00:00Welcome to month four of the Live Well Challenge partnered with Essence and Smart Water.
00:10I'm your business coach, Candice Jenae, and I'm literally so excited to be here with you today.
00:16We're going to be talking about monetizing your gifts as well as knowing your value in the
00:21workplace. As for me, I was once a corporate girl in corporate America doing digital marketing
00:27technology consulting, and now I literally help women master their marketing and turn their
00:33businesses into six-figure businesses and beyond. I also run a brand that helps women build their
00:39faith and grow their brands as well. So whether you are a nine-to-fiver or corporate girl like I
00:46once was, or you're doing the side hustle thing, or doing entrepreneurship full-time like me,
00:52I've got tips for you that are going to help you elevate your brand and business in the next year.
00:56My first tip for you is to own your expertise. When you own your expertise, you understand the
01:02value that you bring to the workplace. So even if you are a nine-to-fiver, you can consider yourself
01:09an expert by way of experience or by way of education. For example, for me, I have a little
01:16bit of both. I've got education with my master's in business administration, focusing on marketing,
01:22but I've also got experience running my own business and marketing to brands. The thing that elevates
01:28what you're able to charge and get paid is your expertise, and that's why it's important for you
01:33to lean into it. One of the major ways that you can generate money off of your gifts is from doing
01:40public speaking. It's really important for you to recognize your value and be okay with charging your
01:46worth, adding tax, and not being afraid to have the conversation around money so that you're not leaving
01:51money on the table. So you may be wondering how to know what to charge for your worth and figure out
01:57what your value is. One of the main things that you can do is use information that's already out
02:02there. There are so many websites that you can go to to see what people are earning for that specific
02:08skill set. On top of that, as an entrepreneur, one of the main things I always tell people is do not
02:14charge just based on what other people are charging. It's important for you to charge based on the value
02:20that you provide to your audience. So when it comes to your career, you have to be intentional
02:26and consistent. One of the ways to elevate your expertise is to show up in rooms, networking with
02:32other women, meeting other people in your same industry or in your same city. So don't be afraid
02:38to get out there and start networking and showing up at events to meet people because you never know
02:44how someone you meet is going to impact your journey along the way. Well, I really hope you enjoyed
02:49all of the tips I shared about elevating your brand and business. Thanks again to Essence and Smartwater
02:54for having me a part of this. I'll see you guys on the other side of next year as you're living well.
Comments