- il y a 2 jours
Decoding the Future of Creator Ecosystems Connection, Creation and Technology
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00:00Hello, everyone. Welcome to our panel about decoding the future of influencer and creator ecosystems.
00:08So, why did we want to talk about creator economy today altogether?
00:13A couple things. Well, first, it's a huge business, right?
00:19I mean, depending on the figures, we're talking about 500 billion euros before 2030.
00:26But maybe beyond those incredible numbers, it's all about the way that we're changing how we communicate to our audiences,
00:36to our consumers,
00:37and how content creation is also changing the game on social and also in culture.
00:44So, we're moving from influencer to creator marketing, and creators are key today in driving advocacy,
00:53because they're trusted by consumers and communities, and they're enabling brands also to have this two-way conversation.
01:01So, finally, we're also in an era where technology is moving very fast.
01:08You know, AI, generative AI is everywhere, and this is also part of the creator economy.
01:13So, beauty was an originator in the social space, and probably the category where creators started creating content.
01:24So, that's why we're with you today, and I'm thrilled to welcome this incredible panel of speakers who will shortly
01:32introduce themselves.
01:33At L'Oreal, we're working with approximately 60,000 influencers worldwide to be able to speak to our consumers, to
01:42our different communities,
01:43in the most authentic and tailored way to enable this two-way conversation.
01:50So, let's dive in now. May I ask you each to introduce yourselves, tell us what you're doing in the
01:57creator space,
01:58and maybe tell us in three words what creator economy means to you, starting with Aja.
02:04Awesome. It's so exciting to be here with everyone today.
02:08So, I'm Aja Long, and I'm director of global client partnerships at Meta.
02:13And so, creators and Meta are super interwoven, so there's no part of the creator ecosystem that I'm not excited
02:19about and not touching.
02:20But the three words that I'll use to describe creators are, one, diverse. Diverse in terms of the content they
02:27create, formats are immersive and changing,
02:30but also diverse in terms of the creator base themselves, who they are and what they do and the audience
02:34they reach.
02:35I'll also choose empowering. They are driving a lot of the economy, hence the word creator economy.
02:44So, there's a lot of monetization that's happening with creators themselves and also impacting greater business.
02:48And then the third one that I'll use is evolving. Creators have to move at the speed of culture and
02:55at the speed of business and at the speed of life.
02:58They have to be on the pulse, in touch with insights, trends, what's happening, what's changing, and so they have
03:04to stay fresh all of the time.
03:06Thank you.
03:07I couldn't agree more.
03:11Hi, I'm Nikki, known for my business handle, Nikki Tutorials.
03:17I do beauty.
03:18I kind of evolved into hosting.
03:21I did Eurovision, but I don't think anyone knows.
03:23Do you know Eurovision?
03:25I hosted it!
03:27I know, okay.
03:28I have a podcast.
03:29I have my own brand, Nimya.
03:31And I guess if I have to use three words, which is very hard, I would say branding, very important.
03:42Authenticity.
03:43You can't lie, honey.
03:47And algorithms.
03:51Thank you, Nikki.
03:52The bane of my existence.
03:57I'm Dr. Manip Shah.
03:59I'm a board-certified dermatologist in the United States.
04:02I create content online.
04:03I'm also a real doctor in real life as well.
04:07And anytime someone searches me, the first thing is, is Dr. Manip Shah a real doctor?
04:12It's the first thing that comes up.
04:14But I wear scrubs, but I also am a real doctor.
04:16I see patients in New York.
04:17I create content.
04:18I've been creating content for about four years.
04:20It all started by educating on TikTok and then that spread to Instagram and YouTube from there.
04:25It's changed my entire life.
04:27When I think about the creator economy, I really realize that it truly is an ecosystem, economy, whatever you want
04:35to call it.
04:35There are so many different people that touch this business.
04:38I think as somebody who consumes content, you think about the videos you watch and the creator you're watching.
04:44But we have accountants that only do social media stuff.
04:48We have lawyers that only do social media stuff.
04:51We have the platforms.
04:53We have the brands that we work with.
04:54We have people who edit our videos full time.
04:57So there are so many people that touch this business and that's why it's such a growing economy that everyone
05:02is paying attention to.
05:03Trust, authenticity, whatever you want to call it.
05:06It's actually the people who view the content that give creators the power to even work with brands.
05:12And I think if you have that trust, you can work with brands.
05:14But if you don't have that trust, you can't.
05:16And a lot of creators forget about that trust is what gives them the platform in the first place.
05:20And then I think over time, longevity.
05:23And the question is, how long is this going to last for?
05:26For Nikki, a long time.
05:27For me, who knows?
05:28Four years in.
05:29Are you calling me old?
05:32You started very young.
05:34I started in my 30s creating content.
05:36So who knows how long it will last.
05:39So we'll see.
05:40Thank you very much.
05:41So we heard a lot about trust, authenticity, algorithms, branding.
05:46And Nikki has been in this space for 15 years.
05:48So she's seen it evolve quite a bit.
05:52And I think we'll come back to that a little bit later.
05:54So maybe Aja, from a platform perspective, since we talked about algorithms, can you tell us how the beauty category,
06:03for instance, and the whole creator space and the beauty industry has evolved on the meta platform?
06:09Yeah, so this is fantastic.
06:11So beauty and technology are super interwoven, just as industries in general.
06:18And at Meta, beauty is at the heart of really a lot of the conversations that are happening on our
06:23platform.
06:24So I'll give you some numbers just to provide context.
06:27At Meta, there are 3.2 billion people who are using one of our apps on a daily basis.
06:33So think Facebook, Instagram, WhatsApp.
06:35And there are 1.8 billion daily interactions with style, beauty, and personal care content.
06:44So you can't separate the beauty conversation and content that's happening from Meta platforms because it's super intertwined.
06:51And so I would say there are a couple of things that are changing the game and that we've seen
06:55really emerge recently.
06:57So one, and this is something that's top of mind for everyone, top of mind at VivaTech is AI.
07:01And so we see AI really shifting business and technology.
07:07So one example of this, if you're in Instagram, 50% of the content that is recommended to you is
07:15now recommended by AI.
07:17And so that is a major shift in terms of the way that you're seeing content on the platform.
07:23And it's a major shift in terms of how we think about the content that's created from a creator standpoint,
07:29from a brand and a business standpoint.
07:32And then there's exploration into the creative side of AI.
07:35So we think of Gen AI and the creativity that's happening there.
07:37We're starting to see people test and learn in that space.
07:40It's really new, it's nascent, but it's here.
07:43And so those are things that are really impacting where we are now.
07:46I would say the other is evolving formats.
07:49So 50% of time spent on Instagram, for example, is spent on reels.
07:53So that's our short form video format.
07:56So very different than when it started just with just solely pictures and other static content, though that's still there
08:01and prevalent.
08:02And so we see, again, both people ingesting that content, the way creators are creating to create for that content,
08:09the way brands and companies are adapting their content to fit there.
08:12And so those sort of shifts really create changes and patterns.
08:15But they're driven by a lot of also consumer trends that we see on the platform.
08:19Thank you.
08:20So actually what you were describing on how big beauty is on Meta, we also see that on other platforms.
08:26And in fact, beauty viewership is increasing double digit and sometimes more on platforms.
08:33YouTube has increased double digit in 2023.
08:36On TikTok, we've doubled the number of views on the whole beauty, beauty content reaching almost 2 trillion views.
08:44So that's really massive.
08:45And the number of hashtags are beyond 3 million.
08:48So we see that beauty is a category that really fosters content creation.
08:54So moving on and still on beauty and seeing how is it an interesting category, Nikki, to understand creator economy?
09:03What's going on in beauty that really makes the difference today in the creator economy?
09:08I mean, it has been said that the beauty community is fast.
09:13You got to adjust every day.
09:16It is wild because the brands are looking, the platforms are looking,
09:21and the viewers are watching as to what's trending, you know?
09:25Trends come and go.
09:26There's memes that are turned into like huge things.
09:32There's so much happening on a daily basis that for us creators, it's like a tough thing to be like,
09:40okay, am I doing the right thing?
09:41Am I too far ahead?
09:42Am I all the way back there?
09:44So for me, I think I've kind of found this like mixture of, because I have been doing this for
09:5015 years.
09:53And thank you.
09:54Thank you to the one, thank you.
09:57But for me, you know, I started on YouTube, which was 30 minutes long.
10:01Yeah.
10:02And now when I am scrolling myself, I notice myself, my attention span is gone.
10:07Gone.
10:07When I am on like reels and I see, well, you used to have a little bar where it showed
10:13how long it was not anymore.
10:14Maybe we could work on that.
10:16But when I see that it's longer, I'm like, oh, no, thank you.
10:20Goodbye.
10:20So it's constantly evolving.
10:23And for me, it's getting my point across.
10:26Whereas before I had 30 minutes to like talk about life and life and some more life.
10:32And now it's like, oh, I got 30 seconds.
10:34Okay.
10:34Hi, this is the product.
10:36Bye.
10:36So it's, it's, you're adjusting, but it also makes it fun because after 50 years, I kind of had to
10:42like reinvent myself in a way.
10:45Thank you, Nikki.
10:46Dr. Shah, as a dermatologist, what role has Creator Economy played for you?
10:54And, and maybe also in providing broad access to medical beauty for, for a lot of audiences?
11:01Yeah.
11:02So now people have access to dermatology information anywhere in the world.
11:07You can pull up a YouTube video and search how to treat acne and you'll find a video from us.
11:13And we'll talk through exactly how to treat acne step by step, what ingredients to look for when you need
11:19to see a dermatologist.
11:20This information was only available to a very select few, very privileged people that had access to see a dermatologist.
11:28And you'll have, I'll have content that will get 20% of the views will be in Indonesia and they're
11:34learning about acne or 10% in Malaysia or, you know, 10% in France.
11:39So it's, it's all over the world that people are able to have access to information that was only truly
11:44available to very select groups of people.
11:46The other thing is being able to react to misinformation in real time.
11:50So as soon as misinformation happens, people are tagging every dermatologist they know on social media to react and disprove
11:58that content almost immediately.
12:00Where in the past, something would happen on social media and then a dermatologist would write an article in the
12:06New York Times about why that's a bad trend or why you shouldn't do that to your skin.
12:11But that's not really how people consume information. Misinformation needs to be debunked right where it happens. And now these
12:17platforms have given you the ability to do that.
12:19And so a lot of my content is just me reacting to things that are happening on social media from
12:24other creators either saying, yes, this is true and continue to do it, or this is not true and you
12:29shouldn't do this.
12:30And so it's completely changed the way that people have access to good information around beauty.
12:34And brands have realized that and they've really leaned into it. Like L'Oreal, I've worked very closely with both
12:39CeraVe and La Roche-Posay over the past few years.
12:42And they've really learned, leaned into the dermatologist. They did a Super Bowl commercial this year that featured dermatologists.
12:49If you told me this five years ago that real dermatologists were going to be in the Super Bowl, I
12:54would never believe you.
12:55But it's the way that people now consume content has changed everything. So it's crazy.
13:00Thank you for sharing that. It's really, really impressive how it moves at the speed of culture. You were mentioning
13:07that, Aja, as well.
13:08And in the end, we're really talking about a real-time conversation with our communities.
13:15Great. So there's another topic that we wanted to talk about. So platforms, we were mentioning it, are moving from
13:25follower-based to interest-based algorithms.
13:28Also shared experiences. There are spaces now where audiences can interact with creators.
13:36We are also seeing the mix of platforms and formats are evolving from image to video, from long to short
13:44form.
13:45And there are a variety of different spaces ranging from Instagram, Facebook, YouTube, TikTok, Snapchat, but also Discord, gaming platforms
13:54and streaming.
13:55So from each of your perspectives, has creator economy changed the role of the engagement game?
14:05Maybe Aja, you want to start?
14:07Yeah, sure. So I would say absolutely.
14:09You gave some interesting facts to ground just on the scale of the creator economy.
14:14I think one of the pieces to that is there are hundreds of millions of creators across all ecosystems, agnostic
14:20of platform.
14:21And when we look at, when I can see from metadata is there are 2 trillion minutes spent with creator
14:28content.
14:29So it has absolutely changed the game in terms of how people are consuming content, getting information and engaging on
14:34these platforms.
14:36I think a couple of ways that have been leveled up. One consistent with what you've heard here. Authenticity is
14:41key.
14:42So creators become another authority and trusted voice to people when they're interacting and when they're thinking about products or
14:49when they're thinking about skincare concerns or when they're thinking about brands that they're going to explore.
14:54And we see that super heightened for Gen Z. They crave and prioritize realness. And so that becomes, again, super
15:00critical as we think about those audiences.
15:03The second, which you mentioned a little bit too in your opening, Alexandra, around this multi-surface format.
15:09So whether it's meta or other surfaces, creators have to be fluent in the languages of many different formats and
15:15surfaces.
15:15And on any individual platform, they have to do that. So if I think meta, a creator needs to be
15:20able to develop reels and talk in stories and direct message and go and feed and think about more immersive
15:26things when we think about innovation.
15:28And so they really push the boundaries of how we think about creating and talking, connecting with people in those
15:33spaces.
15:33And then third, I think they've leveled up really just driving the economy.
15:39We see from statistics that people are more inclined to purchase products when they are backed and supported by a
15:46creator.
15:47And so we see that they have real leverage in terms of amplifying the economy.
15:52So it's absolutely leveled up the game in a number of ways.
15:56Yeah, I absolutely agree because I feel like as fast as creators sort of like come up and especially now
16:03with like the short form content like TikTok and reels, like an example is Michaela.
16:10She rose to fame overnight and she got this like huge responsibility.
16:15And I think the fact that creators can make a big brand or a small brand sellout overnight is absolutely
16:24wild, crazy.
16:27And with that also, I feel like, yes, authenticity.
16:32I feel like viewers immediately feel when something is up.
16:36I mean, sometimes they take it a little too far because then they call me a millennial and they go,
16:41you did the millennial pause.
16:43And I go, what is that?
16:45Or they go, you devoured.
16:47And I go, devoured what?
16:49So it's this whole new like language.
16:52But like as soon as you sort of like adapt and find out there's ways to really thrive there and
16:57really become like an overnight success, which I think is it makes careers in like days, which is wild.
17:04Cause like when you started in like the business industry or like the entertainment industry before, you know, you had
17:09to go to Hollywood and you had to become a singer or, you know, an actress.
17:14And now you just sit down in your room and you're like, hi, I'm doing mascara.
17:19I think that's great.
17:20Yeah.
17:21Thank you.
17:22Dr. Shaw.
17:23Doctor.
17:26Yeah.
17:26The way, the way people engage now is crazier than ever before.
17:31I mean, I think about my short attention span.
17:33When I was in med school, I would have to be in the books for 12 hours straight.
17:37Now I consume short form reels and tick tock all day.
17:41I have about 15, 20 seconds where you have my attention.
17:45And if I can't get the fact in 15, 20 seconds, I'm out.
17:48So now you have to be able to take like very complex topics, especially like as a doctor on social
17:54media, nuance can be the difference between helping somebody and being extremely dangerous.
17:59So it changes the way that people get information.
18:02It changes the way people consume information.
18:04And the platforms, everyone thinks like the platforms have some nefarious intention.
18:08They just want you, it's an attention economy.
18:11So they want you to stay on the platform and hang out.
18:13So the videos that win are the videos that keep you on the platform for good or bad.
18:16They're videos that maybe they create a little bit of drama.
18:19Maybe they create more engagement in the comments because they said something you disagree with.
18:23But the longer you stay on the video, the longer, the more that video is going to be shown to
18:27people.
18:28So as somebody who's trying to give good information, it's not always fun to give good information because it's not,
18:34it's not sexy.
18:36It's not, it's not exciting for people to say something that's just true, like wear sunscreen.
18:40That's not that exciting.
18:42It's better to say rub beef tallow on your face, which is very popular on social media right now.
18:47So I have to figure out a way to be as exciting as somebody saying something insane, but saying something
18:52sane.
18:53And so that's changed the way that I've had to communicate.
18:55It's changed the way that brands have to communicate.
18:57And it's, and we're really just trying to keep people on the platform and we're trying to battle these algorithms
19:02and win in this attention economy.
19:04So as a creator, it's, it's changed the way I create content.
19:07It's changed the way that consumers purchase brands.
19:09And I think it's going to continue to evolve and you really have to be literally changing your content every
19:15day to keep up with it.
19:16So you were mentioning attention economy as well, which is really interesting.
19:21So continuing on that note, now that platforms are sharing revenue with creators, that there are increasing partnership opportunities from
19:30brands with creators and more and more influencers and creators monetizing their contents for your audiences and your communities.
19:38How do you continue building that trust and authenticity that we talked about at the beginning of this talk?
19:46This is really interesting.
19:47So as a, as a doctor on social media, you would think that if you started your video off by
19:53saying, I'm a doctor, that people would listen to you.
19:56But the idea of trust me, I'm a doctor does not work on social media.
20:00It doesn't.
20:01In fact, it probably works against you.
20:03There are doctors on social media that like take their shirt off and walk into a grocery store and talk
20:08about how like seed oils are going to kill you.
20:10And they're real doctors.
20:12And then there are some people who are not doctors that put on a white coat and then say they're
20:15a doctor.
20:16So consumers have realized that they don't care that you're a doctor.
20:19You build trust by consistency and accuracy over time.
20:23Like it's a time equation for consumers.
20:26So they have to see you producing accurate, high quality content over a long period of time before they trust
20:33you.
20:33When I first got on social media, there were like almost no doctors or dermatologists doing beauty at all.
20:38And the biggest skincare guy in the world was a guy named Hiram.
20:43I don't know if you remember Hiram or not.
20:45Yes.
20:45And at the time I started creating content, they would tag him in my videos to have him prove or
20:54disprove what I was saying.
20:55And I wasn't even mad about that because I realized that he had built trust with an audience, a large
21:01audience that trusted him over a doctor,
21:03which means that we were failing to build trust with our communities.
21:07And so as a doctor, I was like, how do I build trust and accuracy over time?
21:11So then the brand deals start coming in.
21:14And you have to say no, because like I said, if you are doing something that your audience knows is
21:18not true, they know, they watch your content.
21:21If you said one day you don't do this, the next day you're selling a product that does that.
21:25You've lost your audience.
21:27You lose the platform.
21:28You lose the people who gave you the platform.
21:31And then the brand deals will also get lost because you lost the people that they wanted you to advertise
21:35to.
21:35So you got to say no to the things, even if they're tempting.
21:38And so for me, like all these opportunities came in working with, you know, splitting revenue with platforms.
21:44That's something that's just a view based.
21:46So it doesn't really change anything.
21:48But it's the brand deals that you have to really be discretionary about as a creator.
21:52You have to say no to things about how tempting they are because you'll lose the audience.
21:57Thank you.
21:57Yeah.
21:57Yeah. And I want to sort of like tune in on that.
22:00And you have to be honest and real.
22:03Because if you're saying, oh, my God, I love this moisturizer, non-disclosed partnership.
22:10And then I'm going up next week and I go, this is a partnership with this and this.
22:14I love this moisturizer.
22:15That makes you look bad because you lied.
22:17So if we're all honest, there can be nothing but the truth and there can be no hiccups anywhere.
22:24And the people will know.
22:26I also want to tune in on the fact that apparently we're getting paid for views because I'm not.
22:31YouTube.
22:32I'm not included in that part.
22:34No, not TikTok.
22:36TikTok has all these programs.
22:38I'm not invited.
22:40I'm not invited.
22:42If anyone's in the audience, I'm not invited.
22:44And also, I've never made a dime from all the ads in between my stories.
22:50We can work on that.
22:52But I feel like there needs to be, you know, we creators make the platforms.
22:58We make it a success.
22:59I truly believe that.
23:00We go hand in hand.
23:01We work together.
23:03We complain about algorithms.
23:04They change it.
23:06We work together and we make it a success.
23:08But sometimes I also feel like branded content gets punished.
23:12It gets buried underneath.
23:15It's like, well, we're giving you business.
23:18But now you're punishing us for doing business and you're hiding this post from everyone to see.
23:23So in a way, the people can't see the post and now all has gone to hell.
23:31So I feel like platforms have to focus on making branded content safer and nicer
23:37instead of it feeling like, you know, something bad.
23:41Because it is good and it is a successful way and we should celebrate that together.
23:45Instead of like, post?
23:47Where?
23:48I don't see no post.
23:50Thank you.
23:50Thank you.
23:51Thank you for all these insights.
23:52So we heard a lot, again, trust and authenticity and the brand fit, right?
23:57When it comes to brand deals.
23:58So at L'Oreal, we create with, you saw, 60,000 influencers.
24:03We offer edutainment, infotainment, you mentioned information, proof-tainment all along the beauty journey.
24:11And we're really looking into long-term brand fit relationships to drive that authenticity
24:17with a more and more diverse community of creators as well.
24:21And we were talking about this authenticity.
24:24It's really important for us and we're committed to a very responsible influencer and creator way of partnering.
24:32We've been working for influencers and creators for years now.
24:36And we actually share with each of them our common passion for beauty and values.
24:41And with every one of our partnerships, we have a values charter that we, you know, co-sign.
24:47Because we really believe how important and the responsibility we have as brands.
24:53So I guess that also takes us to a new topic, which is, you were mentioning platforms, Nikki.
25:00That, you know, platform and creators really work together.
25:03What role do you think platforms can play, Aja, in driving new shapes and forms of creativity today in this
25:11creator economy?
25:12Okay.
25:13So this is awesome.
25:14An awesome question because creativity is so core to platforms, to creators, to brands, to inspiration from a people standpoint.
25:27And it's a great actually example of work that Meta has partnered with L'Oreal on recently in terms of
25:37how we're evolving this space.
25:38So there are some examples showing on the screen from the new codes of beauty creator program that Meta partnered
25:45with L'Oreal to really advance and push the boundaries of creativity with creators.
25:50And so we partnered with L'Oreal and we partnered with emerging creators who are pioneering new spaces in terms
25:59of AR, AI and 3D technology and their creation.
26:05We worked to start with three L'Oreal brands.
26:07And so you see, you see them here, L'Oreal, Paris, La Roche-Posay and Lancôme.
26:13And with this work, we really pushed the boundaries, what we're talking about here of how do you take new
26:17creative ideas, new technology, partner that with the next generation of emerging creators, work with incredible brands to really develop
26:29breakthrough and next level content.
26:31So this is the sort of work that we're so proud of and excited to do because this is what
26:37pushes the boundaries for all of us in terms of how we imagine creativity, experience products on the platform, engage
26:43with brands, find them in new ways.
26:45And so we're super excited about this.
26:47I do have to give a plug.
26:49If you have not yet, check out the L'Oreal booth at VivaTech because you can experience this immersive content
26:55and it brings to life a lot of what we're talking about.
26:59And so this is the type of work that we really like to see happening and advancing as we think
27:03about the next generation in the creator space.
27:05Thank you for sharing that, Aja.
27:08So maybe, you know, building on that, Dr. Shah, do you use tools or AI today in your content creation
27:16and is this a recent shift if it's the case?
27:19Tools, yes.
27:21I mean, you're always trying to improve your efficiencies and I'm like all about the efficiencies of it all.
27:26There's a new tool that I use even with Instagram where now like a user can like leave a comment
27:32on a video and they'll get an automatic DM, direct message with products that I recommended in the video.
27:41Cool feature called ManyChat.
27:42You can check it out.
27:43But it plugs into Instagram backend.
27:45So we're always trying to, for me, I'm like, how can I improve the viewer's experience?
27:51And so I'm always looking at tools that can do that.
27:54I use AI to like to summarize research articles and give me the bullet points on them.
28:00And sometimes I'll even take a transcript from a longer video, like a 30 minute video, put it into AI
28:06and say, hey, can you summarize this video into 10 bullet points?
28:10So I don't have to watch a 30 minute video.
28:12So I use it to improve efficiencies.
28:14There was one bad thing that happened to me with AI recently.
28:19I made content for a brand.
28:21I won't say with the brand, it's not a L'Oreal brand to be clear.
28:24And the end of the video had a call to action in my voice.
28:28So it was go to this website and shop.
28:31And it sounded like me.
28:33And anyone else would have thought it was me.
28:35I knew it wasn't me because I knew I didn't say that.
28:37So I saw the ad come up on my feed.
28:39It was a true ad about the product.
28:41I had said those things.
28:43And then the end was go to the website and shop.
28:45And then I messaged the brand.
28:46I'm like, I know I didn't say this.
28:48And they're like, oh, yeah, we're using this AI tool to finish videos off and say the things we want
28:53to say, which I'm like, this is kind of dangerous because I didn't approve this.
28:57And so, you know, I think there's pros and cons on how you use these tools.
29:01I smell lawsuit.
29:04All right.
29:04Well, we could obviously go on for hours about creator economy, but I'm being told that our time is up.
29:10So I would like to thank you three for coming and sharing all your insights with us today.
29:16And maybe Nikki, could you give us for the audience, you know, what are the beauty tips that you're most
29:23asked about as a creator?
29:26Oh, my goodness.
29:27Yes, you can do it.
29:29That's number one.
29:30Two, always curl your lashes.
29:32Three, use waterproof mascara if you want to hold a curl.
29:35Four, always use brow gel.
29:39Keep those puppies up.
29:40And six, support my brand Nymya.
29:43Thank you.
29:44Thank you so much.
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