00:00Traditionally, you'll hear people say, hey, I got a business that this overall global market is $400 billion.
00:11That's great. But if you're only operating in West Palm Beach, Florida, for me as an investor, I'm like,
00:19what's the likelihood that today you capture $400 billion globally? Very low.
00:25But what's the likelihood that in six months you become a hit in whatever geographic area you're in?
00:33Much more likely. So understand your local economics as well as the macro global trends, right?
00:41Like everybody's going to say, I'm going to be the next Facebook of insert whatever industry you're in.
00:46But not a lot of people can say, hey, in my hometown, I've mapped it out.
00:51This is what I could make right here without having to get on the plane or a train or anything.
00:57And your money would do this if I do X, right?
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