- 6 months ago
Shop Essence Live talks to the founder of Beards & Beyond, LaTia Crockett!
Category
🛠️
LifestyleTranscript
00:00Up next, we are going to bring in founder of Beards and Beyond, Tia Crockett.
00:06Come on in, Tia.
00:08Welcome, welcome.
00:10Thank you for having me.
00:12Oh, my goodness.
00:13Thank you so much for joining.
00:15So Shop Essence Live, you know, it is Essence approved.
00:19We know that, you know, we love our bearded bays.
00:22Or if you are a bearded bays that is watching here,
00:25there's a lot in the world of taking care of your beards.
00:30Like the hair on your head, we put so much focus on.
00:34But actually grooming and taking care of the beard is a thing, thing.
00:38So Tia, I'd love to hear from you.
00:39How did you come up with this brand?
00:41How did you get into the space of taking care of beards?
00:45Wow.
00:45So 2018, I've been in the beauty industry for some time now.
00:50But my husband has a beard.
00:53So out of the love of him and just him trying to figure out,
00:59hey, I need some good product.
01:01We need quality, you know, nothing's working for me.
01:03So it was really out of his needs where we started just for self-care for him.
01:09And then me being in the beauty industry, I started serving men, more men, you know.
01:16We were opening our doors for that.
01:18And, wow, that's really how we started.
01:23We wanted to just simplify the grooming routine.
01:26We wanted it organic.
01:28We wanted to do it ourselves, actually.
01:30I mean, we shopping around.
01:32We go to the stores.
01:34And it's like, I can't even pronounce these words on this product.
01:38What is this?
01:39So a lot of it just came from just wanting to create something out of passion, being innovative, making something simple for every man, every beard, every hair texture that they can use on a daily basis.
01:53And actually want to use it.
01:55Just want to use it.
01:56Yeah, that's the thing.
01:58And just figure, like, this is hair on your face.
02:01Like, you absolutely want to make sure that you're taking care with the kind of ingredients you're putting on it day in and day out.
02:07So thank goodness something like this exists.
02:09So we got quite a bit of products to go through.
02:12Tell me what you want to review for the folks first.
02:16Well, our signature product is the beard gloss.
02:18You'll probably have it there.
02:20It's the original blend.
02:22Yes, ma'am.
02:23Yes, that is the, that's what we're known for.
02:26We're known for the beard gloss.
02:27It's, it's for every hair texture.
02:31It does everything.
02:33Just press down on it like a medicine top.
02:35It's childproof.
02:36So yeah, there you go.
02:38I got three kids.
02:39Okay.
02:42So we made it with a shea butter base.
02:45So butters are extremely helpful for our skin.
02:49Girl, that smell is everything.
02:51Earth small, ladies.
02:54We got to smell this just as much as they do.
02:56And you want, you want to make sure that you like the smell.
02:59This smells so good.
03:01Thank you so much.
03:02So it's for, we created, of course, for the beards, but it's for the hair.
03:05It's for their skin.
03:07And when I say skin, not just the skin underneath their beards, but they can use it for their
03:11scalp.
03:12They can use it for their elbows.
03:14They can use it as, I mean, I have women that purchase it and use it for their hands and
03:18feet.
03:19It smells amazing.
03:21It's long lasting.
03:22It stays on all day.
03:24It stays in all day, but it also softens.
03:27So if someone has any brittle, dry, scalp hair, just damaged or not, but it softens the hair
03:36texture as you use it.
03:38It's so good.
03:39So good.
03:40Yes.
03:41Love that.
03:41And then how often would you recommend?
03:43Is this like an everyday?
03:45Yes.
03:45Just once a day.
03:47Just once a day.
03:48After the shower, we ask to just put it on once a day.
03:50A little goes a long way.
03:51You can feel the texture is very soft.
03:53It kind of just melts in the skin.
03:55So a little goes a long way.
03:57Love it.
03:58Love it.
03:59All right.
03:59What's the next thing you want to highlight?
04:01We could talk about the growth stimulator, the growth serum.
04:05This used to be in a form of a butter.
04:08This is our butter babies, but we actually made it into a liquid form because it's now infused
04:14with CBD.
04:15You know, everybody was on the CBD kick.
04:18Can't go without the CBD.
04:19So this is infused with CBD.
04:21And yes, this is for thinning, patching, scalp as well.
04:27So everything that we do make, yes, you can use it for your edges.
04:31I've used it for mine.
04:32So the men, you can use it for just about anywhere as well for the hair and the beard.
04:39And it does work.
04:40It does amazing.
04:42That's so great.
04:43And then how long do people report after using this?
04:48Like, how consistent do you have to be?
04:50We ask that you be very consistent.
04:52And that's a lot of the issue.
04:54You get product and we all give together.
04:56We buy product and we don't use them like we're supposed to to see results.
05:00So we say everybody's hair patterns are different.
05:03They grow in different.
05:04Um, so at least 60 to 90 days, at least.
05:08And that's just with consistency.
05:11Yes.
05:11Yes.
05:12No, I think that's really, really important to highlight because, you know, any goal that's
05:17worth having, you got to be consistent at it if you want to see results.
05:21And that smells good too.
05:23Smells great.
05:24And it's very light.
05:26Yes.
05:27What?
05:28First of all, we get these smell profiles.
05:32I don't know what the proper thing is.
05:34Well, I would tell you this.
05:35My husband, thank you.
05:37My husband actually is the formulator.
05:40So he's formulated this.
05:41That's a hubby.
05:43Yes.
05:43He could be here today, but, um, he formulates our, uh, the products.
05:49And so if nothing else, we just was like, we have to, if we're going to be on the market,
05:54we're going to do this.
05:55We want our men to smell amazing.
05:57We want them to want to groom.
05:59We want the ladies to love it enough that they will buy it for the men.
06:03So yes, they, I mean, everything we have has its own, you know, fragrant, uh, very personal.
06:12So we, we did open up an avenue and we started, um, with the signature beer gloss.
06:18We now offer two additional fragrances.
06:21So we have one called the Caribbean woodsman.
06:23And now we have one that's called the gentle man.
06:27So these are amazing as well.
06:30The gentle man.
06:32All right.
06:33So the last thing I have here is waterless foam beard shampoo.
06:38Okay.
06:39So waterless, hold on.
06:41You got to talk us through this right now.
06:43So this is like dry shampoo for the beard.
06:45Well, I really like to say dry shampoo.
06:48Cause this stuff that's all there on the market is like literally like a dry shampoo, but for people to relate to it.
06:54Yes.
06:55But this is the thing.
06:56Um, this is one of my favorites, why it took us forever to formulate it.
07:02It was the longest it took us to make this right.
07:05Um, hair and beard.
07:07Yes.
07:08Easy, convenient.
07:09It's like luxury in a bottle.
07:10Y'all you take it to the gym, you take it on vacation.
07:13And I started using it to be honest.
07:16I love it because I have, you know, I have locks and I also have an issue with pollen during the spring and summer of my worst months of the season for me.
07:26And I constantly have to wash my hair.
07:28So I just pump down.
07:30I just put it in.
07:32It's a foam base.
07:33It comes out.
07:34You, you use, um, you know, you, you rub it through really well, but you use a hot towel or warm washcloth.
07:40And you just, just really relaxes the scalp.
07:43It cleans everything without stripping your natural oils.
07:46So that's the difference.
07:47We want to keep the oils there, right.
07:49For hydration, because a lot of us suffer from our roots are dehydrated.
07:53They don't stay hydrated.
07:55And that's very important with our formulas.
07:57We wanted to make products that will help our hair textures grow and stay healthy.
08:03So it's, you smell that too.
08:06You might fall out your chair.
08:07I don't know what to say.
08:09Just try.
08:10You're more show, Tia.
08:12Hold on.
08:13I'm shy.
08:15I'll give it a whirl.
08:16This is so cool.
08:20That is just, and they're so distinctly different.
08:24This one here, it, it smells very, very clean.
08:29It's almost how you want like your newborn baby to smell.
08:33Yes.
08:33Yes.
08:34So that one was made with some lavender.
08:36Yes.
08:37Um, and we have some caramel in there as well.
08:40I love it.
08:41And I love that you mentioned travel because some people might think this is a small thing,
08:46but as I was like opening and going through your products, I love how you have kind of like
08:52child-proofed, but then, and like luggage proof.
08:55Like this little work thing on here, I can't go down.
08:59Yes.
09:00Yes.
09:00Absolutely.
09:00I can't look that up.
09:01This is so great.
09:02I love this little, little helmet thing.
09:05This is like, you know, you guys, you design things with such purpose and intentionality.
09:13There's no detail that is too small.
09:16And even just that.
09:17So to make sure that you don't lose product when you're traveling and the bottles fall
09:22apart, it happens so often you get annoyed and you guys thought of everything.
09:28So thank you.
09:30We are most definitely trying.
09:33So is there anything else, um, that people can find at your site?
09:37Are these the, the main, I know you said the, you have some new scents as well.
09:41Yes.
09:42Some fragrances we've done.
09:43Yes.
09:44Um, so there'll be two additional of the fragrances that we released for the signature
09:48beer gloss.
09:49Um, and we also have, yes.
09:52So that you can find in the Caribbean woodsman and the gentle man.
09:55So good.
09:56It's all good.
09:57Y'all.
09:57It's, it's amazing.
09:59Um, yes, you can't, you, whatever you decide to buy, you cannot.
10:04Um, also we do have essentials.
10:06So we're big on that.
10:08We're big on how they groom their beards and with what.
10:12So for instance, you'll find on the site, we have, um, bamboo ticks for the beards.
10:17Um, bamboo is amazing.
10:20Okay.
10:20I tell men, throw away the plastic, throw away those metal combs.
10:26They're harsh on your follicles.
10:28They, wait, don't tell men that tell me, cause I'm definitely using metal and plastic child.
10:33So you're telling me bamboo.
10:35Bam blue.
10:36You can find them pretty much anywhere, but we, they, they soothe the scalp.
10:41They're very soothing.
10:42Um, as you're picking through your hair, your beard, less shedding, less tugging.
10:49Um, and then they're very easy to clean and they're antibacterial, the wood itself.
10:54So it's just great for the skin.
10:57Yes.
10:58You guys are legit scientists.
11:00So you always put nuts on at shop.
11:01The knowledge, like who knew I definitely did not.
11:06So I'm definitely going on to your website to look at these bearded, um, to look at the,
11:11uh, bamboo combs and picks.
11:13Like that's really dope.
11:15And we have forehead brushes.
11:17The forehead bristles are like a go-to as well.
11:20Very healthy for the beard.
11:22Great for circulation.
11:23Um, so those are available as well.
11:25So we are, um, coming out with more, cause I said the, the, the ladies are starting to tap
11:30in and take this beard gloss.
11:32And I'm like, wait, this is for the men.
11:33So now we're excited about expanding, um, into that market.
11:39You know, what's so funny too.
11:40It's like, I don't want to skip over beyond because as you're even going through it and
11:45saying you can use it on your edges and the ladies are taking it over.
11:48Can you talk a little bit about, cause I have a 16 year old son.
11:51He ain't got a beard yet.
11:52He just shaved for the first time the other day, but I do want to make sure that the ingredients
11:58and things that he's putting in his hair and like, even that is we're taking care of it.
12:03And with the bamboo picks, I definitely gave him plastic picks.
12:07So we won't change that.
12:09Um, what are some other uses that, cause you're saying ladies have been taking over.
12:13What, what are some other uses that they've been using your products for besides beards
12:17to emphasize on the beyond?
12:19Yes.
12:20Heavy on the beyond.
12:21That's why we chose the name because we knew we were go far.
12:24We didn't want to limit ourselves, um, in the industry, um, with the products, but yes,
12:30women are using the beer gloss, for example, and all the one great for the scalp.
12:34They use them for their hair.
12:36They're using it for their hands.
12:37They're, I have men buying it for the wife, for their feet, just for moisturizer.
12:41So it's, it's really good.
12:44Honey, you put on your feet, put the socks on, you know, and your skin.
12:48And it is, I mean, the fragrant alone is just like amazing.
12:55You could never get old.
12:57So I went from giving it to my best friend, to my son, and now I'm keeping it for myself.
13:00Okay.
13:01Absolutely.
13:02Cause this is like, yeah.
13:04So, so great.
13:07And, and all of the products, like the growth serum, I've had women say my edges.
13:11I, you know, I had to, I ain't gonna lie, but I had to use this.
13:15Okay.
13:16Because I fry my edges off.
13:18Okay.
13:19Listen, who cannot relate?
13:21Like I was trying on one of my mama's lace fronts and it still had glue on it and I ripped
13:26it off.
13:26And then it took me years to grow back.
13:28We all have some kind of story with our edges.
13:31It's so, such a delicate area.
13:33Um, but yeah, it's, it's a, it's a task to nurse them back to health for sure.
13:37Yes.
13:38And I use it and I used it.
13:39And that was probably when he first started and he formulated and I said, this is going
13:42to be the real test.
13:43Cause I'm going to use it on my edges that I've burnt off and it's amazing.
13:48So I just love it.
13:49And a lot of the guys love using this, the growth serum and the product, um, the beard
13:55gloss together.
13:56We call it the founders duo.
13:58My husband used it every day consistently.
14:02It keeps his beard and he has a beautiful beard and it didn't always look like that, but
14:06now his beard is gorgeous.
14:08However, he puts the time and dedication.
14:11He does not play.
14:12We will be late.
14:13We will be late because Malcolm has to do with you.
14:17My beard is not ready.
14:17Yes.
14:18I love that.
14:20Shout out to Malcolm.
14:21I love that.
14:22Um, so before I let you go, you are a part of the new voices family, um, which we do this
14:26show in partnership with.
14:28If you can talk a little bit about what that experience has been like for you and some of
14:31the, some of the benefits.
14:33Absolutely.
14:34Um, my experience has just been, I just feel like it's just a life changing part of my life.
14:42Like one, I didn't even realize I would be a part of this.
14:46I just happened to apply, you know, and I got the email and say, okay, I said, oh God, what
14:52did I sign up for?
14:53But it has been so powerful.
14:56Um, it has been inspiring.
14:58It's, it's opened up doors for us, not only as a business, but for myself, um, just learning
15:04and just never, um, learning, but learning with others.
15:09I never had a sense of community before.
15:12Um, and especially when you're walking into business and you're black owned and you feel
15:18alone.
15:18So this has been something that has really hit home for me.
15:22Um, what I've been looking for, what I've been longing for, and it's starting to really
15:27help me to put myself out there, um, in areas that I like, I wouldn't normally do this.
15:34Um, but it's just really great to know that they're giving us these platforms, the opportunity,
15:40um, what you do with it is what you do with it.
15:43But I intend to get the most of whatever I can get.
15:47Um, everyone has just been so patient, um, their understanding, the coaches are amazing.
15:56The ladies that I'm meeting, everyone is, it's just been a thrill.
16:00I'm just so excited, but it's, it's like, we're almost there.
16:04So the finish line, I don't really want it to end because I'm like, I need y'all.
16:08So this has been, this has been really, um, very grateful, uh, humbling and just a blessed
16:14opportunity.
16:15Just very, very blessed to be here.
16:17Love, love, love that.
16:18Well, I'm so glad that you were able to join us today.
16:21So everybody at home, make sure you go to her website, check out these products, whether
16:26you're buying for a gift for somebody or buying for yourself.
16:29There's so many uses, especially if you have a lot of people in your house, like me.
16:32Yes.
16:33It's different uses for everybody.
16:35Um, but really, really, I'm going to be smelling my hands all day.
16:38All day.
16:39Because I'm obsessed with the scent.
16:43Um, but thank you.
16:44And thank you so much for the thought and intentionality that you and your husband have
16:48put into this incredible brand.
16:50You guys make sure that you go and support and check these products out.
16:55They are just top of the line.
16:58So Tia, thank you so much for joining us.
17:00Oh, thank you for having us.
17:01Thank you so much.
Comments