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  • 2 days ago
ESSENCE Digital Director, Yolanda Sangweni sat down with the founder of Mielle Organics to discuss the creation of this natural hair brand.
Transcript
00:00Myel Organic is like the brand all black girls are talking about.
00:04You started this business three years ago.
00:07What have you thought of all the success in three years?
00:09I started on Instagram, I started creating my own products, and I would never forget
00:13a lady, she said, I like what you made, I tried it myself, but I don't want to make
00:17my own products.
00:18Let me just buy whatever it is that you're making and whatever it is that you're putting
00:21on your hair.
00:22That's when the light bulb went off and I was like, you want to buy this?
00:24Like really?
00:25Now Myel's everywhere.
00:26So Sally's was our first major deal.
00:29The day that we launched in Sally's at 95 stores, every store sold out completely.
00:35And then we just got into CVS this January.
00:37Tell us a little bit about what kind of discipline you had to develop or maybe you had that already.
00:41You have to be very disciplined because what's important is building your brand and taking
00:45that money and reinvesting that back into the brand.
00:48What's next for Myel?
00:49My goal is to really make Myel a household beauty name.
00:53So now let's say you're meeting a woman maybe who wants to start her own business.
00:57What do you tell her about becoming like a beauty boss?
01:00You really have to be authentic and stay true to yourself.
01:03Don't come into any business trying to be like someone else.
01:06Just know that there is room for everyone and there is a lane for you and you have to stay
01:09in that lane.
01:10And I'll see you next time.
01:11Bye.
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