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IOC x Alibaba Supporting The Olympic Games' Digital Transformation
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00:00Nous allons maintenant passer à notre prochain session et je voudrais vous inviter à notre moderateur, Thierry Bourat.
00:10Come and join me, Thierry.
00:14Passing the relay.
00:16Je vous fais très bien.
00:17Bonjour à tous.
00:19Bonjour, everybody.
00:20Welcome on this exciting panel about how Alibaba Technologies are helping to transform the digital experience of the Olympic Games.
00:30So, to help me to talk about this topic this afternoon, I'm going to have an exciting panel.
00:36I'm going to welcome Selina Juna, who is the president of Alibaba Cloud Technologies,
00:42well, Alibaba Cloud Intelligence International.
00:45Sorry.
00:46Welcome, Selina.
00:46Please, have a seat.
00:48I'm going to welcome Hilario Corna, Chief Information Technology Officer for the International Olympic Committee.
00:56Wow, we have music there.
00:59And I'm going to also invite our young sport makers, Gauri Agaral, to join us on stage.
01:06Please, have a seat.
01:07Have a seat.
01:08Selina.
01:11Welcome to the three of you.
01:13You have a mic.
01:15We're all good.
01:17First of all, how are you doing?
01:18You're good?
01:19Let's start maybe by a quick intro to understand who you are, what you do.
01:25What's your role?
01:26Selina, let's start with you.
01:28Okay.
01:28I'm Selina Yuan from Alibaba Cloud Intelligence International Business.
01:34So, really great to have this opportunity to share what we are going to do or what we have done
01:40together with Hilario, with the Olympic Committee together.
01:45Thank you.
01:47Hilario, so you have the duo, the infernal duo for the transformation of technology.
01:52Tell us.
01:52We have the duo here, yes.
01:54Very excited to be here.
01:55As you said, Hilario Corna, Chief Information Technology Officer, looking after, simplifying
02:01it, because I see the countdown clock going.
02:04I cannot spend 30 minutes of what we do.
02:06Just think about all of the technology for the Olympic Games.
02:09Thank you, Hilario.
02:11And Gauri, we have the pleasure to have you on board.
02:13Take the mic so we can hear you properly.
02:16Hello, everyone.
02:17So, Gauri from India.
02:19I've been a sports person before.
02:22So, sports is like, you know, the passion for me.
02:24And then, working and studying about it, sports technology grabbed my interest.
02:29And now I'm here, sitting on stage with experts, about to talk about it.
02:33So, excited.
02:35Excellent.
02:36Thank you.
02:36So, transformation of the game, digital transformation is like a buzzword we're hearing a lot.
02:43Hilario, let's start with you.
02:45What does it mean for the IOC?
02:48Thierry, that's a great question.
02:49And actually, I wrote down some notes as well.
02:51And I say it's an overused word for me.
02:54But anyways, for me, digital transformation for the Olympic Games means how can we integrate
02:59digital technology in everything that we do, in all of the aspects of the Olympic Games.
03:05So, if we think about it, you know, the way that I can simplify it with seven topics.
03:11Digitizing processes.
03:12So, how can we take processes that are very manual right now?
03:15And there are still some.
03:17And actually make them all digital.
03:19Data-driven decisions.
03:20I think we, for the Olympic Games sometimes, the fact of, what is it, data billionaire and inside poor.
03:32We have some of those problems.
03:34So, we are doing a lot using BI and AI to identify new opportunities to optimize the games.
03:41Customer centricity.
03:42This is a big topic for us.
03:44Customer meaning, as of the fans that watch the games.
03:47So, all of the people that will be watching.
03:49We need to better understand and support these stakeholders.
03:53Really.
03:54Collaborations.
03:54You know, I joined under COVID.
03:57This was a big transformation for us.
04:00So, really, how can you remove silos, give access to data to everybody and really make them available to do
04:08their jobs without actually any support.
04:10Okay.
04:11The other one, it is, as we say, customer engagement, customer enhancement.
04:15This is a big topic that we are working with Alibaba Cloud on.
04:19Creating new value streams.
04:20These are all the big things that we are doing, focusing on.
04:25And the last but not least, organizational change.
04:28These are actually the seven topics that we are really focusing on.
04:31So, clear strategy.
04:33How is this important for the IOC, the digital transformation?
04:36How have you seen that sense of importance within your organization?
04:40It is at the core of everything we do.
04:42If you look at the Agenda 2020 plus 5, it is one of the key pillars for everything we do
04:48around it.
04:49And actually, as of the Olympic Games, how we want to transform it.
04:52So, hence the importance of that partnership with Alibaba.
04:56It started in 2017.
04:59What are you trying to achieve through this partnership?
05:02Why you became a partner of the Olympics?
05:04I think it is really our great honor to have this opportunity.
05:08We are the top sponsor for the International Olympic Committee.
05:13So, that's why we work very closely with Ilario and his team.
05:19As Ilario mentioned, for instance, the broadcasting.
05:22And also, how to introduce the cloud computing and change the traditional model to the cloud computing, the digital model.
05:34This is one of the very innovative solutions that we have done together.
05:39And also, there are so many other, for instance, the digital operation and the digital competition and digital like the
05:48fans.
05:48For instance, like the during the, you know, what we have done for the some like the digital competition part.
05:56It's very interesting.
05:58For instance, normally, you cannot very, you know, clearly to see how long the assets will be like the, for
06:06instance, formal like the 100 degrees.
06:09For instance, how long you will be reached the terminals.
06:12But with digitized some like the tools, and we work together with Intel and some other partners together.
06:19It really can be, you know, the audience and see how long every like the asset, they will reach the
06:26terminals.
06:27It's kind of the, you know, introduce the digitized some definition and the make the better interaction with the audience.
06:36That's some like the typical the scenario, what we are doing together.
06:41Yeah.
06:42And another is some like the, for instance, the digital like the fans.
06:47Because Olympic, the fans is also very important.
06:50And also we do some like the membership, some like that we call is like the data platform.
06:57And based on the, you know, the cloud computing, this ability, we're doing to try figure out what's like the,
07:06you know, the profile.
07:08The, what kind of the fights of the Olympic, we are going to have the, you know, furthermore, like the,
07:16some like the good, the exploration or some better, the, some like the package for them to, to be more
07:25attractive, especially for the youngs, the youngs, the generation.
07:30How like the, to be more active for them to follow the Olympic games.
07:35Yeah.
07:35Selina, your, your first games were Tokyo with Alibaba.
07:40Okay.
07:40First Olympic games that you were involved.
07:43Can you tell us a bit about the initiatives you have taken there and, and how the collaborate, how do
07:49you set the collaboration with the fundraising committee?
07:52And maybe Lario can jump into, to add on this.
07:55Okay.
07:56I think the first one we have done together is Tokyo 2020.
08:01At that time, we just, you know, so many that sound like the, the first time we are going to
08:08have the joint to the some innovation ideas.
08:11I think first one is, that's really the first time you introduce the cloud to the computing in the traditional
08:19one.
08:20Traditional one is a lot of the on-premise data centers.
08:24But at that time, we just, you know, introduce a cloud computing platform.
08:29Some like the system run on the cloud computing instead of the totally in the traditional, the, you know, on
08:38-premise model.
08:39This is one.
08:41This is one.
08:41And another is very interesting because in Tokyo, at that time, we also, you know, thinking some, how like the,
08:50we take care about the funds.
08:52Because at that time, it was still in the pandemic.
08:57How like the, make the funds, they cannot, you know, go there.
09:01So, there is no audience at all in the Tokyo 2020.
09:06So, we make some like the fans platform build together with the IOC.
09:11So, the fans can really share some video, some, they're joyful, some like the flicks on this platform.
09:18So, a lot of these, you know, innovative ideas, not just from the Alibaba cloud.
09:24We are the, like the infrastructure as a service provider.
09:27The facilitator.
09:28Yeah.
09:29And the joy to the effort together with IOC together.
09:33Yeah.
09:33Hilario.
09:34And other stuff that we have done together, which was very important, was also all the operational games data that
09:41we retrieved from Tokyo.
09:43To really understand how do you organize the games and how can you optimize the games.
09:48This is something that we have done together since I joined, because I joined right for Tokyo.
09:52I picked the lucky draw to join for Tokyo.
09:54So, you did the onboarding together.
09:56We did the onboarding together, first day together.
09:59No, it was something really fascinating to start learning about that.
10:04Broadcast is a critical part of the games.
10:07We know that we want the games to be seen by billions of viewers.
10:12Can you tell us a bit, what's the evolution we've seen through broadcast because of the cloud or thanks to
10:18the cloud?
10:19That's a very interesting question because it attaches itself to Tokyo as well.
10:23But if I do a little bit of a back in time to kind of look at how much Tokyo
10:29was central to most of the transformation for the IOC and the Olympic Games.
10:33In 1964, if you think about it, was the first time that we did satellite broadcasting for the Olympic Games.
10:40So, the entire world was able to watch all of the Olympic Games in real time through satellite.
10:46Tokyo 2020, with Alibaba, we launched OBS Cloud for the first time.
10:53So, OBS Cloud, this is owned and operated by our sister company OBS, naturally, but it was the first time
11:00to have a broadcast that was fully supported by the cloud.
11:04And just so, for the people who don't know, OBS?
11:07Olympic Broadcasting Services.
11:09So, the entity able to capture and distribute to everybody.
11:15And sorry, Thierry, but through OBS Cloud and through Alibaba, for example, to give you some statistics, and yes, I
11:23had to write them down.
11:25We were able to produce 9500 hours, which is 30% more, just to kind of give you an example
11:31of what we produced in Rio.
11:33That's a huge amount more production that we were able to do, thanks to the move to the cloud and
11:39this digital transformation.
11:40And also, we reduced the footprint of the International Broadcasting Center by 30%.
11:45This is something massive that we were able to achieve with that.
11:48So, I'm curious, as any first, you should have faced some challenges to put that together.
11:56What are the challenges, the main challenges you face in Tokyo?
12:00In Tokyo, I would say really the pandemic was...
12:04It makes things incredibly complicated.
12:06Yes, if you think about it, as I said, I joined November 2020.
12:10So, I had six months and then there was Tokyo.
12:14And already transforming the way that we worked.
12:17As we were discussing behind the door, you and I, you are very well versed into Olympic Games.
12:25You know how many times we need to go and make sure that everything's preparation is doing well.
12:29We were not able to do that for Tokyo.
12:31So, how can you actually do that without traveling?
12:35And really, this was a huge transformation, thanks to the cloud, to really bring that digital visualization of all of
12:43the venue, how they look like and how we can actually do it.
12:46Do you have an idea of the impact?
12:48If you think about some data, for example, that showed the change?
12:51I don't have it, but we reduced a lot of the amount of time that we actually had to make
12:57decisions.
12:58Thanks to all these three visualization through AI and augmented reality to actually visualize how they were.
13:05We reduced really the impact of making decisions faster and actually also seeing the venue how it looked like, which
13:13meant less errors when we were actually there on the field.
13:16I'm not a special technology, but when I'm thinking about the International Broadcast Center, which is a huge, massive resource
13:23that we need to deliver this.
13:26Does that technology will help to potentially reduce the needs to have this massive resource?
13:32Yes, it reduced, as I say, in Tokyo by 30% the footprint.
13:36It actually reduced the staff that OBS usually brings on site by 27%.
13:42So those are very big numbers of reduction that we were able to do and achieve through cloud.
13:48Celina, you talked about fan engagement, which is something obviously very important for the Olympics.
13:55You've done some initiative as well in that space, both in Tokyo and in Beijing.
14:01as well.
14:02Yes, exactly.
14:04Yes, exactly.
14:04Because this is not just for the ones.
14:07There's a continuous effort for the fans.
14:10So that's why even we, you know, for the Tokyo 2020 and the Beijing Winter Games 2022, and even the
14:20coming, the Palace 2024.
14:22Yeah, we are going to continue our efforts for these fans.
14:28And also we introduced some like the Metaverse scenario, because, you know, recently there will be OEM, like the Olympic
14:39eSports week happened in Singapore, I think like the end of June.
14:45So in this like the eSports scenario, we also introduced so many the Metaverse situations because we want to, as
14:53I mentioned before, that will be more attractive for the youngs.
14:58They can like, you know, still doing some like the sports in the virtual situations.
15:06Yeah, I think that that will be fantastic.
15:09So hope everyone will be with our OEW in Singapore.
15:13Yeah.
15:14To try this.
15:16Yeah.
15:17Before we talk about the future, I would love to hear you, Gary, about what you heard about the broadcast,
15:24the fan engagement or all the cloud.
15:26Do you have any question for our guest?
15:29Yes.
15:29So I do have questions.
15:31First would be, again, so, you know, the last topic that we discussed, fan engagement and reaching out to fans.
15:37And then, you know, you mentioned the Olympic eSports series that's happening later this month in Singapore.
15:42So, you know, that's one way to reach the younger generation because, you know, you see 18 to 24 years
15:50old or even younger, you know, leading towards eGaming, you know, eSports.
15:56So apart from that, are there any other fan engagement ideas that, you know, you are possibly considering, such as
16:04using data to analyze fan behavior and maybe, you know, bring out other initiatives?
16:09So is there something on the line with that?
16:12I didn't catch the last part.
16:14If you can say it again, sorry, there is a lot of noise.
16:17So, you know, since gaming is something that's been tapped into, apart from that, focusing on data to analyze fan
16:25behavior, you know, to figure out those statistics and then tapping into further audience and a larger audience all over
16:31the globe.
16:32So anything on the line with that?
16:34No, that's a great question.
16:36Thank you.
16:36Thank you for asking.
16:38Definitely, we are doing something.
16:39We are right now working on launching a customer data platform, CDP, to actually really understand our fans and what
16:48is important for them.
16:49We are really doing a lot of work around that right now.
16:52We are doing also trying to look at how can we bring the sports data that we actually have and
16:59actually give author engagement opportunities around that data. Definitely.
17:05Thank you for that.
17:06Do you have another one or you keep it for later?
17:09Yeah, we can keep that for later.
17:10We can keep that for later.
17:11Okay, fine.
17:13So there is a good news is not all the games have covered around, hopefully.
17:18So in a year and a few months, you will be able to enjoy Paris.
17:25What are you cooking for Paris?
17:28What's going to be new in Paris?
17:29Can you tell us a bit what's in development or how do you approach Paris games?
17:35So I have to answer.
17:37Before Paris, we still have the Youth Olympic Games, Winter Games in Gangwon.
17:41So before that one, we still have another one to deliver.
17:45But for Paris, we are extremely excited to be here.
17:49I think the preparation as you if you follow the news that we were here with the coordination commission last
17:55week, it looks amazing.
17:57We are I'm personally very excited, but we are cooking really more about what was asked digital experiences.
18:05What can we do more around that?
18:06How can we bring the fans more data, more engagement, more explanation now to sports and why an athlete wins
18:15or not win.
18:16And this is thanks to the help of AI and all the data that we will be collecting to really
18:21make an effort around that.
18:24You mentioned that before Paris, you have a few things to deliver. One is next week.
18:31One is next week. We have the Olympic e-sports series that is in Singapore.
18:36So this will be the first one and Alibaba will be there to help us also there.
18:41And we have also the Olympic qualifying series and then Youth Olympic Games in Gangwon and then Paris.
18:49And you guys are involved in all these events, of course.
18:54Sure, sure. Definitely. We are together. Yeah, because I think, you know, these like the Paris 24 will be the
19:01first one after this pandemic.
19:04You know, really, we can have the I think massive audience will be here in Paris.
19:10So I think that will be very exciting ones. So that's why we are now working very closely and work
19:18hard to like the guarantee everything will go exactly the excellence.
19:24Yeah. Are you using these events to test things in the light for Paris?
19:29Sure, sure. Sure, sure. Because, as Hilario mentioned, we have the OEW, we have the qualified series, so many.
19:38All sound like the thing that we call is in the trial phase.
19:42So sound like the ideas we continue making the trial and also during the OEW and some other qualified series.
19:52Everything will be, you know, the verified, very qualified, very good to guarantee the final shock will be successful.
20:02I think we push each other very well. And many times we are in meetings where we say, is this
20:10really possible that we can achieve it or not?
20:11And then, you know, many times, actually, we were able to achieve it.
20:16But there is some discussion where the idea sparks some things and then you can look and say, OK, we'll
20:22be able to achieve this or not.
20:23So who is spending more time? You spending more time in Switzerland, in Los Angeles, or are you spending more
20:29time at the headquarter at Alibaba?
20:32We spend, they spend more time virtually, actually.
20:35Equal. Beautiful.
20:35Yes.
20:37Fantastic.
20:38I know you're not the specialist, but you talk about the e-sports series and maybe not everybody is aware
20:43of that.
20:44So next week, Singapore, first time the Olympic is organizing a competition of e-sports.
20:50It's a competition of e-sports. There is many gamers that will join us and we will see how it
20:58goes.
20:58I think we are super excited. It's going to be fantastic.
21:01As you say, I'm not the expert. I'm the guy providing technology. I prefer not to speak too much.
21:07But yes, it is a fantastic event that we are really looking forward to.
21:10Excellent.
21:12Changing page.
21:14We talked about the sustainability, which is obviously a point that is a no brainer.
21:21It's not a question, but it's a must. We have to address that.
21:25We talked a bit about the impact on Tokyo. Can you tell us more on how the cloud could help
21:31to reduce or make an impact on sustainability?
21:35Okay. I think cloud computing is a kind of, you know, we build so many international data centers.
21:44All of these, we work as infrastructure as a service part.
21:49So that means, as I mentioned before, for instance, as we support the Olympic Games, like all of these, our
21:57infrastructure as a service,
21:59and provide all of these, like the IT functionality, the fundamental part, instead of the traditional on-premise.
22:08Before, each, like the, you know, the Olympic Games, they need to take maybe three or even four years to
22:15build the local data centers.
22:17So that is very, you know, the cost spending, and also so many years, the maintenance and investing a lot.
22:29But based on the cloud computing, you know, there are lots of the solutions, and they can run on the
22:38hosted on the public cloud.
22:40So this is very basic, you know, these models, and the service we provided to the Olympic Games.
22:49And another key point, you know, based on this, we're also doing a lot of the innovation ideas.
22:57And some, like, the things, maybe traditional, just offline.
23:01But now, it's online.
23:03For instance, I give you some, like, the numbers for, like, in Beijing Winter Games.
23:09And lots of the broadcasting, and we save lots of the on-site equipment.
23:15So the area, the saving part, I think, is one quarter.
23:19And also, the on-site, you know, the work staff saved, I think, like, the 27%, saved a lot.
23:27So that means, like, based on this cloud part, lots of the creative ideas can be very digitized.
23:37So I think this is a very critical and very important part.
23:42We provide it to the...
23:45You've seen, well, you're here for three years now at the AOC.
23:49But I know sustainability is something that really matters in the organization.
23:53How do you apply that sustainability approach to everything you do in technology?
23:58Right now, what we're doing is really we're focusing on reducing emission, as you said.
24:03So, definitely, we are still gathering data about the impact that we want to have.
24:08So, right now, we are more, I will say, in a gathering data mode to make sure we are training
24:13the right way to reduce emissions, yes.
24:16Gary, you stop me with any time you want to raise a question.
24:19You just say, hey, Thierry, I have a question, okay?
24:22Don't be shy.
24:24Selina, you had the first two games in Tokyo and in Beijing, Asia.
24:32First time your games will happen in Europe.
24:36What does it mean for Alibaba?
24:39Yeah, I think this is, you know, I think the...
24:43I want to share some like the...
24:46You know, I think this is historic for the Alibaba.
24:49Also, I think for the Olympic games.
24:52Because, as I mentioned before, this is really after the pandemic.
24:56The first time that we can really have the real Olympic games.
25:01So many, the massive, you know, audience will be joining.
25:06And so many fans can really experience the Olympics in Paris.
25:11This is one.
25:11Another, I think for the Alibaba cloud is also the, you know, the first time we have these summer games
25:20and the 100% of the core system run on the Alibaba cloud.
25:25Because the first one we supported in Tokyo 2020, this is not 100% of the core system run on
25:33the public cloud.
25:34It's just a part.
25:35Because this is the first one we want to, you know, very beginning phase.
25:41But this one will be 100%.
25:43I think some like the core system for the games will be supported by the Alibaba cloud.
25:52And this third one, I think this is also, you know, in Europe.
25:57There is very, you know, like a lot of the fantastic, the innovative ideas.
26:04Yeah, we also, that's why we also work very closely with Hilario and his team.
26:11That will be some like the very fantastic, the moment later you will experience it.
26:17Yeah.
26:18It's a great opportunity.
26:2224, 26 Milano Cortina, 28 Los Angeles.
26:27What are your priorities moving forward after Paris?
26:31I think after Paris, you know, everybody's talking about artificial intelligence.
26:37This is one of the priorities they really want.
26:39We want to understand what does it mean for the world of sports, artificial intelligence and for the Olympic movement.
26:45So we are spending a lot of time really to try to understand that.
26:50Investing naturally, as we said before, a lot of customer principles, customer focus principles.
26:56This is something that we are really looking forward to.
26:58The question before was asked, really, customer data, it is a focus for us.
27:04We are working internally also on how do we transform the ways of working.
27:09You know, we keep discussing, it takes years to prepare.
27:12How can we condensate that?
27:14How can we optimize all those works?
27:15With true technology, naturally.
27:17And we made a lot of really significant changes already that we impacted the organization.
27:24So definitely looking more for those ones.
27:27So exploration mode for what's next.
27:32We talk about virtual artificial intelligence.
27:36Gary, you have a question about that?
27:37Yes, just to follow up to the discussion.
27:40So, you know, we're talking about Paris 24 and then, you know, Milan 2026 and then LA 28.
27:46So I know there's quite a bit of things in the pipeline for sure.
27:49So would you like to talk a little bit about the roadmap maybe?
27:53Or, you know, how will you be taking this progression ahead?
27:58So, if I understand correctly, how do we do it?
28:02Well, we'll be looking at the roadmap for the digital side on really understanding what the data that we have
28:10available
28:10and actually how we will apply it to all of our digital properties.
28:15I'm just curious.
28:17Olympic family is obviously the organizing committee of each games.
28:20You also have 200 plus national Olympic committees, the international federation.
28:26How much what you're doing for the game is applicable potentially to the other stakeholders?
28:32That's a great question.
28:33And actually, since I joined, we are really trying to focus and collaborate more around that
28:38and try to take advantage of if another federation does something well
28:43or we want, you know, something that is interesting for us.
28:47I am trying to go out there and actually try to collaborate more and more.
28:51This is something that we are really focusing on.
28:54There is a topic that is also my responsibility, which is cybersecurity.
28:58We are really trying to collaborate around that as well.
29:01So really, there is an outreach from our side to really understand what works well
29:06and what can we apply and not reinvent the wheel.
29:10I have a tricky one to end.
29:12If you had a magic stick, what would you love to deliver with the games?
29:22I think I am not sure how to, you know, reply and answer these questions.
29:31But definitely for us, we think the, for instance, summer games and lots of the different games,
29:39for instance, also different from the winter games.
29:44So that's why during our introduce this technical part,
29:49we need to consider what kind of the games will be really the good one.
29:56Yeah, yeah. So, yeah. I am not sure whether my answer is good or not.
30:04You still have time to think about it. I will give you the magic stick on the backstage.
30:08Hilario?
30:10For me, it is something that Selena and I are discussing.
30:14And I don't know how many people know, but in 1924, there was the Olympic Games in Paris.
30:21In 2024, we beat the Olympic Games in Paris again.
30:25Hundred years have passed.
30:27And one thing that we are trying to look at with Selena, it is,
30:30how can we bring to life the 1924 Paris Olympic Games for everybody to see?
30:36Like that.
30:37Gauri, one last thoughts, question.
30:41So, I have a question which is, you know, not a follow-up to the discussion,
30:46but just popped up in my mind when we were discussing about, you know, the NOCs that we have, you
30:52know.
30:53So, FIFA has this platform called FIFA Connect, you know, and they onboarded different international federations on it.
31:00And, you know, they are using that data to, you know, further analyze upcoming players or, you know, just storing
31:08the data in a better way.
31:10So, would IOC be, you know, looking at something like that considering, you know, the IFs and the NOCs?
31:17Since we have only three seconds, four seconds over, the only thing that I can say to you is stay
31:23tuned.
31:25All right. Thank you.
31:27On time. By the way, the IOC session will be in India.
31:31Yes.
31:31In the fall, correct?
31:33Yes.
31:34Yeah, this year in July, yes.
31:36In July.
31:37In September.
31:39Gary, Selena, Hilario, thank you very much for your time.
31:43Thank you very much.
31:43A big round of applause for our guests today.
31:46Thank you.
31:46Thank you.
31:48Wish you a great afternoon.
31:50And, I will hand the mic to Thomas Disson, to the next session.
31:56Thank you very much.
31:57Thank you.
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