00:01If fall had a flavor, it would be pumpkin spice.
00:10Starbucks released the PSL in 2003 and the world was never the same again.
00:15The coffee giant sold around 200 million cups in the first year alone.
00:19That's almost enough PSLs to circle the earth.
00:22In 2015, Forbes estimated the autumn coffee favorite was a $500 million industry.
00:27Since then, the love for this treat has only continued to grow.
00:31Other companies are hopping on the gourd-flavored bandwagon by releasing PSL items.
00:36Consumers can find everything from Oreos, salsa, hummus and even Peeps that have a hint of autumn's go-to taste.
00:421010 Data compared pumpkin spice products on the market from August to December in 2016.
00:48During that time period, businesses added 50% more pumpkin products to their lineup.
00:53These items, no matter how ridiculous they were, helped the PSL market climb by 21%.
00:59The pumpkin spice economy may still be on the rise, but it's predicted that there might be a new favorite taste.
01:04Maple just might dominate the fall market soon.
01:07About 85% of non-alcoholic beverages had a sap theme from 2016 to 2017.
01:13Pumpkin spice better look out. There's a new syrup in town.
01:17Coinage. Life well spent. Presented by GEICO.
01:22Price with eclipses.
01:26It's an verrsin.
01:28Give it to you to the place that comes around in the early years.
01:30See you on the next slide.
01:31Play it with a lullaby.
01:32Yeah, I'm good too.
01:33I guess we got some realует-flavored Hannity.
01:34I've got some real equipment that comes around.
01:35If we go to the next slide, we're going to determine whether it's a new leaf or a new leaf or a new leaf or a new leaf.
01:38I might find it possible to show you the귀CR.
01:40If we go to the next slide, the eye is a new leaf.
01:42We're trying to fulfill your teammate today.
01:44I'm doing the same way.
01:46I'll let you go.
01:47We're going to be your last one.
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