00:00Et vous pouvez vraiment tester et vérifier si les choses vont fonctionner pour vous.
00:05Ici, pour vous parler de ceci, c'est Georges de Zero10.
00:10Bonjour.
00:15Bonjour, bonjour.
00:17Bienvenue à vous aujourd'hui.
00:21Je m'appelle Georges et je suis le CEO et le founder de Zero10.
00:30Zero10 est une fashion AR, Trion company
00:34avec la meilleure technologie pour clôts,
00:38et visual effects, Trion et Mixed Reality.
00:41Donc, il y a beaucoup de talks
00:43sur ce concept de metaverse,
00:47sur le monde,
00:49mais aujourd'hui, je vais vous montrer comment utiliser l'AR technologie
00:53aujourd'hui, dans la rue de Paris, New York, Londres.
00:59A few words about us.
01:00We started in early 2020,
01:03with just 2 developers.
01:04Now, we have 45 employees.
01:11Also, I want to add,
01:16I'm really happy to present our technology here in Paris,
01:20because the first idea came to me after 2019 Paris Fashion Week.
01:27And a few words about me.
01:29Since 2010, I run several fashion businesses,
01:33including my own fashion brand.
01:35So, I know all needs and struggles of the fashion industry really well.
01:39and I hope that you will join my journey from fabrics and hangers
01:44to digital effects and AR technology.
01:48Let's play the first video, please.
01:55Here in 010, with our proprietary technology,
01:59we provide brands and fashion community
02:02with different solutions and products
02:04to help them sell more, spend less,
02:08and be in touch with a new generation of consumers.
02:12Our main niche is clothing and bags try-on in real-time
02:18with an extremely engaging visual effects.
02:21You can see it on the screen.
02:23All our technology developed in-house.
02:25We don't use any open source solutions for us.
02:29And what is the most exciting for me?
02:32That thousands of our users all over the world
02:36use our tech in their daily life.
02:39And it's really inspiring.
02:44Yep, next one.
02:46So, every fashion business,
02:48even me in my brand,
02:51in my fashion brand,
02:52asks the same questions.
02:54So, how to engage a new generation of consumers
02:58how to sell digital-only products in real life?
03:02How to sell more and spend less?
03:05It's the common questions.
03:06And so, my answer is that our industry
03:10needs to use AR and mixed reality solutions
03:13because it's the future.
03:15And I see that in 3-5 years,
03:17we all will live in a mixed reality world.
03:20So, our first clients like Tommy Hilfiger Coach,
03:24Vogue, NBA, Crosby Studios,
03:29they know it.
03:30So, they start exploring today
03:33and join 010.
03:34So, today, I will show you our AR Mirror product line
03:39in which we have several options
03:41for offline retail and wholesale needs.
03:45And we are really, really good at it.
03:49So, let's play the next video, please.
03:55So, we started with an in-store AR mirrors and kiosks
03:59with the Tommy Hilfiger this year.
04:02So, with this screen, customers can try on garments
04:05in real time, explore new products,
04:08create content for their socials right in the store.
04:15And users really fell in love with this one
04:18during our first pilot projects in Berlin, Milan and London.
04:22So, this solution can be used in-store
04:28or during such events like VivaTech.
04:31And it really drives your customer to the purchase.
04:35Also, with this solution, you can sell or gift digital-only products
04:49right in your offline stores.
04:52So, I think we, yeah.
04:55The next video is our second product
04:58and my favourite to the date is a 010 AR store window.
05:03So, as you can see on the video,
05:05we already had a project with Coach
05:09in their flagship store in Soho, New York.
05:12And we installed a digital screen
05:15right in the window of the store.
05:19and we saw that it's 93% more attractive
05:24than traditional store window.
05:25It was a huge crowd there.
05:27And we increased in-store traffic almost by 60%.
05:32And customers really loved it.
05:35And so, this store window, AR store window
05:39is the only way to make people try on your garments
05:41right in the street without even entering the physical store.
05:45So, for me, the most exciting one
05:51is that it costs you from 10 cents per customer engagement.
05:56So, it's really affordable.
05:58A lot of talks about how AR mirrors are expensive now.
06:03Our mirror is really affordable
06:05and every brand can use this solution.
06:09But for VivaTech, can you play the previous video, please?
06:19If it's possible.
06:22So, yeah. Next big thing.
06:25For VivaTech, we prepared this big thing.
06:27And we want to show our concept of the store of the future.
06:33So, we all know how expensive it is to build
06:38a traditional brick and mortar store.
06:41With the return store, it's actually a screen.
06:44You can put it in the airport, in the mall.
06:48You need only two square meters.
06:50And you can actually sell physical items
06:54using AR try-on and our special purchase feature.
06:58So, your clients just come to the screen, try on garments and buy it.
07:04They can get this purchase garments using delivery
07:10or just right there using the small storage.
07:15So, we think that it's really interesting and great idea for fashion retail
07:23for small brands that have only e-commerce platforms
07:27and don't have their own physical stores.
07:31So, you can see this prototype on our booth.
07:35So, the last but not least, it's our worldwide iOS app.
07:42We call it Mixed Reality Platform.
07:45So, in this app, every brand, every creator,
07:50every independent artist can create their own virtual store,
07:57show for free or sell digital items, collaborate with thousands of creators
08:04in Zero10 community.
08:06We have more than 2,000 creators in our community.
08:09And for example, for your wholesale clients
08:12that want to make an order of your new collection,
08:17you can upload this collection to our app.
08:19Just send a link and let your wholesale clients and buyers
08:23try on garments in their offices remotely.
08:27So, we believe in Mixed Reality future.
08:29So, this platform, in our opinion, will become the new Farfetch
08:34for your digital identity sooner than we all can imagine.
08:39And to end my speech, I want to tell you more about our booth.
08:51So, you are very welcome and you can try our AR store prototype there.
08:57We prepared some collaborative merchandise with Viva technology.
09:01It's physical long sleeve and physical tote bag.
09:05You can try it on in augmented reality.
09:09Buy it. Actually, we'll give it for free to you.
09:13and see how it feels, how to use the AR store of the future.
09:20And we hope you will like it and integrate these solutions to your retail chain.
09:26Thank you and have a good day.
09:28Thank you.
09:29Thank you.
09:31Thank you very much.
09:33Actually, George, can I ask you a question about this?
09:36Because it looks great.
09:37I'm just curious.
09:38So, you actually have units out there currently functioning?
09:41Or is this just a pure private, is this a pure prototype?
09:44So, this one, so we have the same tech in AR store windows, AR kiosks.
09:52And AR store windows and AR kiosks are already all over the world.
09:57London, Berlin, it works now.
09:58This is just another use case for our screen.
10:01So, yeah, we'll let people shop right in front of the screen.
10:05So, yeah, it works.
10:06So, this is basically the latest step for you guys.
10:08Yep.
10:08The screen in front of the shop.
10:09Okay, thanks very much.
10:10Thank you.
10:11Thank you.
10:12010, ladies and gentlemen.
10:14All right.
10:20Well, don't go away.
10:21We're going to continue the show.
10:26And I believe we have a new segment which is called the future of culture.
10:33And so, we have three people.
10:37You can pick up our music.
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