00:01Having a book on a bestsellers list is a prestigious honor for an author.
00:04But why is it so important, and better yet, how does it affect the book's sales?
00:10Coin It. Life. Well. Spent. Presented by GEICO.
00:14Media review site Pajiba reports the best way to get a book on the coveted New York Times list
00:19is by selling at least 5,000 copies in a week.
00:22Since it's impossible to calculate every copy that's sold,
00:25bestsellers lists have created their own way to count sales.
00:28Lists like Publishers Weekly or USA Today pull selling data from Nielsen's BookScan service,
00:34major retailers, and independent bookstores.
00:36Amazon has its own bestsellers list, which includes only the most sold books in their marketplace.
00:41This doesn't mean an author can beat the system by having mom purchase thousands of books.
00:45The New York Times can smell when someone is trying to cheat their way onto the list.
00:50If they suspect something's up, they'll include a cross next to the title,
00:53symbolizing there have been bulk sales or even deleted off the list entirely.
00:57If a story has been flying off the shelves without help from mom
01:01and manages to get on the bestsellers list, congratulations.
01:05An author will probably see a 13 to 14 percent bump in sales, too.
01:09Plus, he or she can flaunt the title of being a bestseller.
01:12The book's fame may lead to a movie deal.
01:14Authors who wrote a bestseller should decide which celeb should be their leading lady.
01:18The silver screen could be on the horizon.
01:20Coinage. Life well spent.
01:25Presented by GEICO.
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