00:00Hi, I'm Henan Waji, Head of Marketing for North America for Vogue International,
00:08a J&J company that houses a portfolio of haircare brands. And I'm delighted to be part of this
00:14program as I am an entrepreneur at heart and love building brands, new business models,
00:19and solving problems for consumers through innovation. And what I'm really looking for
00:24in the pitches are creative solutions that address unmet consumer needs, and for businesses to
00:31really differentiate themselves from competition in the space. And I'm also looking for a good story
00:37of the why behind the business. My advice to entrepreneurs would be not to perfect their
00:43business model or their concept on paper, but to put it into action. We can learn so much more
00:50from live application and start to understand what is really working and what's not working.
00:55And then you can focus and build on the things that are working for your business and not waste time
01:01on the things that are not working. And I can't wait to see all the pitches on March 11th on
01:07essence.com backslash Avino. I am so grateful to be part of the Avino startup accelerator program
01:14and wish all the finalists the best of luck on the big day.
