00:00It's Benzinga, bringing Wall Street to Main Street.
00:03Fueled by social media, consumers are
00:05starting 2026 with
00:06No Buy January, a challenge to
00:08eliminate non-essential
00:10purchases for the month, according to the Wall Street Journal.
00:13Participants cited stress over a
00:15affordability, persistent inflation, and job anxiety as motivations.
00:20Google searches for the term reached a five-year high in December, driven by Gen Z and millennials.
00:25According to PricewaterhouseCoopers, a NerdWallet survey found more than a quarter
00:30of U.S. adults have tried a no-spend in January, with 12% participating this year.
00:35Some consumers described locking credit cards, setting weekly spending caps,
00:40or limiting dining out.
00:42Federal data showed retail sales growth picked up in November,
00:45and December, though consumers reported feeling squeezed by higher costs for food, housing,
00:50insurance.
00:51For all things money, visit Benzinga.com.
00:53For all things money, visit Benzinga.com.
00:54For all things money, visit Benzinga.com.
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