and most disruptive innovation in shelf technology, you know, since then.
08:10Concretely, EdgeSense is basically a digital shelf system that consists of a smart rail
08:16that provides power and data connectivity to a broad range of digital IoT devices,
08:24Internet of Things devices, such as electronic price labels.
08:27You know, marketing labels, cameras, sensors, which you just connect on the rail,
08:34and they operate as a unified data platform.
08:39So pricing automation and promo automation is obviously an application,
08:43but advertising at the shelf is another application.
08:47Computer vision is an embedded feature,
08:50as well as sensing for temperature, for shopper traffic, for, you know, dwell times, and so on.
08:57So it is a very powerful, you know, datafication of the shelf.
09:02And because the system is Bluetooth-operated,
09:04it's all connected to any mobile device or smartphone.
09:07So it's a digital infrastructure that effectively turns the store into a smart grid,
09:14where at any point of time, every product, every shopper, every associate
09:19are synchronized, located, and connected.
09:23You know, so there are multiple applications, but I will let you,
09:26and we'll see a video, but I'll let you maybe describe these concrete use cases,
09:31because we're about the technology.
09:33Now, you make the technology, you transform the technology into results
09:36and into shopping experience.
09:38So we are launching it since, but this is not the beginning,
09:41because we have been already working together for years.
09:45We have already 35 stores rolled out with your first technology called Captana with cameras,
09:51and we have concrete impact on the results,
09:54because the product availability rose by one point in the store, which is a lot.
09:58And now, this is the next generation, the new generation.
10:01But I think that the best would be to see that on the video,
10:06and Sarah and Anouk will explain us very concretely how it looks like.
10:12Let's see that.
10:15Grâce à la plateforme EdgeSense, nous franchissons une nouvelle étape
10:18dans la digitalisation des rayons, et nous sommes particulièrement fiers
10:21d'être les premiers retailers en Europe à déployer cette technologie.
10:30Concrètement, EdgeSense, qu'est-ce que c'est ?
10:32Au lieu des traditionnelles étiquettes électroniques individuelles, nous avons un rail.
10:36Ce rail connecté alimente en énergie toutes les étiquettes électroniques
10:40et les capteurs qui y sont clipsés.
10:41Cela signifie que nous éliminons la contrainte du changement de batterie,
10:45qui est une tâche chronophage, tout en divisant par deux notre empreinte carbone.
10:49Une liaison Bluetooth permet au dispositif de communiquer,
10:53ce qui rend possible la centralisation des données en temps réel.
10:56Et cela ouvre la voie à de nouvelles formes d'interaction avec les clients
11:00via leur smartphone.
11:03À Vila B, mes équipes et moi-même, on commence à vraiment voir les effets concrets
11:06et tout le potentiel de la technologie de vision groupe dans notre activité opérationnelle.
11:10Par exemple, voici quatre éléments concrets.
11:11Le premier, c'est le respect des planogrammes.
11:13Grâce au capteur et à la vision assistée par ordinateur,
11:16nous pouvons détecter les écarts entre l'arrivée en rayon
11:19et les implantations qui sont prévues,
11:20ce qui nous aide à garantir une bonne exécution commerciale
11:23et qui renforce l'impact visuel de nos linéaires.
11:25En deux, cela nous permet une meilleure gestion des ruptures.
11:28Nous avons mis en place des caméras
11:29qui capturent des images des rayons
11:31lorsqu'aucune personne ne se trouve dans le champ
11:33afin de garantir la conformité avec la RGPD.
11:35Cela permet de recevoir des alertes régulières
11:38et de minimiser l'impact que pourraient causer les produits indisponibles.
11:42Le vision groupe équipe actuellement 35 magasins chez Carrefour.
11:45Autre résultat, il a la conformité des prix et des étiquettes.
11:48La caméra capture l'étiquette et le produit qui est à côté
11:51et le système nous dit du coup si nous sommes sur la bonne étiquette
11:54et si le prix de l'étiquette est le bon.
11:56Cela nous permet de fiabiliser l'affichage prix
11:57et de libérer nos équipes des tâches manuelles de vérification.
12:00Et enfin, dernier point, la géolocalisation des produits.
12:03Elle se fait de manière automatique
12:04et nous permet d'améliorer et de fluidifier nos opérations.
12:07Par exemple, les étiquettes des produits à récupérer
12:09clignotent lors de la préparation de commandes e-commerce
12:12pour faciliter la ramasse.
12:14Quelques chiffres pour ce chantier d'ampleur.
12:16Plus de 70 000 étiquettes, 500 caméras
12:19et près de 7 000 rails ont été installés dans cet hypermarché.
12:23En conclusion, le partenariat avec Vusion Group
12:25ouvre le chapitre de la digitalisation de nos rayons.
12:28C'est un nouveau tournant dans une transformation digitale
12:31concrète de nos magasins
12:32et ça complète les travaux qu'on mène déjà sur les caisses,
12:36la mobilité et aussi la rénovation du réseau de nos magasins
12:38pour nos clients et nos collaborateurs.
12:44Donc, vous avez vu, c'est très concrète.
12:48First, better availability of the product.
12:52Vous detectez que vous pouvez remercier les stocks.
12:53Vous pouvez remercier les stocks immédiatement.
12:55Et ce sont fondamentaux pour les stores et les e-commerce
12:58quand vous choisissez les orders dans les stores.
13:01Second, c'est une sorte de merchandiser.
13:04Vous pouvez détecter toutes les discrepances
13:06entre ce que vous avez prévu et ce qui est concrètement dans les stores.
13:10Et donc, vous pouvez analyser les ventes et les données qui sont beaucoup plus accruites.
13:19Third, comme elle dit, vous pouvez freer les équipes de des tasques de valeur.
13:26First, ils connaissent ce qu'ils doivent faire.
13:28Et la priorisation du travail est beaucoup mieux.
13:32Et third, c'est ce qui concerne les services pour les clients.
13:36La géolocalisation du produit et la personnalisation des coupons et des offres.
13:42Thierry.
13:44Donc, le store que vous avez vu est vraiment intéressant.
13:47C'est à l'intérieur de la haute précieuse retail.
13:50Mais Emmanuel, il y a plein d'autres choses, comme vous l'avez dit.
13:54Je veux dire, c'est que vous pouvez leverer cette très riche data
14:02avec l'AI, avec l'automation.
14:04Et vous pouvez changer le jour-là de nombre d'employés.
14:10Et dans le futur, les employés ne vont pas travailler de la même manière.
14:15Combine d'informations et l'AI dans le store.
14:18Et on va prendre un exemple très concrètement avec un employé.
14:21Je vous ai parlé de la mobilité.
14:24Nous avons la vision.
14:25Ça veut dire que l'employé demain sera capable de demander
14:29son mobile, son app,
14:31« Tell me, what are the oil of stocks?
14:35Tell me, what are the discrepancies in assortment?
14:38Tell me, which prices are incorrect? »
14:42Et l'app, il leur dit, il leur dit,
14:44« What to do? »
14:46Et « Where to go in the store to solve that? »
14:50Donc, c'est beaucoup plus efficace
14:52pour les employés et la productivité pour le store.
14:55Every store is about, you know,
14:59having every employee have the right information,
15:01the right place, the right time.
15:03And that's absolutely a game changer.
15:05But there are obviously many other use cases for shoppers
15:09because the same capability applies for shoppers.
15:12And you said that one of your priorities
15:14among the three pillars is personalisation.
15:17How to personalise an hypermarket for you.
15:20That's very important.
15:21And here again, Edge Sense can help maybe.
15:24Yes, and we can take two examples.
15:26The first one is about location of the product in the store.
15:30If the customer wants to find his favourite product in the store,
15:35whether it was suggested by the system, by the algorithms,
15:39whether this is a choice of the customer,
15:43he will be guided by the system to show him where is the product.
15:48And the second thing is about personalisation of the coupons
15:51and the offer when he's walking through the store during the day.
15:58Absolutely.
15:59And I really want to insist on that because it's not necessarily visible yet.
16:03But let me tell you that the digitalisation of the store
16:07is going to have a major positive impact on retail media
16:12and particularly on in-store retail media.
16:16I often say and people laugh that the physical store is the next big digital media.
16:22And I know, people laugh, they don't think.
16:24But you'll see, it's going to happen.
16:26It's going to change the advertising market.
16:29So Carrefour is actually, well, first, why?
16:33You know, simply because of the traffic.
16:35Advertising works about the traffic.
16:37Where is the traffic?
16:38Where is the traffic?
16:39Well, you know, Walmart says there are more eyes on shelves than online.
16:43And it's true.
16:44There is more traffic in Walmart stores than in Google.
16:48Sorry for Google, but that's true.
16:49The thing is you need to leverage that traffic, right?
16:52So you need to digitise the store.
16:54Carrefour is really about, is exploring these two.
16:58And they're exploring very interesting things.
17:00There are two pillars.
17:01First is simply digitising the visual communication.
17:06The store you see here is a Carrefour store, you know, equipped with e-paper posters and digital shelf-talker
17:16solutions.
17:16It's a collaboration between Unlimited, Media Performance, and Vision Technology.
17:21It's great because obviously it creates all responsiveness, interactivity, and immediacy of all this communication in the store.
17:32But the big wave coming, and you can see here, is the ability to talk to the shopper as he
17:38walks in the aisles, you know, to help him shop, find product, to send him messages and coupons exactly based
17:47on his position in the aisle in front of which product exactly.
17:51So, you know, as mentioned in the video, again, this is enabled by the technology now.
17:56EdgeSense enables you to locate and connect your shoppers in the aisle in the location-aware mode.
18:01So, remember this.
18:03It's very simple.
18:05Everything you can do online, you will be doing in-store.
18:09As simple as that, it's going to change big time the advertising market.
18:14A number of studies already show that and plan that the fastest growing segment in the full advertising market is
18:24going to be in-store retail media.
18:27Remember this.
18:28It's a great news for retailers, you know.
18:30They're struggling, and all of a sudden, a ton of money is going to shift from whoever, you know, sort
18:36of very big companies in digital advertising to the retailers who need it to pay employees, to pay stores, and
18:43to keep the healthy stores in healthy communities.
18:46So, I love that.
18:48And this is, for us, the next big game, in fact, because we are already very strong on retail media
18:55online.
18:56We have created Unlimited, which is a JV between Carrefour and Publicis.
19:01So, the next game is to trade partnerships on personalization with the brands.
19:08And what is retail media?
19:09Retail media is about communicating in the stores and targeting the good customers at the good moment.
19:16And, and this is very important, to be able to measure the impact on the sales, communicate targets, and measure
19:25the impact on the sales.
19:26And this is what, Thierry explained, what we want to do, Vision, Carrefour Unlimited, to boost that.
19:34We have the tools with Vision, we have the tools with Citrus, with Epsilon on Unlimited's side.
19:40And we will be able to accelerate in-store retail media together.
19:48This is it, Thierry.
19:49Okay, Manuel.
19:52I thought we would have maybe a little bit of time to touch on another topic that's so, you know,
19:57important for me.
19:59Because I'm sometimes sad when I look at the collaboration between brands and retailers.
20:05You know, it seemed to me like a bit old and not really data-enabled.
20:10And I think that the digitization of stores, which are really today the single point of failure of the whole
20:16data in the value chain,
20:19would really help to, you know, to create a better collaboration.
20:24And all our partnership with Nielsen is about that.
20:27So what do you think?
20:28Are you going to use the digitalization of your stores to improve the collaboration with your suppliers and manufacturers?
20:36For sure.
20:36For sure, the next step will be to speak about the supply chain.
20:39But this is another story for the next time.
20:42I know we're short of time, but this is such an exciting, so maybe we'll do a VivaTech before next
20:49year.
20:49I mean, we need to talk about this topic.
20:51Anyway, thank you very much, Emmanuel.
20:53It was a great pleasure to be with you on stage.
20:55And, you know, we look forward.
20:57I think we share the same enthusiasm about the retail, IoT and data revolution and how it's going to future
21:03-proof the stores.
21:05And, you know, we look forward to catching up soon on the digital transformation of Carrefour stores.
21:11Merci à tous.
21:12Merci.
21:13Merci.
21:18Merci.
21:19Très bien.
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