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Keynote Speech
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00:01Bonne après-midi.
00:05Je suis le privilège d'annoncer Thierry Breton
00:13avec le vice-président de l'Union Européenne Commission
00:19et en charge de l'internel market.
00:23Il est le premier ministre de la Finances en France
00:28et le premier ministre d'Athos,
00:32à la fois où l'Athos était très bien.
00:36Il connaît tout.
00:38Il est un ingénieur, il est un homme de vision,
00:43il est un homme qui comprends le futur
00:46mieux que beaucoup d'entre nous.
00:49Donc, je vous demande de vous donner
00:53le plus warmest possible welcome
00:57à Thierry Breton.
01:10Merci beaucoup, mon cher Maurice,
01:14de cette introduction.
01:16Oh, ok.
01:17Je suis en français ou en allemand.
01:19Je pense que...
01:20Je suis très heureux...
01:24Non, tu m'as dit en quoi ? En anglais ?
01:26En anglais.
01:27En anglais, bon.
01:28So, I'm extremely happy to be with you
01:31and I see a lot of friendly faces here,
01:35everywhere.
01:38And I've been asked to speak
01:41about digital space.
01:44We have a lot of specialists,
01:45PhDs, academics, CEOs
01:50and I'm extremely, extremely happy to be...
01:52I just arrived, by the way, from Bruxelles.
01:55Bruxelles, where many things happen
01:57in the digital space these days.
02:00And as you know,
02:03there's one thing first I wanted to tell you.
02:06It's true that when I joined the commission,
02:11I'm in charge also, of course, of digital
02:14and everything which is related to digital
02:16in the digital market.
02:17It's true that in Europe,
02:19we had no digital market.
02:24But we are,
02:26and listen carefully what I will tell you,
02:29Europe,
02:30the European Union,
02:32is the biggest democracy
02:34of the free world today.
02:37It is the biggest democracy
02:40of the free world today.
02:42It is just a reality.
02:45It is a fact.
02:47445 million of our fellow citizens
02:51living in a true democracy.
02:54Democracy is not easy, huh?
02:56It's a never-ending fight.
02:58But it's one and a half bigger
03:00than the second big democracy,
03:03United States.
03:04310 million inhabitants.
03:06This gives us now
03:08a big responsibility,
03:11including, by the way,
03:13to organize our digital space
03:16where we all know
03:18that it was the Wild West.
03:21And it's normal
03:21that the biggest democracy
03:22on this planet start to do it.
03:24We hope that the other one,
03:26a bit smaller than us,
03:27will continue.
03:27And I will do everything I can
03:29to help them,
03:30including my U.S. friends.
03:32But when we decided to do this,
03:34we targeted two things.
03:36First, to have,
03:38for the first time ever,
03:40a true, deep,
03:43internal digital market
03:45without any barriers.
03:48It's true that we have 27 member states.
03:51We speak different languages,
03:53but we are unified
03:54with the same value,
03:56rule of law,
03:58democratic rules.
03:59and we decided to put this,
04:03to present this two act.
04:05The DMA,
04:06so-called Digital Market Act,
04:08finally,
04:09to organize
04:10how you should behave
04:12on an economic point of view
04:13in this space.
04:16and,
04:17of course,
04:17by the way,
04:18the bigger you are,
04:20the more responsibility you have,
04:22which is absolutely normal.
04:24You know,
04:24when we had the,
04:26the,
04:26the,
04:26the banking crisis
04:2910 years ago,
04:31some banks told them,
04:32oh,
04:33we are too big to fail.
04:34When I started this discussion
04:36with the platforms,
04:37some tell me,
04:38or not directly,
04:39but it was their behavior
04:40or their body language,
04:41we are too big to care.
04:44No.
04:45Nobody is too big to care.
04:46By the way,
04:47the bigger you are,
04:48the more responsibility you have.
04:50Now,
04:51of course,
04:51we organize also,
04:53the,
04:54our digital space,
04:56just to make one thing very easy.
04:59Everything which is authorized,
05:02offline,
05:03should be authorized online,
05:04but everything which is forbidden,
05:07offline,
05:08should be forbidden online.
05:09That simple,
05:10not easy to do,
05:11we did it.
05:12We spent two years,
05:14many interactions,
05:173,000 contributions,
05:18a lot of you,
05:19by the way,
05:19and sir,
05:20I would have to thank you.
05:21And also,
05:2427 member states to align,
05:27eight commission in the parliament,
05:30to align,
05:31and we did it.
05:32It's done.
05:33We have now,
05:34an organization of the digital space,
05:36and a full,
05:37complete,
05:38courier-round,
05:39single digital space.
05:40that's a fantastic news,
05:42for all of you,
05:43because finally,
05:44same rules everywhere in Europe.
05:46You want to join our market,
05:49you're welcome.
05:51Fantastic.
05:52But now,
05:52we have the rules.
05:53They are clear.
05:54They are clear for everyone.
05:55by the way,
05:58one small anecdote.
06:00I don't know if you heard this,
06:02or if you read this in the newspaper,
06:04I understand that a small entrepreneur
06:05wanted to make an acquisition
06:07of a small platform.
06:10And this small,
06:10I mean,
06:11this small entrepreneur,
06:13I think the platform was called Twitter,
06:14or something like that.
06:15and when he made this announcement,
06:20it was after we have put in place our DSC,
06:25the day after.
06:26So I came to see Ellen in Austin,
06:31and I said,
06:31Ellen,
06:32because he had a lot of plans,
06:34I understand,
06:34in the case,
06:36he will buy Twitter,
06:37in case,
06:38because I understand it's not done yet.
06:40and then I said,
06:41look,
06:43you have a lot of ambition
06:45for what it is.
06:46I said, yes.
06:49These are our rules,
06:50Ellen,
06:51and I explained the rules.
06:52I said,
06:53oh, great.
06:54This is exactly what I want to do with Twitter.
06:56Fantastic.
06:58So why don't you say it?
06:59And he made a small video
07:01saying,
07:02maybe you saw,
07:02you have seen it,
07:04saying
07:05that he is supporting,
07:07of course,
07:07our rules.
07:08By the way,
07:09it's normal.
07:10Because if he wanted,
07:12suppose that he will buy Twitter,
07:14if he wanted to continue
07:15to operate Twitter in Europe,
07:18he will have to fulfill our rules.
07:21If not,
07:21too bad.
07:22So I'm extremely happy
07:24that now at least
07:25we have these rules,
07:27and I don't want to be too long on this,
07:29but at least
07:30it's a good news for everyone
07:31because what we need
07:33for the entrepreneurs
07:34that we have in this room
07:35is again to have clear vision,
07:38clear rules.
07:39of course,
07:40with rules
07:41come sanctions.
07:43And I was extremely careful on this
07:46because obviously
07:49everyone will follow the rules,
07:51but if you don't follow it,
07:53you need to be sanctioned.
07:55So if you don't do it,
07:56you may have a fine,
07:586% of your global revenue.
08:00If you continue,
08:03we will forbid
08:04the access of our market
08:06because this is Europe here.
08:08It's Europe.
08:10and if it continues,
08:12we will have the authorization
08:14and I will not hesitate
08:15to dismantle it.
08:16But of course,
08:17I hope that I will not use it.
08:20And by the way,
08:21there's another thing
08:22which was extremely important
08:23in all the discussion
08:24I had with all the platforms.
08:28By the way,
08:30from the planet,
08:31not coming from one part,
08:32European platforms,
08:33Chinese,
08:34Asian,
08:35US,
08:35that look,
08:37a lot of you
08:39are using algorithms.
08:41And we need to understand
08:43what is behind this algorithm
08:44because we have seen
08:46too often
08:47some of you using algorithms
08:49to push fake news,
08:51head speeches,
08:53and in fact,
08:54content
08:55which will create reality
08:57and we know
08:58for the bad reason.
08:59So now,
09:01by the way,
09:01that's a call
09:02for some of you,
09:03including young PhDs.
09:05I'm hiring
09:07150
09:08of the best
09:09data scientists
09:12from the planet.
09:13You don't need
09:13to be European
09:14to join my team
09:16because you will be
09:17the enforcers
09:18and you will be
09:19the one
09:19who will be able
09:21to check
09:21that everything
09:22is in compliance
09:23with what our democracy
09:26has decided
09:27to put in place
09:28and I'm responsible
09:29for it.
09:31And by the way,
09:33we will have the money
09:34to pay
09:34because the big platforms
09:36will have to pay
09:380.05%
09:39of their global revenue
09:40to have the chance
09:42to enter
09:43on the European market.
09:44So we'll have the money
09:45to give a competitive
09:50payload
09:50to these talents.
09:53One last word
09:54about disinformation.
09:57I presented yesterday,
09:59together with my colleague
10:00Vera Jerova,
10:01who is in charge,
10:01of course,
10:02also of our values,
10:03we presented together
10:04a new code of conduct
10:07for disinformation.
10:08It is a world premiere.
10:10We already did it in 2018.
10:11Now we have 35 companies
10:14worldwide
10:15and NGOs,
10:19academics,
10:20signing this.
10:21That's made
10:22on a voluntary basis.
10:23Of course,
10:23we are interacting.
10:24That's very demanding.
10:26By the way,
10:27I'm happy
10:27that all the big platforms
10:29sign for it.
10:33And of course,
10:34that's something
10:34which is extremely important
10:35because disinformation
10:36is not,
10:37I mean,
10:37it's in the gray zone.
10:38on one hand,
10:40we need,
10:40of course,
10:40to continue
10:41and we support heavily
10:42here,
10:42this is in our values
10:43in Europe,
10:44the freedom of expression
10:46and freedom of speech.
10:47But on the other hand,
10:48we know
10:48that the limit
10:50is extremely difficult
10:53to reach.
10:54So now,
10:55we have 100 commitments,
10:57100 commitments
10:57in this code of conduct
10:59which will be,
11:00by the way,
11:01a link
11:01between
11:02what's their behavior now
11:04and what will be enforceable
11:06when the DSA
11:07will be in action,
11:11which will be
11:11in H1 next year.
11:13And I encourage you
11:15to look at it.
11:16I hope that this
11:18could be used elsewhere
11:19in other democracies
11:21like in the United States
11:22but also elsewhere.
11:23I don't try to,
11:24I will not try to sell it
11:25in China.
11:26But for our U.S. friends,
11:28I think it's a very good idea.
11:30It's normal again
11:31that for the biggest democracy
11:32on this planet,
11:33we started here
11:34but we see so many,
11:36so many problems
11:37in terms of democracy
11:38including pushed
11:39by the platforms
11:40that I really encourage you
11:41to look at what we did.
11:43And the last point
11:43is that in order to complete
11:45all this environment,
11:47we worked,
11:49and now we are working
11:49on a European Media Freedom Act
11:53which is again
11:53something extremely,
11:55extremely important also.
11:57In our democracy in Europe,
12:00we have
12:01media are extremely,
12:03playing an extremely,
12:04extremely important role
12:05to keep our values alive,
12:07to maintain our freedom of speech,
12:10and to avoid heavy concentrations,
12:14to make sure that we will be able
12:16to continue to have diversity.
12:19And this is all this
12:21that we are now in the process
12:23to discuss with media,
12:25with platforms.
12:26if you are interested in,
12:28that's a call also for you.
12:30You are welcome to give us
12:32your ideas,
12:34your views.
12:35That's also something
12:36which will complement
12:38what we did
12:39with the DSA,
12:40with the DMA,
12:41what we are doing
12:42with the Data Act
12:43to make sure
12:44that we will be able
12:45to extract
12:45on a fair way
12:47the value of the data economy,
12:48and now of course
12:49going into the disinformation
12:51and into
12:52the Media Freedom Act.
12:54But one word,
12:56in our democracy,
12:57the freedom
12:58is absolutely key.
13:00So we do this
13:02while maintaining,
13:03while having in mind
13:04the freedom
13:05and the freedom of expression.
13:07This is the core
13:08of our value.
13:09This is the core
13:09of our democracy.
13:10and I think
13:11we tried
13:12and we find
13:13the right balance
13:13between protecting
13:15again
13:16freedom of expression,
13:17which is what
13:18is absolutely mandatory,
13:22including in the digital space,
13:23but also respect
13:25of our values
13:27and of our people.
13:29So this being said,
13:31I just wanted to tell you
13:32that now it's done.
13:34We have finally
13:36a global,
13:38digital,
13:38internal market
13:40without barrier,
13:41same rules everywhere.
13:43You don't need,
13:44by the way,
13:44to go to,
13:45oh,
13:47you don't need,
13:48by the way,
13:49to decide
13:49that you will settle
13:50in Ireland now.
13:51I love Ireland.
13:52It's a fantastic country.
13:54But now the rules
13:55are the same everywhere.
13:57Or in Luxembourg.
13:58I love Luxembourg also.
13:59And I love Xavier Bettel.
14:01He's my friend,
14:01the prime minister.
14:02But no,
14:03you can settle.
14:04You have to settle,
14:05by the way,
14:05if you want to come in Europe.
14:07You select one of your country,
14:08the good news
14:09that the rules
14:10are the same
14:11everywhere.
14:12No discrepancies anymore.
14:15That's a very good news.
14:16No barriers.
14:17One global market
14:19of 445 million
14:22ice ball,
14:24one and a half bigger
14:25than the one of the US.
14:27Welcome.
14:28This market is yours
14:29as long
14:30as you will
14:31respect our rules.
14:33Thank you very much.
14:34Thank you very much for
14:35Thank you very much.
14:35Thank you very much.
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