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How sport organizations and top athletes can drive the sustainability conversation
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00:00Et dans la prochaine hà, nous allons regarder comment sport organisations et des athletes
00:05peuvent drive la conversation en environnemental et en sustainabilité,
00:09qui est un sujet très intéressant.
00:11Donc, m'aider à me et Koki pour cette panel est Jullia Palais,
00:15qui est le directeur de la direction d'Organisation Formula E,
00:18dans l'Electric Car Racing Series.
00:20Et Jullia est responsable pour le directeur de la direction du sport
00:24stratégique en matière de sustainabilité.
00:26Bonjour Jullia, bienvenue à vous.
00:30Up next, nous avons Jullia Schritte, qui est l'Austrian Alpine Ski Athlete,
00:34qui a fait des headlines avant de l'année,
00:36par appelant l'International Ski Federation
00:38pour ses perçés de l'accès de commitment et de action sur le changement climatique.
00:42Jullia, vous pouvez nous rejoindre.
00:45Et enfin, nous avons Caroline Villacroze, qui est le CMO de Leighton,
00:50et le We Sail pour People & Planet Project Director.
00:53Leighton est une compagnie dans le secteur financier,
00:55qui travaille avec l'Advance Foundation,
00:57qui est le CMO de Leighton pour People & Planet.
01:00Caroline, merci pour nous.
01:03OK.
01:04Donc, avant que nous avions dans notre panel,
01:07je vais vous donner un peu de minutes pour prendre leur breath,
01:09et pour être confortable.
01:10Koki, peut-être qu'on peut peut-être qu'on peut-être.
01:12Qu'on peut peut-être qu'on peut-être.
01:14Et peut-être qu'on peut-être qu'on peut-être.
01:17Qu'on peut-être qu'on peut-être.
01:18Donc, je m'appelle Koki, et je suis de Japan.
01:21Et je suis très intéressante de la sustainabilité,
01:23parce que c'est crucial aujourd'hui dans l'industrie du sport.
01:27Et je suis en train d'être plus dans comment on peut penser,
01:32surtout en termes de sponsorship,
01:34et aussi l'athlete.
01:37L'athlete, parce que l'athlete est évidemment un modèle key pour nous,
01:42pour les lovers de sport.
01:44Donc, je voudrais voir comment ils comportent,
01:46et comment ils sont pensés,
01:48comme vous, l'athlete, et aussi d'autres personnes aussi.
01:52Merci, Koki.
01:53Je pense que l'un endroit où commencer est avec vous, Julien,
01:56parce que vous avez fait un très haut-profile statement cette année,
02:00pour dire que l'international fédération est très brave,
02:03pour dire que nous ne faisons pas assez de changement sur le climat.
02:06Peut-être que vous pouvez nous dire un peu ce que vous avez fait et pourquoi vous avez fait ça.
02:12OK, merci pour moi.
02:15J'ai écrit une open letter de FIS athletes à l'organisation,
02:20demandant better climate action from l'organisation.
02:26J'ai fait ça parce que le climat changement est ma main source de motivation
02:37pour les dernières années.
02:40J'ai fait ça parce que je voulais quitter ce sport,
02:45parce que j'ai fait mentalement en un très mauvais position,
02:49parce que j'ai fait responsable pour mon propre propre carbon footprint.
02:53Et puis, j'ai trouvé un moyen de résoudre ce problème,
02:57pour essayer de devenir successful dans ce sport,
03:02pour avoir cette plateforme,
03:04pour parler de ce sujet,
03:07et contribuer plus à la solution que le problème.
03:12Corky, peut-être que je peux nous donner à la première question,
03:14parce que vous avez une question pour Julien,
03:15pour Julien, pour son travail.
03:18Donc, oui,
03:19nous avons vu beaucoup,
03:20comme il y a beaucoup,
03:22il y a beaucoup,
03:23que les athletes ont des luxuris lifestyles,
03:26nous avons vu sur les réseaux sociaux,
03:28où ils ont des privés de jets,
03:30ou ont des luxuris de luxuris,
03:33et ça a parfois contradicté
03:35les efforts de la sustainabilité.
03:36Et ce sont vos pensées sur ce sujet,
03:39et aussi,
03:40comment les athletes harmonisent leur passion pour sport,
03:45avec leur besoin de la sustainabilité,
03:48ou leur environnemental behaviour et efforts?
03:51Oui, je me suis appelé un hypocrite beaucoup,
03:54parce que de mes actions,
03:55et je pense que c'est pas vrai,
03:59parce que nous sommes tous bornes dans ce système,
04:02qui sont basés sur fossil fuels,
04:05et nous n'est pas responsables pour cela.
04:08Et,
04:11nous ne avons aussi,
04:13de nous concentrer si on notre propre sport,
04:16mais nous ne as responsabiliser plus sur notre politique,
04:21pour changer la système que nous vivons que nous vivons,
04:25que c'est plus important que nous voulons,
04:28que nous vivons dans une voiture ou un sport car,
04:31ou quelque chose.
04:55Merci, bonjour à tous
04:57And then I'm going to switch back to English
04:59So, I mean, it's very interesting for me
05:02Because as a sports organisation
05:05That was really, I mean, created to promote a solution
05:08To climate change by adopting electric vehicles
05:12We also work closely with, I mean, young people and athletes
05:16Or athletes, of course, but I want to go back to young people
05:18Because by definition, athletes are also young people
05:21That's the reality
05:23If you're an athlete, you're going to be someone that is young
05:25And we have a global partnership with UNICEF
05:28To empower young people about climate change
05:31Because the reality is that climate change impacts much more young people
05:35But they are the less responsible for it
05:37So what I think that we see with Julian
05:40And this generation of athletes
05:41Is literally these people that are really
05:45Completely aware of the fact that
05:47It's very unfair on them
05:48They get all the impact
05:50They get sometimes the blame and shame
05:52As, I mean, some of the questions that you mentioned
05:54When they have, I mean, they have not contributed that all
05:58To this situation
05:59However, in turn, what we see from the studies
06:03That we do within Formula E with our own drivers
06:05Is that our athletes have a huge potential
06:08Because people and fans are really mesmerised by athletes
06:13It's not anymore really about, for us, a racing team
06:16It's about the driver behind the wheel
06:19So should they be authentic
06:21And that's a very important word
06:23On what they talk about in terms of sustainability
06:26And it can be social sustainability
06:28Or environmental sustainability
06:29Then they have a huge impact and influence
06:32From a political perspective
06:34And audience perspective
06:36And that's, I think, probably the most important
06:39Because as sports and rights holder
06:42I think it's our duty now to make sure
06:44That our athletes are educated
06:46Feel comfortable
06:49And can basically really have a clear stance
06:53When it comes to sustainability
06:56That's a great point
06:57And we'll come back to that point, actually
06:58Around education and helping athletes
07:00Actually talk about climate
07:02But from a rights holder point of view
07:04Obviously, Formula E was set up
07:06To kind of accelerate the transition
07:08To a lower carbon world
07:10Apart from the core aspect of the sport
07:12About putting electric cars on the road
07:15How else are you activating as a sport
07:17To really try and advocate for sustainability
07:18And climate action?
07:21I think it's
07:22We always basically call racing and reason
07:25This sort of unique mix
07:27That we've created with Formula E
07:29And basically the sport
07:31Is the best platform and advocate
07:33Marketing advocate, if I can say
07:35For the reason element of the championship
07:38So we use our races
07:40The fact that we race in city centers
07:42To showcase that electric vehicle
07:43Is basically a solution
07:45That is developing, developing fast
07:47That is really available to you
07:49As everyday users and consumers
07:51But most importantly
07:53When you come and get to experience our events
07:57People basically have a full journey
07:59Into an event that is powered by renewable energy
08:02An event that is offering at least
08:0430% vegetarian and vegan option
08:06An event that is phasing out
08:08From CCO use plastic and so on
08:09So it's really how we match
08:11And combine these two
08:12So that it's really
08:14You get the best out of the two worlds
08:18Caroline, let's come to you
08:19Because you work for Leighton
08:21Which is a financial institution
08:23An organization that's involved in tax and finance
08:25How did you get into this wonderful world
08:29Of sport and sustainability?
08:31What was your route through to it?
08:32Yeah, thank you
08:34Hi everyone
08:36Yes, Leighton helped businesses
08:39Get additional funding
08:41For innovation
08:43To hire people
08:44To reduce their carbon impact
08:47Their waste
08:48As you probably know
08:50Again, recently
08:51The GIEC
08:52In their report
08:53They mentioned that
08:54It was very important
08:55To invest more money
08:57In innovations
08:59To reduce the carbon impact
09:01And so that's what
09:02We try to do
09:03To orientate this funding
09:05Those grants
09:06To either the companies
09:08That only develop
09:10The type of innovations
09:12Or big companies
09:13That need to transform their model
09:15So that's what we do
09:16That's what we think
09:19Is essential now
09:22To be sustainable
09:23To continue to develop a business
09:26And so
09:27When we decided to go into
09:30The sailing sport
09:31In 2018
09:33We did it as a brand
09:35Like, okay
09:36We want to have our brand on the sail
09:39And see Leighton everywhere
09:41On the seas
09:43And it was very nice
09:44To see our employees
09:46Proud of that
09:47But we obviously
09:49As any sponsor would say
09:51We choose that sport
09:52Because it's consistent
09:54With our DNA
09:55And our DNA
09:57Is about
09:57Technicity
09:58To drive the performance
09:59And there is
10:00A high technicity
10:01As you can see
10:02On those boats
10:03And
10:05Some people
10:06Behind it
10:07To help
10:09Build those boats
10:11And maintain them
10:13And help the skippers
10:14To do the best out of them
10:15So that's how we see
10:16Our consultants
10:17That's how they work
10:19To help
10:19Our clients
10:21But we also
10:23Entered
10:23Not as
10:24I would say
10:25A usual sponsor
10:25Like not just
10:27To communicate
10:27On what we do
10:29But also
10:30To take action
10:31So we started
10:32So we started
10:32By doing
10:33The Carbot footprint
10:35Analysis
10:36Of our Class 40
10:37When we first joined
10:40And to
10:41Leave it to everyone
10:42In open data
10:43We also noticed
10:45That there were
10:46Very few women
10:48Sailing in those
10:49Type of boats
10:50So we said
10:51Okay
10:51We want to improve
10:53The gender equality
10:54In our own business
10:56We need to do
10:57To help also
10:58Our project
10:59Do that
10:59So with some
11:01Good child
11:01Our skipper
11:02We allowed
11:0440 women
11:04To be trained
11:05On the
11:07On the multi hull
11:08We had at that time
11:10What was
11:11It was an ocean 50
11:12And thanks to that
11:14A lot of them
11:15Now are part
11:16Of a sports project
11:17That they
11:18Didn't
11:19For which
11:20They didn't
11:20Have the occasion
11:21Before
11:22And also
11:23We had the first
11:24Crew
11:25That was mixed
11:27In the pro sailing tour
11:29And we won
11:29All the races
11:30So that was
11:31Good proof
11:32That it works very well
11:34And also
11:35As you were saying
11:37The sports
11:39Is also
11:39A way
11:40To drive innovation
11:42And that's why
11:44We had several
11:46Startups
11:48Testing their
11:49Innovations
11:49On our boat
11:51And the last one
11:52It was
11:53From a company
11:54Called Aeon
11:55Who is
11:56Exhibitor
11:57In Vivatech
11:58And it's
11:59Organic solar panels
12:01Flexible panels
12:02And the objective
12:04Of testing it
12:04On the boat
12:05Is to
12:06Be able to do
12:07Sales in solar panels
12:09In the future
12:10To have them
12:12On cargos
12:12Because you know
12:13Now that more
12:14And more projects
12:18Are developed
12:19To reduce
12:20The carbon footprint
12:22And the fossil fuel
12:23Usage
12:23Of maritime
12:25Transportation
12:26Thanks to
12:27For instance
12:28Solar panels
12:29And sales
12:29So obviously
12:31At the end
12:32Of the year
12:34Or the three
12:34Or four years
12:35We had
12:35We wanted
12:37To have performance
12:37To win those races
12:40To have a very
12:43Well
12:44To have a very good
12:45Performance
12:46In our sports
12:47But also
12:48To have an impact
12:49And take actions
12:50And really
12:51As a business
12:52As businesses
12:53Should do
12:53Today
12:54In their
12:55Day to day
12:55So just
12:56Just for our audience
12:57Members who don't know
12:58About the sporting side
12:59Of things
12:59Which races
13:00Which sport
13:01Are you taking part
13:01In
13:03What is it
13:04You're exactly
13:05Doing with sailing
13:06Yeah
13:07So it's mainly
13:09Offshore races
13:10You have
13:11The Tranta
13:12Jack Vabre
13:12And last year
13:14The Rue du Rhum
13:15We used to be also
13:17In a dedicated tournament
13:19For multi-hole
13:20So pro-sailing tour
13:21And now
13:23We are entering
13:24The high competition
13:26That is the
13:27Vendée Globe
13:28And I will talk
13:29About it
13:29A bit later
13:30Which is the
13:32Everest
13:33Of
13:34Sailing
13:35Only 80
13:37Skippers
13:38Have ever
13:38Sailed this race
13:40And it's
13:41For those who don't know
13:42It's
13:42A tour around the globe
13:45Monohull
13:46So the skipper
13:47Is on its own
13:48And they cannot
13:49Be helped
13:50Because if they are
13:51Helped
13:51It's the end
13:52Of the race
13:53Julian
13:54I want to come back
13:55To you
13:55Because we've heard
13:56A lot today
13:56About sport
13:58Having a responsibility
13:59To advocate
14:00For the environment
14:01To do things
14:02Operationally
14:02To become less
14:05Less unsustainable
14:07Responsibility
14:08Is an interesting
14:08Concept though
14:10To what extent
14:11Do you feel
14:11Athletes
14:12Have a responsibility
14:13To advocate
14:14Around issues
14:15Like climate change
14:17Because of that
14:18High profile
14:18Do they have
14:19A responsibility
14:20In your opinion
14:22Yeah that's
14:23A pretty hard question
14:24But
14:26I think
14:27Just because
14:29You're good
14:29At a sport
14:30It doesn't make
14:31You more responsible
14:32About environmental
14:34Stuff
14:35Than normal people
14:36But
14:38At the same time
14:39I think
14:40That we
14:41All together
14:43Will be held
14:43Responsible
14:44For
14:45For what we do
14:46Now
14:47Like
14:47What science
14:50Predicts
14:51The
14:51Climate crisis
14:53To be
14:54If we're
14:55Continuing
14:56On this path
14:57Is a catastrophe
14:58It's
14:59It's like
15:00It's like
15:00A genocide
15:00On us
15:02So
15:05That
15:05We will be
15:06Made responsible
15:07For that
15:07And even
15:08Those who don't
15:09Contribute
15:09To it
15:10Will be made
15:10Responsible
15:11For that
15:13So I think
15:14Everyone
15:17Has an interest
15:18In a livable
15:19Planet
15:19And
15:21And
15:22If you
15:23Understood
15:24The
15:25Urgency
15:26Of the
15:26Climate
15:26Crisis
15:27It's
15:28Very
15:29Rational
15:29To
15:30Think
15:30What I
15:31Can do
15:32About it
15:32What we
15:33Can do
15:33About it
15:33And if
15:35If you're
15:35In the
15:36Position
15:36Of being
15:37A pro
15:37Athlete
15:38And having
15:39This very
15:40Big
15:40Platform
15:43I think
15:43It's
15:44Very
15:44Rational
15:44To
15:45Talk
15:45About it
15:45And
15:46To
15:49Get
15:49More
15:50People
15:50Involved
15:50With
15:51Your
15:52Platform
15:54Julia
15:54Athletes
15:55And
15:56Sports
15:56Events
15:56Are
15:56The
15:57Most
15:57High
15:57Profile
15:57Aspects
15:58Of
15:58The
15:58Sports
15:58Industry
15:59Obviously
16:00Formula E
16:00Is
16:00Very
16:01Responsible
16:01About
16:01What it
16:02Does
16:02With
16:02The
16:02Environment
16:03And
16:03Social
16:03Issues
16:04But
16:05But
16:05More
16:05Broadly
16:05Where
16:06Does
16:06Responsibility
16:07Lie
16:07In
16:07Sport
16:09When
16:09It
16:09Comes
16:09To
16:10Sustainability
16:10Issues
16:10What
16:11Is
16:11Super
16:11Your
16:12Opinion
16:12In
16:12General
16:13Times
16:14Well
16:14I
16:15Think
16:15Sports
16:16Have
16:16A
16:17Unique
16:17Power
16:18Which
16:18Is
16:18The
16:18Power
16:18To
16:19Inspire
16:19Sports
16:20Have
16:20This
16:21Ability
16:21To
16:22Touch
16:23People
16:23In
16:23Their
16:24Heart
16:24Their
16:24Mind
16:24Their
16:25Souls
16:25And
16:26That's
16:26Why
16:27You've
16:27Seen
16:27United
16:28Nations
16:28Creating
16:29The
16:29Sport
16:29For
16:29Climate
16:29Action
16:30Because
16:31They've
16:31Understood
16:31That
16:32And
16:32They
16:32Clearly
16:33Articulated
16:33It
16:34That
16:34If
16:35We
16:35Want
16:35To
16:36Make
16:36It
16:36To
16:36The
16:36Challenge
16:37Of
16:37Climate
16:37Change
16:38We
16:38Will
16:38Need
16:38People
16:38To
16:39Be
16:39Inspired
16:39To
16:40Live
16:40More
16:40Sustainable
16:40Lifestyles
16:41And
16:42Through
16:42Sport
16:43And
16:43Fashion
16:43Which
16:43Are
16:44The
16:44Two
16:44Industries
16:45That
16:45They
16:45Chose
16:45To
16:45Convert
16:47The
16:47Message
16:47They
16:48Need
16:48Sports
16:49To
16:49Put
16:50Their
16:50House
16:50In
16:50Order
16:51But
16:51Also
16:51Then
16:52Once
16:52The
16:52House
16:53Is
16:53In
16:53Order
16:54To
16:54Communicate
16:54And
16:55Really
16:55To
16:55Elevate
16:56The
16:56Message
16:56And
16:57The
16:57Needs
16:57To
16:58Live
16:58More
16:59Sustainably
16:59And
17:00That
17:00Again
17:01That
17:01Comes
17:01Through
17:02Every
17:02Sport
17:02Obviously
17:02Is
17:08For
17:08You
17:08It's
17:08Going
17:09To
17:09Be
17:09About
17:09The
17:09Mountain
17:09For
17:09You
17:10It's
17:10Going
17:10To
17:10Be
17:10About
17:10The
17:10Ocean
17:11For
17:11Us
17:11It's
17:11Going
17:12To
17:12Be
17:12About
17:12What
17:12Happens
17:13In
17:13Cities
17:13And
17:14That's
17:14Great
17:14Because
17:15It's
17:15A
17:15Multifacet
17:16Issue
17:17But
17:17Sports
17:18Need
17:18To
17:18Do
17:18Their
17:19Homework
17:19And
17:19Then
17:20Once
17:20They've
17:20Done
17:21Their
17:21Homework
17:21They
17:22Need
17:22To
17:22Get
17:23Their
17:23Audience
17:24To
17:24Understand
17:25What
17:25Needs
17:25To
17:26Be
17:26Done
17:26On
17:26An
17:26Individual
17:27Level
17:27Back
17:28At
17:28Home
17:29What
17:29Needs
17:29To
17:29Be
17:29Done
17:30For
17:31Those
17:31In
17:31Audience
17:31Who
17:32Don't
17:32Know
17:32What
17:32The
17:33UN
17:33Sports
17:33For
17:33Climate
17:34Action
17:34Framework
17:35Is
17:35Can
17:35You
17:35Give
17:35Us
17:35A
17:36Quick
17:36Rundown
17:36Of
17:36What
17:37It
17:37Is
17:37Julia
17:37So
17:38In
17:38essence
17:38UN
17:39Sports
17:39Climate
17:39Action
17:40For
17:40Climate
17:41Action
17:41Is
17:41A
17:42Sort
17:42Of
17:43Guideline
17:44Recommendation
17:45Set
17:46Set
17:46Of
17:46Recommendations
17:47Of
17:48Key
17:48Measures
17:48To
17:49Take
17:49To
17:49Get
17:50Started
17:50On
17:51Your
17:51Sustainability
17:51Journey
17:52From
17:52A
17:58Key
17:59Are
17:59To
18:00Reduce
18:00And
18:01Potentially
18:01Should
18:02You
18:02Want
18:02To
18:02Consider
18:02Offsetting
18:03How
18:03You
18:03Could
18:04Do
18:04It
18:06Karen
18:06Obviously
18:07You
18:07Come
18:08From
18:08The
18:08Commercial
18:09Company
18:10We
18:11Talk
18:11About
18:11Events
18:11Athletes
18:12But
18:12How
18:13Does
18:13Sport
18:14And
18:14Sustainability
18:15Fit
18:15Into
18:15Your
18:15Business
18:16Model
18:16At
18:16And
18:16How
18:17Do
18:17You
18:18Make
18:18It
18:18Work
18:18For
18:19You
18:19Yeah
18:20I
18:20Think
18:20That
18:21That's
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23:25Think
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23:57Sustainability
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25:31Caroline
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25:33Were
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27:57By
27:572025
27:58And
27:59By
27:59Having
27:59Them
28:00On
28:00Our
28:00Sale
28:01By
28:01Inviting
28:01Them
28:02At
28:02All
28:03Our
28:03Events
28:03We
28:04Want
28:04To
28:04Help
28:05Them
28:05Raise
28:06Funds
28:06Find
28:07New
28:07Volunteers
28:08Find
28:09Companies
28:09Who
28:10Would
28:10Hire
28:10Those
28:10Homeless
28:11People
28:11And
28:12Understand
28:12That
28:12They
28:13Can
28:13Get
28:13Really
28:16An
28:16Interest
28:17In
28:17It
28:17So
28:18That
28:18That
28:19That
28:19One
28:19That's
28:20For
28:20People
28:20And
28:21For
28:21The
28:21Planet
28:21We
28:22Announced
28:22Yesterday
28:23That
28:23We
28:23Were
28:23Going
28:24We
28:24Are
28:24Supporting
28:25Team
28:25For
28:25The
28:26Planet
28:26Team
28:27For
28:27The
28:27Planet
28:27Is
28:28A
28:28Citizen
28:28Fund
28:29That
28:30Raises
28:30Money
28:31For
28:31Startups
28:32Which
28:33Innovate
28:34In
28:34Carbon
28:35Reduction
28:36Innovation
28:37And
28:38Also
28:39Help
28:39Them
28:39It's
28:40Also
28:40An
28:40Incubator
28:41And
28:42They
28:42Have
28:42Already
28:43Raised
28:4320
28:43Million
28:44Euros
28:44And
28:45They
28:46Already
28:46Have
28:46Innovation
28:47They
28:48Support
28:48Like
28:49There
28:50Is
28:50One
28:51That
28:51Is
28:51Called
28:51Beyond
28:52The
28:52Sea
28:52Which
28:53Uses
28:53Kite
28:54Kite
28:54Sail
28:55To
28:55Drive
28:57Cargos
28:58And
28:58Reduce
28:59The
28:59Carbon
28:59Use
29:00The
29:01Fossil
29:01Fuel
29:01Use
29:01Of
29:02Those
29:02Cargos
29:02It's
29:03An
29:03Example
29:04But
29:04There
29:04Are
29:04Many
29:04Others
29:05That
29:05Are
29:05Not
29:05Always
29:06Only
29:07On
29:07The
29:07Sea
29:08And
29:09Team
29:09For
29:09The
29:09Planet
29:10They
29:10Plan
29:11To
29:11Raise
29:111
29:12Billion
29:12Euros
29:13By
29:142030
29:15And
29:16To
29:16Help
29:17100
29:17Innovations
29:19To
29:20Reduce
29:20The
29:20Carbon
29:20Impact
29:22And
29:23I
29:23Think
29:23To
29:24Do
29:24That
29:25Is
29:25A
29:25Way
29:25For
29:26Us
29:26For
29:26Advance
29:27For
29:27Leighton
29:28For
29:29The
29:30Future
29:30Partners
29:31That
29:31Will
29:31Join
29:31Us
29:32On
29:32This
29:32Project
29:33And
29:33I
29:33Really
29:33Invite
29:34Any
29:35Other
29:35Sponsor
29:35That
29:35May
29:36Be
29:36Interested
29:36Or
29:36Company
29:37To
29:37Join
29:38This
29:38Project
29:39To
29:39Accelerate
29:41Organizations
29:42That
29:42Have
29:43A
29:43Real
29:43Impact
29:43And
29:44I
29:44Think
29:44That
29:45Is
29:45Also
29:45How
29:45We
29:46Need
29:46To
29:46Use
29:46Sports
29:47Obviously
29:48Our
29:48Skippers
29:49Thomas
29:49And
29:50Sam
29:50Goodchild
29:51Have
29:53An
29:54Objective
29:55Of
29:55Doing
29:55The
29:56Best
29:56Performance
29:57Possible
29:57Because
29:58As
29:59You
29:59Know
29:59The
30:00More
30:00Performance
30:01You
30:01Are
30:01The
30:02More
30:02Media
30:02Coverage
30:03You
30:03Will
30:03Get
30:04So
30:04That
30:04They
30:05Can
30:05Help
30:05Accelerate
30:06Those
30:06Brands
30:07And
30:07It's
30:07Very
30:07Important
30:07For
30:08Them
30:08To
30:08Be
30:08Ambassadors
30:09Of
30:09That
30:09And
30:10It's
30:10Very
30:10Important
30:10For
30:11Us
30:11As
30:12Commercial
30:12Brands
30:13To
30:15Change
30:15The
30:16Model
30:16To
30:16Stop
30:17Doing
30:17What
30:18We
30:18Used
30:18To
30:18Do
30:19And
30:19I
30:19Think
30:19That's
30:20Now
30:20We
30:20Need
30:21To
30:21Think
30:22Out
30:22Of
30:22The
30:22Box
30:23And
30:23Start
30:23Doing
30:23Things
30:24Differently
30:24Before
30:25We
30:26Finish
30:26Up
30:26I'll
30:26Throw
30:26A
30:26Question
30:27Over
30:27To
30:27Julian
30:27And
30:28Julia
30:29Julian
30:30What
30:31Would
30:31Be
30:31The
30:31Kind
30:31Of
30:32Partnership
30:32Or
30:33Ecosystem
30:34Scenario
30:34For
30:35You
30:36Athletes
30:36Fizz
30:37Protect
30:37Our
30:38Winters
30:38To
30:39Approach
30:39The
30:40Climate
30:40Crisis
30:41Together
30:42I
30:43Mean
30:43The
30:43Ideal
30:44Way
30:44Would
30:44Be
30:44That
30:45We
30:45Have
30:45A
30:46Strategy
30:47Where
30:48Everyone
30:48Knows
30:49Where
30:49We're
30:49Going
30:49Like
30:50For
30:50The
30:50Next
30:51Ten
30:51Years
30:51And
30:52Then
30:52Follow
30:52That
30:53Strategy
30:53All
30:54Together
30:54A
30:56Strategy
30:56That
30:56Leads
30:57Us
30:57To
30:58Our
30:58Goals
30:59Which
30:59Is
30:59Maybe
31:00The
31:01Goals
31:02From
31:02The
31:02Sports
31:03For
31:03Climate
31:03Action
31:04Framework
31:04Something
31:05Like
31:05That
31:05And
31:07Lots
31:07Of
31:07You
31:07Julia
31:09As
31:10In
31:10Basically
31:11What
31:11Is
31:11What
31:12We
31:12Should
31:12Expect
31:13In
31:13Terms
31:13Of
31:13The
31:13Future
31:14Just
31:14Yeah
31:15What
31:15We
31:15Would
31:15Like
31:15To
31:15See
31:15In
31:16Terms
31:16Of
31:16Getting
31:16All
31:16Of
31:17The
31:17Key
31:17Actors
31:17In
31:17Sport
31:18Together
31:18And
31:18Actually
31:19Collaborating
31:19Around
31:20Sustainability
31:20Is
31:21Athletes
31:22Federations
31:23Partners
31:24Yeah
31:24But
31:25I
31:25Mean
31:25Very
31:25Much
31:25Echoing
31:26What
31:26Julian
31:26Said
31:27I
31:27Think
31:27It
31:28The
31:28Role
31:29Of
31:29United
31:29Nations
31:29In
31:30All
31:30Of
31:30This
31:30Is
31:30Going
31:30To
31:30Be
31:30Crucial
31:31To
31:31Harness
31:32And
31:32Harvest
31:33All
31:41Also
31:42A Lot
31:42Of
31:42Silver
31:42Bullets
31:43That
31:43Have
31:43Been
31:43Discovered
31:44So
31:44Far
31:44The
31:45Problem
31:45Is
31:45That
31:45As
31:45Usual
31:46Everyone
31:46Works
31:47In
31:47Its
31:47Own
31:48Silo
31:48So
31:50Okay
31:50I'm
31:51Afraid
31:51That's
31:51All
31:51We
31:51Have
31:51Time
31:52For
31:52We
31:52Could
31:52Talk
31:52A
31:52Little
31:52Bit
31:53Longer
31:53About
31:53This
31:53But
31:53Before
31:54We
31:54Go
31:54Koki
31:55Maybe
31:55You
31:55Can
31:55Give
31:55Us
31:55Your
31:55Key
31:56Takeaways
31:56And
31:56Thoughts
31:57From
31:57This
31:57Session
31:58Right
31:58So
31:58Yeah
31:59It
31:59Was
32:00Pleasure
32:00Being
32:00Here
32:00And
32:01And
32:01I
32:01Guess
32:02Yeah
32:03Like
32:03More
32:04And
32:04More
32:04Younger
32:05People
32:05Needs
32:06To
32:06Be
32:06Aware
32:06Of
32:06Sustainability
32:07And
32:07Raise
32:08Our
32:08Voice
32:09To
32:10Address
32:10Sustainability
32:11And
32:12To
32:12Approach
32:13To
32:13These
32:13Professional
32:13People
32:14To
32:14Push
32:14More
32:14Forward
32:15And
32:16Because
32:16We
32:17Are
32:17The
32:17One
32:17Who
32:17Gets
32:18The
32:18Negative
32:18Impact
32:19In
32:20The
32:20Future
32:20And
32:21By
32:22Doing
32:22So
32:22I
32:22Guess
32:23And
32:24By
32:24Having
32:24This
32:24Kind
32:25Of
32:25Opportunity
32:25Where
32:26Young
32:26People
32:27And
32:27People
32:27From
32:28In
32:28The
32:29Right
32:29Industry
32:29Talks
32:30And
32:30Share
32:31Opinions
32:32We
32:33Can
32:33Strive
32:33For
32:33Better
32:34World
32:34And
32:34Be
32:35More
32:35Sustainable
32:37Sports
32:37World
32:38So
32:38Yeah
32:39I
32:39Think
32:40Yeah
32:40That's
32:40The
32:41Key
32:41Point
32:41Here
32:41Yeah
32:42Let's
32:42Push
32:43Things
32:43Forward
32:43Nicely
32:43Summed
32:44Up
32:44Thank
32:44You
32:44Thank
32:44You
32:45Thank
32:46You
32:46For
32:47Helping
32:48Thank
32:48Karadin
32:48Julian
32:49Julia
32:50And
32:50Koki
32:50For
32:50Their
32:51Wonderful
32:51Expertise
32:52And
32:52Their
32:52Time
32:52Thank
32:52You
32:52Very
32:53Much
32:53Guys
32:53Thank
32:53You
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