00:00Le founder et CEO de 010, Georges, bienvenue Ă VivaTech.
00:03Hello, hello.
00:05Comment est-ce que vous ĂŞtes aujourd'hui ?
00:06C'est ce que vous êtes aujourd'hui, c'est votre première VivaTech ?
00:08Oui, c'est mon premier VivaTech et le premier VivaTech pour 010.
00:12Je suis très heureux d'être ici et merci, VivaTech, pour avoir nous.
00:16Oui, j'en suis très heureux d'avoir vous.
00:17Donc, tout de suite, c'est ce que vous ĂŞtes aujourd'hui, c'est ce que vous ĂŞtes aujourd'hui.
00:21Donc, 010 est un AR try-on company.
00:23We have the best technology for clothing and bags try-on in augmented reality.
00:30So, basically, we have different solutions for fashion brands.
00:35They can integrate us in their offline retail chains.
00:40We provide them with store windows, interactive store windows,
00:45where people, customers right in the street can try and close before even entering the store.
00:50So, it's quite a new thing in the business, but it grows fast.
00:58We have already a lot of competitors, but, yeah, here in VivaTech, we are presenting something new.
01:04And what makes you guys better? What makes you better than your competitors?
01:09I think it's our experience in the fashion industry,
01:13because we are not a traditional fashion company or tech company.
01:18So, we combine two different spheres.
01:23I came from fashion.
01:25My colleagues and partners came from tech.
01:27And we are focusing, especially, on clothing and bags try-on.
01:34So, we don't do anything else.
01:35That's our main focus.
01:37And we spent two and a half years to develop this technology.
01:40It's quite difficult, but, yeah, we are here.
01:43So, will the need for fitting rooms be eliminated?
01:47So, I think that it's a new language that Generation Z and Y speaks.
01:55And I think brands, we all remember when e-com platforms, online retail came,
02:04and everybody were a little bit skeptic.
02:08But now, the same thing is happening with AR try-on experience, VTOs.
02:14So, yeah, I think brands are ready for it.
02:18Technology is ready for it.
02:19We already have our AR mirrors in New York, London, Paris.
02:24So, yeah, it's basically right here, right now.
02:27What would you say is the biggest obstacle to more retailers adopting this?
02:31Because, you know, you walk into a Zara or a Uniqlo,
02:34and they don't have any of this kind of augmented reality.
02:39You're not scanning QR codes.
02:41You're not seeing how it can look on your phone.
02:43But I feel like we've been talking about a lot of this fashion tech for a while now,
02:47but we have yet to see it implemented mainstream.
02:49So, basically, the production-ready AR mirrors with our technology came, like, five months ago,
02:58and all our competitors are really preparing this technology for mass adoption.
03:07We see that it's the very beginning now.
03:12We see that brands like Coach and Tommy Hilfiger are using our technology already.
03:19So, give us a year, and every Zara and H&M store will be with our store windows and mirrors.
03:28Amazing. Yes, that's a lofty ambition.
03:30So, have you – I went to the Amazon fashion store in Los Angeles,
03:34and it's funny because a lot of times people think, like,
03:37oh, my God, there's not going to be any humans anymore, right?
03:39Everything is robotics.
03:41But it was actually the opposite.
03:43So, basically, you scan a QR code on a product, and then it goes to your fitting room.
03:48And then you go later, like, 10 minutes later, you go to your fitting room,
03:51and all the products that you scan throughout the store are in the fitting room.
03:54But it actually takes a human to go around and bring these from the back storage.
04:00And I'm just thinking, like, it actually seems like a lot more work than just having your customer just grab
04:04their few items and go try it on.
04:07Yeah, I think you can see it like this, but for me and for Amazon, I think it's just a
04:14pilot stage.
04:15So, yeah, we need to know how it works to make it fully automatic.
04:22So, here at VivoTech, we are presenting our AR store.
04:27Basically, it's a screen where customers can try on the clothes in augmented reality,
04:33and then purchase it and get the delivery to their houses.
04:37So, in our store, there are zero assistants, so it's fully automatic.
04:45But it's just a concept, and we need a help of assistance of humans right now.
04:54But I think we need, like, a little bit more time to make it happen.
05:04And, yeah, I think for now it's a super futuristic idea.
05:11But imagine if you can spend less for space rent, for example, in malls or brick-and-mortar stores,
05:21and you can use only two square meters and integrate a screen there, it can be a win.
05:29Absolutely.
05:29George, thanks so much for joining us.
05:31We'll check you out on the main floor.
05:32Excited to see your technology.
05:34Thank you.
05:34Thank you.
05:35Thank you.
05:35All right, let's move on.
05:36We want to go now to the main floor where we have one of our reporters, Anna, standing by.
05:41Let's check in on the action.
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