- 5 days ago
Step into the spotlight with Styled by the Culture — a high-style, high-energy Amazon Live experience streaming straight from the vibrant SOKO MRKT stage at Essence Fest! This can’t-miss fashion moment brings together bold style and big vibes as our Amazon Live host or influencer showcases their top picks for a night out in New Orleans. Four lucky Festival-goers will be handpicked to strut their stuff as live models! From head-turning fits to must-have accessories — all shoppable in real time.
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LifestyleTranscript
00:00What's the news nowadays, nowadays
00:03I just pray that he don't pass
00:05If the crystal on the dash
00:06You gotta keep the faith
00:08She's picking up new vibrations
00:10He's looking for sweet sensations
00:14Ladies
00:16Yeah
00:17We're shaking
00:20We're swimming
00:23We're jerking
00:26We're twerking
00:29You wanna touch it, don't you
00:32Come to the street in the battle
00:34Come up in, won't you
00:35I'll pop it
00:36I'll walk it like
00:59I'll walk it like
02:29Oh, hello.
02:32I'm back.
02:34Now, this session is one of my absolute favorites.
02:37Who has ran late on their outfits trying to get to Essence Festival?
02:42Where did y'all go to first?
02:45It don't matter.
02:46We went to Amazon.
02:48So this is going to be an amazing Amazon Live session where we're going to find out all the hottest summer fits,
02:54how to get the flyest things on Amazon as we prepare for Prime Day next week.
02:58And I'm going to bring up my oh-so-amazing, fabulous fashionista, Blake,
03:04that's going to take us to a full Amazon Live session.
03:08Show her how to be equally.
03:10The shoes are Amazon.
03:11Please, come on.
03:12The shoes are Amazon, ladies.
03:14I think they were like $36.
03:17I already Googled them into the shoes.
03:18Get into the shoes.
03:20You know, the head wrap is also Amazon.
03:24Look at God.
03:24Look at God.
03:26She looks amazing.
03:27So she's going to take you through how to get all these amazing fits and be ready for the summer.
03:31I am.
03:32I am.
03:32All right.
03:33Let's do it.
03:33You guys excited?
03:34Have fun, y'all.
03:35Thank you guys for joining us.
03:37As she said, my name is Blake Newby.
03:39I am proud to be here with Amazon Live.
03:41You guys can check me out on Amazon Live all the time throughout the month, not just today.
03:46So you guys can always check me out.
03:48So we are here today at Essence Festival.
03:50And we are talking about concert fits.
03:53Who went to the concert last night?
03:55Okay.
03:56Not too many.
03:57But who's going to the concert tonight?
03:59Exactly.
04:00Exactly.
04:00We need to be cute.
04:02We need to be comfortable.
04:03But it's also hot.
04:05So we need looks that, you know, will make sense, right?
04:09So, but before we get into it, if you guys are watching, not here, if you guys are out watching
04:15this digitally on Amazon Live, make sure you hit the follow button and turn on your live
04:20notifications.
04:21Those here, make sure you do that too.
04:23You guys will get notified whenever I'm on Amazon Live.
04:26Leave any questions and comments in the live for the chat.
04:29And everything that we are showing today on the models that you all will see soon is completely
04:35shoppable on Amazon.
04:37So before we dive into that though, I do want to let you guys know that you guys can scan
04:42the QR codes on the screens next to me.
04:46And there you can shop the products and join the live chat.
04:49So you guys can either come up and chat or you guys can do it in the live chat.
04:53Either way, it's super easy.
04:55So before we get into the looks though, I do want to cover things that you have to have
05:01for the concert, right?
05:03Before you have the fit, there are a few things you must have.
05:06First is the clear bag.
05:08If you guys didn't know, don't get caught up tonight.
05:11They have clear bag policy, small bag policy.
05:14On Amazon, we have so many clear bags just like this one.
05:18Make sure you shop, make sure you get that.
05:20Secondly, any of my ladies get a little hot.
05:25And again, look, you must have a fan.
05:28If you guys didn't know, Amazon Live has so many fans that you guys can shop.
05:33So make sure that you get out there and do that.
05:35On top of that, it gets a little noisy.
05:37I was just talking to my friend right here who let me know that he was near Bourbon Street
05:42last night and it got a little noisy.
05:43So make sure that you guys grab your Loops earplugs.
05:47So again, there are some essentials that you absolutely must have.
05:51And Amazon has got you covered.
05:52Even if it's not for today, it's all through the summer because there's concerts going on.
05:57Some of us have seen Beyonce.
05:59Yes.
05:59Some of us are going to see Beyonce.
06:02Yes.
06:02Yes.
06:03I'll be in Atlanta next week.
06:04So make sure that you guys hop on Amazon and get everything you need.
06:08So without further ado, I'm going to introduce our beautiful models, all draped in Amazon,
06:15to show us some concert fits that they picked out.
06:19And I'm going to tell you guys why they work and why you should add them to your cart as well.
06:23All right.
06:24Where's my first girl?
06:26Let's give her a round of applause.
06:29Yes.
06:29Come on.
06:30Concert fit.
06:31Okay.
06:32Tell everyone your name.
06:34Hi.
06:34My name's Janae.
06:35And Janae, why did you pick this fit?
06:37I love the color.
06:38I love the fit.
06:40It's just perfect for summer.
06:42And this is pretty airy, too.
06:43Like, it seems like it breathes.
06:44Yes.
06:45It's so comfortable.
06:46How are the shoes, though?
06:47Are the shoes comfortable?
06:49They are thong, but they are cute.
06:52So they work.
06:54So maybe not a...
06:57Not maybe for the concert.
06:58Maybe not for the concert.
06:59The dinner before the concert.
07:02Okay.
07:02And the bag, of course.
07:03I love the bag.
07:04You can fit so much in here.
07:07And I think this adheres to the clear bag policy because it's either clear bag or under a certain size.
07:13And I think...
07:14Yes.
07:14I think it does work for the size.
07:16It's perfect.
07:16And it fits everything in there.
07:18So you feel confident in this?
07:19I love it.
07:20So who do you want to see?
07:21Who are you going to see in this look?
07:22I'm trying to catch the vibe from Davido.
07:24Yes.
07:25Yes.
07:25He'll be there tonight.
07:27He'll be there tonight.
07:28Thank you, Janae.
07:29We're going to bring out the next lady, but we're not done with her.
07:32She's going to come back, so don't go anywhere.
07:34All right.
07:34Let's see.
07:35We have another beautiful lady.
07:36We have Alexis coming to the stage.
07:39Let's give Alexis a round of applause.
07:41Yes.
07:41Clap, clap, clap.
07:42Okay, Alexis.
07:43This is so cute.
07:44It's so casual.
07:45Tell us about the look.
07:47So this is kind of a full bodysuit situation.
07:49It has these really cute pockets here that have really nice accents on the sides.
07:54I also picked out a couple of different rings, and I love this bag.
07:57So adorable.
07:58It holds a lot more than it looks like it does, even though it's very flat.
08:02Yes.
08:02So even when the clear bag policy does apply, these pockets are going to be great.
08:06I am the mom friend, so I love having enough space to fit everything for all of my group.
08:10So I love this outfit.
08:11It's so cute.
08:12Very functional.
08:13Very close to the chest.
08:14Very nice, sleek.
08:15Now, because I know the ladies are going to ask, because I would ask, how does the jumpsuit
08:20run?
08:20Is it pretty true to size?
08:21Do the ladies need to size up?
08:22Should they size down?
08:23What do you think?
08:24It's very true to size.
08:25I was a little surprised, because, you know, especially with certain body types, you want
08:29to make sure it fits all of your assets.
08:30Girl, I got a lot up here.
08:32Definitely.
08:32Definitely understand that.
08:34So it's very true to size.
08:35I was a little surprised.
08:36I think it still allows me to accentuate a lot of my curves and my fingers, while still
08:42kind of holding everything in.
08:43It doesn't feel too tight in certain areas.
08:45Yes, it's very true to size.
08:47And while, you know, of course, Janae didn't necessarily have a concert shoe, you have these
08:51Reeboks on that are, in fact, a concert shoe.
08:55Tell us, are they comfortable?
08:56Could you walk all night in them?
08:57Most definitely.
08:58I'm very prepared to jump on the stage if they need me.
09:01You know, Erica needs somebody.
09:02As a backup dancer, I'm very prepared.
09:04And you know, that just might happen.
09:07I thought last night, Glow was going to ask some of us to get on the stage.
09:10She, in fact, didn't.
09:11But maybe DeVito will ask the girls to get on tonight?
09:15I got him if he needs me.
09:16I'm ready.
09:17Just feel free to call me.
09:18You let me know.
09:20So you're prepared.
09:21Wait, the glasses?
09:23So the glasses aren't Amazon, but still very cute.
09:26Add whatever frame you like.
09:29Amazon has tons of frames.
09:30Just search cat eye.
09:33They'll be there.
09:34They'll be there.
09:35They'll be there.
09:35Okay.
09:36Audience, do we have any questions from the audience?
09:39Any ladies who want a style tip for the weather?
09:43Can you come up here, sis?
09:46I love this dress.
09:48It looks cozy.
09:50Oh, it's so comfy.
09:51It's actually from H&M.
09:52I don't care what B. Simone says.
09:54H&M is that girl.
09:56Our finances.
09:57My finances.
09:58My finances.
09:59Hi, I'm Star.
10:02I want to know how can you really pull off, like, an amazing set?
10:09Like, a set that, in this weather, you want, like, most of the cute sets are, like, long-sleeved.
10:15Yes.
10:16And, like, I want, like, a matching set, but what material is, like, breathable, it's comfy, but still looks cute?
10:24Well, I don't know if you know, but we have the Scott Louie in the audience.
10:28Celebrity's fashion stylist, if you did not know.
10:31Fashion needs him.
10:32So I feel like, you know what?
10:33Let's keep it interactive.
10:35Scott, did you hear a question?
10:36Yeah.
10:36She's looking for breathable sets that look high-end and well-put-together.
10:55Summer's here.
10:56Lennon.
10:57Summer's here.
10:59Lennon.
10:59Breathable Cottons.
11:01Hit up Uniqlo.
11:02Hit up Amazon.
11:03Breathable Cottons.
11:04There you go.
11:06Breathable Cottons and Linens is what he said.
11:09So if you want a set, because I do agree, sets can tend to be really heavy materials, and, or they're long-sleeved.
11:16It's always, like, a flowy satin pant and a long-sleeved top.
11:20The girls want something more breathable.
11:23Lennon.
11:24I love these glasses.
11:26You fashionista, you.
11:28So my question is, we all want to look good during the day, but I like to look good in the bedroom.
11:38So what kind of sets can you give us that are classy, sexy, but still menopause approval?
11:46Well, so now, I cannot speak to the menopause piece.
11:56Yet.
11:57Yet.
11:57But, but, what I will say is, and I'm sure the girls can, Amazon has a wonderful selection of, like, 90s and real sexy, like, if you want, like, a short, a nice lacy short with a good top that's still loose, that still hangs, Amazon really does.
12:14If you search, like, see, one thing we were talking about back there, because everybody's like, I can't believe your shoes are Amazon.
12:20You just have to know how to search.
12:23You just have to, like, you just have to know what and how to search.
12:28So I think if you search, like, mature evening, mature nightie, or mature things like that, I know it'll come up.
12:38And, and, to me, I feel like most nighttime kind of sexy wear is breathable anyway.
12:44You don't want to be hot anyway.
12:45No.
12:48Do they make linen lingerie?
12:50Do they make linen lingerie?
12:52Huh?
12:54Yes.
12:55Lace.
12:55Just lace.
12:56When in doubt, lace it out.
12:59You have a question?
13:00Okay, we'll take one more question, and then we're going to, then we're going to go on to the next model.
13:05I love this scarf.
13:06Y'all are so fashionable over here.
13:10Okay, so I love to mix my highs and my lows.
13:13Yes.
13:13So, and I feel like there are so many designer brands that can easily be duped, and I find really great dupes on Amazon.
13:20Yep.
13:20Do you have any tips on, like, when you should go designer or when you should go more affordable?
13:27And also, do you have any, like, really great vendors that you like on Amazon for those designer dupes?
13:32Like, so, I think the high-low question, I do think I could hand it back to the dear Scott Louie.
13:41But then, I feel like when it comes to brands, I don't know if I have necessarily, because, for example, these shoes are Loewe-inspired, right?
13:49So, they're not Loewe, but they are Loewe-inspired, and I wanted an Amazon look to wear for today.
13:54So, I think sometimes, honestly, you don't even have to search dupe.
13:59Like, you could search, like, what's a thing that's being duped a lot now?
14:03The Bottega bag, which you guys will see in a second, is heavily duped now.
14:09So, I think now, I think it depends on what you want out of it, right?
14:13Like, these are a shoe that I'm just going to wear for today, right?
14:17I don't need to splurge on a shoe that I'm going to wear for 30 minutes.
14:20But, if I wanted a shoe to last that I would want to wear and really integrate into my uniform, then, to me, it would be worth the spin.
14:27So, it really depends on how much and how much wear you want to give it.
14:32Does your look come in black?
14:35This dress does come in black, but it is, I'll talk to you after.
14:39It's not quite Amazon.
14:40On to the next model.
14:42We're bringing the next model.
14:44Yes, up next we have Brooke.
14:47Brooke looks so cute.
14:49This is kind of, this is a little cowboy carter.
14:51I feel like we're venturing closer to the cowboy carter.
14:54What did we say about the bag?
14:56The Bottega bag is being duped a lot.
14:58You see, they have it on Amazon.
15:00They have tons of different prints.
15:02So, my girl, what do you think about your look?
15:04What do you like about it?
15:06Oh, hello?
15:07Okay, hi.
15:08What do I like about my fit?
15:10So, I'm a sparkly girl.
15:12My personality is very different and out there.
15:16So, I like these for the simple fact that I've never seen this before.
15:20I was like, that's different.
15:21It's cute.
15:21That's me.
15:23Brooklyn on the hat because my name Brooke.
15:26And, yeah, the clutch because it's clutch.
15:31The clutch is clutch.
15:32And, to your point about the pants, things that are dupes, these are area dupes.
15:37So, again, it just depends on, like, what vibe you're going for or how much wear you want out of it.
15:42Brooke, thank you, sis.
15:43We're going to bring you back.
15:44You look fabulous.
15:45You look good.
15:46You look good.
15:46And, last but certainly not least, we have Kylie.
15:55Kylie, this is kind of giving, like, a grown and sexy.
15:59Does the body come with the fit?
16:02Unfortunately, no.
16:03Okay, that's okay.
16:04Well, you look great.
16:05Tell us about your look and why you chose this.
16:07So, I like this look because it's very, like you said, grown and sexy.
16:11I'm approaching auntie status, so I'm like, you know.
16:14Now, what does that mean?
16:15You going to stress some people out?
16:16What does that mean?
16:17How old are you?
16:18I'm 25.
16:20I said approaching.
16:24I didn't know I was the auntie.
16:26Golly.
16:28Well, ladies, anybody over 25, we are the aunties.
16:32Approaching.
16:33Approaching.
16:33We are the aunties.
16:35Okay.
16:36Enjoy your youth, sweetheart.
16:40Okay, but keep going.
16:41This is fab.
16:42I love this one.
16:43So, I'm excited to see Jill Scott.
16:45I did grow up with her music.
16:47Like I said, very grown and sexy.
16:48Very brown sugar.
16:50Yes.
16:50Chocolate, coffee, you know.
16:52It's very cute.
16:53I love this look.
16:54I appreciate it.
16:55Okay, now we're going to bring up all of our models so you guys can get a look.
16:58I feel like we had a variety of different looks.
17:01We have something a little bit more elevated.
17:04We have something for everything.
17:08Everything that you'd like.
17:09I love this.
17:10It looks so good.
17:11Audience, what do we think?
17:12So, I want some more audience participation.
17:16You.
17:17What look?
17:19Which one?
17:19This one?
17:21Oh, all the grown and sexy.
17:23Yeah.
17:27You like something a little bit more elevated?
17:29A little bit more sophisticated?
17:32You like the shoes?
17:34Yes.
17:35Yes.
17:36And again, another dupe.
17:38Another dupe of a designer shoe.
17:40Yes.
17:40Another dupe.
17:42Barrel leg pant.
17:44We have a barrel leg diva here.
17:47Stylus.
17:48Stylus.
17:49What?
17:51Tins across the board.
17:54Tins across the board.
17:57All right.
17:57What are you thinking?
17:59What look is most like?
18:01The jumpsuit.
18:02I love an easy jumpsuit.
18:04You throw it on.
18:06You can accept.
18:07These are all shoppable on Amazon.
18:09From the bags to the shoes.
18:11Some of the jewelry.
18:12The hats.
18:13All shoppable.
18:14Your glasses are on Amazon.
18:15Yes, they are.
18:16All shoppable on Amazon.
18:18Love.
18:19What are you thinking, sis?
18:21The leather vest.
18:23I think you got the crowd favorite.
18:26The girls.
18:27It's sexy, but it's still demure.
18:30A little navel.
18:31A little bust.
18:34You know, for those who are approaching auntie status.
18:41But you don't look it.
18:42You don't look it.
18:44You look great.
18:46So like we said, guys, everything here is shoppable.
18:49Make sure that you guys are checking out Amazon Live.
18:52I am on there all the time.
18:54As I mentioned earlier, Prime Day is this week.
18:56You guys can check me out from the Amazon Live studios in New York City.
19:00Doing all things shoppable for Prime Week.
19:02So make sure that you guys check it out.
19:04Shop it.
19:05Turn on your text notifications.
19:06But stay here.
19:07Keep hanging out with us.
19:09But in the meantime, get on Amazon and shop these incredible looks.
19:13And I will see you guys tonight at the concert.
19:18Thank you, ladies.
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